BSI Top10 Rankings

Bảng xếp hạng BSI Top10 là bảng xếp hạng đáng tin, chất lượng và cập nhật nhất trên social media dựa trên chỉ số mạng xã hội được đánh giá bởi Buzzmetrics – Buzzmetrics Social Index Top10. Bảng xếp hạng BSI Top10 tháng 07/2024 bao gồm Top 10 chiến dịch, Top 10 người nổi tiếng, Top 10 sự kiện và Top10 chương trình trên các kênh truyền thông xã hội và báo điện tử trong thời gian từ 01/07/2024 – 31/07/2024.

Chỉ số BSI (phiên bản 2023) có sự bổ sung 2 chỉ số điều chỉnh mới là Diversity Score và Audience Score kết hợp với 5 tiêu chí đánh giá của phiên bản 2021 tạo nên những sự thay đổi khi đánh giá mức độ thành công của các chiến dịch/sự kiện/chương trình trên social media một cách tổng quan và sâu hơn: xem thêm tại Cách xếp hạng BSI Top10 (phiên bản 2023).

BSI thể hiện tổng hòa các yếu tố và có độ ảnh hưởng quan trọng như nhau. Chỉ một yếu tố thay đổi, bảng xếp hạng BSI Top10 có thể thay đổi theo.

Kể từ tháng 01/2023 bảng xếp hạng BSI Top10 sẽ được áp dụng hoàn toàn theo phiên bản 2023 với sự xuất hiện thêm của 2 chỉ số điều chỉnh mới là Diversity Score và Audience Score.

TOP 10 CHIẾN DỊCH NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 07/2024

OMO với chiến dịch Nước giặt đồ lót chuyên dụng OMO đã đứng đầu BXH BSI Top10. Samsung có đến ba chiến dịch góp mặt trong tháng này. Bên cạnh đó là các chiến dịch Chút yên từ thiên nhiên, thêm vị dịu nhẹ mới của La Vie; Bật Tiệc Sảng Khoái của Tiger Crystal; Khơi mở Thế giới của bạn của NESCAFÉ; 4 tuần tăng cân, không cần trộm vía của Colos Gain; Nâng Tiger Thổi Bùng Khoảnh Khắc Cuồng Nhiệt của Tiger; Milo mỗi ngày, bền bỉ hơn của Milo.

• Chiến dịch Nước giặt đồ lót chuyên dụng OMO mới gửi gắm thông điệp “Giặt đồ nhỏ chỉ là chuyện nhỏ”, giúp bảo vệ sức khỏe phụ nữ tối ưu. Chiến dịch nhận được sự lan tỏa của nhiều chị em phụ nữ. Trên fanpage của mình, OMO cũng phát động thử thách “Nghe nhạc bắt tên - Nhận ngay voucher 500k” để quảng bá cho sản phẩm mới. 
• Chiến dịch Galaxy Z Fold6 | Z Flip6 từ nhà Samsung đã thu về gần 1 triệu thảo luận nhờ sự hợp tác truyền thông giữa Samsung với các nhà bán lẻ, các cộng đồng yêu công nghệ. Các minigame chào mừng sự ra mắt của sản phẩm được tổ chức liên tục, duy trì sự quan tâm thảo luận của người dùng với chiến dịch. 
• Chiến dịch Chút yên từ thiên nhiên, thêm vị dịu nhẹ mới của La Vie thường xuyên ghi danh trong BXH BSI Top10 những tháng gần đây. Chiến dịch tiếp tục các nội dung chia sẻ bí quyết sống khỏe. Điểm nổi bật của chiến dịch trong tháng Bảy là chương trình đóng quảng cáo cùng Thùy Tiên để nhận về những phần quà giá trị từ nhãn hàng. 
• Chiến dịch Tiger Crystal Bật Tiệc Sảng Khoái tổ chức hàng loạt các sự kiện hấp dẫn trong tháng Bảy: đại tiệc mùa hè Tiger Crystal Rave, tổ chức minigame săn vé FANZONE. Chiến dịch được nhiều trang cộng đồng lớn như Theanh28, Rap Việt Underground,... đăng tải thông tin.
• Chiến dịch Khơi mở Thế giới của bạn do NESCAFÉ triển khai với điểm nhấn là drone show kết hợp với âm nhạc và màn hình tương tác SkyLED lớn nhất Việt Nam. Chiến dịch được đánh giá cao vì thiết kế không gian bắt mắt, truyền cảm hứng để người dùng sống ảo và chia sẻ hình ảnh tham dự sự kiện trên mạng xã hội. Chuỗi sự kiện “Khơi mở Thế giới của bạn” nằm trong khuôn khổ chiến dịch cũng đã được vinh danh trong BXH BSI Top10 Events. 
• Chiến dịch Galaxy Watch Ultra | Watch7 là chiến dịch thứ hai của Samsung bước vào BXH BSI Top10 tháng 7. Mẫu đồng hồ mới nhất của Samsung được cộng đồng công nghệ nhiệt tình nhận xét. 
• Chiến dịch 4 tuần tăng cân, không cần trộm vía của Colos Gain tổ chức thử thách tăng cân, kêu gọi các mẹ tham gia để nhận quà cho con. Chiến dịch có sự tham gia quảng bá của gia đình Salim và đặc biệt là BB Trần - một tên tuổi đang nổi trở lại sau chương trình Anh Trai Vượt Ngàn Chông Gai. 
• Chiến dịch Nâng Tiger Thổi Bùng Khoảnh Khắc Cuồng Nhiệt là chiến dịch đồng hành cùng giải đấu EURO, có sự phối hợp giữa Tiger với các trang cộng đồng lớn như Troll Bóng Đá, Ghiền Bóng Đá,...Thảo luận về chiến dịch được duy trì qua mỗi tuần nhờ các minigame dự đoán kết quả. 
• Galaxy Buds 3 Series là chiến dịch cuối cùng của Samsung góp mặt vào BXH BSI Top10. Chiến dịch cũng được Samsung áp dụng những tactics quen thuộc nhưng hiệu quả: tận dụng thảo luận từ những trang review công nghệ,...
• Chiến dịch Milo mỗi ngày, bền bỉ hơn tiếp tục ghi danh vào BXH BSI Top10. Tháng này, hoạt động chính vẫn là các mẹ lan toả các bài viết của chuyên gia, bác sĩ khuyến khích bổ sung Milo vào chế độ dinh dưỡng, kết hợp với hoạt động thể thao để duy trì một mùa hè đầy năng lượng, vui vẻ và bền bỉ cho trẻ

TOP 10 NGƯỜI ẢNH HƯỞNG NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 07/2024

HIEUTHUHAI có lần đầu tiên đứng đầu trong BXH BSI Top10. Nhiều Anh Trai Say Hi khác cũng góp mặt vào BXH, gồm có: Negav, Quang Hùng MasterD, Quân AP, Rhyder và Isaac. Tiến Luật là đại diện duy nhất của Anh Trai Vượt Ngàn Chông Gai góp mặt trong BXH tháng này. Ngoài ra còn có gương mặt quen thuộc Sơn Tùng M-TP và gương mặt mới nổi Tín Nguyễn. 

• HIEUTHUHAI có một tháng Bảy bùng nổ khi cùng lúc góp mặt trong các chương trình lớn như Anh Trai Say Hi, 2 Ngày 1 Đêm, kỷ niệm 26 năm thành lập Mailisa, Summer Fest của nhãn hàng Diana. Ở mọi chương trình mà mình tham gia, HIEUTHUHAI đều được đánh giá cao ở tính cách thân thiện, tác phong chuyên nghiệp, ít gây những ồn áo không đáng có. Sau bao ngày tháng xếp sau Lê Dương Bảo Lâm, HIEUTHUHAI cũng đã có lần đầu vượt mặt vô cùng hoành tráng. 
• Lê Dương Bảo Lâm xếp vị trí thứ hai trong BXH BSI Top10 tháng 07. Phần lớn các bài đăng viral nhất của nam nghệ sĩ đều liên quan tới chương trình 2 Ngày 1 Đêm. Những người yêu thích chương trình vẫn chưa bao giờ hết “ngỡ ngàng ngơ ngác ngã ngửa” trước những màn pha trò của Lê Dương Bảo Lâm cũng như tương tác giữa anh với các thành viên khác. 
• Sơn Tùng M-TP kỉ niệm sinh nhật của mình trong tháng Bảy. Chỉ một bài đăng ngắn gọn của anh trên fanpage đã thu hút hơn 50 nghìn lượt thảo luận. Tên anh cũng được nhắc đến nhiều hơn khi trend “Bạn là sky hay đom đóm” bùng nổ. Chưa kể đến bài hát “Đừng Làm Trái Tim Anh Đau” của nam ca sĩ vẫn đang nằm trong top những bài nhạc nền phổ biến của TikTok.
• Negav, người em thân thiết của HIEUTHUHAI ở Gerdnang, cũng trải qua một tháng Bảy thành công với màn trình diễn Catch Me If You Can. Bài hát của Negav đã thu hút 11 triệu lượt xem và 45 nghìn thảo luận trên YouTube. Negav được người hâm mộ đánh giá cao ở vai trò đội trưởng, chia line hợp lý để các thành viên đều được tỏa sáng.  Đây là lần đầu của Negav với BXH BSI Top10. 
• Quang Hùng MasterD một lần nữa cho thấy khả năng hô biến âm nhạc của mình với ca khúc Catch Me If You Can. Như vậy, anh đã có hai lần góp mặt vào BXH BSI Top10 (lần đầu tiên là tháng 02/2024, với sự viral của ca khúc Thủy Triều). 
• Tiến Luật là anh trai duy nhất của chương trình Anh Trai Vượt Ngàn Chông Gai xuất hiện trong BXH BSI Top10 tháng này. Sở hữu gương mặt “vừa thấy đã cười”, Tiến Luật giữ được một sự hiện diện ổn định trong chương trình nói riêng và mạng xã hội nói chung. Bên cạnh đó, anh cũng tham gia ghi hình cho chương trình 2 Ngày 1 Đêm, chương trình Siêu Sao Siêu Sales.
• Tín Nguyễn hoạt động tương đối lặng lẽ trên Facebook nhưng lại vô cùng tích cực trên TikTok. Nữ diễn viên mới nổi của Lật Mặt 7 đã tạo ra hơn 174 nghìn thảo luận trong tháng này, và hơn 90% đều đến từ TikTok. Nữ diễn viên duy trì sự hiện diện trên mạng xã hội nhờ việc làm content chung với hội bạn Khiết Đan, Gon Pink. 
• Quân A.P ghi dấu ấn mạng xã hội nhờ màn trình diễn thành công ca khúc Đầu Đội Sừng cùng với HURRYKNG, Gemini Hùng Huỳnh. Nhiều người hâm mộ gửi lời khen tới nam ca sĩ vì giọng hát hay cùng ngoại hình sáng sủa. Cũng trong tháng Bảy này, nam ca sĩ ra mắt ca khúc mới Dắt Em Đi Khỏi Đây. 
• Rhyder cũng có lần đầu bước vào BXH BSI Top10 nhờ thể hiện ca khúc Hào Quang cùng với Dương Domic và Pháp Kiều. Ngoài ra, anh còn góp mặt trong MV Lối Riêng, hợp tác cùng nhãn hàng Kixx Vietnam. Rhyder từng đi tới trận chung kết của Rap Việt Mùa 3 và đoạt giải quán quân Giọng Hát Việt nhí năm 2013.
• Isaac là nghệ sĩ lớn tuổi nhất khi tham gia chương trình Anh Trai Say Hi. Mặc dù vậy, anh vẫn nhận được sự yên mến từ khán giả nhờ những khoảnh khắc hài hước vô tri cả trên sân khấu lẫn sau cánh gà cùng các anh trai khác. Bên cạnh đó, Isaac còn tham gia chương trình kỷ niệm 26 năm thành lập Mailisa cùng HIEUTHUHAI, Tuấn Hưng, Min, Trúc Nhân,...

TOP 10 SỰ KIỆN NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 07/2024

Ngoài các sự kiện đến từ thương hiệu như NESCAFÉ - Sự kiện Khơi mở Thế giới của bạn, FWD Music Fest 2024, Đại nhạc hội kỷ niệm Mailisa 26 năm thành lập, FWD Music Fest 2024, Hanoi Premium Bar 2024, bảng xếp hạng BSI Top 10 Events tháng 07/2024 còn ghi nhận các sự kiện thời trang, sắc đẹp, âm nhạc và lễ hội như: Vietnam Beauty Fashion Fest 8, Những thành phố mơ màng – Summer Hà Nội 2024, Chung kết Mr World Vietnam 2024, Liveshow Mỹ Tâm - My Soul 1981, Lễ hội Vịnh Ánh sáng Quốc tế Nha Trang và Lễ hội Pháo hoa Quốc tế Đà Nẵng 2024.

• Đại nhạc hội kỷ niệm Mailisa 26 năm thành lập diễn ra vào ngày 13/07 tại Đại lộ Lê Lợi – Nguyễn Huệ, TP. HCM. Sự kiện nhận được nhiều sự quan tâm của cộng đồng mạng bởi sự đầu tư hoành tráng cùng dàn line-up ấn tượng Tuấn Hưng, HIEUTHUHAI, Trúc Nhân,... Người dùng tag bạn bè rủ nhau tới tham gia sự kiện và bình luận khen ngợi quy mô sự kiện cũng như những màn trình diễn cuốn hút từ các ca sĩ. 
• FWD Music Fest 2024 tại nhà Thi đấu Mỹ Đình tháng 7 vừa qua đã bùng cháy và nhận được nhiều bình luận tích cực từ khán giả với chỉ số cảm xúc tuyệt đối (Sentiment Score: 1.00). Livestream trực tiếp của sự kiện trên fanpage được đông đảo cộng đồng mạng theo dõi, bình luận khen ngợi sân khấu chỉn chu, những màn trình diễn sôi động, mãn nhãn đến từ dàn ca sĩ khách mời đình đám như Thu Minh, MONO, Vũ Cát Tường, Grey D,...
• Hanoi Premium Bar 2024 tiếp tục góp mặt tại bảng xếp hạng BSI Top 10 Events với chuỗi sự kiện trong tháng 7 tại Hải Dương và Hải Phòng. Cộng đồng mạng rủ bạn bè tới tận hưởng không khí náo nhiệt và thưởng thức bia cùng màn trình diễn đến từ các ca sĩ Hà Nhi, Anh Tú, DJ Emma,... Mô hình quầy Bar ngoài trời là điểm nhấn góp phần làm không khí lễ hội nhạc và bia càng thêm sôi động.
• Vietnam Beauty Fashion Fest 8 diễn ra vào 20/7 tại không gian Con tàu kỳ quan thuộc NovaWorld Phan Thiết với sự góp mặt của những nhà thiết kế nổi tiếng và người mẫu là những hoa hậu, á hậu, nam vương, thí sinh của Miss Grand. Bên cạnh dành bình luận tích cực cho những màn catwalk và các bộ sưu tập thì khán giả còn khen ngợi nhan sắc của của các khách mời như Bùi Khánh Linh, Nguyễn Thúc Thùy Tiên,.. qua hoạt động thảm đỏ.
• Những thành phố mơ màng – Summer Hà Nội 2024 được tổ chức tại Cung Điền Kinh Mỹ Đình vào ngày 6/7 với dàn ca sĩ, rapper khách mời cực hot thu hút đông đảo giới trẻ rủ bạn bè tới tham dự. Sự xuất hiện MCK với những câu nói “Ai sợ thì đi về”, “Phong cách” đã tạo được ấn tượng với khán giả và giúp sự kiện viral trên mạng xã hội (Virality Score = 0.92). Nhưng đồng thời, sự kiện cũng nhận được một số ý kiến trái chiều về phong cách trình diễn của MCK và khâu tổ chức, check in của BTC  khiến chỉ số cảm xúc của sự kiện khá thấp (Sentiment Score = 0.2). Bên cạnh đó, những màn biểu diễn của Tlinh & Low G, Obito,.. cũng đem  đến cho khán giả những giây phút tận hưởng âm nhạc bùng nổ.
• Chung kết Mr World Vietnam 2024 diễn ra vào tối ngày 13/7 tại Hồ Chí Minh với màn trình diễn từ 29 thí sinh và sự góp mặt của các hoa á hậu nổi tiếng. Cộng đồng mạng theo dõi đêm chung kết và ấn tượng với màn trình diễn tài năng của các thí sinh. Đặc biệt là Phạm Tuấn Ngọc đăng quang Nam vương Thế giới Việt Nam 2024 cũng nhận được nhiều sự ủng hộ từ khán giả.
• Liveshow Mỹ Tâm - My Soul 1981 tại Đà Nẵng ngày 14/7 được cộng đồng fan hâm mộ háo hức, mong đợi. Không gian bãi biển rộng rãi, lãng mạn của show diễn kết hợp với những ca khúc ngọt ngào đã tạo ấn tượng khó quên trong lòng khán giả về một đêm nhạc đánh dấu quá trình hoạt động nghệ thuật của Mỹ Tâm. Cộng đồng mạng dành tặng cho nữ ca sĩ những bình luận khen ngợi ngoại hình và giọng hát.
• Lễ hội Vịnh Ánh sáng Quốc tế Nha Trang với chủ đề “Ngân hà rực rỡ” diễn ra lễ khai mạc vào tối 13/7 tại Quảng trường 2/4. Màn trình diễn drone light, drone hỏa thuật của Trung Quốc và Hàn Quốc trong đêm khai mạc được cộng đồng mạng rất mong chờ rủ bạn bè đi xem và dành nhiều lời khen ngợi. 
• Lễ hội Pháo hoa Quốc tế Đà Nẵng 2024 tiếp tục lọt bảng xếp hạng BSI Top 10 Event với màn trình diễn chung kết mãn nhãn đến từ đội tuyển Trung Quốc và Phần Lan. Người dùng mạng xã hội để lại bình luận mong muốn cùng người thân và bạn bè đi xem và khen ngợi tác phẩm pháo hoa của các đội thi.

TOP 10 CHƯƠNG TRÌNH  NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 07/2024

Anh Trai Say Hi tiếp tục duy trì vị trí dẫn đầu trên BXH BSI Top10, trong khi Anh Trai Vượt Ngàn Chông Gai vươn lên vị trí thứ 2 với tiết mục "Trống Cơm" gây bão thảo luận trên mạng xã hội. Đồng thời, chương trình Rap Việt Mùa 4 khởi đầu vòng casting với những thí sinh tài năng, nổi bật. Các chương trình như 2 Ngày 1 Đêm, Mái Ấm Gia Đình Việt, Bạn Muốn Hẹn Hò, Đảo Thiên Đường, Mẹ Vắng Nhà, Ba là siêu nhân, và Đường Lên Đỉnh Olympia, Shark Tank mùa 7 cũng ghi nhận sự kết nối liên tục với khán giả trên BXH.

• Anh Trai Say Hi là chương trình duy nhất có lượng thảo luận vượt mốc 1.2 triệu trong tháng Bảy. Không chỉ vậy, các chỉ số khác của chương trình cũng tương đối tốt, đặc biệt là Virality Score (0.89). Các đoạn trình diễn cũng như tương tác sau cánh gà của các anh trai được người hâm mộ nhiệt tình chia sẻ trên TikTok, biến TikTok thành nền tảng thảo luận chính (chiếm tới 65% thảo luận chương trình, trong khi Facebook chỉ chiếm khoảng 25%). Điểm nhấn của chương trình là Livestage 2 với các ca khúc “Catch Me If You Can”, “Love Sand”, “Hào Quang”, “Đầu Đội Sừng”. 
• Anh Trai Vượt Ngàn Chông Gai đã có một tháng 7 tương đối ấn tượng, đạt được vị trí thứ 2 trong bảng xếp hạng BSI Top 10 nhờ sự đồng đều về chất lượng trong các tập phát sóng. Điểm nhấn của chương trình là tiết mục "Trống Cơm" do nhóm Tự Long, Cường Seven, và Soobin trình bày, kết hợp độc đáo giữa âm nhạc dân gian và hiện đại. Tiết mục diễn ra chỉ 2 ngày trước khi kết thúc tháng Bảy nên thảo luận kéo dài sang tháng Tám. Đặc biệt, 18% thảo luận của chương trình đến từ Gen-X (nhóm U40), một con số tương đối cao so với các chương trình khác. Lượng thảo luận cũng trải đều cho 2 nền tảng TikTok và Facebook (khoảng 50% cho TikTok và 41% cho Facebook). 
• 2 Ngày 1 Đêm đã bước sang mùa thứ Ba tổ chức nhưng vẫn khẳng định vị thế “chương trình quốc dân” với vị trí thứ ba trên bảng xếp hạng và nhận được nhiều yêu thích từ người hâm mộ. Ngoài Facebook và TikTok, chương trình cũng nhận được một lượng thảo luận tương đối lớn từ YouTube (chiếm 20% tổng thảo luận). Các bài đăng viral của chương trình đến từ YouTube, với điểm nhấn là những màn pha trò của Lê Dương Bảo Lâm, HIEUTHUHAI. 
• Mái Ấm Gia Đình Việt  là chương trình  do tập đoàn Hoa Sen tài trợ để hỗ trợ các gia đình và trẻ em khó khăn. Đây là chương trình vì cộng đồng duy nhất góp mặt trong BXH BSI Top10 hai tháng liên tiếp, cũng là chương trình duy nhất có Sentiment Score tuyệt đối. Phần lớn thảo luận của chương trình đến từ những câu chuyện vượt khó của mỗi gia đình, chạm đến trái tim khán giả. Cộng đồng mạng cũng bày tỏ sự cảm kích với MC Quyền Linh, tập đoàn Hoa Sen và dàn khách mời LyLy, Kay Trần, Gin Tuấn Kiệt, PuKa,... vì các hoạt động ý nghĩa. 
• Rap Việt mùa 4 vừa chỉ mới khởi động vòng casting được tổ chức tại Hà Nội và TP.HCM nhưng đã nhanh chóng tạo được sức lan tỏa cao trên mạng xã hội. Cộng đồng mạng tỏ ra hứng thú với dàn thí sinh tham gia casting năm nay, đặc biệt là cô Bình Yên.  Không chỉ vậy, những biểu cảm khó đỡ của giám khảo Thái VG cũng trở thành chủ đề bàn tán sôi nổi, thu hút nhiều sự chú ý từ khán giả.
• Bạn Muốn Hẹn Hò là một chương trình đem lại cơ hội để những người độc thân có thể gặp gỡ, kết nối và tìm một nửa cho mình dưới sự dẫn dắt của hai MC Quyền Linh và Ngọc Lan. Lượng thảo luận của cộng đồng mạng xoay quanh những chia sẻ về cuộc sống cũng như mong đợi về hình mẫu “người thương” của người tham gia. Bên cạnh đó, khán giả cũng đưa ra những quan điểm, sự đồng cảm đối với những câu chuyện được chia sẻ và chúc phúc cho những cặp đôi kết hợp thành công trong chương trình.
• Đảo Thiên Đường là một chương trình thực tế nổi bật với những câu chuyện về tình yêu, mua bản quyền và phối hợp với đài JBTC (Hàn Quốc). Mạnh Kiên, một trong những thí sinh tham gia, đã gây ấn tượng “mạnh” với phong cách trò chuyện và cách ứng xử với các bạn nữ. Mặc dù các hành động của anh có tạo ra sự tranh cãi nhưng đa phần người xem đều đồng ý rằng anh là một trong những động lực để họ theo dõi Đảo Thiên Đường. 
• Mẹ Vắng Nhà, Ba Là Siêu Nhân là chương trình thực tế về gia đình xoay quanh việc các ông bố sẽ đảm nhận trông con khi mẹ vắng nhà. Trong tập 18, các bé cùng bố tham gia thử thách “giải cứu” mẹ và khoảnh khắc được đoàn tụ của các gia đình đã đem lại nhiều cảm xúc cho khán giả. Bên cạnh đó, những tình huống giao lưu đáng yêu của các bé, đặc biệt là Pam và Dừa cũng nhận được nhiều tương tác từ người hâm mộ.
• Nghề Chủ Chốt là một chương trình mới quy tụ nhiều nhà sáng tạo nội dung nổi tiếng như Hằng Du Mục, Phạm Thoại, gia đình Quyền Leo,...giúp khán giả hiểu hơn về nghề livestream bán hàng đang hot hiện nay trên mạng xã hội. Tuy chỉ mới tung ra những trailer nhưng chương trình đã nhận được đông đảo thảo luận từ khán giả và mong đợi tập phát sóng đầu tiên vào 03/8.
• Đường lên đỉnh Olympia là cuộc thi kiến thức dành cho học sinh từ các trường THPT. Trong tháng vừa qua, cuộc thi quý 3 đã diễn ra và lộ diện thí sinh Võ Quang Phú Đức đến từ THPT chuyên Quốc Học Huế giành tấm vé vào chung kết, đánh dấu kỷ lục Huế 7 lần đón cầu truyền hình trực tiếp Olympia. Người dùng mạng xã hội dành lời khen, chúc mừng tài năng và sự nỗ lực của các thí sinh.

PHỤ LỤC

Thông tin chi tiết các chỉ số cấu thành nên BSI của bảng xếp hạng BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events và BSI Top10 Shows trong tháng 07/2024.

Để tìm hiểu thêm và trao đổi chi tiết hơn về cách đánh giá sức khỏe thương hiệu, chiến dịch cũng như tối ưu hóa hiệu quả hoạt động tương tác khách hàng trên social media dựa trên BSI – Buzzmetrics Social Index xin vui lòng liên hệ với bộ phận đại diện của Buzzmetrics qua email info@buzzmetrics.com.

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The BSI Top10 rankings are considered the most reliable, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 rankings for April 2024 include the top 10 campaigns, top 10 influencers, and top 10 events across social media channels and online newspapers during the period from 01/05/2024 - 31/05/2024.

The BSI Index (2023 edition) introduces two new adjustment indicators, the Diversity Score and Audience Score, which, combined with the five evaluation criteria from the 2021 version, create shifts in assessing the success of campaigns/events on social media more comprehensively and in-depth: see more at BSI Top10 Ranking Methodology (2023 edition).

BSI reflects a synthesis of factors, each holding equal significance. A change in just one factor can lead to shifts in the BSI Top10 rankings.

Starting from January 2023, the BSI Top10 rankings will be fully implemented according to the 2023 version, featuring the addition of two new adjustment indicators: the Diversity Score and the Audience Score.

TOP 10 CAMPAIGNS ON SOCIAL MEDIA MAY 2024

The trio Milo Moi Ngay, Ben Bi Hon - Nang Heineken Vi Fan Dich Thuc - Bung Cuoi Doi Tuoi continue to appear in the Top 10 BSI Campaigns chart this month. Alongside them are the campaigns Sach - Thom - Lanh Tay. Loi Ca Ba Duong by OMO; VinFast VF 3 by Vinfast; Probi Thanh Nhe, Can Ngan Dieu Nang by Probi; Vi Mam Nha Me by Knorr; Mieng Cuoi Gion Ngon by Lay's; La Chan Phi Thuong by Colos IgGold; and Bat Bia Viet Trung 8 Trieu Giai by Bia Viet.

• The Sach - Thom - Lanh Tay. Loi Ca Ba Duong campaign has propelled OMO to the top of the BSI Top10 Campaigns leaderboard this month. Most of the campaign's discussions stemmed from product promotion posts by KOLs/KOCs, especially hot moms. Additionally, the offline activation “Chuyen Xe Sach Thom” garnered enthusiastic check-ins and photo shares from users on social media.
• This past May, the first episode of Ken League, a reality show for football fans organized by Heineken, officially aired. It was also the peak month of the Champions League with the semifinals and final matches. Heineken cleverly organized minigames to connect the two events, Ken League and the Champions League, contributing to the spread of the Nang Heineken vi fan dich thuc campaign.

• The launch campaign for VinFast VF 3 by VinFast attracted significant public attention by allowing car reservations on Shopee. Just one day after opening for reservations, 30,000 cars were booked. Additionally, the campaign featured promotions by PewPew, ViruSs, and Ngoc Kem, along with numerous automotive community pages. This contributed to the campaign's widespread reach on social media recently.
• The Milo moi ngay, ben bi hon campaign by MILO has consistently been in the BSI Top10 leaderboard for three consecutive months. Similar to previous months, the campaign was amplified by hot moms and pediatricians. The most notable activity of the campaign is the endurance challenge through the brand's mini app, offering a chance to win a 3-day, 2-night trip to Vinpearl.
• The Probi thanh nhe, Can Ngan Dieu Nang campaign promotes the Probi It duong thanh nhe drinkable yogurt. The highlight of the campaign is the music video “Nhe Long Khong Long Vong” featuring Trang Phap and Hoang Dung. The catchy tune of the song quickly became a trend among TikTokers.
• The Vi mam nha me campaign by Knorr introduces a “collection” of delicious recipes in collaboration with chef Huy Tran. The highlight of the campaign in May was the “Vi Mam Nha Me” contest, the launch of Chef Huy Tran A.I, and the livestream event “Biet doi xin - Nau mon mam cuc me.” The campaign achieved high virality (Virality Score = 0.83) thanks to community pages like Insight Mat Long, Hoi Nguoi Luoi Viet Nam, and Dia Diem An Uong.
• The Bung Cuoi Doi Tuoi campaign by Vinamilk has made it into the BSI Top10 leaderboard for the second consecutive month. Alongside the support of the Salim family, the campaign also organized direct check-in activities with the “Tu sua chua tuoi sac” at Aeon Mall Long Bien and Aeon Binh Tan, thereby creating significant buzz for the campaign.
• The Mieng cuoi gion ngon campaign by Lay’s, featuring singer MONO, received positive feedback from users (Sentiment Score = 1.00). A standout activity of the campaign was the videos showing MONO knocking on doors and calling out names to give away the last piece of Lay’s. Overall, the campaign received quite positive feedback from users (Sentiment Score = 1.00).
• The La Chan Phi Thuong campaign introduces the Colos IgGold milk product from Care For Vietnam. The highlight of the campaign is the MV of the same name featuring singer Lan Huong and musician-singer Bui Cong Nam. Users expressed interest in the MV's blend of folk, young, and rap music genres.
• The Bat Bia Viet Trung 8 Trieu Giai campaign was launched at the beginning of April, but it was in May that the campaign started to intensify its local community engagement activities. The campaign's user appeal lies in its easy-to-play, easy-to-win nature, with up to 300 first prizes and numerous second, third, and fourth prizes available.

TOP 10 INFLUENCERS ON SOCIAL MEDIA MAY 2024

This month's BSI Top10 Influencers sees the return of Chi Pu after many months of absence. Actor Tin Nguyen also makes his debut on the chart thanks to his role as Tu Tham in "Lat Mat 7". Alongside them are familiar faces like Son Tung M-TP, Ly Hai, Tran Thanh, Le Duong Bao Lam, Trang Phap, Ninh Duong Lan Ngoc, Nguyen Thuc Thuy Tien, and the duo Ninh - Duong. 

• Leading the rankings in May is Ly Hai, thanks to his promotional activities for the movie "Lat Mat 7: Mot Dieu Uoc". The singer actively conducted livestreams during cinetours, fostering extensive discussions. Released at the end of April, "Lat Mat 7" has grossed 480 billion VND and received high praise for its simple yet meaningful and meticulous content.
• Trang Phap became a hot name in May thanks to the debut MV "Moonlight" of the LUNAS band, as well as the collaboration with Hoang Dung in the MV "Gentle Without Hesitation". Trang Phap's outstanding visuals continued to be a lively topic of discussion among internet users.
• The couple Ninh - Duong had a busy May participating in the talk show "Khang Thuong" by Vietcetera, and also became guests and cover models for Vietnam Travel magazine. At the end of May, the couple teased about their upcoming fan meeting at Yamaha Riding Station, an event sponsored by Yamaha.
• Le Duong Bao Lam engaged in promotional activities for VinFast VF 3 and OMO. Additionally, the actor actively participated in livestreams on Shopee and his personal channel, maintaining strong interaction with the online community.
• Chi Pu returned to the rankings after last appearing in October 2023. The highlight of Chi Pu's activities in May was the release of the MV "Finding You". The MV, featuring both Vietnamese and Chinese languages, marked her first effort in connecting with Chinese netizens through a complete music product.
• Nguyen Thuc Thuy Tien continued her "Du Dem" series with guest Loi Con - Quang Linh Vlogs. The videos capturing interactions between Thuy Tien and Loi Con consistently attracted over 1 million views, with many positive comments praising Thuy Tien's lively energy. It can be said that Loi Con is one of the most successful guests of "Du Dem".
• Ninh Duong Lan Ngoc traveled to Australia in May but maintained her popularity with the new MV "Moonlight" by LUNAS. In addition, the actress remained a key figure in the "7 Nu Cuoi Xuan" program and participated in the "Giai Nhan" show by designer Do Long.
• Tran Thanh continuously showcased achievements of the movie "Mai" on the Galaxy Play app and Netflix platform. The male MC also shared about projects he will accompany, especially "Anh Trai Say Hi". Moreover, the success of "Lat Mat 7" also brought Mai and Tran Thanh's names back into discussion, as internet users continuously compared the two movies and directors.
• Tin Nguyen made his first appearance in the BSI Top10 thanks to his outstanding performance as Tu Tham in the movie "Lat Mat 7". According to audience reviews, Tin Nguyen "acted exceptionally well, portraying the authentic coastal style". On his personal page, the actress continuously shared images from "Lat Mat 7", attracting discussions from netizens.
• Son Tung M-TP was very active in the final days of May with a series of posts teasing his new MV. Fans were very excited about the singer's new profile picture, eagerly anticipating the release of his new song.

TOP 10 EVENTS ON SOCIAL MEDIA MAY 2024

The parade commemorating the 70th anniversary of the Dien Bien Phu victory topped the BSI Top10 Events ranking for May 2024. Alongside this, annual festivals were also listed in this month's ranking, such as the Red Flamboyant Festival Hai Phong 2024, the River Festival Ho Chi Minh City 2024, the Vietnam Bread Festival 2024, School Fest 2024, and the Lantern Festival celebrating Buddha's birthday in the Buddhist calendar year 2568. Personal shows like the Giai Nhan Runway Show 2024 by designer Do Long and the "MY SOUL 1981" Liveshow by My Tam also received attention from the online community. Additionally, events like Vietnam GameVerse 2024 and Grand World - Korea Travel Festa 2024 provided audiences with cultural and entertainment experiences.

• The parade commemorating the 70th anniversary of the Dien Bien Phu victory took place on May 7th with nationwide jubilation marking this significant milestone for the nation. The participating forces in the parade were extensive and meticulously prepared, receiving numerous positive comments expressing national pride from social media users.
• The Giai Nhan Runway Show 2024 by designer Do Long occurred on May 26th at Reverie Saigon. Alongside discussions praising the intricate and sophisticated designs of this collection, audiences were impressed by the presence of 8 prominent figures, including famous models and beauty queens such as Nguyen Thuc Thuy Tien, Ky Duyen, H'Hen Nie, Diep Lam Anh, Ninh Duong Lan Ngoc, Minh Trieu, Minh Tu, and Ngoc Trinh. Discussions also focused on the notable guests attending the show.
• The Red Flamboyant Festival Hai Phong 2024, an annual event, was featured once again in the BSI Top10 Events list by Buzzmetrics for May. This year, the event coincided with the 69th Anniversary of the Liberation of Hai Phong, highlighting the artistic program "Hai Phong - Illuminating the Heritage Land" with appearances by renowned artists such as NSND Thanh Lam, Thu Phuong, Tung Duong, Isaac, Hoa Minzy, and Erik. Particularly, the fireworks display and hot air balloon performance garnered the most attention from the online community.
• The River Festival Ho Chi Minh City 2024, organized for the second time from May 31st to June 9th, featured 20 activities, including the artistic program "Legendary Train Journey," artistic fireworks, a recreation of the floating markets of the Mekong Delta, and river parades. Its aim was to promote tourism products to visitors and develop river tourism. Discussions among users focused on expressing desires to attend the festival and inviting friends to enjoy the fireworks.
• The "MY SOUL 1981" Liveshow by My Tam, held on May 11th at Ho Tram, attracted considerable attention from fans. The relaxed stage atmosphere and carefully selected new songs by My Tam became lively topics of discussion on social media forums. Audiences were impressed not only by her emotional vocals but also praised My Tam's youthful and beautiful appearance throughout the performance.
• Vietnam GameVerse 2024 took place over two days on May 11th-12th at Phu Tho Indoor Stadium with activities such as the GameHub Finals, the Vietnam Game Awards 2024 ceremony, cosplay activities, and exhibition booths. Enthusiastic gaming communities eagerly registered to participate in the event to receive attractive prizes from mini-games.
• The Vietnam Bread Festival 2024 was held from May 17th-19th at Le Van Tam Park, featuring a giant bread model and over 130 booths attracting many tourists for sightseeing and photo opportunities. Especially, Vinamilk's booth featuring childhood snacks like bread with condensed milk and attractive gifts received numerous reviews from visitors. Additionally, users commented on queries about the event's time and location to experience it with friends.
• Grand World - Korea Travel Festa 2024, the Korean Tourism Festival, took place over two days on May 25th-26th at K-Town, Grand World (Vin 2), featuring a lineup of famous figures such as Highlight band, 1 Million, Isaac, Min, and Tran Ngoc Anh. The event also included interactions with esports athletes Deft, Beryl, ShowMaker, Lucid, and Morgan at the LCK Booth and a fansign activity that garnered significant attention from LCK fans who eagerly wished to participate. The online community tagged friends and expressed joy at enjoying lively moments at the event.
• School Fest 2024, an annual music festival organized by TodayTV and the National University Dormitory in Ho Chi Minh City, successfully took place at the end of May. This year's event attracted special attention due to the participation of famous guests such as Chi Pu, Trang Phap, and Erik. A standout moment of the program was the debut stage performance of the song "Finding You" by Chi Pu, which stirred up the online community and received much praise.
• The Lantern Festival celebrating Buddha's birthday in the Buddhist calendar year 2568 at Phap Hoa Pagoda, the largest annual lantern releasing event in Ho Chi Minh City, took place with the enthusiastic participation of citizens and Buddhists. They came not only to release lanterns for peace and happiness but also to admire the mystical beauty of thousands of lanterns shimmering on the river. Beautiful images from the event spread widely on social media platforms, receiving countless praises, shares, and invitations to attend or enjoy from afar.

TOP 10 SHOWS ON SOCIAL MEDIA MAY 2024

The BSI Top10 Shows for May 2024 debuted for the first time, noting the emergence of popular programs that garnered significant attention from users on social media platforms. Firstly, newly aired shows such as Show tien ty - Ken League, The Shoppertainer - Ngoi Sao Chot Don, Anh Trai Say Hi, Hoc Vien Cai Luong, and Anh Trai Vuot Ngan Chong Gai drew considerable interest. Additionally, the rankings included perennial favorites that continue to maintain a strong following among Vietnamese audiences like Mai Am Gia Dinh Viet, Duong len dinh Olympia, 7 Nu Cuoi Xuan, Me Vang Nha, Ba La Sieu Nhan, and 2 Ngay 1 Dem.

• Ken League, a reality show combining entertainment and sports organized by Heineken for the first time in Vietnam, has been attracting significant attention from the online community. With a billion VND prize and participation of 100 contestants including famous celebrities like Tuan Hung, Chi Pu, and Diep Lam Anh, the show received positive comments upon its first episode airing on May 26. Audiences appreciated the lavish production and dramatic, humorous moments in the maze challenges, expressing anticipation for the upcoming episodes.
• The Shoppertainer - Ngoi Sao Chot Don concluded its intense semifinals in Episode 5, revealing the top 10 contestants advancing to the finals. Team Phạm Thoại made a memorable impression during the live stream product introduction challenge, and Phạm Thoại's "sweet revenge" moment with mentor Call Me Duy sparked lively responses from viewers. Additionally, viewers left numerous supportive comments for their favorite contestants such as Song Vy, Yen Dan, and Tieu Tho.
• Anh Trai Say Hi, although only premiering its first episode in June, generated widespread online discussions about its program format and profiles of the 30 participating Big Brothers. Fans eagerly awaited the show's debut and expressed encouragement for their idols.
• Mai Am Gia Dinh Viet airs every Friday at 20:30 on HTV7, a goodwill journey organized by Hoa Sen Group to spread love and support to underprivileged children. Social media users showed empathy towards the challenging lives featured and praised the program's meaningful content. The presence of MC Quyen Linh and guests like Phuong My Chi, Duy Khanh, and Duc Phuc further extended the program's reach to a wider audience.
• Hoc Vien Cai Luong, a reality show organized by National Artist Bach Tuyet and collaborators, caters to young enthusiasts of traditional opera. Starting in April, the May episodes captivated online audiences with impressive performances by contestants, notably Tu Tri and Bien Thuy.
• Duong Len Dinh Olympia is a weekly academic competition for high school students broadcast on VTV3. Viewers enthusiastically followed the program, leaving comments to answer the announced questions and sending congratulations and encouragement to the mountain climbers.
• Anh Trai Vuot Ngan Chong Gai in May gradually revealed profiles of the 33 participating Brothers, including the return of seasoned artists like Tự Long, Bằng Kiều, and Hồng Sơn, garnering considerable attention from viewers. Community discussions focused on praising the appearance and charisma of the Brothers, eagerly anticipating their performances in the first episode airing on June 29.
• 7 Nu Cuoi Xuan Season 7, featuring a cast including Truong Giang, Lam Vy Da, Tien Luat, Thuy Ngan, Truong The Vinh, and Ninh Dung Lan Ngoc, has long been beloved by audiences. May episodes with guest appearances by Anh Tu and Ha Nhi brought humorous and entertaining moments. Fans expressed hopes that the show maintains its current cast for Season 8.
• Me Vang Nha, Ba La Sieu Nhan is a reality show aiming to help parents better understand and connect with their children. In May, heartwarming moments of father Long Hạt Nhài consoling his crying child received sympathy and admiration from viewers. Apart from cherishing adorable moments between parents and children, audiences enthusiastically participated in mini-games to answer questions and win attractive prizes from sponsor Huggies.
• 2 Days 1 Night in May teased exciting updates about its Season 3 comeback airing in June 2024. The online community rejoiced over retaining the original cast for the new season, including Trường Giang, HIEUTHUHAI, Ngo Kien Huy, Kieu Minh Tuan, Le Duong Bao Lam, and Cris Phan. Members also shared a few images from Season 3, sparking interest and positive interactions from fans.

APPENDIX

Detailed information on the components that make up the BSI rankings for BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in May 2024.

To learn more and discuss further about evaluating brand health, campaigns, and optimizing customer interaction effectiveness on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics representatives at info@buzzmetrics.com.

The BSI Top10 rankings are considered the most reliable, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 rankings for April 2024 include the top 10 campaigns, top 10 influencers, and top 10 events across social media channels and online newspapers during the period from 01/04/2024 - 30/04/2024.

The BSI Index (2023 edition) introduces two new adjustment indicators, the Diversity Score and Audience Score, which, combined with the five evaluation criteria from the 2021 version, create shifts in assessing the success of campaigns/events on social media more comprehensively and in-depth: see more at BSI Top10 Ranking Methodology (2023 edition).

BSI reflects a synthesis of factors, each holding equal significance. A change in just one factor can lead to shifts in the BSI Top10 rankings.

Starting from January 2023, the BSI Top10 rankings will be fully implemented according to the 2023 version, featuring the addition of two new adjustment indicators: the Diversity Score and the Audience Score.

TOP 10 CAMPAIGNS ON SOCIAL MEDIA APRIL 2024

The campaigns Milo Apollo - Milo moi ngay, ben bi hon, Nang Heineken vi fan dich thuc, Galaxy A55 | A35 5G, and Galaxy S24 Series continue to make the BSI Top10 Campaigns rankings for April 2024. Additionally, the rankings have seen the return of Surf with the campaign Nuoc giat Surf 7 Trong 1 - Kiem chung 7 thiet? Thiet thom!!, Comfort with two campaigns Giat Duong Da Nang, Luu Huong Thien Nhien Ben Lau and Thom Xinh Yeu. Also featured are Sua chua an Vinamilk - Bung Cuoi Doi Tuoi, La Vie - Bi Kip Yen Da Giac Quan, and Tinh khiet chuan My -Mat bung be, An long me of Vinamilk Optimum Gold.

• After making the BSI Top10 campaigns rankings in March 2024, the campaign MILO - Milo moi ngay, ben bi hon continues to rise and leads the April rankings with the message "Milo nay da duoc chung minh khoa hoc ben bi hon." The event Tram sac Suc ben 24H Khong lo at Nha van hoa Thanh nien and AEON MALL Long Bien attracted a large number of mothers and children to participate in physical and intellectual activities, explore endurance, and receive attractive gifts. Besides the offline event, Milo's 7-day endurance challenge also saw many parents enrolling their children to improve their endurance and receive Milo's endurance certificate.
• The campaign Sua chua an Vinamilk - Bung Cuoi Doi Tuoi collaborated with the Salim family to promote Vinamilk yogurt. Through the mini-game "Bung Cuoi Doi Tuoi" dance cover, participants could win attractive prizes such as refrigerators, air conditioners, and air purifiers. Apart from discussions revolving around the Salim family, the online community actively shared moments of using Vinamilk yogurt daily for healthy skin, strong stomach, and good digestion.
• The campaign "Nuoc giat Surf 7 Trong 1 - Kiem chung 7 thiet? Thiet thơm!!" has garnered over 550 thousand discussions. The highlight of the campaign is the collaboration with celebrity couple Ly Hai - Minh Ha, combined with a mini-game featuring AR Filter for photo shooting. The mini-game was also shared by other celebrities like Thanh Tran and Huong Ly. The buzz from the movie Lat Mat 7 also contributed to the campaign's spread (Virality Score = 0.81).
• The campaign "Bi Kip Yen Da Giac Quan" by LA VIE is a meticulously invested campaign with "Yên" (serenity) as its core theme. In this campaign, users participate in positive energy tests, explore AI-recommended energy renewal activities, and draw inspiration from shared experiences by celebrities Minh Tu, MONO, Helly Tong, Khoai Lang Thang, and Dino Vu. With its intimate and profound message, discussions about the campaign show relatively high relevance (Relevance Score = 0.71).
• The campaign "Giat Duong Da Nang, Luu Huong Thien Nhien Ben Lau" is the launch campaign for the new Comfort Nature Pure detergent. Comfort's minigame generated over 12 thousand comments, accompanied by shared experiences of the new product by KOLs and community pages. Additionally, the Comfort event "Dao huong thanh khiet" featuring appearances by beauties Trang Phap, Quynh Anh Shyn, Chloe Nguyen, Che Nguyen Quynh Chau, Mai Ngo,... helped the campaign go viral across social media platforms.
• The campaign "Nang Heineken vi fan dich thuc" sponsored Heineken's UEFA Champions League tournament and made its way into the BSI Top10 Campaigns rankings. The campaign saw an increase of 40 thousand discussions compared to the previous month, coinciding with the peak of the Champions League semi-finals. The highlight of the campaign in April was a minigame predicting the teams entering the Champions League final and a promotional program worth 1 billion VND.
• The campaigns introducing the new phones Galaxy A55 | A35 5G and Galaxy S24 Series by Samsung respectively secured the 7th and 9th positions in the BSI Top10 Campaigns rankings. This marks the fourth consecutive appearance for the Galaxy S24 Series and the second consecutive appearance for the Galaxy A55 | A35 5G. This month, both campaigns continued to showcase the phones' sharp photography features. The S24 emphasizes AI capabilities and camera features, while the A55 | A35 5G highlights its responsive multitasking effects alongside camera functionalities. The KOL duo Ninh - Dương continued to collaborate with Samsung for the A55 | A35 5G campaign.
• The campaign "Thom Xinh Yeu" by COMFORT, featuring the OOTD (Outfit of the Day) video with the participation of the Salim mother and child duo, has achieved millions of views on platforms like Facebook and TikTok. The campaign's centerpiece, the OOTD video, gained significant traction, especially due to its highly diverse content with the minigame "Chọn Look Xinh Trúng Quà Thơm Mềm" (Choose a Beautiful Look, Win Soft Fragrance Gifts) and enthusiastic viewer comments (Diversity Score = 0.85 - the highest among campaigns this month).
• The campaign "Tinh khiet chuan My - Mat bung be, An long me" by VINAMILK OPTIMUM GOLD raises the issue: Choosing the "right milk" for your child seems easy but is actually quite challenging. What factors do mothers consider when choosing the right milk for their child? The campaign's standout activities include (1) the "Choose the Right Milk for a Happy Tummy" challenge, which surveys mothers' opinions, and (2) the "Sing the Fresh Milk Song" challenge. The campaign has garnered enthusiastic responses and spread widely through hot moms on social media.

TOP 10 INFLUENCERS ON SOCIAL MEDIA APRIL 2024

The BSI Top10 Influencers rankings mark the return of many familiar faces such as Ly Hai, HIEUTHUHAI, Ninh Dương Lan Ngoc, Hoa Minzy, and Do Mixi. The duo Ninh - Duong, Son Tung M-TP, Le Duong Bao Lam, and Trang Phap have appeared consecutively for three months. This month's rankings also note the debut of Minh Tu.

• Ninh Anh Bui - Nguyen Tung Duong's standout activity was reposting images and videos from their 10-year anniversary event. The series of photos of the couple and their heartfelt speeches spread across various social media platforms. The online community expressed admiration and sent congratulations to the couple.
• Ly Hai returns to the BSI Top10 rankings after a long absence due to discussions about the movie "Lat Mat 7". The film has been highly praised for its deep exploration of family relationships, evoking a range of emotions. Part of the discussions around the film also stem from its collaboration with the laundry detergent brand SURF.
• Le Duong Bao Lam continues to actively maintain livestream interactions with fans. His humorous and endearing shares about family and colleagues on his personal page help him maintain a relatively stable presence on social media.
• Do Mixi encountered some issues with his YouTube channel and Steam account in April. This incident quickly gained traction on social media, drawing the attention of his fans. The journey to recover his channel and account has been closely followed and supported by the online community. The statements from the popular YouTuber about the recovery process also sparked media attention.
• Son Tung M-TP released the music video "Chung Ta Cua Tuong Lai" at the beginning of March. Since then, the MV has maintained the #1 position on YouTube Music's trending list for 37 consecutive days, breaking all previous records held by him and other artists in the Vietnamese entertainment industry. Additionally, the song has been covered by three other prominent figures, further delighting netizens.
• HIEUTHUHAI had a busy April, appearing in a series of programs. In addition to "2 Ngay 1 Dem" and "7 Nu Cuoi Xuan," familiar programs, Hieu was also featured in the program "Anh Trai Say Hi." Furthermore, HIEUTHUHAI participated in advertising activities for 1664 Blanc alongside Wren Evans and Quynh Anh Shyn.
• Trang Phap was busy in April with both organizing a fan meeting and launching the music group LUNAS alongside Ninh Duong Lan Ngoc, Huyen Baby, Diep Lam Anh, and Khong Tu Quynh. Not stopping there, Trang Phap continued to collaborate with major brands such as Dove, Comfort, and the fashion magazine L’Officiel.
• Minh Tu's wedding with Chris was the highlight of April. Images of Minh Tu enjoying herself with close friends were praised online for their natural and spirited nature. Minh Tu's shares about her relationship with Chris also resonated with many people.
• Ninh Duong Lan Ngoc is the second member of the LUNAS music group to appear in the BSI Top10 Influencers, alongside group leader Trang Phap. The group's impeccable visuals have received widespread praise from netizens. Ngọc also made a positive impression with her charming performances on the show "7 Nu Cuoi Xuan."
• Hoa Minzy has garnered positive sentiment on social media through her involvement in contributing 100 million VND to the "Đánh Cắp Mặt Trời" project with Double2T. She also lent her voice alongside Van Toan at Quang Hai's wedding and participated in Nguyen Thuc Thuy Tien's show "Du Dem."

TOP 10 EVENTS ON SOCIAL MEDIA APRIL 2024

The BSI Top10 Events ranking for April 2024 acknowledges the appearance of summer events and festivals such as the Southern Folk Cake Festival 2024, Dreamy Cities – Summer Hanoi 2024, the Opening Ceremony of Sam Son Beach Tourism Festival 2024, the “Ruc ro Hoa Lu” Art Program, and the French Culinary Festival 2024 - Balade en France. Additionally, there are notable events like the 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH concert by the EXO member and The 1st Ho Chi Minh City International Film Festival 2024 awards ceremony. Moreover, brand events also make an appearance in this month’s ranking, such as Milo - Tram sac Suc ben 24H Khong lo, Lancôme - Tien phong khoa hoc, giai ma lan da tre khoe, and Comfort - Dao huong thanh khiet.

• Le hoi Banh dan gian Nam Bo 2024: The event takes place in various provinces in the southern region such as Can Tho, Ca Mau, and Ho Chi Minh. Particularly in Can Tho, the event has attracted the attention of the online community with the "banh xeo khong lo". Users expressed their desire to invite friends to join the festival to enjoy the diverse cakes and exhibition activities.
• Nhung Thanh Pho Mo Mang – Summer Ha Noi 2024: The music event took place on April 20 at Yen So Park, Hoang Mai. The online community praised the performances by artists such as Vu, Vu Thanh Van, Madihu, and others. Many attendees shared special feelings about participating in the event with friends in the rain. However, due to weather issues, the event had to be cut short. The organizers' handling of the incident received mixed reactions, resulting in the event having the lowest sentiment score in the BSI Top10 Events of April 2024 (Sentiment Score = 0.75).
• 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH: Baekhyun's solo concert in April garnered significant attention from fans. The online community engaged in discussions under event announcement posts about Baekhyun's visit to Vietnam. Audiences also praised his appearance and performances during the event.
• Lien hoan Phim Quoc te TP. Ho Chi Minh lan thu nhat 2024 took place from April 6th to 14th, aiming to honor and award films with outstanding scripts, designs, cinematography, and visual effects. Discussions around the event primarily stemmed from posts by KOLs attending the event and activities on the red carpet by invited guests.
• Khai mac Le hoi du lich bien Sam Son nam 2024 took place on the evening of April 27th at Sam Son Beach Square with the theme “Sam Son - Radiant Colors.” The event saw the participation of a large number of locals and tourists. Social media discussions centered around performances by famous singers such as Trong Tan and Duc Phuc, and the fireworks display was also highly anticipated by the online community.
• The Chuong trinh nghe thuat “Ruc ro Hoa Lu” is part of the series of activities commemorating the 10th anniversary of the Trang An Heritage being recognized by UNESCO as a World Cultural and Natural Heritage. Taking place during the April 30th - May 1st holiday, the event attracted not only a large number of locals but also international tourists. The online community encouraged each other to participate in the event to immerse themselves in the music extravaganza with a famous lineup including My Tam, the band Chillies, MC Khanh Vy, and more. They left comments praising the grand and meticulous investment in this year's event.
• Lancôme - Tien phong khoa hoc, giai ma lan da tre khoe: Lancôme's series of events spanned over 10 days, offering service experiences and providing valuable skincare tips for women. Users not only left credible comments and high ratings on the brand's product quality but also showed enthusiasm by taking photos with the event's attendees.
• Le hoi am thuc Phap 2024 - Balade en France: In its 4th season, the festival expanded its scale compared to previous years, offering attendees an authentic French culinary experience and engaging activities such as basketball, football, archery, badminton, and table tennis through a sports village concept. Notably, the presence of the couple Ninh Anh Bùi and Nguyễn Tùng Dương also contributed to the event's social media buzz, attracting attention from users across platforms.

APPENDIX

Detailed information on the metrics that make up the BSI (Brand Strength Index) for the rankings of BSI Top10 Campaigns, BSI Top10 Influencers, and BSI Top10 Events in April 2024.

To learn more and discuss in detail about evaluating brand health, campaign effectiveness, and optimizing customer engagement activities on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative department via email at info@buzzmetrics.com.

The BSI Top10 rankings are considered the most reliable, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 rankings for March 2024 include the top 10 campaigns, top 10 influencers, and top 10 events across social media channels and online newspapers during the period from 01/03/2024 - 31/03/2024.

The BSI Index (2023 edition) introduces two new adjustment indicators, the Diversity Score and Audience Score, which, combined with the five evaluation criteria from the 2021 version, create shifts in assessing the success of campaigns/events on social media more comprehensively and in-depth: see more at BSI Top10 Ranking Methodology (2023 edition).

BSI reflects a synthesis of factors, each holding equal significance. A change in just one factor can lead to shifts in the BSI Top10 rankings.

Starting from January 2023, the BSI Top10 rankings will be fully implemented according to the 2023 version, featuring the addition of two new adjustment indicators: the Diversity Score and the Audience Score.

TOP 10 CAMPAIGNS ON SOCIAL MEDIA MARCH 2024

The BSI Top10 Campaigns ranking notes the Sua KUN cho em campaign in the leading position, followed by Nang Heineken Vi Fan Dich Thuc of Heineken, a series of campaigns for new mobile phone launches from Samsung and OPPO, Do La Dau An of Kotex, Milo moi ngay, ben bi hon của Milo, Combo Beauty 2 - Cung da cang da - Khoe dep moi ngay of Vinamilk, Campaign 3 Chac of Vinamilk Dielac Grow Plus, Em Bung Em Giac of YOKOGOLD.

• Sua KUN cho em campaign emerged as the most prominent campaign in March 2024, generating nearly 700,000 discussions on social media. For every share of the campaign, the KUN brand pledges to donate a box of fresh milk to children in highland areas. Phase 1 of the campaign recorded the distribution of half a million boxes of milk. Despite some contrasting opinions about the campaign's actual impact, the majority of the online community appreciates the message, "Giving is not about receiving, but about spreading love."

• Nang Heineken Vi Fan Dich Thuc campaign was launched in conjunction with Heineken becoming a sponsor of the UEFA Champions League - the most prestigious club football tournament. The campaign achieved a high Virality Score of 0.96, fueled by enticing prizes (including a grand prize worth 1 billion VND, PlayStation 5 consoles, Samsung TVs, etc.) and straightforward participation methods (playing minigames, purchasing Heineken beer). Notable personalities such as Phuong Ly, Cris Phan, BigDaddy, and various football community pages also actively promoted the campaign.

• The promotional campaign for Samsung's new Galaxy S24 Series continues to make waves on social media. Technology communities are engaging users with minigames that highlight the GalaxyAI feature of the Galaxy S24 series, along with attractive prizes. Additionally, the participation of the rising duo Ninh Anh Bui and Nguyen Tung Duong has drawn more fans into discussions about the Galaxy S24. This has resulted in the campaign achieving a relatively high Audience Score of 0.83.

• The promotional campaign for the new Galaxy A55 | A35 5G models is the second Samsung campaign to feature in the BSI Top10 Campaigns ranking for March 2024. The product has been actively marketed by retail brands such as The Gioi Di Dong and FPT Shop. Additionally, the involvement of the duo Ninh Anh Bui and Nguyen Tung Duong in promoting the product has also helped generate a significant amount of discussion (over 180,000 discussions).

•  Milo moi ngay, ben bi hon campaign by Milo emphasizes improving children's stamina through the use of Nestlé Milo barley milk combined with physical activities. The campaign validates the benefits of drinking MILO through credible reports from reputable organizations, particularly the recommendations of the National Institute of Nutrition. By March 31, numerous hot moms shared check-in photos at  Tram Sac Suc Ben Stations, attracting the attention of the online community and initiating the next phase of the campaign.

• The new OPPO Reno11 F 5G has captured the attention of the online community with its youthful design and creative photography capabilities. The focal point of the campaign is a livestream session titled "Deal Fun Sieu Dzuil" on The Gioi Di Dong's fanpage, featuring a promotional program offering discounts of up to 50%.

• Do la dau an campaign by Kotex was launched in conjunction with International Women's Day, carrying the message "Red is a mark, not a burden." The highlight of the campaign is the music video of the same name, featuring a collaboration between Orange, Liu Grace, and Masew. The music video promotes confidence, strength, and independence among women, encouraging them to live passionately. The online community has highly praised Kotex for creating a meaningful message in the music video and for selecting fitting musical icons to represent the campaign.

• The Combo Beauty 2 - Cung da cang da - Khoe dep moi ngay campaign by Vinamilk's yogurt is a promotional initiative for the Vinamilk Aloe Vera - Red Bean products. The campaign achieved high engagement (nearly 200,000 discussions) through minigames featuring images of the singer Isaac. A focal point of the campaign was the Interactive LCD event held at Thiso Mall on March 8th. The online community showed great enthusiasm for the video segment where Isaac, appearing on the LCD screen, suddenly started interacting with fans. The Interactive LCD event also made it into this month's BSI Top10 Events ranking.

• 3 chac campaign by Vinamilk Dielac Grow Plus emphasizes the message "sure immunity, sure weight, sure height" in the nurturing of young children. The campaign has been actively promoted by influential hot moms and reputable doctors, thus achieving a high virality score (Virality Score = 0.99).

• Em Bung Em Giac campaign by YOKOGOLD has entered a new phase with the introduction of the Vinamilk Rewards points accumulation program. The majority of the campaign discussions stem from posts shared by hot moms about their choices of milk for their children, and analyses by pediatricians.

TOP 10 INFLUENCERS ON SOCIAL MEDIA MARCH 2024

The BSI Top10 Influencers ranking marks the return of Son Tung M-TP at the top position. Den Vau, Bich Phuong, and Vu Cat Tuong are featured in the rankings thanks to the successful launch of their music videos. Additionally, Thuy Tien has re-entered the rankings in March, aided by her show "Du Dem". Other familiar names in the rankings include Tran Thanh, Le Duong Bao Lam, Coach Park Hang Seo, Trang Phap, and the rising duo Ninh - Duong.

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• Son Tung M-TP leads the BSI Top10 Influencers ranking for March 2024, buoyed by the success of his music video "Chung ta cua tuong lai". The music video has been highly praised by the online community for its visuals, melody, and lyrics. Despite launching on March 8th, discussions about the MV continued for days afterwards, thanks to its constant presence at the top of various online music streaming platforms. By the end of March, Son Tung M-TP's MV remains the most discussed on social media.

• Le Duong Bao Lam continues to bring laughter to the online community through a series of posts documenting his journey to the United States for performances. Highlights include comedic sketches between Le Duong Bao Lam and Le Giang. In these sketches, Le Duong Bao Lam refers to himself as “Jen Ni Phơ” and to Le Giang as “Jes Si Cà.” Thanks to the joyful energy Le Duong Bao Lam brings, he maintains a relatively high positive sentiment score (Sentiment Score = 0.97).

• The duo Ninh Anh Bui - Nguyen Tung Duong continue to feature in the BSI Top10 Influencers ranking thanks to a series of vlogs that capture their everyday activities. In addition, the pair also host live streams to interact and address fans' questions. A highlight for Ninh - Duong in the past March was their participation in an event introducing a new product by Samsung. Thanks to this event, the duo gained greater visibility on social media.

• Tran Thanh regularly updates the revenue figures for the movie "Mai," thereby receiving many congratulations from the audience. March also marked Tran Thanh's journey to the U.S. to promote the film "Mai," alongside other well-known artists such as Le Giang, Le Duong Bao Lam, and Hari Won. Additionally, the milestone of 500 billion VND in revenue for "Mai" has been widely covered by critics and the press.

• Den Vau launched his music video "Nhac Cua Rung," which has been highly praised by netizens for its meaningful lyrics and nature theme. Community pages have been eagerly speculating this year's literature exam questions from Den's latest MV. Den also won the hearts of netizens by "cheating" on charity: the revenue from the song "Nau an cho em" was 370 million, but Den decided to round it up to 400 million.

• Park Hang Seo drew attention when he attended the wedding of footballer Quang Hai and Chu Thanh Huyen. Coach Park's affectionate message to Doan Van Hau quickly spread in the media and was warmly received by his former players on the Vietnam national team. Additionally, the national team's poor performance under coach Troussier has led fans to repeatedly call for Coach Park's return.

• Trang Phap graced the March cover of L’Officiel Vietnam alongside Diep Lam Anh. The elegant Trang Phap also participated in the House of Style event - marking the 10th anniversary of TRESemmé, as well as featuring in the charity music video "Danh Cap Mat Troi." At all events, Trang Phap maintained her beautiful image and exuded positive energy.

• Bich Phuong marked her return after a period of silence with the music video "Nang Chen Tieu Sau." Although released simultaneously with Son Tung M-TP's "Chung Ta Cua Tuong Lai," "Nang Chen Tieu Sau" still garnered significant attention and lively discussions online. Another notable activity of Bich Phuong in March was her participation in the program "Have a Sip," hosted by Thuy Minh.

• Vu Cat Tuong released the music video "Tung La," which has been highly praised by the online community for its unique musical style, increasingly impactful listening experience, and especially the interaction between Vu Cat Tuong and the female lead in the MV. Vu Cat Tuong's new song has been extremely popular on TikTok, with numerous covers and derivative works. Vu Cat Tuong also enthusiastically interacts with and compliments the fan-made covers.

• Nguyen Thuc Thuy Tien officially launched season 2 of the series "Du Dem," a reality show capturing the nightlife of Saigon. In the past March, Thuy Tien released three episodes featuring the participation of Luong Thuy Linh, Double2T, and Erik. The online community showed great interest in a segment where Thuy Tien was spotted working as a convenience store employee. A photo with Lee Dong-Wook shared on her personal page also received numerous comments from netizens.

TOP 10 EVENTS ON SOCIAL MEDIA MARCH 2024

The two events, Get on Hanoi 2024 - Sac huong Tay Ho and Amazing Binh Dinh Fest, shared the top spots. They were followed by the music festival THIRSTY FOR MORE organized by Pepsi, Son Tung M-TP's 7-MINUTE STAGE,  Festival Pho in Nam Dinh, a night running race co-hosted by VPBank and VnExpress, Chuyen xe pin Panasonic, Tien Phong newspaper’s running race, Trentips - The Beauty Universe, and the Interactive LCD event by Vinamilk yogurt.

• The event Get on Hanoi 2024 - Sac huong Tay Ho is part of the "Du lich Ha Noi chao 2024 - Get on Hanoi 2024" program. It took place on March 9 and 10 at the Tay Ho Cultural and Creative Space. A highlight of the event was a drone light show featuring hundreds of unmanned aerial vehicles. Prior to this in February, Hanoi's New Year's Eve festival also delivered a stunning light show.

• The Amazing Binh Dinh Fest is a week-long sports, culture, and tourism festival held in Binh Dinh city at the end of March. This year's event has particularly drawn the attention of the online community due to the participation of Taemin, a member of the famous K-pop group SHINee, along with other well-known singers such as Hoa Minzy, Tang Duy Tan, and Van Mai Huong. Another highlight of the event was an impressive light show featuring up to 500 drones.

• The THIRSTY FOR MORE music festival, organized by Pepsi to mark its 30-year journey in Vietnam, carries the message "Quench your thirst, fulfill your passion." The event featured a lineup of renowned artists including My Tam, Bray, Toc Tien, Karik, and the duo Ninh Anh Bui - Nguyen Tung Duong. The majority of discussions about the event stemmed from a minigame that offered tickets to the Fanzone area, as well as interactions with posts involving celebrities.

• The 7-MINUTE STAGE is a distinctive show by Son Tung M-TP, lasting only seven minutes. The event took place at 7 PM on March 7th, just a few hours before the official release of the music video "Chung ta cua tuong lai." Despite its brief duration, the performance was highly praised by fans for Son Tung M-TP's live singing and stage presence, highlighting his proficiency in delivering a compelling performance in a constrained timeframe.

• Pho Festival 2024 officially took place from March 15-17, 2024, in Nam Dinh city. The festival aimed to honor the traditional craft of phở making; simultaneously, it provided an opportunity for tourists and locals to explore and appreciate the flavors of phở from various regions across the country. The event sparked an engaging debate regarding which regional phở is superior, highlighting the diverse culinary preferences and regional pride associated with this iconic Vietnamese dish.

• VP Bank x VnExpress Marathon Ho Chi Minh City Midnight 2024 is a night marathon organized in collaboration with VnExpress and VP Bank, attracting over 11,000 participants. The online community has highly praised VP Bank's adventurous spirit in designing a 3km long illuminated route on the Thu Thiem peninsula. This strategic decision not only enhanced the aesthetic appeal of the event but also contributed significantly to the overall experience, providing runners with an exceptional and visually stimulating environment for the race.

• Chuyen xe pin Panasonic event was a promotional campaign for Panasonic Alkaline batteries, centered around six pickup trucks and the brand's mascot. To enhance the event's impact on social media, Panasonic organized a minigame that involved photographing the convoy. This minigame was shared widely across major community platforms, resulting in a relatively high level of diverse discussion (Diversity Score = 0.89). 

• Giai vo dich Quoc gia Marathon va cu ly dai bao Tien Phong took place on March 31st, drawing over 11,500 athletes from provinces across the country to Phú Yên province. The event was broadcast live on various Tien Phong channels. Not only did the online community send words of encouragement to the competitors, but they also expressed delight in witnessing the beauty of Phu Yen's coastline. 
• Trentips - The Beauty Universe is an exhibition and new product launch event by AGE20’S, held over three days at Landmark 81, featuring Korean actor Lee Dong Wook. Korean entertainment community pages took turns updating the activities of the actor in Vietnam, contributing significantly to the event's reach and impact.

APPENDIX

Detailed information on the metrics that make up the BSI (Brand Strength Index) for the rankings of BSI Top10 Campaigns, BSI Top10 Influencers, and BSI Top10 Events in March 2024.

To learn more and discuss in detail about evaluating brand health, campaign effectiveness, and optimizing customer engagement activities on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative department via email at info@buzzmetrics.com.

The BSI Top10 rankings are considered the most reliable, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 rankings for March 2024 include the top 10 campaigns, top 10 influencers, and top 10 events across social media channels and online newspapers during the period from 01/02/2024 - 29/02/2024.

The BSI Index (2023 edition) introduces two new adjustment indicators, the Diversity Score and Audience Score, which, combined with the five evaluation criteria from the 2021 version, create shifts in assessing the success of campaigns/events on social media more comprehensively and in-depth: see more at BSI Top10 Ranking Methodology (2023 edition).

BSI reflects a synthesis of factors, each holding equal significance. A change in just one factor can lead to shifts in the BSI Top10 rankings.

Starting from January 2023, the BSI Top10 rankings will be fully implemented according to the 2023 version, featuring the addition of two new adjustment indicators: the Diversity Score and the Audience Score.

TOP 10 CAMPAIGNS ON SOCIAL MEDIA FEBRUARY 2024

Tet campaigns continue to lead the BSI Top10 Campaigns for February, featuring several prominent initiatives such as Tiger's "Lon cao moi - Khai Xuan Ban Linh", Heineken's "Mo Ket Noi, Bung Sac Xuan", Vinamilk's "Mo tu lanh khoe - Nha an Tet khoe", Susu Hero's "Susu Hero Vu Dieu Tet Vui", Bia Viet’s "Tet Dam Chat Viet", Heineken 0.0’s "Tiec vui em ai - Thoai mai lai xe", Bivina's "Khui Bivina Khui Loc Do", "Cung sua Ong Tho - Van mon Len vi, Nam moi Len huong". Additionally, other notable campaigns include Samsung's "Galaxy S24 Series" and YOKOGOLD’s "Em Bung Em Giac".

• The "Lon cao moi - Khai Xuan Ban Linh" campaign by Tiger entered February with a series of prominent activities: launching the WeDo project to support Sai Gon Xanh and Benh vien Do da, encouraging people to share their opening feast accompanied by Tiger beer, with influencers and community pages also checking in with Tiger beer at year-end gatherings. Additionally, Tiger collaborated with transport companies Grab and Xanh SM to offer discounts for customers booking rides on these two apps. Thanks to the diverse range of activities, Tiger's campaign achieved high content and virality scores (Diversity Score = 0.81, Virality Score = 0.98).
• The "Khui Bivina Khui Loc Do" campaign from Bivina stood out with its minigame "Check-in Tet Do, Khui Loc Do Bivina". The minigame, which ran from the end of January to mid-February, saw enthusiastic participation due to attractive rewards (the weekly winner received 1 million VND in cash). Local pages also actively spread the word about Bivina's minigame.
• The launch campaign for the new Samsung Galaxy S24 Series continues to be warmly received by netizens. Users are actively participating in minigames promoting the product and posting comments about its features, which gives the campaign a high Relevance Score (0.87). Additionally, the new line of Samsung phones has been reviewed from various perspectives by prominent reviewers, enriching the content of the product discussions (Diversity Score = 0.89).
• The campaign "Cung sua Ong Tho - Van mon Len vi, Nam moi Len huong" taps into the familiar theme of Tet Cooking. The campaign encourages people to participate in the "Van Mon Len Vi, Nam Moi Len Huong" contest and to try their hand in the kitchen with the dishes: Banh Dau Kim Nguyen Bao and Lau Bach Tho. Notably, a cooking video featuring Huynh Anh Tuan using Ong Tho milk has garnered over 11,000 discussions on social media, with many comments focusing on the Ong Tho milk carton.
• In early February, the "Mo Ket Noi, Bung Sac Xuan" campaign from Heineken concluded the Starverse program, while also launching a series of other exciting activities, including: (1) Tet greetings from a host of Vietnamese stars and (2) a countdown event series in three major cities: Ha Noi, Can Tho, and Quy Nhon. The campaign continued throughout February with over 100,000 participants engaging in discussions.
• The "Mo tu lanh khoe - Nha an Tet khoe" campaign by Vinamilk collaborated with Dieu Nhi, Huyen Baby, and many other beautiful ladies to inspire a healthy Tet menu, with yogurt as the centerpiece dish. Additionally, Vinamilk rolled out a minigame for check-ins with refrigerators stocked with yogurt in Ha Noi and Ho Chi Minh City. Overall, the combination of KOLs and the minigame has helped increase the campaign's reach (Virality Score = 0.80).
• The "Tiec vui em ai - Thoai mai lai xe" campaign is Heineken's second initiative to make it into the BSI Top10 Campaigns for February 2024. As Tet approaches, alcohol checks become increasingly stringent. In response, Heineken set up a stop station on the Long Thanh - Dau Giay highway to promote its non-alcoholic beer. This non-alcoholic station piqued curiosity and was widely shared on social media.
• The "Vu dieu Tet vui" campaign launched a dance contest based on the music and dance moves of Susu Hero, aiming to create bonding opportunities between mothers and children. The campaign featured participation from popular TikTokers like Dao Le Phuong Hoa, Le Bong, and the Schannel. On the TikTok platform, many children enthusiastically embraced the trending dance of Susu Hero.
• The "Em Bung Em Giac" campaign by YOKOGOLD introduced a health test for young children. Users answer a series of questions related to their child's daily activities and fill in contact information to receive a health analysis report. The test was shared by hot moms and quickly gained attention from mothers, boosting the campaign's virality (Virality Score = 0.88).
• The "Tet Dam Chat Viet" campaign by Bia Viet continued to feature in the BSI Top10 Campaigns thanks to its localization tactics: Each locality was designed its own personalized greeting. With this approach, the campaign was highly rated for content diversity (Diversity Score = 0.83).

TOP 10 INFLUENCERS ON SOCIAL MEDIA FEBRUARY 2024

Alongside familiar faces such as Le Duong Bao Lam, Son Tung M-TP, HIEUTHUHAI, and Trang Phap, the BSI Top10 Influencers ranking for February 2024 also saw the inclusion of Tran Thanh and Phan Manh Quynh - key figures in the Tet movie "Mai." Notably, this month's ranking marked the first appearance of many celebrities, including the duo Ninh Anh Bui - Nguyen Tung Duong, Phuong Anh Dao, Quang Hung MasterD, and Huynh Nguyen Mai Phuong.

• Tran Thanh topped the BSI Top10 Influencers ranking for February 2024 following the release of the movie "Mai" during the Tet holiday of Giap Thin. Despite receiving mixed reviews, the majority of social media users expressed positive feedback about the movie, especially regarding Tran Thanh's role as the director. Many comments congratulated Tran Thanh on becoming the first director in Vietnam to achieve a trillion Vietnamese dong box office with his trilogy of movies: "Bo Gia," "Nha Ba Nu," and "Mai."
• Ninh Anh Bui - Nguyen Tung Duong made their first appearance in the BSI Top10 Influencers ranking thanks to their posts and nonsensical dialogues on both their individual and joint channels. Additionally, their images during the Tet holiday and activities with various brands throughout February also generated significant attention and positive discussions for the duo on social media.
• Son Tung M-TP continues to appear in the rankings thanks to the announcement of a new MV release. Nearly a year after "Making My Way," Son Tung M-TP is back with a brand new music project. Discussions about Son Tung's new project started heating up in mid-February, sparked by Hai Tu's cryptic move of unfollowing Son Tung along with the status "No one can change the past."
• Le Duong Bao Lam continuously updates about his daily life on his personal page and receives many humorous comments from users. Also this month, Le Duong Bao Lam continues to be mentioned as a member of the "2 Days 1 Night" team, appears on the show "7 Nu Cuoi Xuan," and is rumored to be joining the program "Anh Trai Vuot Chong Gai."
• Huynh Nguyen Mai Phuong - Miss World Vietnam 2022, has captured attention from the online community through her participation in Miss World 2023. Her emotional English presentation during the Head to Head Challenge Final made audiences back home feel extremely proud.
• HIEUTHUHAI had a busy February, not only opening the season on the show 7 Nu Cuoi Xuan with the cast of 2 Ngay 1 Dem, but also performing at Song 24. Hieu also collaborated with GrowPlus+ NutiFood to launch the music video "Con Nha Minh". With each show he participated in, Hieu left a lasting positive impression on the audience. 
• Trang Phap continues to be mentioned by the online community as a versatile artist, leaving a deep impression even after the show Chi Dep Dap Gio Re Song ended. The community believes that Trang Phap becoming the leader of Dap Gio is a result that matches her effort and talent. Additionally, the community also enjoys her interactions with other leading ladies.
• Phan Manh Quynh returns to the BSI Top10 Influencers list with his latest work, Sau Loi Tu Khuoc - OST for the movie Mai. Phan Manh Quynh's song achieved high rankings on various music platforms, and the poetic lyrics have been enthusiastically shared by netizens.
• Quang Hung MasterD also marks his first appearance in the BSI Top10 Influencers list thanks to his musical work Thuy Trieu. The piece is highly regarded for its catchy melody, and has appealed not only to domestic fans but also international audiences - especially in Thailand, who have expressed their enthusiasm.
• Phuong Anh Dao makes her first appearance on the BSI Top10 Influencers list thanks to her leading role in the movie Mai. Phuong Anh Dao has received a flurry of praise from the online community for her beauty and acting skills. Additionally, community pages have actively revisited Phuong Anh Dao’s previous acting career.

TOP 10 EVENTS ON SOCIAL MEDIA FEBRUARY 2024

This month's ranking highlights the dominance of Tet festivals, including: Duong hoa Nguyen Hue Tet Giap Thin 2024, Le hoi anh sang nghe thuat Ha Noi - Ruc ro Thang Long, Duong hoa Tet cua Phu Yen, Cho hoa xuan “Tren ben duoi thuyen”, Hoi Xuan Tam Chuc, Le hoi Duong sach Tet Giap Thin 2024. STORII CONCERT 02 - “Nguoi Giu Mua Xuan” and Sieu le hoi Vibe Fest 2024 are major music-related events. Additionally, “Le trao giai Qua bong vang Viet Nam 2023” and the “Nha Via Hoan Hy” workshop, co-organized by BOO and Samsung, also drew significant attention from netizens.

• Duong hoa Nguyen Hue Tet Giap Thin has been highly praised for its beautiful and grand design. Users were extremely excited about the opportunity to see flying dragons through AR technology. Many pages about Saigon shared images of this year's Flower Street with proud comments saying, "Anh Long 59 is the best in the country." The dragon mascot was so beloved by the public that the management decided to keep it until the end of the lunar January, instead of dismantling the entire flower street.
• Le hoi anh sang nghe thuat Ha Noi - Ruc ro Thang Long, organized by PVcomBank in collaboration with the Tay Ho District People's Committee and Petrovietnam, featured an artistic light show using 2024 drones. Iconic symbols of Hanoi were vividly recreated through the colors of unmanned aerial vehicles. Even before the official event on New Year's Eve, the rehearsal attracted significant attention from the online community.
• Duong hoa Xuan Giap Thin 2024 - Phu Yen for the Year of the Dragon 2024 also became one of the highlights of the recent Tet celebration, with its dragon design rated as a "strong competitor" to Saigon's dragon (i.e., Nguyen Hue Flower Street). Numerous community pages shared images of Phu Yen’s flower street lit up at night, receiving a flood of praise from the online community. Even until the seventh day of Tet, the flower street was still crowded with people.
• Cho hoa xuan “Tren ben duoi thuyen” 2024 was held at Binh Dong Wharf (District 8) from the end of January until February 9 (the last day of Tet). As Tet approached, the online community actively shared images of the flower market, with comments like "crowded" and "beautifully magnificent." The market was also highly praised for its reasonable prices for food and Tet flowers (Sentiment Score = 0.96).
• Hoi Xuan Tam Chuc - Ket noi di san 2024 left netizens in awe with its majestic river scenes, especially the images of boats lining up, reflecting the lively festival atmosphere. A highlight of this year's festival was the “Nguyen Uoc Chon Thieng” fashion show, featuring famous KOLs such as Hoa Minzy, Double2T, Miss Hương Giang, and supermodel Vo Hoang Yen.
• The “Qua Bong Vang Viet Nam 2023” Awards, organized by Saigon Liberation Newspaper, received significant attention from the football community. Even before the event officially took place, fans were already buzzing with predictions about which players would be honored. A thank-you post from Pham Duc Hoa - the 2023 Futsal Golden Ball winner, deeply moved the community. People thought that the image of Pham Duc Hoa receiving the award with his family was a priceless moment.
• Le hoi Duong sach Tet Giap Thin 2024 lasted throughout the Tet holidays, featuring a range of exciting activities such as: Tet book gifting, cosplay of favorite characters to receive gifts, the first writing of the year, and creating personalized greeting cards. These activities brought a fresh appeal, attracting the interest of many young people.
• STORII CONCERT 2 - "Nguoi Giu Mua Xuan" was a music night featuring performances by four singers: Ha Anh Tuan, Vu, Tuan Ngoc, and Le Hieu. Their performances were widely spread on social media through music community pages, especially Tram and the Radio Station. Not only were they praised for their singing and style, but the singers also received compliments for their approachability and interaction with fans.
• Sieu le hoi Vibe Fest 2024 was held at NovaWorld Phan Thiet during the Tet holidays, featuring a lineup of famous stars such as Binz, Dam Vinh Hung, Phuong My Chi, Luong Bich Huu, among others. The festival was widely covered by numerous local Binh Thuan pages.
• The "Nha Via Hoan Hy" workshop was organized by BOO in collaboration with Samsung towards the end of the year, introducing a new collection deeply influenced by Gen-Z style. The highlight of the workshop was the presence of the duo Ninh Anh Bùi and Nguyễn Tùng Dương. Many fans shared moments of interaction with the bosses from Ninh Dương Story.

APPENDIX

Detailed information on the metrics that make up the BSI (Brand Strength Index) for the rankings of BSI Top10 Campaigns, BSI Top10 Influencers, and BSI Top10 Events in February  2024.

To learn more and discuss in detail about evaluating brand health, campaign effectiveness, and optimizing customer engagement activities on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative department via email at info@buzzmetrics.com.

Leaderboard BSI Top10 is the most reliable, quality and up-to-date ranking on social media based on social media metrics evaluated by Buzzmetrics — Buzzmetrics Social Index Top10. BSI Top Rankings January 10, 2024 inclusive Top 10 Campaigns, Top 10 Celebrities and Top 10 events on social media channels and electronic newspapers during the period from January 1, 2024 — January 31, 2024.

The BSI (2023 version) has the addition of two new adjustments, Diversity Score and Audience Score, in combination with the 5 evaluation criteria of the 2021 edition, which makes changes when assess the success of social media campaigns/events in an overview and more in-depth: see more at How to rank BSI Top10 (2023 version).

BSI presents a sum of factors and has the same degree of influence. Only one factor changes, the ranking BSI Top10can be changed according to.

From January 2023, the BSI Top10 ranking will be fully applied according to the 2023 edition with the addition of two new adjusted indicators, Diversity Score and Audience Score.

TOP 10 MOST PROMINENT CAMPAIGNS ON SOCIAL MEDIA JANUARY 2024

This past January was an exciting time with Tet campaigns by many brands such as Tiger - Khai Xuan Ban Linh, Heineken - Open connection, spring break, OMO Tet 2024 - Stain and sow hope, Vietnamese Beer - Vietnamese Tet Tet, Coca-Cola - Tet Makes a Wonderful New Year, Knorr - Wonderful New Year, Nam Nu - Nam Ngo Specialty Products, Comfort - Extra Fragrant, Tet More Dat and Lay's - Laugh for joy. In addition, the campaign launched a new product Samsung - Galaxy S24 Series. It also received the attention of the network community.

• Tiger - New Tall Cans - Kai Xuan Bao Lam: After the countdown event and the introduction of new products in December, Tiger continues to participate in the event BSI Top10 Campaigns with a leading position. The amount of discussion about the campaign came primarily from two activities: (1) Inviting users to check-in with Tiger beer or program items and (2) designing Videos with the help of A.I. Both activities select prize winners based on the lucky draw format. Besides, the event “Ban Linh Avenue” held from December 29 - January 7 at Nguyen Hue pedestrian street also entered BSI Top10 Events January 2024. This is a musical performance event centered on the Giant Beer Can model. User check-in activities contributed to both the campaign and the Tiger event having an extremely high volume of natural discussion — the highest at BXH BSI Top10This month (Virality Score = 0.98).
• Heineken - Open connection, spring break: Campaigns used to be second in the ranking BSI Top10 Events December 2023and still maintain the heat in January. It continues to be the mini-games that invite players to join the Starverse that bring the most discussion to the campaign. Starverse is designed as a game world - where players can complete missions and accumulate bonus points, from which the accumulated points will result in valuable gifts. Many highly interactive posts come not only from the brand's fanpage but also from the community page, especially those about Saigon.
• Samsung - Galaxy S24 Series: The Galaxy S24 series hit the market on January 18, 2024. On the occasion of the launch, Samsung held a livestream at Nguyen Hue Pedestrian Street to showcase the product. Previously, fan pages of retail brands as well as tech review communities also hosted minigames to welcome the arrival of the Galaxy S24 series. Users expressed interest in the A.I features that allow for more impressive shots.
• OMO - OMO Tet 2024 - Stain Sow Hope: OMO campaign opens with Tet MV “Mai! Cheek About” to emphasize “smearing” as an attempt to rise up, sowing “hope” for good things in the future. Next, OMO invites everyone to participate in the “Stain Hope with A.I.” challenge to send a message to themselves in 2024. The Challenge was introduced through KOLs channels and received a great response from users.
• Vietnamese Beer - Vietnamese Tet: The new campaign of Bia Viet raises the question: “Do you eat Vietnamese food, why not drink Vietnamese beer?” The question arouses curiosity on the part of the user, generating various streams of opinion. Some users believe that it is okay to drink something tasty, and some users believe that already Tet, you have to consume all Vietnamese food to be Tet. The debates about Viet Bia help the campaign to have a relatively good level of discussion diversity (Diversity Score: 0.85)
• Coca-Cola - The bond that makes the New Year magical: Coca-Cola's Tet campaign has two outstanding activities: (1) Introducing Tet version of Coca-Cola cans with 100 different wishes, followed by a series of mini-games around the theme of Tet wishes, and (2) Organization of the “Miraculous Tet Table” - Coca-Cola's symbolic Tet event, accompanied by charitable activities, connecting 1000 Vietnamese families. The “Miraculous New Year's Table” event with more than 94 thousand related discussions was also recorded at BXH BSI Top10 Events this month.
• Knorr - Magical New Year's Wishes: Knorr opened the campaign with the short film “The Quest to Find the Tet,” which delighted users for its cute, close images and messages. Next, Knorr introduced the “Taste the Wonderful New Year with Children” Challenge, which encourages parents to engage with their children through cooking activities. Overall, the entirety of Knorr's New Year activities underscore the importance of getting the family together in the kitchen to prepare for end-of-year raspberry.
• Male Pisces - Male Pisces Specialty: Pisces combined with the trio Orange - Masew - Double2T in the MV “He has nothing special but specialties”. MV presents dishes typical of many regions, incorporating Nam Ngo fish sauce. In addition to appreciating the quality of the music, users also feel proud of the appearance of their native specialties in the MV.
• Comfort - More Fragrant, New Year More Moment: Comfort's Tet campaign impresses with its musical composition combined with Phuong My Chi. The campaign comes from the idea that “the first gathering moment is like a home fashion catwalk”. Phuong My Chi's MV is enjoyed by users because of the way it combines folk material with a modern theme, drawing on a series of MV Reaction from other celebrities. In total, the reaction livestream from Salim received more than 24,000 comments.
• Lay's - Laugh for joy: Inspired by the trend “Thank you”, Lay's Tet campaign began with Duc Phuc's MV, followed by organizing mini-games for users to get their hands on. Two prominent mini-games are: (1) Lay's package template design with “glass” and (2) Check-in and Lay's Tet version. Happy New Year captions based on the user's “visa” help the campaign to have a relatively high diversity of discussion (Diversity Score: 0.82).

TOP 10 INFLUENCERS MOST FEATURED ON SOCIAL MEDIA IN JANUARY 2024

Besides familiar faces such as Le Duong Bao Lam, Son Tung M-TP, ranking BSI Top10 Influencers January 2024. There is also the appearance of Phuong My Chi, Phan Manh Quynh, Hoa Minzy and Double2T with the launch of the promotional MV for the New Year campaign of the brands. The performances that attracted the attention of the audience helped HIEUTHUHAI, MONO, Trang France and Ninh Duong Lan Ngoc to participate in this month's ranking.

• Phuong My Chi leader of the leaderboard BSI Top10 Influencers January 2024 when releasing the MV “Dieu Da” in conjunction with Comfort to promote the campaign “More Thom Tho, Tet More Dieu Da”. The catwalk in the “Da Dance” helped Chi to receive many compliments from the audience. In addition, the singer also performs at events such as Stars of 2023In particular, she received the “Outstanding New Face” award at Blue Wave 2023.
• The main volume of discussion of Le Duong Bao Lam comes from the artist's personal Facebook posts about daily activities, in addition to activities participating in the promotion campaigns of Saigon Beer, Coca-Cola, programs 2 days 1 night, this also attracts interaction from network users. The network community pays compliments on the appearance and humor in the skits of male artists.
• Phan Manh Quynh back to the leaderboard BSI Top 10 Influencerswith MV “Grateful for Staying” in Danisa's eponymous campaign. He received many comments from the audience praising the MV's meaning, melody and visuals reminiscent of the family picture on this Tet day.
• HIEUTHUHAI and MONO noticed by the network community when participating in performances at award ceremony events. For HIEUTHUHAI, he performed at WeChoice Awards 2023 and won the “Favorite Male Singer” award at Blue Wave. MONO's discussion mainly comes from performing “Em xinh” at shows and events such as Beautiful sister blowing the wind and turning the waves, 2023 Star of the Year Awards Ceremony, Blue Wave 2023. The audience praised the appearance and performance of the two male artists.
• Son Tung M-TP partnership with MBBank and JCB launches “Be The Sky” card — a bank card that integrates fandom membership cards dedicated to the SKY community. Through videos and promotional posts about the product, fans expressed anticipation for his upcoming activities.
• Besides the cooperation to launch MV in the campaign “OMO Tet 2024 - Stain the Sow of Hope”, Hoa Minzyin January achieved achievements at the Awards Ceremony Blue Wave 2023and Award Ceremony 29th Golden Dawn - 2023. The audience congratulates the singer, and also praises her appearance, voice and energy that she radiates.
• The main volume of discussion of Double2Tcame from the debut of MV “You Have Nothing Special But Specialty” which won the charts BSI Top10 Campaigns January 2024 “Male Fish Specialty”. In addition, the male rapper's performance and award nomination at Blue Wave 2023 was also watched and supported by fans.
• Through her performance at the show “Beautiful Lady Breaks the Wind Turn the Wave”, France Pageand Ninh Duong Lan Ngoc received a lot of praise from the online community for his looks, talent and effort through each performance.

TOP 10 MOST PROMINENT EVENTS ON SOCIAL MEDIAJANUARY 2024

Besides events from brands like Tiger - Ban Linh Avenue, Coca-Cola - Magical New Year's Table, La-Larue Concert, Living a “profitable” life of VietinBank; BXH BSI Top10 Events. This month also recognizes the influence of the award ceremonies, the most prominent of which can be mentioned: WeChoice Awards 2023, Blue Wave 2023, Blue Star 2023, 29th Golden Mai Awards Ceremony - 2023, Star of the Year 2023 ceremony, 28th Asian Television Awards Gala.

• WeChoice Awards 2023: This year's awards ceremony delighted users with performances that combined the most popular singers. Based on the theme “Dare Passionate, Dare Brilliant”, WeChoice Awards 2023 devotes a great deal of interest to how Gen-Z influences society. However, the show also caused a lot of controversy over the final results and the statement from the MCK award winner.
• Green Wave 2023: Lan Song Xanh is a long-standing music award in Vietnam, bringing together the most popular artists in showbiz in Vietnam. Especially the mashup of singer Noo Phuoc Thinh captivated the audience because of his handsome looks and attractive voice. Users also paid much praise to Wren Evans - a Gen-Z artist who won the category “Album of the Year” for the album “Loi Choi”.
• La-Larue Concertgebouw: It is a series of musical events that lasts throughout January, taking place in many provinces. Events in each province will bring together different stars, free entrance. Much discussion of the event comes from the shared posts of community pages.
• Blue Star 2023: The Blue Star is an award that honors faces who have made outstanding contributions in the field of film and television. Much of the discussion of the award came from posts of gratitude by Zhen Thanh, Truong Giang, Kieu Minh Tuan and several other celebrities. Especially the appearance of Thai actors Film Thanapat and Jam Rachata also received a lot of attention.
• 29th Golden May Awards Ceremony - 2023: This is an annual award organized by the Labor newspaper to honor outstanding faces in the field of television - digital platforms. Users give a lot of praise to Black Wave - the rapper who was honored in the category of Artist for the Community. Besides, users also proved puzzled with the appearance of Tiktoker Pham Thoai at the red carpet.
• The 2023 Star of the Year Gala: The performance “I fell you up” from the beautiful sisters from the show Wind Pedals Turn the Wave, along with Phuong My Chi's “Universe with You” received great interest from the online community. Besides, users also send congratulations to the artists who won in categories such as “Couple of the Year”, “Hot Kid”, “Hot Mom”, etc.
• 28th Asian Television Awards Gala: The award ceremony attracted public interest because it was first held in Vietnam with the participation of many international artists, especially Thai artists. In addition, the mini-game hunting for tickets to the event on the TodayTV fanpage attracts many users to participate.  
• VietinBank - Live a “profitable” life: The event is part of the campaign “Living a Profitable Life” with the aim of helping the audience to better understand “Living profitably” through each performance of famous singers such as: Black Vau, Tac Tien, Justatee, Ha Anh Tuan,... The online community expressed their desire to attend the concert and were impressed by the grandiose stage.

APPENDIX

Detailed information on the indicators that make up the BSI of the BSI Top10 Campaigns, BSI Top10 Influencers and BSI Top10 Events rankings in January 2024.

To learn more and have a more detailed exchange on how to evaluate brand health, campaignsas well as optimizing the effectiveness of customer interaction on social media based BSI — Buzzmetrics Social Indexplease contact Buzzmetrics representative by email info@buzzmetrics.com.

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