BSI Top10 Rankings

The BSI Top10 are the most trusted, comprehensive, and up-to-date social media rankings based on the Buzzmetrics Social Index Top10 (BSI) developed by Buzzmetrics. The BSI Top10 Rankings for August 2026 feature the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news channels during the period from August 1, 2026, to August 30, 2026.

The BSI framework is continuously optimized to keep pace with the rapid evolution of social media platforms and the growing demands of market research. With BSI 2025, the Qualified Users methodology has been introduced to provide a deeper assessment of discussion quality, enabling a more comprehensive measurement of online audience interest in campaigns, events, influencers, and shows.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS – AUGUST 2026 

The BSI Top10 Campaigns ranking in August recorded high category diversity, led by Lifebuoy's Cà Phê Trà Hoa Cúc campaign. This was followed by Samsung's Galaxy Z Fold8 Ultra | Fold8 | Flip8 campaign, Vinamilk's 50 Năm Phụng Sự Khát Vọng Việt, and Nutifood GrowPLUS+'s Tay Chăm Hạng Nặng. The Personal & Home Care sector remained vibrant with CLEAR's Clear Pro - Da Đầu "Khó Tính", Để Clear Tính and VIM's Vim Bọt Tuyết Siêu Mạnh - Lật Ngược Tình Thế. Additionally, early Mid-Autumn Festival buzz erupted with Kinh Đô's Trọn Một Ngày Sum Vầy, Sáng Mãi Chuyện Đêm Trăng campaign. Alongside Nutifood in the Mother & Baby sector was NAN's NAN Supreme Pro 3 - Chăm Con PRO. The remaining two spots belonged to MSB's Vươn Tầm Từ Di Sản and Hảo Hảo's 10 Năm Quà Hảo Trao Tay. 

• Cà Phê Trà Hoa Cúc by Lifebuoy generated over 34,000 qualified user discussions, with Threads serving as one of the primary discussion hubs. The campaign built "Tiệm Cà Phê & Trà Hoa Cúc" (Chrysanthemum Tea & Coffee Shop) with "shop owners" gradually revealed on Lifebuoy's Threads account, including Mason Nguyễn, CongB, and Jun Phạm, stirring active discussion among fans. The fan meeting on August 8 in Hanoi had to relocate to the Hanoi Opera House to accommodate the large number of registrants.
• The Galaxy Z Fold8 Ultra | Fold8 | Flip8 campaign climbed to 2nd place, capturing over 36,000 qualified discussions. The primary discussion source was a series of minigames regularly posted on tech fanpages like Hội Mê Công Nghệ, Techrum, Techz, Tony Phùng Studio, and the SamsungViet Community. Each minigame seamlessly integrated product features. Livestream sessions on Schannel, AnhEm TV, and CellphoneS, along with Viettel Store minigames, further strengthened the campaign's viral reach.
• Vinamilk's 50 Năm Phụng Sự Khát Vọng Việt campaign secured 3rd place in the ranking. The media highlight was the 50th Anniversary Exhibition hosted at major exhibition centers in HCMC and Hanoi, offering visitors a unique multi-sensory space that revealed 50 intriguing facts spanning half a century. Additionally, the "Nhà có tiệc" livestream featuring 14 Casper and a Meet & Greet with Đinh Mạnh Ninh drew great enthusiasm. Popular community outlets such as Hà Nội Của Tôi, Ở Đây Zui Nè, and Đài Phát Thanh continuously covered the news, driving the campaign past 25,000 qualified discussions.
• Nutifood GrowPLUS+'s Tay Chăm Hạng Nặng campaign gathered over 18,000 qualified discussions, almost entirely from Facebook. The campaign chose to "honor" mothers with a "Forbé" magazine cover - a witty pun on Forbes - dedicated to mothers raising chubby "heavyweight" babies. The "Lập hội Tay Chăm Hạng Nặng" challenge spread across mother-and-baby fanpages like Miko Kids, YAN Kids, aFamily, and Beatvn. Many mothers proudly shared their babies' weight gain journeys alongside short videos detailing mealtime concerns.
• Kinh Đô's Trọn Một Ngày Sum Vầy, Sáng Mãi Chuyện Đêm Trăng campaign kicked off the Mid-Autumn season with over 28,000 qualified discussions. TikTok served as the main platform using the hashtag #TrungThuDepNhatLaKhi alongside content creators sharing videos on home decorating, childhood memories, and unboxing mooncakes. The Mini Lava mooncake line featuring melting chocolate and cheese fillings received the highest number of video reviews.
• MSB's Vươn Tầm Từ Di Sản campaign logged its second consecutive month in the BSI ranking, capturing over 20,000 qualified discussions. The centerpiece was the AI Music Game "Nối Nhạc, Viết Tiếp Di Sản", where players created a track featuring Quang Hùng MasterD in under a minute for a total prize pool of 155 million VND. MSB also launched a series of 35th-anniversary minigames, including birthday wishes, predicting the SG Heat vs HCMC Wings match, and exploring security features on MSB Digital Bank. The M-Festival music night featuring Lam Trường, Trúc Nhân, and Quang Hùng MasterD was also widely shared by entertainment fanpages.
• CLEAR's Clear Pro - Da đầu "khó tính", để Clear tính campaign gathered nearly 22,000 qualified discussions, bolstered by Thái Lê Minh Hiếu as Friend of House. The campaign organized the CLEAR Scalp Lab event series at Vạn Hạnh Mall with two Meet & Greet sessions: Thái Lê Minh Hiếu on August 15 and Hồ Đông Quan on August 16. The Top Spenders race on TikTok Shop from August 17 to 22 kept up momentum, offering a top prize to meet Hiếu during the Mega Livestream on August 24.
• VIM's Vim Bọt Tuyết Siêu Mạnh - Lật Ngược Tình Thế campaign drew nearly 18,000 qualified discussions. The most engaging content revolved around couple Bình An and Phương Nga, where the husband was caught red-handed by his wife leaving missed spots while cleaning the bathroom. Entertainment fanpages and online communities shared the story widely, while VIM's TikTok continuously published creator videos. The "Phiên Toà Lật Ngược Tình Thế" livestream on August 24 featuring 14 Casper and MC Trần Ngọc, alongside a Top 15 Spenders race, further boosted engagement.
• NAN's NAN Supreme Pro 3 - Chăm Con PRO campaign introduced the NAN Supreme Pro 3 product into the BSI Top10 Campaigns under the tagline "Chăm con Pro." The discussion center was the 3-week minigame "Mẹ tạo thói quen chăm con PRO - Cùng con rinh quà chuẩn PRO" spanning three themes: Smooth Digestion, Strong Immunity, and Allergy Prevention. The campaign built trust by combining parenting experience posts from hot moms with expert medical advice from doctors on Facebook.
• Hảo Hảo's 10 Năm Quà Hảo Trao Tay campaign captured over 10,000 qualified discussions. The focus was a series of activities around a major promotional giveaway, combined with a Fanzone Da LAB ticket giveaway for the Lễ Vinh Danh Nỗ Lực event. Simultaneously, ongoing updates from campaign KOLs and brand channels before and during the event successfully captured target user attention.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA INFLUENCERS – AUGUST 2026 

The August BSI Top10 Influencers ranking highlighted a strong imprint from Vietnamese football, as the ASEAN Cup 2026 championship victory propelled three figures into the Top 10: Nguyễn Đình Bắc, Coach Kim Sang Sik, and Nguyễn Xuân Son. Music remained equally vibrant, with the show Tinh Hà Say Hi supplying three representatives: CongB, Quang Hùng MasterD, and Captain Boy. While Anh Trai Vượt Ngàn Chông Gai 2026 kept Huỳnh Lập in the lineup. Also making the list were Phương Mỹ Chi with new music releases, alongside showbiz stalwarts Trấn Thành and HIEUTHUHAI. 

• Nguyễn Đình Bắc claimed the top spot in this month's BSI Top10 with over 270,000 qualified discussions - the highest figure on the board. The largest contribution came from Vietnam's ASEAN Cup 2026 championship win, where he also earned the Best Player of the Tournament award. Đình Bắc went viral for his celebration moments, striking passes, and a birthday cake right as the team was crowned champion, attracting warm wishes from fans.
• Phương Mỹ Chi entered the rankings with over 186,000 qualified discussions. Her impact stemmed from her new song Thiên Đường Với Người Thương, a collaboration with producer team DTAP released on August 12. Her sweet Khmer dance moves quickly sparked a transformation and cover trend across TikTok.
• Coach Kim Sang Sik reached 3rd place with over 188,000 qualified discussions. The South Korean head coach earned unanimous praise and affection from fans (Sentiment Index = 1.0) for leading Vietnam to the Southeast Asian title. His moment carrying player Đình Bắc on his back to receive the trophy, alongside his tactical leadership, made him a central topic across sports channels.
• CongB was one of three Tinh Hà Say Hi representatives in the Top 10 this month, driven by his contribution to the group hit SECRET alongside Cody Nam Võ, Wren Evans, and Quang Hùng MasterD. The track quickly reached No. 1 on both Vietnam Trending Videos and YouTube Charts in a short time. His stage performance, including a pole dance segment with Ali Hoàng Dương in Round 1, generated significant conversation.
• Quang Hùng MasterD remained a staple on the ranking, leading the SECRET group to a double No. 1 achievement on YouTube. Beyond Tinh Hà Say Hi, he impressed with the stage performance Mộng Duyên alongside fellow artists and collaborated with MSB on the AI Music Game for the bank's 35th anniversary. His %Earned score was the highest on the board at 89.8%, reflecting strong organic fan appeal.
• Nguyễn Xuân Son earned his spot as the top scorer of the ASEAN Cup 2026. His header against Malaysia in the semifinals, along with crucial goals, sparked lively discussion - particularly the viral joke "Gấp đôi Xuân Son để làm gì" (Why double up on Xuân Son). Together with Đình Bắc, he was frequently featured in fan championship celebration content.
• Huỳnh Lập appeared in the new season of Anh Trai Vượt Ngàn Chông Gai 2026, standing out for his group performance Trước Khi Em Tồn Tại alongside Neko Lê, Cheng, and Thái Lê Minh Hiếu. The group stage Nhỏ Xíu Nhỏ Xiu also received positive audience feedback. Huỳnh Lập achieved an 85% %Earned score, demonstrating sustained popularity among show fans.
• Captain Boy, together with Xuân Định Ky, buitruonglinh, and HYO, delivered the emotional ballad MRT on Tinh Hà Say Hi. Beyond music, Captain Boy drew attention as the face of L'Oréal Vietnam's Super Brand Day on TikTok Shop, collaborating with brands like CeraVe, Vichy, and Shu Uemura.
• HIEUTHUHAI maintained high visibility thanks to his large-scale personal concert series, Mắt Nhắm Mắt Mở Concert, dedicated to fans. Combined with his regular appearance on the reality show 2 Ngày 1 Đêm, high-energy moments on stage alongside the GERDNANG crew generated exceptionally high-quality discussion.
• Trấn Thành rounded out this month's BSI Top10 with versatility across multiple fields. The return of Running Man Vietnam 2026 - “Chạy Ngay Đi” featuring him as a main cast member, the announcement of his 2027 Lunar New Year film project EM, and sweet moments supporting his wife Hari Won at designer Đỗ Long's fashion show created a continuous stream of engagement across platforms.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA EVENTS – AUGUST 2026 

The August 2026 BSI Top10 Events ranking was led by ASEAN Cup 2026: Chung Kết Lượt Về. This was followed by Concert Quốc Gia: “Tổ Quốc Trong Tim” 2026 and Concert Mắt Nhắm Mắt Mở, alongside fashion shows such as The Prime: Do Long Bridal Fashion Show 2026, CHUNG THANH PHONG F/W26 Fashion Show, and Fashion Show Tran Hung L'Empreinte du Temps. Brand events included Vinamilk's 50 Năm Phụng Sự Khát Vọng Việt exhibition, Lifebuoy's Tiệm Cà Phê & Trà Hoa Cúc, Tiger's Đại Tiệc Sảng Khoái Tiger Crystal, and Mirinda's Sip A Smile. 

• ASEAN Cup 2026: Chung Kết Lượt Về took place on August 26 at My Dinh National Stadium, attracting nearly 299,000 qualified discussions. An own goal by a Thai player in the 90+3 minute secured Vietnam's title defense, becoming the most discussed video clip. Goals and plays by Quang Hải, Đình Bắc, Hai Long, Văn Hậu, and Hoàng Đức were widely shared on TikTok. The presence of FIFA President Gianni Infantino, pre-match statements from Thai players, and a prize pool of nearly 30 billion VND awarded to the team were also trending topics.
• Concert Quốc Gia: “Tổ Quốc Trong Tim” 2026 took place on August 23 at Van Phuc City (HCMC), commemorating National Day on September 2. Ticket registration opened on August 8 with over 5.7 million requests, selling out in 1 minute 27 seconds. During the performance night, Ali Thục Phương led the crowd in chanting "Sẵn sàng" (Ready), while fanchants of "5 điều Bác Hồ dạy" and Young Pioneers rituals evoked childhood nostalgia. The duet between Nguyễn Văn Chung and Tùng Dương, the Hương Tràm – Võ Hạ Trâm duet, and stages by Hoà Minzy, Noo Phước Thịnh, and Lâm Bảo Ngọc received warm praise. A minor fire incident and rain did not dampen the atmosphere, with viewers praising the organizer's handling. Brands like Bia Saigon with "Trạm kết nối tự hào", Canifa, and Phân Bón Cà Mau (ticket giveaways) boosted overall discussion.
• Concert Mắt Nhắm Mắt Mở by HIEUTHUHAI took place over two nights on August 1 and 2. Discussion centered on posts from HIEUTHUHAI, Negav, and HURRYKNG, alongside fan reaction videos to the track Exit Sign. Guests included Hoàng Tôn, Nicky, Hustlang Robber, HURRYKNG, MANBO, and Negav. The closing moment between HIEUTHUHAI and a female dancer was also widely referenced. The concert was backed by DatVietVAC Group Holdings, Long Chau Pharmacy (Gold Sponsor), Closeup, and Grab.
• The Prime: Do Long Bridal Fashion Show 2026 made an impression on August 13 with a star-studded lineup "dressing as brides," including Thủy Tiên, H'Hen Niê, Tiểu Vy, Tóc Tiên, Chi Pu, Diệu Nhi, and Tam Triều Dâng. Hari Won served as First Face to open the show, while Miss Vietnam Thanh Thuỷ walked as Vedette for the finale. Trấn Thành's attendance to watch his wife, Trịnh Thăng Bình's reaction to Thanh Thuỷ in a wedding dress, and red carpet highlights led the conversation.
• CHUNG THANH PHONG F/W26 Fashion Show took place on August 02 at THISKYHALL SALA. The red carpet became a focal point with Tam Triều Dâng, Hari Won, Khả Ngân, Chi Pu, Hà Trần, and Thu Minh. The appearance of sisters Lọ Lem and Hạt Dẻ (daughters of Quyền Linh) garnered high viewership. Models like Lan Khuê, Hoàng Thùy, and Kỳ Duyên made waves on the runway alongside praise for Miss Thanh Thuỷ.
• Fashion Show Tran Hung L'Empreinte du Temps marked the brand's 10th anniversary on August 20 at JW Marriott Saigon. Ngô Thanh Vân and her daughter bé Gạo walked as Vedettes for the first time, becoming the top trending topic alongside Huy Trần's presence. Uyển Ân opened the runway, prompting reaction videos from Negav, Hari Won, and Pháp Kiều. Guests like Tùng Dương, Ninh Anh Bùi, Tam Triều Dâng, and Võ Điền Gia Huy also generated active comments.
• Đại Tiệc Sảng Khoái Tiger Crystal took place from August 12 - 16 at 23/9 Park (HCMC), featuring a 3-tier experience zone and a Crystal Bar. The free -1°C experience room was a main check-in spot. For music performances, Kay Trần performed on August 14 and Bùi Công Nam on August 16. Local media pages like La Cà Sài Gòn and Rong Chơi Sài Gòn maintained countdown posts to drive event reach.
• Mirinda - Sip A Smile was an event series launching Mirinda's new look, featuring touchpoints at the Saigon Central Post Office, Nguyễn Huệ Pedestrian Street, and Saigon Riverside Park on August 8, followed by Cần Thơ on August 15. At the main event, Quân A.P, Captain Boy, and Võ Tấn Phát were the focal points. Mirinda's product "reveal" on stage hosted by Võ Tấn Phát was most frequently mentioned. Interactive zones like mood testing, the Mirror House, photobooths, a 3m giant Mirinda can, and merchandise (tote bags, hats, charms) were widely shared by creators using the message "Diện mạo mới, ngon bất chấp."

TOP 10 MOST OUTSTANDING SOCIAL MEDIA SHOWS – AUGUST 2026 

Tinh Hà Say Hi surged to the top of the August BSI Top10 Shows ranking, engaging in a intense battle with Anh Trai Vượt Ngàn Chông Gai 2026. Beyond the two reality music shows, this month's ranking welcomed the return of 2 Ngày 1 Đêm, alongside familiar titles like Mái Ấm Gia Đình Việt, Sao Nhập Ngũ 2026, Điều Ước Của Mẹ, Bạn Muốn Hẹn Hò, Vợ Chồng Son, Siêu Tài Năng Nhí Mùa 5, and Đường Lên Đỉnh Olympia. Running Man made a return to 3rd place, sitting right behind the two music shows. 

• Tinh Hà Say Hi claimed 1st place with over 1 million qualified discussions (CFQU) - the highest volume of the month. Heat built from the rivalry between the two Alliances from Episode 5 through Episode 8 as contestants entered Livestage 3 and the Elimination Round with Dance Battles. Performance stages drew massive views, led by SECRET by Cody Nam Võ, Quang Hùng MasterD, Wren Evans, and CONGB (reaching No. 1 on YouTube Charts). MRT by Xuân Định Ky, buitruonglinh, Captain Boy, HYO and Run To You by Ali Hoàng Dương, IVAN, KIMLONG, Song Luân were also top trending performances.
• Anh Trai Vượt Ngàn Chông Gai 2026 attracted over half a million CFQU discussions. Threads remained the primary discussion platform for the show (accounting for 59.7% of total volume). Performance Stages 2 and 3 remained central topics, highlighted by Người Về Nơi Đâu, Giọt Nắng Bên Thềm, Trước Khi Em Tồn Tại, and Nhỏ Xíu Nhỏ Xiu. Additionally, concert ticket sales drew intense interest as Early Bird tickets for two concert nights sold out in 18 minutes.
• Running Man Việt Nam 2026 entered its 4th season and climbed to 3rd place with 147,828 qualified discussions. Alongside main cast members like Trấn Thành, Ninh Dương Lan Ngọc, Quang Tuấn, and Liên Bỉnh Phát, the show brought guest stars such as actor Tuấn Voi (from Bảo Mẫu Siêu Quậy). A minor misunderstanding between Trấn Thành and Liên Bỉnh Phát was addressed swiftly, keeping sentiment scores positive.
• Mái Ấm Gia Đình Việt continued to touch viewers with heartbreaking stories in Episodes 197 to 200. Student Tiến Anh (Grade 9) handled household chores alone in an old house, tending to ancestor altars for his father and grandmother after his mother left. Hồng Ngọc's father, partially blind in one eye, hauled cement bags to feed his wife and 3 children. 17-year-old Lê Thị Vy worked as a construction assistant daily to support her family. In Episode 200, orphan Bích Trà drew deep sympathy; a clip of the boy quickly covering a tear on his pants at the studio was widely shared.
• Sao Nhập Ngũ 2026 entered the ranking with military barracks content. The main focus was Erik, featuring moments where he was called out for making his unit wait 20 minutes for dinner, or rushing out to formation with soap still on his face. Tuấn Dương received a reprimand because Erik had not gotten his hair cut yet, while Minh Trang stood out in Episode 2. After mixed feedback regarding military discipline, Erik posted an apology to his squadmates.
• Điều Ước Của Mẹ drew strong empathy with life stories in Episodes 33 to 37 of Season 2. Viewers were moved by a 17-year-old boy asking for leftover food to feed his mother, a youngest brother taking care of three brothers with mental health struggles, and a 15-year-old boy hauling 100 bags of fertilizer for 200,000 VND to support his mother. Another story featured a 6th-grade girl catching snails daily, and a single mother raising 4 children alone after being abandoned.
• Bạn Muốn Hẹn Hò generated discussions around witty banters and participant debates. The most prominent story featured a contestant born in 1982 whose young appearance surprised host Quyền Linh, yet he was declined by the female guest over compatibility concerns. Meanwhile, highly compatible couples who recited poetry together were well received by fans.
• 2 Ngày 1 Đêm entered the ranking ahead of its Season 5 premiere on August 30 under the theme "2 Days 1 Night Travel Agency." Announcements, fan meeting activities with LENDOM and the 6 main cast members, and Fan Awards voting generated active buzz. HIEUTHUHAI, Lê Dương Bảo Lâm, and Kiều Minh Tuấn added social media heat, while fan clips of the crew filming in Vũng Tàu were shared widely.
• Vợ Chồng Son engaged audiences with stories of love and marriage. A trending segment involved a husband presenting his wife with 6 taels of gold as a gesture of appreciation. The show also shared touching stories, such as a couple around 1.2m in height overcoming family objections to marry, and two doctors who met at Viet Duc Hospital. Current updates on celebrities Phùng Ngọc, Akira Phan, and Dương Ngọc Thái also drew interest.
• Siêu Tài Năng Nhí Season 5 captured discussion across both current Season 5 clips and re-shared Season 1 clips. In Season 5, young CEO Thành Vinh playing a small business owner speaking Chinese caught viewer attention. Meanwhile, Season 1 clips went viral again, including a freestyle by kid rapper Tiến Nhỏ, a young girl making conical hats under difficult conditions, and a young Taekwondo boy whose parents work as street vendors.

APPENDIX

Detailed information on the metrics that make up the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for August 2026.

To learn more and discuss in detail how to evaluate brand health, measure campaign performance, and optimize customer engagement on social media using the BSI – Buzzmetrics Social Index framework, please contact the Buzzmetrics team at info@buzzmetrics.com 

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The BSI Top10 are the most trusted, comprehensive, and up-to-date social media rankings based on the Buzzmetrics Social Index Top10 (BSI) developed by Buzzmetrics. The BSI Top10 Rankings for July 2026 feature the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news channels during the period from July 1, 2026, to July 30, 2026.

The BSI framework is continuously optimized to keep pace with the rapid evolution of social media platforms and the growing demands of market research. With BSI 2025, the Qualified Users methodology has been introduced to provide a deeper assessment of discussion quality, enabling a more comprehensive measurement of online audience interest in campaigns, events, influencers, and shows.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS – JULY 2026 

The BSI Top10 Campaigns ranking was dominated by the Personal & Home Care sector, led by Lifebuoy's Loi Choi Đi Muôn Nơi campaign. This was followed by OMO x Comfort Pure - Thơm Sang Thanh Nhã by OMO & Comfort, Chạm Đầu Còn Như Mới by Closeup, and the campaign duo Đồng Minh Chăm Răng, Đồng Lòng Chung Vui and P/S Pro-Care - Mạnh Miệng Măm Đêm from P/S. In the mobile devices segment, an exciting media race unfolded between Samsung's Galaxy Z Fold8 Ultra | Fold8 | Flip8 line and OPPO's Reno 16. Additionally, the list featured Budweiser's Bật Nắp Bud Đỏ, Mừng Mọi Phút Giây Kinh Điển, NAN's NAN A2 RTD Promotion, and MSB's Vươn Tầm Từ Di Sản campaign. 

• Loi Choi Đi Muôn Nơi marked Lifebuoy's return to the BSI Campaigns ranking. The campaign highlight was its music video featuring prominent figures like Đông Nhi, Khoai Lang Thang, Jun Phạm, CongB, Mason Nguyễn, and Pia Linh. The MV subtly integrated Lifebuoy into travel culture, generating over 52,000 qualified user discussions. The Loi Choi Truck event within this campaign ranked 5th in the BSI Top10 Events.
• The Galaxy Z Fold8 Ultra | Fold8 | Flip8 campaign generated nearly 42,000 qualified discussions, largely driven by minigames offering attractive prizes and ticket-hunting activities for the Samsung Unpacked event. Seamless coordination between Samsung, retail channels, and tech forums gave the campaign high viral reach.
• OMO x Comfort Pure - Thơm Sang Thanh Nhã focused its discussion around the Một Ngày Thanh Nhã event held at the Youth Cultural House. The multi-sensory event blended scent experiences, art, and lifestyle, landing at 2nd place in the BSI Top10 Events. Gen Z entertainment channels actively contributed, helping the campaign gather over 39,000 qualified discussions.
• Chạm Đầu Còn Như Mới was another Personal Care campaign in the BSI Top10 Campaigns. Its highlights included celebrity-led activations: ticket hunting for HIEUTHUHAI's Mắt Nhắm Mắt Mở concert, collaborating with buitruonglinh to release the track Từng Bước Chạm (100 Bước), and creating the TikTok channel Tụi Mình Đã Từng by Closeup to share relationship stories.
• OPPO Reno 16 drew significant attention through OPPO Festival Day featuring Hồ Đông Quan as a guest, alongside engaging minigames across retail channels. Sơn Tùng M-TP, Võ Tấn Phát, and the group UPRIZE also joined promotional efforts.
• Đồng Minh Chăm Răng, Đồng Lòng Chung Vui marked the return of P/S x Mini World following the success of the Tết Cộng Một Nụ Cười Trừ Ngàn Khoảng Cách campaign. Discussions were driven by the Tiệc Ngủ Pyjama event in partnership with Mini World a community engagement series spreading proper oral care habits to families and youth. Many mothers posted check-in moments, pushing the event to 3rd place in the BSI Top10 Events.
• Bật Nắp Bud Đỏ, Mừng Mọi Phút Giây Kinh Điển introduced fun trivia minigames centered on the World Cup season. Budweiser partnered with major football media channels to amplify campaign buzz.
• P/S Pro-Care - Mạnh Miệng Măm Đêm was another P/S campaign in the BSI Top10. A standout activity was the Mạnh Miệng Măm Đêm show hosted by Tina Thảo Thi, offering exciting late-night dining experiences, accompanied by a Meet & Greet event with Võ Điền Gia Huy.
• NAN A2 RTD Promotion logged its second consecutive month in the rankings. Similar to the previous month, discussion primarily stemmed from mothers sharing milk experiences and minigame activities on the brand fanpage.
• Vươn Tầm Từ Di Sản was launched for MSB's 35th anniversary. A highlight was the participation of Quang Hùng MasterD with an exclusive fansign event, which ranked 8th in the BSI Top10 Events. The campaign also produced the podcast series Tiếp Bước Di Sản to spread inspiration through conversations between generations of basketball players.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA INFLUENCERS – JULY 2026 

The BSI Top10 Influencers featured an unprecedented 9 artists participating in the show Anh Trai Vượt Ngàn Chông Gai. This included fresh faces like Thỏ and Thơm from Da LAB, 14 Casper, Đông Hùng, Hà An Huy, Vương Anh Tú, and Đinh Mạnh Ninh, along with Jun Phạm and composer Nguyễn Văn Chung. Quang Hùng MasterD was the sole non - "Chông Gai" artist in the ranking. 

• Thơm from the group Da LAB made his first appearance and surged to the top spot of the BSI Top10 Influencers with nearly 190,000 qualified discussions. He won over viewers with his charming stage presence and distinct vocals. Let Me Go, featuring his vocals, ranked among the show's hottest performances. Additionally, Thơm and Thỏ co-hosted the Ngày Hội Thanh Nhã event by OMO and Comfort.
• Thỏ, another Da LAB member, entered the rankings this month. Both his solo and group performances received positive feedback from audiences (Sentiment Score = 1.0). Outside the show, his engaging fan interactions helped drive over 150,000 qualified discussions.
• 14 Casper left a strong impression from his solo performance một đời x Người Tốt Nhất Cho Em to the group stage Xa. News of his elimination led to widespread regret and calls for a revival round across online communities. His emotional reflections on the show further generated high discussion volume.
• Quang Hùng MasterD drew attention through his appearance on Tinh Hà Say Hi. Tracks featuring him, such as Mộng Duyên and 50 Cuộc Gọi Nhỡ, amassed millions of views and tens of thousands of discussions across platforms. Another key activity was his exclusive fansign sponsored by MSB.
• Hà An Huy made his debut in the BSI Top10. Beyond his vocal talent, he drove engagement with his approachable and friendly fan interaction style, frequently updating fans and replying to comments on Threads. Notably, 41% of discussions about Hà An Huy originated on Threads.
• Jun Phạm was featured on both Anh Trai Vượt Ngàn Chông Gai and Lifebuoy's music video Loi Choi Đi Muôn Nơi, accumulating 130,000 qualified discussions. However, a section of fans expressed slight dissatisfaction with his performances, leading to a slightly non-perfect sentiment score (Sentiment Score = 0.96).
• Vương Anh Tú delivered strong performances in group stages Nàng Thơ and Let Me Go. His double elimination alongside 14 Casper triggered a wave of fan discussions, with many feeling he departed before fully demonstrating his capabilities.
• Đinh Mạnh Ninh continued to drive discussions following his late-June rendition of the iconic song Xe Đạp. His group performance Quá Khứ Còn Lại Gì also drew praise. Viewers were particularly entertained by his interactions with Trịnh Thăng Bình, making the "Ninh - Bình" pair a popular topic across entertainment outlets.
• Đông Hùng garnered interest with his powerful voice and monster transformation in the group stage Xa. His banter with K.O became a viral clip on TikTok.
• Composer Nguyễn Văn Chung returned to the BSI Top10 as a contestant on Anh Trai Vượt Ngàn Chông Gai. His featured stages were deep, emotional ballads including Anh Say Rồi, Nàng Thơ, and Anh Sẽ Đến Cùng Cơn Mưa. He also entertained audiences with witty posts about his daily life on social media.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA EVENTS – JULY 2026 

Beyond the events previously mentioned, the July 2026 BSI Top10 Events was led by Red Bull's Húc Tour. Following closely were summer music festivals such as Những Thành Phố Mơ Màng Summer 2026, Hanoi Premium Rising Star Fest, KFC Zestival 2026, and SAO CONCERT. Coca-Cola's 24H Trọn Vẹn Cảm Xúc also entered the list with an activation blending music, sports, food, and entertainment. 

• Húc Tour, organized by Red Bull on July 11 at Saigon Riverside Park, attracted over 43,000 qualified discussions by combining physical challenges with live music. Three physical challenges - Siêu Dốc Bản Lĩnh 14M, Bật Cao Chạm Đỉnh, and Bản Lĩnh Bức Tốc - stood out as key experience highlights. Performances by RHYDER, dangrangto, and COOLKID received widespread praise.
• Những Thành Phố Mơ Màng Summer 2026 energized Yen So Park (Hanoi) with a lineup featuring JustaTee, Thắng, MCK, Obito, Low G, GREY D, WEAN, Shiki, marzuz, and Dangrangto. MCK became the central topic with his live debut of Xa Xôi and a collab with Obito. However, heavy rain made the venue muddy and unhygienic, impeding movement and hurting the fan experience, which led to mixed reactions regarding event organization (Sentiment Score = 0.73).
• Hanoi Premium Rising Star Fest, organized by Bia Hanoi, made an impact through a music-beer-entertainment festival concept. A lineup consisting of Dương Domic, 24K.Right, Nguyễn Đình Vũ, Vũ Thảo My, Bùi Công Nam, and Anh Tú drove significant online buzz.
• KFC Zestival 2026 returned for its 2nd season under the new theme KHUẤY ĐẢO GÀ MÙA HẠ, marking the comeback of lime pepper chicken. Held in Hanoi on July 18 and HCMC on July 25, the event featured performances and meet-and-greets by Quang Hùng MasterD, 52Hz, buitruonglinh, CONGB, CoolKid, Cody Nam Võ, and Isaac.
• SAO CONCERT took place at Phu Tho Indoor Stadium, gathering popular young acts such as Quang Hùng MasterD, Dương Domic, Grey D, Mono, Captain Boy, Jey B, and Vương Bình, alongside guests Phùng Khánh Linh and Orange. Quang Hùng MasterD closed the show with signature hits Thủy Triều, Catch Me If You Can, Tình Đầu Quá Chén, and Đừng Khóc Một Mình. Fans also praised Captain Boy, Dương Domic, and a joint performance by Phùng Khánh Linh, Vương Bình, and Grey D.
• 24H Trọn Vẹn Cảm Xúc transformed Saigon Riverside Park into a 24-hour entertainment hub featuring football, music, cuisine, and culture. The most active topic was the FIFA World Cup 2026 Final watch party alongside thousands of fans on a 1,000m² LED screen. The overnight music stage included Quang Hùng MasterD, RHYDER, JSOL, Trang Pháp, HURRYKNG, and Bùi Trường Linh.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA SHOWS – JULY 2026 

Anh Trai Vượt Ngàn Chông Gai 2026 held firmly onto the top spot despite fierce competition from Tinh Hà Say Hi. Two other shows under the "Say Hi" universe also joined the rankings: Say Hi Rực Rỡ and Anh Trai Và Cái Đuôi Nhỏ. A series of familiar returning shows included Bạn Muốn Hẹn Hò, Vợ Chồng Son, Mẹ Vắng Nhà Ba Là Siêu Nhân, Đường Lên Đỉnh Olympia, and Điều Ước Của Mẹ. 

• Anh Trai Vượt Ngàn Chông Gai 2026 accumulated over half a million qualified discussions (CFQU), outperforming all other shows this month. The show's appeal stemmed from the competitive journey of 34 male talents ("Anh Tài") and performance stages with heavy investment in music, choreography, and stage design, notably Xa, Let Me Go, Dạt Vào Tim Em, and Move On. The show set a record by having 9 contestants land in the BSI Top10 Influencers list.
• Tinh Hà Say Hi made its debut in the BSI Top10 with over 427,000 qualified discussions. The show quickly captured interest thanks to a youthful, talented lineup including Quang Hùng MasterD, buitruonglinh, Captain Boy, and Wren Evans. Songs like Mộng Duyên, 50 Cuộc Gọi Nhỡ, and Cô Đơn Anh Cũng Vui were widely shared across TikTok.
• Mái Ấm Gia Đình Việt moved audiences with the tragic situation of 11-year-old Hồ Sỹ Tình, who lost both his father and older brother within 49 days. Images of the boy arriving at the studio in torn clothes, breaking down when talking about his loved ones, and hesitating to even share a personal dream elicited widespread sympathy and encouraging words from the community.
• Say Hi Rực Rỡ marked its second consecutive month on the board. This month's focus was the survival journey of the cast on Cù Lao Xanh island, featuring sea challenges, island exploration, cooking, and teamwork. Humorous banter and playfully competitive moments between artists like Hùng Huỳnh, Vũ Thịnh, Gin Tuấn Kiệt, Đỗ Phú Quí, Anh Tú, and RHYDER gained strong online engagement.
• Bạn Muốn Hẹn Hò drove discussions with funny exchanges between participants, such as arguments over "sleeping in separate rooms" or a contestant rejected for being a "landlord." The show also presented poignant stories, including a single father crying over living with his in-laws and a single mother who prioritized hanging out with friends.
• Anh Trai Và Cái Đuôi Nhỏ brought heartwarming, relatable moments at the "Shared House" between JSOL, CODY NAM VÕ, ISAAC, HURRYKNG, and children Chloe, Tin Tin, Danil, and UYU. Their daily care, play, and interactions remained central highlights.
• Vợ Chồng Son continued to portray marital anxieties and relatable real-life scenarios with humor. A trending story involved a woman using a dating app who traveled to India to meet her boyfriend, only to discover he was a wealthy CEO.
• Mẹ Vắng Nhà Ba Là Siêu Nhân featured endearing daily interactions between fathers and their children. Nami and Suli remained fan favorites due to their cute expressions and unexpected responses.
• Đường Lên Đỉnh Olympia focused on Nguyễn Huy Quang Minh (Thai Binh High School for the Gifted, Hung Yen) winning the Quarter III match and bringing the live final broadcast to his school. Discussions also covered a dramatic comeback victory during the Finishing round and the impressive academic background of former contestant Lê Thị Hoài Thu.
• Điều Ước Của Mẹ resonated deeply with audiences through heartwarming stories of grandparental love, sacrifice, and non-biological affection. Viewers felt deeply for Thiên Long, who had to work early in life to support and care for his ailing grandmother.

APPENDIX

Detailed information on the metrics that make up the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for July 2026.

To learn more and discuss in detail how to evaluate brand health, measure campaign performance, and optimize customer engagement on social media using the BSI – Buzzmetrics Social Index framework, please contact the Buzzmetrics team at info@buzzmetrics.com

‍

The BSI Top10 Rankings are the most trusted, comprehensive, and up-to-date social media rankings based on the Buzzmetrics Social Index Top10 (BSI) developed by Buzzmetrics. The BSI Top10 Rankings for June 2026 feature the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news channels during the period from June 1, 2026, to June 30, 2026.

The BSI framework is continuously optimized to keep pace with the rapid evolution of social media platforms and the growing demands of market research. With BSI 2025, the Qualified Users methodology has been introduced to provide a deeper assessment of discussion quality, enabling a more comprehensive measurement of online audience interest in campaigns, events, influencers, and shows.

TOP 10 CHIẾN DỊCH NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 06/2026

TOP 10 SOCIAL MEDIA CAMPAIGNS – JUNE 2026

Beverage brands dominated the BSI Top10 Campaigns ranking, led by La Vie's Khởi Đầu Dịu Nhẹ Tới Lối Sống Khỏe campaign. Other standout campaigns included Sting's Sting x F1, two campaigns from NAN, 7UP's 7UP Siêu Siêu Sảng Khoái, Michelob ULTRA's beer promotion campaign, and Tuborg's Sao Phải Theo Chuẩn. The ranking also featured Surf's Surf Lên Hương, Samsung's Galaxy S26, and SiuKay's Ngon Tan Chảy Cay Bùng Cháy Cân Mọi Tọa Độ campaign.

• The Khởi Đầu Dịu Nhẹ Tới Lối Sống Khỏe campaign generated more than 26,000 discussions from qualified users, with the Dây Dịu Nhẹ fashion accessory emerging as the campaign's centerpiece for Gen Z audiences. The accessory was widely promoted across leading Gen Z community pages such as Kiến Không Ngủ, Maybe Collection, and Insight Gen Z. The campaign also featured the participation of well-known personalities including Khoai Lang Thang, Hoàng Dũng, and Bùi Công Nam.
• Tuborg's Sao Phải Theo Chuẩn campaign accompanied rapper 24k.Right's latest music video, delivering a positive message about breaking free from social pressure among young people. Part of the campaign's discussions was also driven by ticket-hunting activities for Jay Park's concert in Hanoi.
• The Surf Lên Hương campaign introduced the Lên Đồ Là Lên Hương challenge, inviting users to sing karaoke with celebrities. Kiều Anh, Lê Dương Bảo Lâm, Diệu Nhi, and Hà Nhi served as the campaign's four ambassadors.
• Samsung's Galaxy S26 Series campaign once again secured a spot in the BSI Top10 rankings. During the month, the campaign was promoted across major fanpages such as Schannel, Kiến Không Ngủ, and Biết Thế Entertainment. It was further amplified through promotional activities at retail channels including CellphoneS and Thế Giới Di Động.
• The Michelob ULTRA Beer Launch campaign was highlighted by the Michelob ULTRA Asia Open Pickleball Tournament 2026, a large-scale pickleball tournament. The brand also rolled out pickleball-themed minigames across numerous major community pages to further engage online audiences.
• The Mùa Mẫn Cảm Không Sao Mẹ Ơi campaign continued its presence in the BSI Top10 Campaigns ranking. Most discussions were generated by familiar campaign activities, including educational minigames, mothers sharing their product experiences, and expert advice.
• NAN A2 RTD Promotion was another campaign from NAN, introducing the new NAN INFINIPRO GROW milk formula with significant formula improvements. Discussions were primarily driven by posts from mothers sharing their product experiences.
• The Sting x F1 campaign marked its second consecutive month in the BSI Top10 Campaigns ranking. While the campaign gained traction last month through the Sting Speed Arena event, it sustained discussion momentum in June by launching a minigame offering tickets to experience the Go-Kart Đa Tầng attraction. Many users also shared their own Go-Kart driving experiences on social media.
• Siêu Siêu Sảng Khoái was 7UP's summer campaign, highlighted by the 7UP Snow Bomb event, which offered visitors the opportunity to experience "snow" in the heart of Ho Chi Minh City. The campaign built anticipation through teaser posts across numerous major fanpages.
• Ngon Tan Chảy Cay Bùng Cháy Cân Mọi Tọa Độ was a product launch campaign by SiuKay. Artist Sơn.K accompanied the campaign and performed throughout the launch event series for SiuKay Gà Xốt Phô Mai bowl noodles. Most campaign discussions were generated through the brand's sponsorship of the Say Hi Rực Rỡ program.

TOP 10 INFLUENCERS ON SOCIAL MEDIA – JUNE 2026

Sơn Tùng M-TP maintained the No. 1 position, driven by the continued buzz surrounding his music video Come My Way. RHYDER, HIEUTHUHAI, SOOBIN, and Quang Hùng MasterD extended their streak of appearances in the rankings over multiple consecutive months. MCK made his debut in the rankings following the release of his 30-track album. The ranking also featured other trending names, including Trang Pháp, Tóc Tiên, CongB, and Miss Hương Giang.

• HIEUTHUHAI generated significant buzz through promotional activities for the Mắt Nhắm Mắt Mở concert. Discussions surrounding the concert continued to gain momentum, fueled by the announcement of special guest performers such as Negav, HURRYKNG, and Manbo. In addition, HIEUTHUHAI participated in promotional campaigns for Tiêm Chủng Long Châu.
• SOOBIN attracted discussions from approximately 60,000 qualified users. His contribution to the song Em continued to resonate with audiences, inspiring numerous fan-made covers and remakes. During the month, SOOBIN also collaborated with One Mount to release a meaningful short film celebrating Vietnam Family Day.
• Quang Hùng MasterD maintained a busy schedule throughout the month with numerous brand collaborations, including Burberry, OCB, KFC, Creed, and Betagen. At the same time, fans expressed excitement about what "tongtai" would bring to the upcoming Tinh Hà Say Hi program.
• Trang Pháp returned to the rankings thanks to her outstanding performances in Đạp Gió 2026. Many fans praised her exceptional versatility and believed she deserved an even higher ranking.
• Tóc Tiên released the music video Người Còn Thương Em Không, which quickly attracted discussions for its romantic scenes featuring actor Trần Ngọc Vàng. However, both the song's message and musical quality became subjects of debate among fans, affecting the artist's Sentiment Score (Sentiment Score = 0.52).
• RHYDER joined the reality show Say Hi Rực Rỡ, where he and other artists took on a series of survival challenges in the wilderness. During the month, RHYDER also performed at the OSUNFEST music festival organized by OCB.
• CongB continued his busy schedule by appearing as a guest in Episode 5 of Anh Trai Và Cái Đuôi Nhỏ, while also participating in promotional campaigns for brands such as L'Oréal and TEA+. Many fans also looked forward to CongB's performance in Tinh Hà Say Hi, which is scheduled to premiere in July.

TOP 10 SỰ KIỆN NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 06/2026

The BSI Top10 Events ranking for June 2026 signals the arrival of a vibrant summer, highlighted by a series of major fashion, music, and film events. Leading the ranking was Aquafina Vietnam International Fashion Week Spring Summer 2026, followed by OSUNFEST Concert, Beauty Summit 2026, Concert Thanh Xuân, K-Pulse Hanoi 2026, Mega Booming Concert, Bùi Trường Linh's "Từng Ngày" National Tour, SPACESPEAKERS LABEL FAN MEETING: OFF SPACE, Da Nang Asian Film Festival (DANAFF IV), and Quang Hùng MasterD x CeraVe Vietnam Meet & Greet.

• Aquafina Vietnam International Fashion Week Spring Summer 2026 generated discussions from more than 46,000 qualified users. Conversations covered a wide range of topics, including casting sessions, rehearsals, red carpet moments, and behind-the-scenes content from the latest fashion collections. Celebrities such as H'Hen Niê, Nhã Phương, Tiểu Vy, and Kỳ Duyên also shared content related to the event. In addition, the event gained further attention through viral moments involving TikToker Mia Lê.
• Concert OSUNFEST celebrated OCB's 30th anniversary, bringing together a star-studded lineup including SOOBIN, HIEUTHUHAI, Quang Hùng MasterD, RHYDER, and Chi Pu. Performances by these artists were widely shared by audiences on TikTok.
• Beauty Summit 2026 generated strong discussions with the appearance of actor Kim Bum as the brand ambassador, evoking nostalgia for his iconic role in Boys Over Flowers. Ticket giveaway minigames and hands-on experiences featuring more than 100 beauty brands also contributed to the event's discussion volume.
• Concert Thanh Xuân was one of the most notable music events at the end of June, attracting more than 20,000 attendees to the Mỹ Đình F1 Circuit. The event maintained strong discussion momentum from the lineup announcement through the conclusion of the concert. Quang Hùng MasterD emerged as the center of attention, while appearances by Hòa Minzy, Bùi Trường Linh, CONGB, Đông Hùng, and Võ Hạ Trâm further amplified the event's buzz.
• K-Pulse Hanoi 2026 was a large-scale water music festival held on June 6–7, 2026, at Mỹ Đình National Stadium. The event featured renowned K-pop artists including PSY, Jay Park, BamBam, Sandara Park, fromis_9, Wendy, Kwon Eunbi, and LNGSHOT. BamBam's cover performance of Thích Em Hơi Nhiều became one of the event's standout highlights.
• Mega Booming Concert – Charmora City brought together a lineup of renowned artists on a large-scale stage, accompanied by a high-altitude fireworks display at 2/4 Square in Nha Trang. Discussions were driven by lineup announcements, ticket giveaway minigames, fancams, performance clips, and images of the massive crowd attending the event.
• Bùi Trường Linh's "Từng Ngày" National Tour attracted significant attention thanks to the rapid sell-out of tickets and merchandise, as well as its outdoor stage featuring a live band and high-altitude fireworks. The duet performance by Bùi Trường Linh and Duy Mạnh became one of the event's hottest and most widely discussed highlights.
• SPACESPEAKERS LABEL FAN MEETING: OFF SPACE marked the first-ever fan meeting held by the SpaceSpeakers collective. As part of the group's 15th anniversary celebration, the event featured the full lineup of core artists. Discussions centered around SOOBIN's performances, Touliver's appearance despite his injury, and numerous humorous moments throughout the event.
• Da Nang Asian Film Festival (DANAFF IV) was one of Vietnam's most prominent film events. Discussions centered on the participation of internationally renowned actors, including Ji Chang Wook, Jung Il-woo, and Park Sung Woong.
• Quang Hùng MasterD x CeraVe Vietnam Meet & Greet was a "two-in-one" event that both introduced a new sunscreen product and gave fans the opportunity to interact with Quang Hùng MasterD. Discussions mainly focused on the fan engagement activities and live performances by Quang Hùng MasterD.

TOP 10 SHOWS ON SOCIAL MEDIA – JUNE 2026

The BSI Top10 Shows ranking for June 2026 marked the strong return of Anh Trai Vượt Ngàn Chông Gai, signaling the arrival of a vibrant summer entertainment season. Meanwhile, well-established programs such as Mái Ấm Gia Đình Việt, Bạn Muốn Hẹn Hò, Vợ Chồng Son, Mẹ Vắng Nhà, Ba Là Siêu Nhân 2026, and Đường Lên Đỉnh Olympia continued to capture significant public attention. The ranking also welcomed two newcomers: Say Hi Rực Rỡ and Siêu Tài Năng Nhí Mùa 5.

• Anh Trai Vượt Ngàn Chông Gai 2026 returned to the BSI Top10 Shows ranking after nearly two years, claiming the No. 1 position with discussions from more than 73,000 qualified users, far surpassing other programs. The show quickly gained momentum from its debut thanks to the theme song Hỏa Tâm and its lineup of 34 "Anh Tài". The Hỏa Tâm music video soon became a media highlight, receiving widespread praise for both its message and musical quality. However, the extended runtime of the premiere episode also sparked mixed reactions among audiences.
• Mái Ấm Gia Đình Việt arrived in Nghệ An, continuing to share heartfelt stories of underprivileged children. Following three days of filming, nearly VND 6 billion was donated by sponsors, benefactors, artists, and viewers to support disadvantaged families, further spreading the program's spirit of compassion and community support. Viewers were particularly moved by the story of Lê Trần Anh Thư, featured in Episode 188. Her father left before her younger brother was born, and her mother passed away shortly afterward, leaving the two siblings to be raised by their grandmother while still hoping that their father would one day return.
• Say Hi Rực Rỡ made its debut in the BSI Top10 ranking with a survival reality show format featuring artists from the Say Hi universe. Discussions centered on trekking, camping, cooking, and survival challenges, alongside humorous, heartwarming, and character-building moments among the cast members. A steady stream of teaser, highlight, and behind-the-scenes content also helped sustain the show's media buzz.
• Bạn Muốn Hẹn Hò generated discussions through its entertaining dating situations and candid conversations between participants. One of the hottest topics was the story of a contestant refusing to pay for three bowls of phở because his date ate more than he did, sparking lively debate and divided opinions online.
• Điều Ước Của Mẹ touched audiences with the story of Khánh Tiên, whose mother left when she was very young and who has since been raised by her grandmother. The touching bond between grandmother and granddaughter inspired an outpouring of supportive comments, contributing to the show's highly positive Sentiment Score (Sentiment Score = 0.99).
• Anh Trai Và Cái Đuôi Nhỏ stood out through a series of activities at the "Nhà Chung," where the Anh Trai cast joined children in various challenges, including sports competitions, fairs, and handmade craft activities. Guest appearances by CongB, DILLAN, and Bùi Duy Ngọc also brought plenty of humorous moments to the show.
• Vợ Chồng Son resonated with audiences through artist Xuân Hương's heartfelt reflections on her broken marriage and journey as a single mother. The program also recorded higher discussion volume from qualified users than the previous month, driven by heartfelt love stories with unique circumstances.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân attracted discussions through its 48-hour parenting challenge, in which fathers took full responsibility for caring for their children, creating both humorous and emotional moments. Tuấn Dương and Lucie's family, together with their daughters Nami and Suli, remained the center of attention thanks to their unforgettable interactions.
• Đường Lên Đỉnh Olympia was highlighted this month by Nguyễn Trường Giang's remarkable comeback. Representing Nguyễn Bỉnh Khiêm High School (Hải Phòng), he surged from last place to secure an emotional victory in the final round. Online communities also showed strong interest in the academic achievements of Lương Minh Anh and Lê Nguyễn Nam Sơn.
• Siêu Tài Năng Nhí Mùa 5 made its first appearance in the BSI Top10 ranking. The reality show celebrates talented children across various fields, including the arts, academics, sports, and other special skills. Beyond the impressive performances, the program also highlights each child's journey of pursuing their passion, building resilience, and receiving unwavering support from their families.

APPENDIX

Detailed information on the BSI metrics that make up the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for June 202

To learn more about how BSI – Buzzmetrics Social Index evaluates brand and campaign performance, as well as how it helps optimize customer engagement on social media, please contact the Buzzmetrics team at info@buzzmetrics.com.

‍

The BSI Top10 Ranking is the most trusted, high-quality, and up-to-date social media ranking based on the Buzzmetrics Social Index (BSI Top10), developed by Buzzmetrics. The BSI Top10 Ranking for May 2026 features the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news channels during the period from May 1, 2026 to May 31, 2026.

The BSI framework for evaluating social media influence is continuously optimized to keep pace with the growth of social platforms and the evolving demands of market research. With the BSI 2025 methodology, the Qualified Users measurement approach has been introduced to provide deeper analysis of discussion quality, enabling a more comprehensive assessment of public interest in campaigns, events, influencers, and shows.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS – MAY 2026

Samsung continues to secure three spots in the BSI Top10 Campaigns ranking. OPPO X9 Ultra & Find X9S climbed to the top position, once again demonstrating the dominance of the smartphone category. The dairy category also contributed three campaigns: NAN's "No More Worries During Allergy Season, Mom", Nutren Junior's "First Birthday Festival", and Dutch Lady OmegaSmart. The remaining campaigns include Sting F1 by Sting, Tiger Golden Hunt by Tiger, and OMO Super Speed by OMO. 

• The OPPO X9 Ultra & Find X9S campaign topped the BSI Top10 Campaigns ranking thanks to the spectacular launch event, "Finding Hội An". The event's highlights included Hồ Ngọc Hà's energetic performance and the photography experience hosted by Khoai Lang Thang. "Finding Hội An" also ranked No. 10 in the BSI Top10 Events ranking. In addition, the campaign generated significant discussion through retailer-led minigames and quick review content from major technology communities.
• The Sting F1 campaign was designed to bring the excitement and high-speed energy of Formula 1 to Vietnam. The center of discussion was Sting Speed Arena, where fans could experience a life-sized F1 race car replica and drive Go-Karts themselves. The event featured appearances by well-known artists such as Captain Boy, MisThy, Neko Lê, and Khôi Vũ. Sting Speed Arena accounted for more than 34% of the campaign's Qualified User discussions and ranked third in the BSI Top10 Events ranking. The campaign also generated discussion through check-in activities and city-wide hunts for hidden F1 car models.
• Ngày Hội Thôi Nôi marked Nutren Junior's first appearance in the BSI Top10 Campaigns ranking. To maintain user engagement and increase brand awareness, Nutren Junior launched a series of minigames with attractive prizes. The campaign's highlight was the event held on May 11, featuring celebrity guests including singer Phan Đình Tùng, Long Chun, and the couple Dũng Gee and Vy Phạm. The event was recognized as the first birthday celebration with the largest number of participating babies in Vietnam, ranked fourth in the BSI Top10 Events ranking, and contributed 67% of the campaign's Qualified User discussions.
• The Mùa Mẫn Cảm Không Sao Mẹ Ơi campaign maintained its position in this month's ranking through educational posts and real-life experiences about milk products shared by experts and mothers. The brand also actively organized minigames to encourage mothers to pay greater attention to their children's health during the changing weather.
• The Galaxy A57 5G campaign generated 16 thousand Qualified User discussions thanks to the Awesome Viba Station music event held in Hanoi, featuring performances by buitruonglinh, CongB, and Vương Bình. The campaign also attracted discussion through its summer promotional activities.
• The Dutch Lady OmegaSmart campaign marked the brand's return after a period of absence. Discussions were driven by posts from mothers sharing their concerns about choosing milk products that support children's brain development. Many TikTok hot moms, most notably Ngân Sát Thủ, also joined the conversation about Dutch Lady OmegaSmart.
• The OMO Siêu Tốc campaign introduced new laundry technology designed for busy lifestyles. To encourage participation in its minigames, the campaign collaborated with popular creators including Tam Triều Dâng, Sơn.K, and Võ Điền Gia Huy.
• The Galaxy A37 5G campaign attracted discussion thanks to the popularity of the Awesome Vibe Station music event. In addition, part of the discussion was driven by summer promotions, retailer marketing activities, and minigames.
• Samsung's Galaxy S26 Series campaign continued to appear in the BSI Top10 ranking through two major activity groups: (1) retailer minigames combined with promotional offers across major retail chains such as Viettel Store, and (2) product reviews from well-known creators including Tuấn Ngọc Đây!, Vật Vờ Studio, and relab.
• Săn Tiger Vàng was Tiger's summer promotional campaign for its Tiger Crystal Coolpack product. Discussions were generated by local community pages as well as major entertainment fan pages such as Theanh28 and Bí Mật Showbiz.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA INFLUENCERS – MAY 2026

Sơn Tùng M-TP reaffirmed his enduring influence by climbing to the No.1 position in the BSI Top10 ranking for May 2026. The quartet of RHYDER, HIEUTHUHAI, SOOBIN, and Quang Hùng MasterD maintained their impressive momentum, appearing in the ranking for multiple consecutive months. Meanwhile, many familiar faces, including Hoa hậu Hương Giang, Binz, musician Nguyễn Văn Chung, Bùi Công Nam, and CongB, also returned to the ranking after a period of absence. 

• Sơn Tùng M-TP became the most influential artist of the month following the release of his music video "Come My Way", featuring international star Tyga. The release sparked widespread debate over both the song's quality and its incorporation of cultural elements. As a result, the artist generated 1.3 million discussions, although his Sentiment Score declined slightly to 0.79 (on a scale of 1).
• Hoa hậu Hương Giang climbed to second place, generating more than 630 thousand discussions thanks to her impressive performance at the Miss Grand International All Stars Grand Finale. Her evening gown presentation and Q&A session were the two topics that attracted the most attention from audiences.
• HIEUTHUHAI continued to maintain his influence through activities surrounding his album "Mắt Nhắm Mắt Mở". Although the album had been released for some time, fans continued to create reaction videos, while its merchandise remained highly sought after. In addition, the rapper stayed active with brand collaborations as the Health Ambassador for Tiêm Chủng Long Châu and by participating in events hosted by Omachi and Samsung.
• Binz returned to the BSI Top10 ranking thanks to the strong discussion surrounding his album "Gặp Lại". The track "Em" became one of the month's hottest discussion topics, with many users believing it was inspired by a true story. Binz's congratulatory post by Trấn Thành also unexpectedly went viral for its poetic yet respectful writing style.
• SOOBIN attracted widespread attention through his emotional performance on the song "Em", a collaboration with Binz. Many TikTok users challenged themselves by covering the song's demanding high notes. During the month, SOOBIN also performed at the ROX30 Concert.
• RHYDER kept fans excited after confirming his participation in the show Say Hi Rực Rỡ. Most discussions centered on his upcoming jungle survival journey alongside other Anh Trai members in the Say Hi universe. RHYDER also participated in promotional campaigns for OCB and VIB.
• Musician Nguyễn Văn Chung drew attention after accepting an invitation to join Anh Trai Vượt Ngàn Chông Gai. His Vietnamese adaptation of the song "Nổi Gió Lên" also went viral again following an emotional performance at the wedding of Bích Hằng and Tấn Khang.
• Quang Hùng MasterD confirmed his participation in Tinh Hà Say Hi, raising fans' expectations for another exciting summer similar to 2024. He also performed at VinhVerse Concert and Y-Fest. His performance of "Thủy Triều" at VinhVerse Concert was widely shared across TikTok.
• Bùi Công Nam announced his return in the reality show Quán Nhà Haha, making him a popular discussion topic among audiences who had previously followed Gia Đình Haha. The songwriter also generated engagement through his amusing and carefree interactions in everyday life.
• CongB had a busy May, preparing for Tinh Hà Say Hi, announcing a fan meeting in Hanoi scheduled for July, and performing at events organized by Samsung and KFC. Interactions between CongB and RHYDER also received enthusiastic responses from fans.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA EVENTS – MAY 2026

Nutren Junior's Ngày Hội Thôi Nôi became the No.1 event in the BSI Top10 Events ranking. Three major music events stood out during the month: Sao Nhập Ngũ Concert 2026 – Tuổi Đôi Mươi, Forestival 2026, and Y-Fest. Vietnam Gameverse was the only gaming event featured in the ranking. The list also included brand-led events such as Sting Speed Arena by Sting, Omachi Debut by Omachi, Đẩy Đưa – Summer & Resort 26 by Valenciani, Birthday Tour by Kids Plaza, and OPPO Find X9 Ultra – Finding Hội An.

• Sao Nhập Ngũ Concert 2026, themed "Tuổi Đôi Mươi", generated more than 25 thousand Qualified User discussions. The concert impressed audiences with its patriotic performances, evoking memories of Vietnam's challenging years of struggle. The mashup of "Hò Kéo Pháo" and "Dậy Mà Đi" received widespread praise from the online community.
• Đẩy Đưa – Summer & Resort 26 was the launch event for Valenciani's Đẩy Đưa collection, held at an integrated resort in Đà Nẵng. The highlight of the discussion was the confident paired runway performance by H'Hen Niê and Tata.
• Forestival was a music and light festival held at Bình Minh Square in Ninh Bình. Performances by a lineup of renowned artists, including Hà Anh Tuấn, UPRIZE, Đen, HIEUTHUHAI, Vũ Cát Tường, and Binz, significantly boosted discussion around the event.
• Kids Plaza's 18th Birthday Celebration generated nearly 10 thousand Qualified User discussions. The event featured a variety of activities for children, including the "Ngoan Xinh Yêu" workshop, the "Cháy Hết Mình" minigame, and the "18 Rực Rỡ" check-in experience. Promotional campaigns celebrating the anniversary were also actively communicated across the brand's channels.
• Y-Fest 2026 was held in Quảng Ninh for the first time, featuring a star-studded lineup including SOOBIN, Bích Phương, Hương Tràm, Tăng Duy Tân, Quang Hùng MasterD, and Orange. The event received extensive media coverage from local fan pages, major entertainment channels, and artists' official fan pages.
• Omachi Debut 2026 was the launch event for Omachi Lẩu Tam Hoa, held on Nguyễn Huệ Walking Street. HIEUTHUHAI's appearance helped drive discussion around the event. Multi-channel minigames and livestreams were also organized to increase user engagement.
• Vietnam Gameverse is an event that recognizes outstanding achievements in the gaming industry while creating networking opportunities for businesses and the gaming community. In addition to a wide range of gaming activities, the event also generated discussion through performances by Negav, UPRIZE, Mỹ Mỹ, and ICD.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA SHOWS – MAY 2026

Bạn Muốn Hẹn Hò ranked No. 1 in the BSI Top10 Shows ranking for the first time. The month also saw the dominance of family-themed programs, including Mái Ấm Gia Đình Việt, Điều Ước Của Mẹ, Vợ Chồng Son, Mẹ Vắng Nhà Ba Là Siêu Nhân, and Mẹ Chồng Nàng Dâu. The ranking also featured youth-oriented shows such as Anh Trai Và Cái Đuôi Nhỏ, Đường Lên Đỉnh Olympia, and Vườn Tween. The newly launched real estate-themed show Săn Nhà Thông Minh also made its debut in the ranking.

• Bạn Muốn Hẹn Hò generated more than 62 thousand Qualified User discussions thanks to its rich content centered on love and relationships, particularly the stories of older adults seeking companionship later in life. One memorable moment featured a man in his seventies singing a romantic song to express his feelings, earning widespread encouragement from the online community. The show's Sentiment Score also improved significantly compared to the previous month (Sentiment Score = 0.88).
• Mái Ấm Gia Đình Việt demonstrated strong organic reach, with Earned Media accounting for 64.8% of total discussions. The story of Hiếu Nhân, a young boy living with his mentally ill mother and elderly grandmother on a monthly government allowance of only one million VND, received an outpouring of sympathy and support from social media users.
• Điều Ước Của Mẹ continued to successfully tell the stories of mothers who persevere despite life's hardships. Viewers were deeply moved by the story of a mother who waded through muddy fields collecting snails to support her family and, on days without any income, had to carry her child from house to house asking for food.
• Vườn Tween entered the BSI Top10 Shows ranking for the first time. Produced by VTV, the program is designed for children aged 8 to 12. Each five-minute episode covers a different topic, ranging from fun challenges for children to inspiring stories of resilience. The program also features experts from various fields.
• Vợ Chồng Son delivered a wide range of emotions this month. While one episode amused audiences with a husband humorously complaining about his wife's untidy habits, another moved viewers to tears with the story of a young man pleading with his parents for permission to marry his girlfriend with a disability.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân continued to attract discussion through heartwarming interactions between fathers and their children. This month's highlight came from Tuấn Dương's family, particularly the moment when Tuấn Dương jokingly fell into "despair" after Nami called another man "Dad," prompting countless humorous comments from netizens.
• Đường Lên Đỉnh Olympia generated widespread discussion around contestant Nguyễn Thị Phương Nhi from Hà Tĩnh. Besides her charming appearance and confident communication style, Phương Nhi impressed audiences with her exceptional staff-spinning skills. Her self-introduction clip alone surpassed 10 million views on TikTok.
• Anh Trai Và Cái Đuôi Nhỏ aired its first episodes, attracting attention by turning male celebrities into "unexpected babysitters" for preschool children. The most-discussed guest was Sơn.K, whose unique childcare tips became a popular topic among viewers.
• Mẹ Chồng Nàng Dâu made its debut in the BSI Top10 Shows ranking. Although the mother-in-law and daughter-in-law relationship is often considered a sensitive topic in family life, the program approaches it from a healing perspective by highlighting warm and heartfelt moments between the two generations, earning strong audience empathy (Sentiment Score = 1.0).
• Săn Nhà Thông Minh also entered the BSI Top10 Shows ranking for the first time. The program follows families on their journey to find a suitable home while providing both contestants and viewers with practical knowledge about finance, legal considerations, and evaluating residential properties.

APPENDIX

Detailed information on the metrics that make up the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for May 2026.

To learn more and discuss in detail how to evaluate brand health, measure campaign performance, and optimize customer engagement on social media using the BSI – Buzzmetrics Social Index framework, please contact the Buzzmetrics team at info@buzzmetrics.com

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Bảng xếp hạng BSI Top10 là bảng xếp hạng đáng tin, chất lượng và cập nhật nhất trên social media dựa trên chỉ số mạng xã hội được đánh giá bởi Buzzmetrics – Buzzmetrics Social Index Top10. Bảng xếp hạng BSI Top10 tháng 04/2026 bao gồm Top 10 chiến dịch, Top 10 người nổi tiếng, Top 10 sự kiện và Top 10 chương trình trên các kênh truyền thông xã hội và báo điện tử trong thời gian từ 01/04/2026 – 30/04/2026.

Bộ chỉ số BSI đánh giá sức ảnh hưởng trên mạng xã hội không ngừng được tối ưu hóa nhằm bắt kịp đà tăng trưởng của các nền tảng và yêu cầu nghiên cứu thị trường. Với phiên bản BSI 2025, phương pháp đo lường theo Qualified Users đã được ứng dụng để phân tích chuyên sâu chất lượng thảo luận, giúp đo lường mức độ quan tâm của cộng đồng mạng đối với các chiến dịch, sự kiện, người nổi tiếng và chương trình một cách toàn diện nhất.

TOP 10 CHIẾN DỊCH NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 04/2026

Có đến 4 chiến dịch tháng này đến từ ngành hàng smartphone: Samsung đóng góp 3 chiến dịch, chiến dịch còn lại là OPPO X9 Ultra & Find X9S. Có 3 chiến dịch đến từ ngành hàng sữa: Mùa Mẫn Cảm Không Sao Mẹ Ơi của NAN, Dielac Grow Plus Tăng Cân Bền Cao Lên Rõ, MILO Năng Động Việt Nam. Bên cạnh đó là các chiến dịch Mở Ra Niềm Vui của Jollibee, Săn Chạng Vạng Cùng 1664 Blanc, Thế Giới Mượt Như Sunsilk.   

• Chiến dịch Mùa Mẫn Cảm Không Sao Mẹ Ơi vươn lên vị trí top 1 nhờ minigame Mẹ “Da” Trưởng Làm Chủ Cuộc Chơi cùng hàng loạt bài chia sẻ trải nghiệm, kiến thức về sữa từ các hot moms, các chuyên gia sức khỏe. Nhờ đó, chiến dịch thu hút hơn 43 nghìn thảo luận từ người dùng chất lượng. Chiến dịch nhằm khuyến khích mẹ quan tâm đến bé hơn trong giai đoạn thời tiết khó chịu. Đây cũng là tháng thứ hai liên tiếp chiến dịch góp mặt trong BXH BSI Top10.  
• Chiến dịch OPPO X9 Ultra & Find X9S ra mắt dòng sản phẩm mới, lấy du lịch làm chủ đề kết nối với người dùng. Trong khuôn khổ chiến dịch, Khoai Lang Thang sẽ sử dụng điện thoại OPPO X9 Ultra để chia sẻ những khung hình ấn tượng trên hành trình khám phá đây đó. Các trang tin tổng hợp lớn như theanh28, tiin, 60giay.com cũng góp phần quảng bá cho chiến dịch. 
• Chiến dịch Galaxy A57 5G với sự kiện nổi bật tháng này là đêm nhạc Awesome Viba Station có sự góp mặt của dàn nghệ sĩ đình đám như HIEUTHUHAI, CongB, Ánh Sáng Aza,...Sự kiện lan tỏa mạnh, thu hút 21 nghìn thảo luận từ người dùng chất lượng nhờ các hoạt động hâm nóng như săn vé hay bật mí nghệ sĩ. 
• Chiến dịch Tăng Cân Bền Cao Lên Rõ thu hút thảo luận nhờ bài đăng chia sẻ trải nghiệm dùng sữa hiệu quả và các hương vị sữa ngon từ các mẹ trong nhiều hội nhóm. 
• Săn Chạng Vạng cùng 1664 Blanc lọt vào BXH BSI Top10 Campaigns với tâm điểm là cuộc thi chụp ảnh Săn Chạng Vạng - Thăng Hạng Gu Chất. Đây là chiến dịch hợp tác giữa 1664 Blanc và kenh14, có sự đồng hành của Quốc Anh, Quỳnh Anh Shyn và WokeUp. 
• Chiến dịch Galaxy A37 5G có sự tham gia quảng bá của những nghệ sĩ trẻ đang hot như HIEUTHUHAI và CongB. Chiến dịch cũng thu hút thảo luận nhờ chương trình khuyến mãi nhân dịp đại lễ 30/04 - 01/05 trên fanpage của các nhà bán lẻ lớn. 
• Chiến dịch Mở Ra Niềm Vui của Jollibee hai tháng liên tiếp xuất hiện trong BXH BSI Top10. Cũng như tháng trước, chiến dịch sẽ ghé qua các trường THPT trên toàn quốc, trở thành cầu nối giao lưu giữa các bạn học sinh và các nghệ sĩ nổi tiếng như Sơn.K, “thuyền trưởng” Robber, nhóm nhạc UPRIZE. 
• MILO Năng Động Việt Nam là chiến dịch đồng hành cùng Hội thi Thể dục Thể thao TP.HCM. Sức lan tỏa của chiến dịch đến từ chính những câu chuyện truyền cảm hứng trong quá trình thi đấu của các học sinh khắp thành phố. 
• Chiến dịch Galaxy S26 Series của Samsung vững chân trong BXH BSI Top10 nhờ các chương trình khuyến mãi nhân dịp đại lễ 30/04 - 01/05, các bài đăng với chất giọng hài hước trên những fanpage về truyện tranh - điện ảnh cùng với bài review từ các cộng đồng công nghệ lớn. 
• Chiến dịch Thế Giới Mượt Như Sunsilk của Sunsilk hợp tác cùng ca sĩ Phùng Khánh Linh để ra mắt TVC “Thế giới Mượt như Sunsilk”. Để góp phần lan tỏa cho chiến dịch, Phùng Khánh Linh đã chia sẻ hàng loạt content hài hước xoay quanh mái tóc của cô. Nét diễn “vô tri” cùng sự năng nổ của Phùng Khánh Linh đã nhận được phản hồi tích cực và sự hưởng ứng từ người hâm mộ. Bên cạnh đó, Hội Chợ Mượt Như Sunsilk cũng giúp hâm nóng và duy trì thảo luận cho chiến dịch.

TOP 10 NGƯỜI ẢNH HƯỞNG NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 04/2026

BXH BSI Top10 tháng 04/2026 ghi nhận hàng loạt gương mặt đang hot trong lĩnh vực điện ảnh như: Võ Điền Gia Huy, Tam Triều Dâng, Lê Phương. Bộ ba Anh Trai Say Hi Rhyder - HIEUTHUHAI - Quang Hùng MasterD lần lượt chia nhau ba vị trí dẫn đầu. Bên cạnh đó là các gương mặt nghệ sĩ quen thuộc: Lê Dương Bảo Lâm, Hòa Minzy, SOOBIN, Trang Pháp. 

• Rhyder dẫn đầu BXH tháng này nhờ sức lan tỏa mạnh mẽ của đêm nhạc đầu tay LUMINARHY. Sự xuất hiện của hàng loạt nghệ sĩ “hot” như Quang Hùng MasterD, Phương Mỹ Chi, Hòa Minzy,... đã góp phần tiếp thêm nhiệt thảo luận cho đêm nhạc và tăng lượng thảo luận tự nhiên cho chiến dịch (Earned Media from Qualified User đạt 63.6%). Bên cạnh đó, Rhyder cũng tham gia trình diễn tại nhiều sự kiện âm nhạc lớn cũng như tham gia các hoạt động quảng bá cùng L’oréal Paris. 
• HIEUTHUHAI duy trì sức nóng trên mạng xã hội nhờ phát hành album “Mắt Nhắm Mắt Mở”. Album nhanh chóng nhận được nhiều bình luận động viên tích cực từ người hâm mộ. Nhờ đó, chỉ số Qualified User của HIEUTHUHAI là tốt nhất trong tháng này. Ngoài ra, HIEUTHUHAI còn tham gia đêm nhạc Awesome Vibe Station do Samsung tổ chức, tiếp tục thêm một năm đồng hành cùng Samsung. 
• Quang Hùng MasterD tiếp tục đắt show với hàng loạt sự kiện âm nhạc lớn như Concert Day 9 của Anh Trai Say Hi, Carnaval Hạ Long, VinhVerse Concert, Y-Fest, GENfest,...Anh cũng xuất hiện trong các hoạt động truyền thông của nhãn hàng vivo và CeraVe. 
• Lê Dương Bảo Lâm khiến cộng đồng mạng được một phen cười nghiêng ngả khi chia sẻ đoạn phim cô Bích Phượng - mẹ của nam nghệ sĩ “vật lộn” với chú gà nuôi trong nhà. Từ đoạn phim này, Lê Dương Bảo Lâm khéo léo phát triển thành một câu chuyện dài kỳ, thu hút sự quan tâm của cộng đồng mạng.
• Võ Điền Gia Huy lần đầu góp mặt trong BXH BSI Top10 nhờ hiệu ứng thảo luận từ phim Vì Mẹ Anh Phán Chia Tay. Trong phim này, Gia Huy vào vai Triệu Phú - một thiếu gia giả liệt để trốn tránh cuộc hôn nhân sắp đặt. Cư dân mạng đánh giá cao khả năng diễn xuất của Gia Huy cũng như mức độ ăn ý cùng bạn diễn Tam Triều Dâng. 
• Tam Triều Dâng cũng có lần đầu góp mặt vào BXH BSI Top10 khi vào vai Thanh Tâm - nữ chính trong phim Vì Mẹ Anh Phán Chia Tay. Không chỉ dừng lại trên phim, bộ đôi Tam Triều Dâng - Võ Điền Gia Huy còn xuất hiện cùng nhau tại các sự kiện với những tương tác thân thiết, chụp ảnh và quay video chung. Khoảnh khắc bộ đôi “tổ chức đám cưới” trong đêm 9 của Anh Trai Say Hi đã tạo nên làn sóng thảo luận trên mạng xã hội.
• Hòa Minzy tiếp tục gây chú ý nhờ những hoạt động trình diễn xoay quanh chủ đề Đất Nước. Cô cũng xuất sắc được vinh danh ở hạng mục “Nữ ca sĩ của năm” trong khuôn khổ giải âm nhạc Cống Hiến. Dù vậy, Hòa Minzy cũng vướng phải những tranh cãi xoay quanh ca khúc Người Việt Mình Thương Nhau. 
• Lê Phương là gương mặt diễn viên tiếp theo ghi tên vào BXH BSI Top10. Cô được nhắc đến nhiều nhờ vai diễn Thanh Tâm trong phim Bóng Ma Hạnh Phúc. Lê Phương nhận về những phản hồi tích cực khi thể hiện được những khó khăn cũng như những giằng xé mà người phụ nữ phải trải qua trong đời sống hôn nhân. 
• SOOBIN thắng lớn ở giải âm nhạc Cống Hiến khi được vinh danh ở cả ba hạng mục “Nam ca sĩ của năm”, “Chương trình của năm”, “MV của năm”. Nhiều người hâm mộ đã gửi lời chúc mừng và hy vọng nam ca sĩ sẽ còn bùng nổ hơn trong năm 2026. 
• Trang Pháp quay trở lại BXH BSI Top10 sau nhiều tháng vắng bóng. Tháng này, nữ nghệ sĩ đại diện Việt Nam tham gia chương trình Chị Đẹp Đạp Gió Rẽ Sóng phiên bản Trung Quốc. Tại đây, dù đối mặt với nhiều khó khăn, Trang Pháp vẫn thể hiện được tài năng của mình. Màn trình diễn Nghệ Thuật Gia Vĩ Đại cùng Giang Ngữ Thần và Duy Nina nhận về nhiều lời khen ngợi của khán giả trong nước. Ngoài ra, người hâm mộ còn tích cực cập nhật các khoảnh khắc đời thường của Trang Pháp trong quá trình tham gia Chị Đẹp Đạp Gió Rẽ Sóng. 

TOP 10 SỰ KIỆN NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 04/2026

Bộ đôi chuỗi concert đình đám năm 2024 đã tái xuất và chia nhau hai vị trí dẫn đầu: Anh Trai Say Hi Day 9 top 1 và Anh Trai Vượt Ngàn Chông Gai Concert - Gai Home top 2. Các sự kiện âm nhạc nổi bật tháng 4 còn có LUMINARHY của Rhyder, concert Âm Vang Tổ Quốc, “Từng Ngày” Live Concert của Bùi Trường Linh, concert của nhóm nhạc đình đám một thời EXO, Lễ Trao Giải Cống Hiến 2026. Bên cạnh đó là các sự kiện Lễ Hội Đền Hùng, Lễ Hội Bánh Mì, PPA Asia - MB Hanoi Cup 2026 do MB Bank tài trợ. 

• Anh Trai Say Hi Day 9 với chủ đề “Reply 2024” bùng nổ thảo luận trên mạng xã hội nhờ loạt nội dung rehearsal, hint setlist và tương tác dày đặc giữa dàn Anh Trai cùng fandom HiMom – HiDad trước và sau đêm diễn. Nhờ đó, sự kiện có lượng thảo luận từ người dùng chất lượng cao hơn so với các sự kiện khác. Sự kiện được ví như một trong những lễ hội âm nhạc – thời trang hoành tráng, mang đến nhiều sân khấu độc bản cùng các tiết mục được yêu thích như “Nỗi Đau Ngây Dại”, “The Stars”, “Anh Em Gọi Là Có Mặt Ngay”,...
• Anh Trai Vượt Ngàn Chông Gai Concert - Gai Home khép lại mùa hè 2024 bằng một buổi lễ tốt nghiệp đáng nhớ của fandom ATVNCG với tinh thần “Gai Con về nhà”. Concert ghi dấu với nhiều tiết mục ấn tượng như “I LOVE YOU” phiên bản đa ngôn ngữ của Bùi Công Nam và nhóm Đa Sắc dành cho hơn 50.000 khán giả, hay sân khấu “Tấu Lạy Cô/Cô Đôi Thượng Ngàn” được chia sẻ rộng rãi trên TikTok. 
• LUMINARHY – solo concert đầu tay của Rhyder diễn ra ngày 04/04 tại sân M2 Sala trở thành tâm điểm thảo luận nhờ sân khấu đầu tư hoành tráng cùng sự góp mặt của dàn sao Phương Mỹ Chi, Quang Hùng MasterD, Dương Domic, Captain Boy, Tage, JustaTee… Trong đó, tiết mục “Bóng Phù Hoa” và màn collab “Song Quang” nhận về nhiều thảo luận nhất. Sự kiện LUMINARHY đóng góp phần lớn thảo luận cho Rhyder trong tháng 4, đồng thời giúp nam ca sĩ vươn lên dẫn đầu BXH BSI Top10 Influencers.    
• Concert Âm Vang Tổ Quốc gợi lại bầu không khí “đu concert quốc gia” năm nào nhờ loạt hoạt động săn vé miễn phí, chia sẻ kinh nghiệm đổi vé, fancam và review chỗ ngồi. Thảo luận về sự kiện đến từ những tiết mục giàu cảm xúc như “Có Bác Trong Tim” của Tùng Dương – Xệ Xệ, “Người Việt Mình Thương Nhau” của Cẩm Ly – Hòa Minzy hay “Thịnh Vượng Việt Nam Sáng Ngời”.
• Live Concert “Từng Ngày” của Bùi Trường Linh là concert cá nhân đầu tiên của nam ca sĩ, diễn ra ngày 11/04/2026 tại Nhà hát Hoà Bình và mở rộng thêm 2 đêm diễn tại Hà Nội. Concert cho thấy sức hút khi toàn bộ vé nhanh chóng sold out chỉ sau thời gian ngắn mở bán. Những ca khúc làm nên tên tuổi Bùi Trường Linh như “Đường Tôi Chở Em Về”, “Giờ Thì”, “Sớm Như Vậy” một lần nữa được tái hiện thành công và lan tỏa mạnh mẽ trên mạng xã hội. 
• Lễ hội Đền Hùng 2026 là sự kiện văn hóa – tâm linh quy mô lớn diễn ra tại Phú Thọ từ ngày 17–26/4/2026, với không khí thiêng liêng hướng về cội nguồn dân tộc cùng chuỗi hoạt động đặc sắc kéo dài suốt 10 ngày. Chương trình khai mạc chủ đề “Linh thiêng nguồn cội - Đất Tổ Hùng Vương”, lễ rước kiệu truyền thống, nghi lễ dâng hương mùng 10/3 âm lịch và lễ giỗ Đức Quốc Tổ Lạc Long Quân nhận được nhiều quan tâm trên mạng xã hội. 
• PPA Asia - MB Hanoi Cup 2026 là một giải đấu lớn của cộng đồng pickleball khi quy tụ dàn sao hàng đầu thế giới cùng các hảo thủ Việt Nam. Tâm điểm thảo luận thuộc về trận chung kết “nội chiến Việt Nam” giữa Lý Hoàng Nam và Trương Vinh Hiển, với chiến thắng thuyết phục giúp Hoàng Nam lên ngôi vô địch. 
• EXO PLANET #6 diễn ra ngày 25/4 đánh dấu sự trở lại của EXO tại Việt Nam sau hơn một thập kỷ, khuấy động mạng xã hội với lượng lớn thảo luận từ cộng đồng EXO-L . Bên cạnh loạt sân khấu bùng cháy, sự kiện còn “go viral” nhờ khoảnh khắc highnote của D.O. cùng màn fanchant cuồng nhiệt của fan Việt. Bên cạnh đó, người hâm mộ vô cùng thích thú với hình ảnh 5 chàng “rể Việt Nam” diện áo dài xuất hiện tại soundcheck.
• Lễ Trao Giải Cống Hiến 2026 khép lại với tâm điểm thảo luận thuộc về SOOBIN. Nam ca sĩ giành chiến thắng ở 3 hạng mục quan trọng: “Nam ca sĩ của năm”, “Music Video của năm” và “Chương trình của năm”. Việc Hương Tràm vượt Phùng Khánh Linh để giành Album của năm với “Phao Cứu Sinh” kéo theo nhiều ý kiến trái chiều xoay quanh kết quả bình chọn.
• Lễ hội Bánh mì Việt Nam lần thứ 4 diễn ra từ 23–26/04 tại Công viên Lê Văn Tám (TP.HCM) với chủ đề “Bánh mì Việt Nam – Giá trị ẩm thực thế giới – Lan tỏa năm châu”. Sự kiện quy tụ hơn 150–180 gian hàng từ nhiều thương hiệu và tiệm bánh nổi tiếng như Huỳnh Hoa, PewPew, Bảy Kẹo, Sugar Town,... Sự kiện mang đến không gian ẩm thực sôi động với đa dạng phiên bản bánh mì từ truyền thống đến sáng tạo hiện đại.

TOP 10 CHƯƠNG TRÌNH NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 04/2026

BXH BSI Top10 Shows có sự biến động nhẹ so với tháng Ba khi Mái Ấm Gia Đình Việt vươn lên dẫn đầu thay cho Điều Ước Của Mẹ. Bộ đôi tân binh của tháng trước Cặp Lá Yêu Thương - Anh Trai Và Cái Đuôi Nhỏ tiếp tục xuất hiện trong tháng này. Bên cạnh đó là các chương trình quen mặt như Bạn Muốn Hẹn Hò, Đường Lên Đỉnh Olympia, Vợ Chồng Son, Mẹ Vắng Nhà Ba Là Siêu Nhân. 

• Mái Ấm Gia Đình Việt với tâm điểm thảo luận trong tháng 4 là câu chuyện cậu bé 16 tuổi đạt giải Ba Học sinh giỏi Quốc gia môn Địa lý, được tuyển thẳng đại học dù sống trong hoàn cảnh đặc biệt thiếu thốn. Khoảnh khắc em ghì chặt tay, nhắm mắt không dám xem lại thước phim về hoàn cảnh của mình đã nhận về nhiều bình luận cảm thông từ khán giả. Chương trình giữ thành tích ấn tượng khi góp mặt trong BXH BSI Top10 Shows nhiều tháng liền với chỉ số cảm xúc luôn ở mức cao. 
• Bạn Muốn Hẹn Hò tiếp tục khai thác đa dạng góc nhìn về tình yêu và hôn nhân. Câu chuyện nổi bật tháng này là về nam khách mời U60 từ chối nữ thạc sĩ từng kết hôn vì không phù hợp tiêu chuẩn cá nhân, dẫn đến những cuộc tranh luận sôi nổi xoay quanh tuổi tác và sự khác biệt trong quan điểm sống giữa các thế hệ. Tuy nhiên, không ít bình luận tiêu cực gửi đến những cặp đôi khiến chỉ số cảm xúc của chương trình giảm xuống (Sentiment Score = 0.22). 
• Vợ Chồng Son khiến người xem rơi nước mắt với câu chuyện người vợ chấp nhận trở thành đôi tay cho chồng khuyết tật, cùng nhau vượt qua nghịch cảnh để xây dựng tổ ấm. Qua câu chuyện này, không ít khán giả đã bày tỏ niềm tin vào tình nghĩa vợ chồng và những điều giản dị nhưng chân thành trong cuộc sống. 
• Mẹ Vắng Nhà, Ba Là Siêu Nhân tiếp tục theo chân các ông bố nổi tiếng như Tuấn Hưng, Đăng Khôi, Tuấn Dương và Mạnh Cường trong hành trình chăm con lúc mẹ vắng nhà. Những tình huống đời thường của bé Nami nhà Tuấn Dương khi tương tác cùng bố và em Suli là điểm thảo luận nổi bật của chương trình trong tháng 4. 
• Đường lên đỉnh Olympia tiếp tục mang đến những màn thi căng não, với tâm điểm thảo luận thuộc về Lý Thái Dương. Chiến thắng của em  giúp Phú Thọ lần đầu tiên có cầu truyền hình chung kết năm đúng dịp Giỗ Tổ Hùng Vương, thu hút nhiều thảo luận tích cực xoay quanh niềm tự hào địa phương.
• Điều Ước Của Mẹ khiến khán giả xót xa với câu chuyện người phụ nữ vừa báo tin mang thai đã bị gia đình chồng quay lưng, đòi lại vàng cưới và yêu cầu chấm dứt hôn nhân. Chương trình khắc họa một cách chân thật cách nhân vật vượt qua mặc cảm, tìm lại sự tự tin và mở ra hy vọng mới trong cuộc sống.
• Cặp Lá Yêu Thương đã có tháng thứ 2 liên tiếp góp mặt trong BXH BSI với những câu chuyện giàu cảm xúc về trẻ em có hoàn cảnh khó khăn. Tháng qua, khán giả đặc biệt quan tâm đến hoàn cảnh của Dương và Kim khi hai em phải tự chăm sóc lẫn nhau trong căn nhà nhỏ sau khi bố mẹ đi làm xa không trở về. Sự trưởng thành quá sớm của hai đứa trẻ đã thực sự chạm đến cảm xúc người xem (Chiến dịch có Sentiment Score = 1.0). 
• Anh Trai Và Cái Đuôi Nhỏ duy trì thảo luận ổn định nhờ các hoạt động “bật mí” trước thềm lên sóng. Tháng qua, fanpage chương trình làm người hâm mộ đứng ngồi không yên khi bất ngờ follow nhiều gương mặt nổi bật trong vũ trụ “Anh Trai Say Hi” như HIEUTHUHAI, Dương Domic, Quang Hùng MasterD hay Rhyder, dấy lên nhiều đồn đoán về dàn cast chính thức. 

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PHỤ LỤC

Thông tin chi tiết các chỉ số cấu thành nên BSI của bảng xếp hạng BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events và BSI Top10 Shows trong tháng 04/2026.

Để tìm hiểu thêm và trao đổi chi tiết hơn về cách đánh giá sức khỏe thương hiệu, chiến dịch cũng như tối ưu hóa hiệu quả hoạt động tương tác khách hàng trên social media dựa trên BSI – Buzzmetrics Social Index xin vui lòng liên hệ với bộ phận phụ trách của Buzzmetrics qua email info@buzzmetrics.com.

The BSI Top 10 Ranking is a reliable, high-quality, and up-to-date social media ranking based on social media metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top 10 Ranking for February 2026 includes Top 10 Campaigns, Top 10 Celebrities, Top 10 Events, and Top 10 Shows across social media channels and online news platforms during the period from February 1, 2026 to February 28, 2026.

The BSI Index (2023 version) introduces two new adjustment metrics—Diversity Score and Audience Score—which are combined with the five evaluation criteria from the 2021 version. These additions create changes in how the success of campaigns, events, and shows on social media is evaluated, providing a more comprehensive and in-depth assessment. For more details, see How BSI Top10 Rankings Are Calculated (2023 version).

The BSI Index reflects a combination of multiple factors, all of which carry equal importance. A change in just one factor can lead to changes in the BSI Top10 ranking.

Starting from January 2023, the BSI Top10 ranking has been fully applied according to the 2023 version, which includes the two additional adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA – FEBRUARY 2026

The product launch campaign for the Galaxy S26 by Samsung Galaxy topped the rankings this month. In addition, the festive Lunar New Year (Tết) atmosphere continued to dominate the BSI Top 10 rankings for February 2026, featuring campaigns such as “Bring Tết Home” by Pepsi, “Welcome the New, Celebrate Tết Forward” by Larue, “Open Real Connections, Turn On Tết with Heineken” by Heineken, “Plant Millions of Green Seeds, Cover Thousands of Forests” by OMO, “Deliver Golden Health Gifts” by Ensure, “Celebrate a Grand Tết” by Saigon Beer, “Shop for Tết, Enjoy the Fun” by TikTok Shop, and “What Could Be Better Than These Moments Together” by Nestlé. MILO also returned to the rankings with its campaign “MILO Triple Advantage.”

• Samsung’s Galaxy S26 campaign made a bold move by sending out invitations to the Unpacked event right before the Lunar New Year, sparking early interest among users for the new product. This was followed by a series of minigames related to the Unpacked event deployed across major community pages to sustain user discussions. As a result, the campaign achieved the highest Qualified User score of the month. The Galaxy S26 launch event also appeared in the BSI Top10 Events ranking, securing the 10th position.
• Pepsi’s “Bring Tết Home” campaign maintained its No.2 position for two consecutive months, driven by two notable minigames: one allowing users to showcase their creativity by decorating Tết gift baskets, and another leveraging Google Gemini to “predict” fortunes for the new year. In addition, the gold Pepsi can, Pepsi’s special Tết edition product, continued to receive praise from users for its packaging design. The campaign’s two-day music festival of the same name also appeared in the BSI Top10 Events, ranking 3rd.
• Larue’s “Welcome the New, Celebrate Tết Forward” campaign is a long-running Tết campaign that began attracting discussions as early as December. Three campaign activities that generated strong engagement in February include the “Tết Tấn Tới” MV by Trúc Nhân, the cooking show “Muốn Ăn Phải Lăn Vào Bếp” featuring Trường Giang, and the Larue LumiFest light music festival. The festival also entered the BSI Top10 Events, ranking 7th.
• Heineken’s “Open Real Connections, Turn On Tết with Heineken” campaign generated buzz through the minigame “Phi Vụ Ẩn – Mở Kết Nối Thật”, giving users the chance to receive a Connection Kit—a collection of unique items from Heineken. The campaign was supported by several popular KOLs such as Duy Khánh, DJ Mie, Misthy, and Cris Phan.
• OMO’s “Plant Millions of Green Seeds, Cover Thousands of Forests” campaign stood out with the music event “Giữa Tán Rừng Xanh”, which gathered well-known artists including Quang Hùng MasterD, Phương Mỹ Chi, Rhyder, Bùi Trường Linh, and UPRIZE. Performances from the artists were widely recorded and shared by users across multiple social media platforms. The event also ranked 8th in the BSI Top10 Events.
• Ensure’s “Deliver Golden Health Gifts” campaign conveyed a meaningful Tết message through the short film “Được Về Làm Con” (Returning to Be a Child): the most precious thing during Tết is not material abundance, but having parents who are still healthy and present. Additionally, the brand organized a series of expert Q&A sessions focused on taking care of parents’ health during the holiday.
• Saigon Beer’s “Celebrate a Grand Tết” campaign rolled out Tết minigames across multiple local fanpages, attracting strong participation thanks to the grand prize of an iPhone 17 Pro. Beyond that, the brand also organized the Tân Niên Đa Miền festival series, with Đắk Lắk as the first stop, featuring performances by Chillies, Hồ Quang Hiếu, and Đặng Nam Anh.
• TikTok Shop’s “Shop for Tết, Enjoy the Fun” campaign celebrated the holiday with a range of attractive promotions, including Flash Sales of up to 90% and Extra Vouchers worth up to 1 million VND. The campaign also ran Tết greeting and fortune-drawing minigames to stimulate user discussions.
• Nestlé’s “What Could Be Better Than These Moments Together” campaign continued to appear in the BSI Top10 Campaigns ranking. Similar to the previous month, the campaign highlighted the importance of family reunion moments during Tết. The message was delivered in a cheerful tone through Gen Z meme pages and illustrations by young artists.
• MILO’s “MILO Triple Advantage” campaign introduced MILO Triple Advantage milk as a reliable companion for parents in raising children. The campaign gained traction through reviews from mothers, parenting community pages, as well as endorsements from athletes and fitness trainers.

TOP 10 MOST OUTSTANDING INFLUENCERS ON SOCIAL MEDIA – FEBRUARY 2026

The buzz surrounding Lunar New Year (Tết) films helped Trấn Thành and Trường Giang climb higher in the BSI Top10 Influencers ranking. Meanwhile, Nguyễn Đình Bắc continued to maintain strong recognition on social media. Tóc Tiên was honored on the BSI Top10 Influencers list for the first time, alongside other familiar names such as Hòa Minzy, Phương Mỹ Chi, Quang Hùng MasterD, HIEUTHUHAI, Bùi Công Nam, and Sơn Tùng M-TP.

• Trấn Thành became the most influential celebrity of the month thanks to the Tết film Thỏ Ơi. Most comments about the film were positive, praising Trấn Thành for his spirit of innovation and for not confining himself to old formulas. In addition, his tactful responses when handling difficult questions about the film also helped him earn respect from the online community.
• Recently, Nguyễn Đình Bắc has stepped beyond the boundaries of football and gained wider public recognition. This month, he was nominated in the “Inspirational Figure” category at the WeChoice Awards. He also attracted media attention thanks to a moment interacting with Trường Giang and Hòa Minzy during the WeChoice awards night.
• Trường Giang returned to the BSI Top10 Influencers ranking after several months of absence, thanks to the buzz surrounding the Tết film Nhà Ba Tôi Một Phòng. Even before its official release, Trường Giang’s first feature film had already sparked curiosity and controversy across social media platforms. Two major discussion topics included the decision to have J97 sing the OST and Trường Giang’s statement that he made the film not for money.
• Hòa Minzy maintained strong visibility on social media thanks to the Bắc Bling Fan Concert, which featured many prominent guest artists such as Xuân Hinh, Quốc Thiên, Erik, and Đức Phúc. Besides high-quality performances, Hòa Minzy also made a positive impression by donating 400 million VND from ticket sales to build a bridge in Điện Biên. The fan concert also appeared in the BSI Top10 Events ranking, securing 2nd place.
• Phương Mỹ Chi delighted online audiences by recreating her hit Rock Thiệp Hồng at the VMAS Year End Party. Her viewpoint on protecting artists on social media also sparked lively discussions among netizens.
• Quang Hùng MasterD drew attention this month with the song “Lò Vi Sóng,” which was performed for the first time on the program Sóng 26. The song received positive feedback for its mysterious and captivating melody, reminding listeners of his previous hit Thủy Triều. TikTok played a major role in generating discussions around the artist.
• HIEUTHUHAI, in addition to participating in the Tết edition of 2 Ngày 1 Đêm, also made a cameo appearance in Trường Giang’s film Nhà Ba Tôi Một Phòng. Although his screen time was limited, HIEUTHUHAI still attracted lively discussions from the online community.
• Bùi Công Nam kicked off February with the meaningful MV “I Love You.” The singer-songwriter also appeared in several activities during the month, including interesting trips on the show Gia Đình Haha and participating in Tết campaigns with Lifebuoy and Jollibee.
• Tóc Tiên entered the BSI Top10 ranking for the first time, thanks to her outstanding performance in the mashup Rock Thiệp Hồng. In addition to her powerful vocals, she was praised for her strong stage presence and her collaboration with Gen Z artists to deliver one of the most viral mashups of the Tết season.
• Sơn Tùng M-TP gained high engagement from his Tết greeting posts on both Facebook and TikTok. His song “Muộn Rồi Mà Sao Còn” also unexpectedly went viral again on TikTok. Meanwhile, the trend “Flop quá thì ghi tên anh vào” has cooled down compared to before, but it is still followed by a segment of users.
  

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – FEBRUARY 2026

The WeChoice Awards Gala became the most prominent event of February 2026, recording outstanding discussion metrics, while Hòa Minzy’s Fan Concert ranked second. In addition, this month’s ranking also featured a series of vibrant Tết events, including “Bring Tết Home” by Pepsi, Larue LumiFest by Larue, “Giữa Tán Rừng Xanh” by OMO, Tết Fest by Coca-Cola, Green Paradise Tết Fest by Vinhomes, “Chuỗi Tọa Độ Tích Lộc Xuyên Việt 2026” by PNJ, and the Nguyễn Huệ Flower Street for Tết Bính Ngọ. Meanwhile, the Samsung Galaxy S26 launch event ranked 10th on the list.

• The WeChoice Awards 2025 took place on February 7 at the SECC (Saigon Exhibition and Convention Center) under the theme “Continuing the Story of Vietnam.” The event generated over 150,000 discussions online, featuring a seamless blend of inspiring stories, quiet yet meaningful contributions to society, and passionate performances by artists. In addition to the inspirational content, side moments—such as Trường Giang giving advice to Nguyễn Đình Bắc—also helped increase the level of online discussion surrounding the event.
• The Nguyễn Huệ Flower Street for Tết Bính Ngọ, which opened on February 15 and lasted until February 22, quickly attracted attention from online audiences thanks to its elaborately designed horse-themed installations stretching along the street. Many people from other provinces expressed regret at not being able to visit and check in at the flower street during the Tết holiday. Several celebrities, including Ngô Kiến Huy, Gin Tuấn Kiệt, and Phương Trinh Jolie, eagerly shared their visits to the flower street on their personal channels.
• The Vinhomes Green Paradise Tết Fest 2026, held from February 7 to February 28 in Cần Giờ, quickly became a highlight of the spring holiday season, attracting more than 10,000 visitors on the opening day and tens of thousands more in the following days. On social media, the event gained attention for its impressive check-in landmarks such as the Mai–Đào Boulevard, a 150-year-old apricot blossom tree, hot air balloons, fireworks, and a variety of cultural and entertainment activities.
• Coca-Cola Tết Fest 2026, held on February 1 at Lê Lợi – Nguyễn Huệ Square, welcomed tens of thousands of attendees and delivered the message “Spark the Excitement – Weave a New Tết.” The event generated strong media buzz thanks to its impressive lineup, including Jun Phạm, Sơn.K, DJ Mie, HURRYKNG, Rhyder, CONGB, and Mason Nguyễn. Performances from the artists were widely shared by fans on TikTok after the event.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – FEBRUARY 2026

“Healing-themed shows” such as Gia Đình Haha, Running Man Vietnam, 2 Ngày 1 Đêm, and Mái Ấm Gia Đình Việt dominated the BSI Top10 Shows ranking for February 2026. Đệ Nhất Mưu Sinh made its first appearance on the list. In addition, the ranking also featured familiar programs such as Bạn Muốn Hẹn Hò, Điều Ước Của Mẹ, Vợ Chồng Son, Đường Lên Đỉnh Olympia, and Trường Học Siêu Sao.

• Gia Đình Haha rose to the No.1 position on the BSI Top10 Shows ranking for the first time. Most of the program’s discussions came from behind-the-scenes content shared by the cast on their personal channels. Notably, Duy Khánh attracted attention with a series of adorable moments during filming. In addition, Vàng Thị Thông—a character who accompanied the program in its early episodes—was honored at the WeChoice Awards, which also helped improve the show’s positive sentiment score.
• Running Man Vietnam – Season 3 essentially released its final episode as a cinematic-format finale at the end of January, followed by its YouTube release at the end of February. Despite this, the show continued to attract strong discussion from viewers, who frequently shared humorous clips and expressed hopes for an even more exciting Season 4.
• 2 Ngày 1 Đêm returned with a Tết special edition, maintaining the cheerful atmosphere of previous seasons. The theme of this edition was “Tết of Hope,” with Phú Yên once again serving as a meaningful stop. The announcement that the show would “graduate” after four years of broadcasting left many viewers reluctant to say goodbye, with numerous comments urging the producers to create a new “working life” version of the program.
• Mái Ấm Gia Đình Việt continued spreading positivity through the touching story of a couple who collected scrap for a living and decided to give 50 m² of land to a single mother suffering from a serious illness after 13 years of living in temporary accommodation. The story was widely shared across the program’s channels as well as those of its sponsor, Hoa Sen Group.
• Bạn Muốn Hẹn Hò intrigued viewers with the story of a Gen Z participant whose progressive views on marriage had made their romantic journey more challenging. The online community offered words of encouragement, hoping the participant would stay true to their beliefs and soon find the right partner.
• Điều Ước Của Mẹ sparked heated debate after using A.I. technology to allow a family to “reunite” with their late wife and mother. Some viewers argued that, despite good intentions, the approach could reopen emotional wounds for those left behind. Others believed that the use of A.I. in this context was appropriate and expressed interest in learning how such technology was created.
• Vợ Chồng Son continued to entertain audiences with humorous relationship situations. This month, viewers were stunned by three unusual confession conditions set by a male participant.

• Đường Lên Đỉnh Olympia not only delivered intense intellectual competitions but also memorable side moments from contestants. One male contestant revealed that his way of coping with stress was solving math problems, leaving both MC Khánh Vy and the online community surprised. Discussions about the show were also driven by supportive posts for contestants shared on their schools’ fanpages.
• Trường Học Siêu Sao continued to delight audiences with the adorable moments of its child stars such as MinHee, Đu Dủ, Sóc, Dừa, and Bún. Netizens were especially charmed when MinHee and Sóc recreated the hit song “Không Thời Gian” by Dương Domic. The playful banter between MinHee and Dừa also generated lively discussions among viewers.
• Đệ Nhất Mưu Sinh appeared in the BSI Top10 Shows ranking for the first time. The reality show gives well-known artists the opportunity to experience jobs outside their usual professions. After a period away from audiences, the program returned with a Special Season – Tết 2026.

APPENDIX

Detailed information on the metrics that make up the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for February 2026.

To learn more and discuss in greater detail about how to evaluate brand health, campaign performance, and optimize customer engagement on social media based on the BSI – Buzzmetrics Social Index, please contact Buzzmetrics’ representative team via email at info@buzzmetrics.com

BSI Top10 Ranking is the most trusted, high-quality and up-to-date social media ranking based on the social media index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for January 2026 includes the Top 10 campaigns, Top 10 celebrities, Top 10 events and Top 10 shows across social media platforms and online news sites from 01/01/2026 – 31/01/2026.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – which, combined with the five evaluation criteria of the 2021 version, bring significant changes in how the success of campaigns/events/shows on social media is evaluated in a more holistic and in-depth way. See more at “Cách xếp hạng BSI Top10” (2023 version). BSI reflects the combination of multiple factors, each carrying equal importance. Just one factor changing can lead to a shift in the BSI Top10 Rankings. Since January 2023, the BSI Top10 Rankings have been fully applied according to the 2023 version with the addition of the two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN JANUARY 2026

The BSI Top10 Ranking for January 2026 is filled with a festive Tet atmosphere expressed through various color palettes. Leading the ranking is Lifebuoy with the Tết Ta Về campaign, which delivered many meaningful activities. Ranking second and third is Mang Tết Về Nhà by Pepsi, featuring an eye-catching gold can edition. The beer industry contributed two representatives: Tết Đậm Chất Việt by Bia Việt and Khai Xuân Bản Lĩnh by Tiger. Other notable campaigns include Cộng Một Nụ Cười Trừ Ngàn Khoảng Cách by P.S, OPPO Reno15 by OPPO, Cầu Gì Hơn Phút Giây Này Bên Nhau by Nestlé, Bước Tới Tết Mới by Biti’s Hunter, Bật Hứng Khởi Dệt Nên Tết Mới by Coca-Cola, and Khởi Sáng Lên Hương by Hazeline.

• The Tết Ta Về campaign by Lifebuoy focuses on evoking emotional connections among people living away from home during Tet. The campaign opened with meaningful events such as the exhibition Là Tết Của Một Ai Đó and the music night Hết Mình Miên Man, before reaching a discussion peak thanks to the MV Tết Ta Về. This campaign also recorded the highest proportion of high-quality user discussions—nearly 50% of total discussions—within the BSI Top10 Campaigns ranking.
• The Mang Tết Về Nhà campaign by Pepsi introduced the Tet limited-edition gold Pepsi can, which was highly praised for its visual appeal and purchase intent. In addition, the campaign left a strong impression with a large-scale music festival featuring Captain Boy, Hòa Minzy, Mỹ Tâm, Bray, and others. Part of the campaign’s discussion also stemmed from its community activity Mang Tết Về Nhà, helping underprivileged individuals have the opportunity to reunite with their families for Tet.
• The OPPO Reno15 campaign helped OPPO return to the BSI Top10 ranking after a one-month absence. The highlight of the campaign was the product launch concert Mưa Sao Băng, featuring Sơn Tùng M-TP. Ticket-hunting minigames further fueled discussions around the campaign.
• The Cộng Một Nụ Cười Trừ Ngàn Khoảng Cách campaign centered around the MV Tết Cộng Nụ Cười, a collaboration between MONO, NSND Bạch Tuyết, and Bùi Công Nam. The MV received positive feedback for its unique fusion of cải lương and contemporary music, reflecting concerns about generational gaps in enjoying Tet. The campaign was further energized by a Tet-reminiscing minigame powered by Google Gemini.
• The Khai Xuân Bản Lĩnh campaign by Tiger attracted discussions through the familiar Tiger Remix event series. This month, Tiger Remix was held in Buôn Ma Thuột, featuring popular artists such as SOOBIN, Quang Hùng MasterD, and Kay Trần. Ticket-hunting and song-guessing minigames further heated up anticipation ahead of the event.
• The Tết Đậm Chất Việt campaign by Bia Việt conveyed a message of gratitude toward those who had accompanied people throughout the past year. The campaign featured two standout activities: (1) a collaboration with Karik to release the Tet MV Không Lời, and (2) customizable thank-you cards that allowed users to receive attractive gifts.
• The Cầu Gì Hơn Phút Giây Này Bên Nhau campaign by Nestlé focused on the contest “WISHLIST NGAY LÚC NÀY - CẦU GÌ HƠN PHÚT GIÂY NÀY BÊN NHAU”, in collaboration with Kenh14 and aFamily. The contest encouraged users to share simple wishes centered around family during Tet. Additionally, the campaign introduced the “Lịch Tết Hôm Nay”, a calendar featuring only today’s date, which received positive user feedback.
• The Bước Tới Tết Mới campaign by Biti’s Hunter portrayed a youthful, energetic Tet through the MV of the same name by Quang Hùng MasterD. To amplify the campaign, Biti’s Hunter launched a challenge to hunt for Quang Hùng’s “tongtai” via a double-decker bus traveling around central Saigon.
• The Bật Hứng Khởi Dệt Nên Tết Mới campaign by Coca-Cola spread festive excitement through the COCA-COLA Tết Fest Grand Music Festival. The music nights featured popular young artists such as JSOL, Hoàng Duyên, and the group UPRIZE. In addition to music, visitors could enjoy food and participate in “weaving” vibrant Tet artworks.
• The Khởi Sáng Lên Hương campaign by Hazeline kicked off with the Tet MV Tết Luôn Mỉm Cười by Kay Trần, quickly drawing attention thanks to its cheerful melody. With the participation of Kay Trần and other celebrities such as Tina Thảo Thi and Puka, the campaign rolled out a series of lively events and minigames, maintaining discussion momentum over an extended period.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN JANUARY 2026

Over the past two months, Vietnamese men’s football has achieved impressive results: winning the gold medal at SEA Games 33 in December and securing third place at the U23 Asian Championship 2026. As a result, fans have shown increased interest and discussion on social media. This trend is reflected in the BSI Top10 Ranking for January 2026, with three figures from football making the list: HLV Kim Sang Sik, player Nguyễn Đình Bắc, and player Trần Trung Kiên. They are joined by familiar artists such as Quang Hùng MasterD, Lê Dương Bảo Lâm, Sơn Tùng M-TP, HIEUTHUHAI, Hòa Minzy, Trấn Thành, and Phương Mỹ Chi.

• Đình Bắc continued his impressive performance by winning the Top Scorer title with 4 goals and 2 assists, including a spectacular goal against UAE. His outstanding display delighted fans and was widely shared on TikTok. Đình Bắc also regularly updates his social media, maintaining strong engagement with fans.
• HLV Kim Sang Sik is an indispensable name when discussing Vietnam’s recent football success. Many fans humorously refer to what the Korean coach has done for the Vietnamese team as “black magic.” Beyond his leadership skills, he is admired for his humility and calm demeanor. The image of HLV Kim Sang Sik standing motionless without celebrating after U23 Vietnam’s victory over Korea spread widely on social media.
• Quang Hùng MasterD was extremely busy this month with Tet-related brand activities. He released the MV Bước Tới Tết Mới, accompanying Biti’s Hunter’s youthful Tet campaign. He also participated in the OMO Giữa Tán Rừng Xanh Grand Music Festival, contributed vocals to Viettel Y-FEST, and joined many other music events.
• Lê Dương Bảo Lâm maintained fan engagement thanks to abundant content from two Fan Meetings held in late December. In addition, his humorous posts about everyday life attracted numerous fan comments.
• Trần Trung Kiên, another U23 Vietnam player, also received special attention from fans. Thanks to his outstanding saves—especially in the match against Saudi Arabia—Trung Kiên helped Vietnam advance to the semifinals. Many people sent words of encouragement to him after the loss to China.
• Sơn Tùng M-TP accompanied promotional events for Red Bull and OPPO. At OPPO’s Mưa Sao Băng concert, Sơn Tùng M-TP drew attention by unexpectedly performing his once-iconic hit Không Phải Dạng Vừa Đâu. Audiences left many positive comments praising his stage presence.
• HIEUTHUHAI began 2026 with the song Mong Năm Mới Trải Hoa, in collaboration with the Closeup brand. The rapper also received good news as his song Nước Mắt Cá Sấu entered the Top 10 Most Favorite Songs at the Làn Sóng Xanh Awards 2025.
• Hòa Minzy concluded a brilliant 2025 by winning six categories at the Làn Sóng Xanh Awards 2025. Her song Bắc Bling was once again mentioned as a memorable music phenomenon. She also achieved major wins at the Mai Vàng Awards, though she was involved in controversy over “dominating airtime” on a program.
• Trấn Thành continued to bring hearty laughter to audiences on Running Man with his humorous interactions with 52Hz. His congratulatory message to U23 Vietnam for winning third place, along with his condolences to Hari Won, also sparked lively online discussions.
• Phương Mỹ Chi also had a breakthrough year in music, delivering outstanding performances on both Em Xinh Say Hi and Sing!Asia. As a result, her name was frequently mentioned as a strong contender for year-end music awards. Her efforts were partly rewarded when she won Best Breakthrough Singer at the Làn Sóng Xanh Awards.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – JANUARY 2026

Alongside music events organized by Tiger, Coca-Cola, and Pepsi, this month’s ranking recorded Làn Sóng Xanh in the leading position, reaffirming the strong appeal of one of Vietnam’s most prestigious music awards. Other notable events include Concert  The Rose by Hà Anh Tuấn, GENfest Presents MBILLION, Gala Cúp Chiến Thắng 2025, Lễ trao giải Tinh Hoa Việt, Dưới Lá Cờ Vẻ Vang Của Đảng, and 2025 Encore Show: DOMIE HOMIE by Dương Domic.

Làn Sóng Xanh not only recognized the contributions of artists over the past year but also impressed audiences with a series of outstanding performances. The highlight of online discussions was the mashup Rock Thiệp Hồng performed by Tóc Tiên, MaiQuinn, Muộii, Đào Tử A1J, and Yeolan. The mashup quickly reached millions of views on YouTube and was widely used by users as background music on TikTok.

The Rose is part of the concert series “Sketch A Rose” by Hà Anh Tuấn, held in Đà Lạt on January 17, 2026. Hà Anh Tuấn’s duet with Nguyễn Hùng for the song Còn Gì Đẹp Hơn became the most discussed performance on social media. The event also evoked a sense of nostalgia when Hà Anh Tuấn performed Cho Em Gần Anh Thêm Chút Nữa with Hương Tràm and Vết Mưa with Vũ Cát Tường.

GENfest Presents MBILLION officially landed in Hà Nội with a lineup of popular artists such as HIEUTHUHAI, Quang Hùng MasterD, Bray, and Phùng Khánh Linh. The event was energized not only by music performances but also by humorous on-stage moments from the artists. Notably, the music festival GENfest Presents MBILLION was previously honored in the BSI Top10 ranking of November 2025.

Gala Cúp Chiến Thắng 2025 celebrated the admirable values of Vietnamese sports, gathering many leading athletes. Football became the central topic of discussion, particularly the Vietnam U22 national team with their impressive performance at the SEA Games. Fans expressed strong support for coach Kim Sang-sik and young player Đình Bắc.

Lễ trao giải Tinh Hoa Việt, held on January 26, 2026, honored significant contributions to Vietnam’s cultural and artistic landscape. Còn Gì Đẹp Hơn—the viral song by composer Nguyễn Hùng—was performed by Phương Vy, Hương Tràm, and M Naive during the ceremony and quickly gained traction on TikTok. Hương Tràm received many positive comments for her powerful vocal performance.

Dưới Lá Cờ Vẻ Vang Của Đảng is an artistic program held at Mỹ Đình Stadium to celebrate the 96th anniversary of the founding of the Communist Party of Vietnam. The program featured powerful vocalists such as Tùng Dương and Mỹ Linh, expressing national pride through songs by composers Huy Du, Trịnh Công Sơn, and Trần Lập.

Encore Show: Domie Homie is a gratitude concert that Dương Domic dedicated to his fans. During the show, Dương Domic revisited many of his well-known songs such as Mất Kết Nối, Pin Dự Phòng, and Không Thời Gian. His new song Không Ngừng Suy Nghĩ, marking the beginning of 2026, was also performed during the concert, further attracting user discussions online.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – JANUARY 2026

Running Man Việt Nam – Mùa 3 reached the No.1 position in the BSI Top10 Shows ranking for the first time, while Bạn Muốn Hẹn Hò and Mái Ấm Gia Đình Việt ranked second and third respectively. Gia Đình Haha made an impressive return in fourth place, and Trường Học Siêu Sao entered the ranking for the first time. Other familiar shows such as Tân Binh Toàn Năng, 2 Ngày 1 Đêm 2025, Điều Ước Của Mẹ, Vợ Chồng Son, and Đường Lên Đỉnh Olympia also continued to appear in this month’s ranking.

• Running Man Việt Nam – Mùa 3 entered its final stage with the climax episode “Hồi 4: Danh”, attracting significant discussions thanks to intense name-tag ripping challenges, continuous plot twists, and an emotional farewell with the cast. Notably, the final episode was edited into a cinematic version titled Con Rối Tự Do, which quickly became a discussion highlight and led the box office for several consecutive days.
• Mái Ấm Gia Đình Việt attracted audience attention during its filming session in Hải Phòng. A particularly emotional moment occurred when a five-year-old girl innocently shared that rice with sugar or soy sauce was the most delicious meal she knew. The moment left MC Thái Vũ and the studio audience deeply moved. Her innocence reflected the hardships of her life while maintaining a positive spirit, encouraging empathy and charitable actions from the community.
• Bạn Muốn Hẹn Hò continues to feature real-life love stories filled with challenges, particularly the journey of individuals seeking happiness after experiencing marital breakdowns. One notable story involved a couple who divorced because the wife refused to take care of the husband’s grandmother, a situation that received empathy from viewers.
• Gia Đình Haha brought emotional nostalgia when the cast returned to Bản Liền for a special episode. The highlight remained the playful interactions among Jun Phạm, Bùi Công Nam, Duy Khánh, Rhymastic, and Ngọc Thanh Tâm, along with the warm year-end family meal hosted by chị Thông’s family.
• Tân Binh Toàn Năng officially concluded its training journey and announced the debut lineup of the group UPRIZE. Besides the final results, users actively discussed the stage quality as well as the growth journey of the trainees. At the same time, some users expressed concerns about the future development direction of the group UPRIZE.
• Điều Ước Của Mẹ marked its second consecutive month appearing in the BSI Top10 ranking. The program highlights real-life stories of disadvantaged families and the sacrifices parents make for their children. One notable case featured a nine-year-old boy abandoned by his mother, unaware of his father’s identity, and forced to sell lottery tickets while attending school after his grandmother passed away.
• 2 Ngày 1 Đêm 2025 concluded Season 4 and announced that there would be no festival edition. Instead, the show introduced a Tết special version, which quickly generated buzz among fans. Although it has not yet aired, the program has already attracted attention during filming in Phú Yên, sparking a wave of check-ins on TikTok. The announcement that the Tết version will feature Táo Quân also triggered lively debates among audiences.
• Vợ Chồng Son continued to portray diverse emotional aspects of married life. The show brought both laughter and touching moments, including the story of a wife who eventually married her ex-boyfriend’s best friend. Another emotional highlight was the story of a devoted husband caring for his wife who has physical disabilities.
• Đường Lên Đỉnh Olympia continued to deliver intense competitions. Contestants such as Hoàng Anh Minh, Nguyễn Minh Tiến, and Trần Võ Gia Bảo attracted attention thanks to their high scores and impressive performances. Meanwhile, a moment when a contestant failed to recall “5 điều Bác Hồ dạy” sparked controversy and generated mixed opinions online.
• Trường Học Siêu Sao made its first appearance in the BSI Top10 ranking. This children’s reality show revolves around a special class of young stars including MinHee, Đu Đủ, Bona, Dừa, Bún, and Sữa. Throughout the show, the children both study and participate in fun challenges, physical games, and artistic performances. Through the adorable and humorous interactions between the children and their teachers such as Huỳnh Lập and Lâm Vỹ Dạ, the program delivers light-hearted entertainment and spreads positive energy to audiences.

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APPENDIX

Detailed information on the component metrics of the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events and BSI Top10 Shows Rankings in January 2026.

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To learn more and discuss in detail how to evaluate brand health, campaign effectiveness and optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team via email: info@buzzmetrics.com

‍

BSI Top10 Ranking is the most trusted, high-quality and up-to-date social media ranking based on the social media index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for December 2025 includes the Top 10 campaigns, Top 10 celebrities, Top 10 events and Top 10 shows across social media platforms and online news sites from 01/10/2025 – 31/12/2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – which, combined with the five evaluation criteria of the 2021 version, bring significant changes in how the success of campaigns/events/shows on social media is evaluated in a more holistic and in-depth way. See more at “Cách xếp hạng BSI Top10” (2023 version).
BSI reflects the combination of multiple factors, each carrying equal importance. Just one factor changing can lead to a shift in the BSI Top10 Rankings.
Since January 2023, the BSI Top10 Rankings have been fully applied according to the 2023 version with the addition of the two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA – DECEMBER 2025

The BSI Top10 rankings for December 2025 witnessed the dominance of the alcoholic beverage category, contributing up to four campaigns: Khai Xuân Bản Lĩnh by Tiger; Mở Kết Nối Thật, Tết Bật Heineken by Heineken; Tuborg x Billionaire Boys Club by Tuborg; and Hà Nội Premium House by Bia Hà Nội. However, the leading position belonged to Jollibee from the FnB category with the campaign Vui Rộn Ràng Combo Cùng Lễ Hội.

• In addition, this month’s rankings also recorded campaigns such as Optimum A2 Pro+ and Nhà Nào Cũng Có Mẹ by Vinamilk Optimum; Thơm Xinh Cứ Bling by Comfort; SuSu Kid Content Creators by Vinamilk SuSu; and Dám Nghĩ Dám Làm by Sting.
• The Vui Rộn Ràng Combo Lễ Hội campaign by Jollibee generated strong viral momentum on social media, far surpassing other campaigns in terms of Content from Qualified User (content created by high-quality users). The highlight of the campaign was the adorable reindeer plush toys, creating an exciting “hunt” among consumers. On TikTok, crowded scenes at Jollibee stores were frequently shared, as everyone wanted to bring a reindeer home. The trend of collecting cute plush toys such as Labubu, Capybara, and Loopy has flourished over the past two years, and Jollibee successfully leveraged this trend with Christmas reindeer. Previously, in November, Jollibee’s 20th anniversary campaign also ranked fifth on the BSI Top10.
• The launch campaign for Optimum A2 Pro+ milk quickly attracted attention from mothers. In addition to posts explaining the milk formula, the campaign also ran baby photo-sharing minigames to sustain user discussions.
• The Khai Xuân Bản Lĩnh campaign by Tiger aimed to capture the year-end festive season, centered around the familiar Tiger Remix event. Featuring popular artists such as SOOBIN, Quang Hùng MasterD, Phương Mỹ Chi, Tiger Remix quickly drew user attention. A significant portion of campaign discussions came from the Thử Thách Bắt Hình Bức Tốc minigame to win tickets to Tiger Remix. Tiger Remix also ranked fifth in the BSI Top10 Events.
• The Nhà Nào Cũng Có Mẹ campaign by Vinamilk Optimum delivered the message of Optimum as a strong support system helping mothers better nurture their children. Livestream activities and promotional campaigns through retail partners also contributed to increased user attention.
• The Mở Kết Nối Thật, Tết Bật Heineken campaign was another beer-industry campaign welcoming the New Year. Heineken Countdown, the campaign’s most important event series, was held across three regions with major guests such as HIEUTHUHAI, Bùi Công Nam, Duy Khánh, Dương Domic. Ticket-hunting activities within fan communities were lively, boosting campaign discussions. Heineken Countdown ranked fourth in the BSI Top10 Events.
• The Tuborg x Billionaire Boys Club campaign took a distinctive approach compared to others in the same category by choosing fashion as its year-end connection theme. Tuborg collaborated with Pharrell Williams to launch a hip-hop-inspired collection, with rapper Bray also joining the campaign promotion.
• The Hà Nội Premium House campaign continued as another beer-industry entry in the BSI Top10. The year-end countdown event held at Lam Sơn Square (Thanh Hóa) with a strong lineup such as Rhyder, Bùi Công Nam, Quân A.P contributed significantly to campaign discussions.
• The Thơm Xinh Cứ Bling campaign by Comfort introduced the Comfort Odyssey of Perfume – Interactive Art & Fragrance Experience event. The event blended fragrance, fashion, and multi-sensory art, bringing together many celebrities.
• The SuSu Kid Content Creators campaign by Vinamilk SuSu collaborated with popular family channels such as Vê Vê Channel, MiMi Family, Gấu Family, subtly integrating milk products into daily-life videos. After each video, users were invited to participate in minigames to receive attractive campaign gifts.
• The Dám Nghĩ Dám Làm campaign by Sting effectively combined online and offline activities to drive user interest. Online, Sting launched a series of Dám Nghĩ Dám Làm speed challenges. Offline, the Sting Thế Hệ Mới event series visited major universities, creating opportunities for students to interact with famous artists.

TOP 10 MOST INFLUENTIAL CELEBRITIES ON SOCIAL MEDIA – DECEMBER 2025

The BSI Top10 rankings for December 2025, the final rankings of 2025, concluded with HIEUTHUHAI taking the top position, closely followed by Quang Hùng MasterD. This month’s “dark horse” was footballer Đình Bắc, who delivered impressive performances for the Vietnam U22 national team. Mỹ Tâm and Dương Domic returned to the rankings, alongside familiar names such as Lê Dương Bảo Lâm, Sơn Tùng M-TP, Trấn Thành, CongB, B Ray.

• HIEUTHUHAI had an exceptionally busy final month of the year, performing at major music events such as Những Thành Phố Mơ Màng, Hozo City Tết Fest, Heineken Countdown. He also collaborated with renowned fashion brands like Louis Vuitton and Calvin Klein. His appearance on the show 2 Ngày 1 Đêm also received strong fan support.
• Quang Hùng MasterD continued releasing new songs from the album BLOOMEVER. The track “Chất Gây Hại”, performed with Low G, received positive feedback and was widely used as background music for TikTok short videos. He also gained attention as a guest on Running Man.
• Mỹ Tâm rose to third place after successfully hosting the Live Concert See The Light at Mỹ Đình National Stadium, attracting around 40,000 attendees. Fan chants of “Cây Đàn Sinh Viên” and performances of “Cô Gái Đến Từ Hôm Qua” were widely shared on TikTok. In addition to classic songs, she also introduced a brand-new track, “Chuyện Để Dành”, maintaining her social media presence. See The Light also became the most prominent event of December, topping the BSI Top10 Events.
• Lê Dương Bảo Lâm entertained fans with his humorous journey of selling tickets for his first-ever fan meeting. To avoid poor ticket sales, he continuously posted promotional clips and introduced famous guest artists. With appearances by Trấn Thành, Ngô Kiến Huy, Trường Giang, his event “Đại Hội Nhiều Mặt Một Lời” ranked ninth in the BSI Top10 Events.
• Đình Bắc was the only non-entertainment figure in the BSI Top10. His outstanding performances helped Vietnam win SEA Games 33, leading to his nomination for the Vietnamese Golden Ball. Many fans expressed confidence that Đình Bắc will shoulder the future of the Vietnamese national team.
• Sơn Tùng M-TP attracted attention through cheerful posts on his personal page, especially a birthday congratulatory post for SKY, his fandom. He was also busy collaborating with Red Bull and participating in year-end music events.
• Trấn Thành excited audiences by introducing the Tết movie project Thỏ Ơi. Many users expressed curiosity about the film’s different color tone compared to his previous works. Shows featuring Trấn Thành such as A.I Là Ai and Running Man continued to gain strong traction on social media.
• CongB, a rising artist from Anh Trai Say Hi, continued to impress with the song Ngôi Sao Hy Vọng, winning The Best Performer award. His unexpected drop from the Top 10 also caused regret among many viewers.
• B Ray maintained his presence in the BSI Top10 with the hit song Chờ Anh Về performed with AMEE. He also contributed vocals to Cảm Ơn Đã Ở Bên with Captain Boy. Ahead of the Anh Trai Say Hi concert, B Ray surprised fans by transforming into a member of the once-famous group HKT, creating a fun atmosphere.
• Dương Domic returned to the rankings thanks to a series of year-end activities: releasing the MV nhungnhungnhung, launching the FOREVER collection in collaboration with Style by PNJ, and participating in Hanoi Premium House by Bia Hà Nội. Fans also expressed anticipation for his fan meeting in Ho Chi Minh City in January.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – DECEMBER 2025

In addition to countdown events by Tiger and Heineken, Mỹ Tâm’s live concert, and Lê Dương Bảo Lâm’s fan meeting, this month’s rankings also recorded other events such as VPBank presents eSport Festival: Legends Unite & VPBank presents T1 in Vietnam: The Promise Fulfilled, Y-CONCERT, Concert Anh Trai Say Hi, Miss Cosmo Final, Những Thành Phố Mơ Màng – Year End, Hozo City Tết Fest 2025.

• VPBank Presents T1 in Vietnam: The Promise Fulfilled was a large-scale esports event held on 20–21/12/2025 in Hanoi. The event marked the first time legendary team T1 and Faker from League of Legends visited Vietnam. In addition to fan interactions, T1 participated in an entertaining showmatch with Vietnamese players. Fans enjoyed the humorous expressions and responses from T1 players, widely sharing clips on TikTok. However, organizational issues and guest benefits became controversial topics after the event.
• Y-CONCERT, held on 20/12, was a large-scale music festival organized by YeaH1, lasting nearly 10 hours and featuring artists from Anh Trai Vượt Ngàn Chông Gai, Chị Đẹp Đạp Gió Rẽ Sóng, Tân Binh Toàn Năng, and Gia Đình Haha. Countdown activities, ticket hunts, and behind-the-scenes content kept the event heated even before it started. Afterward, many audiences expressed satisfaction with the impressive performances.
• Concert Anh Trai Say Hi, held on 27/12 at Vạn Phúc City (Ho Chi Minh City), concluded the second season with a memorable night. One highlight was the cosplay performance as the once-famous group HKT. Audiences also praised female artists’ performances, especially Bảo Thy. The event maintained momentum by confirming Day 2 at Mỹ Đình Stadium (Hanoi) in March 2026.
• The Miss Cosmo Final, held on 19–20/12 in Ho Chi Minh City, featured 71 international contestants and stood out with the Rising Dragon concept, grand stage, and festive atmosphere. A surprising discussion driver was contestant Italy Mora from Panama. Netizens expressed regret that with slightly better English, she might have advanced further given her radiant beauty and captivating presence.
• Những Thành Phố Mơ Màng – Year End, held in Ho Chi Minh City (07/12 – SECC) and Hanoi (21/12), became a standout year-end concert series with a winter–Christmas festive atmosphere. The event went viral thanks to energetic live performances by HIEUTHUHAI, VSTRA, RHYDER, BigDaddy, 52Hz, Hoàng Dũng, Low G, JustaTee, Emily, among others. It also delivered memorable moments such as on-stage proposals, new album announcements, and artist reunions after many years.
• Hozo City Tết Fest 2025, held from 27–31/12/2025 at Saigon Riverside Park, featured the CITY-MAZE-ING concept, combining music festivals, countdown events, and cultural–culinary–creative–community experiences. Highlights included the MêBEAT Stage with MAZE-ING VIỆT NAM, MAZE BY THẾ GIỚI, and the 31/12 Countdown Night, featuring top artists such as Mỹ Tâm, SOOBIN, Suboi, Hiếu Thứ Hai, Phương Mỹ Chi. The event also attracted sponsorship from many major brands.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – NOVEMBER 2025

Anh Trai Say Hi and Running Man continue to lead the rankings. Mái Ấm Gia Đình Việt climbs to third place. After debuting at No.7 on the BSI Top10 Shows ranking, A.I Là Ai? has now risen to fourth place. The chart also sees the return of familiar titles: Bạn Muốn Hẹn Hò, 2 Ngày 1 Đêm, Tân Binh Toàn Năng, Hàng Xóm Mới, and Vợ Chồng Son. Điều Ước Của Mẹ makes its first-ever appearance in the BSI Top10.

• Anh Trai Say Hi 2025 – Season 2 recorded over 950,000 social media discussions, with interest surging during the finale. Conversations centered on the ranking race among contestants, culminating in Negav being crowned Champion and Bùi Trường Linh as Runner-up. The concert held at the end of the month further sustained buzz for the show.
• Running Man Việt Nam – Season 3 continues to maintain strong social heat thanks to its engaging storyline revolving around memory loss and the members’ journey to uncover their identities. Episode 12, “Ký Ức Bị Đánh Mất,” became a season highlight as character roles were gradually revealed. The show’s signature remains the cast’s natural chemistry and humor, led by Trấn Thành.
• Mái Ấm Gia Đình Việt garnered significant attention and empathy from audiences through the story of a grandmother and her two grandchildren living in hardship, with the children having to shoulder responsibilities at a young age due to the absence of parental care. Lâm Bảo Ngọc’s performance of “Hương Tình Thân,” along with gift-giving activities, financial support, and livelihood assistance, fueled positive discussions and spread a spirit of compassion and community support.
• A.I Là Ai? marks its second consecutive month in the BSI Top10, driven by its double-identity twist format that emphasizes surprise elements. The show’s musical performances continue to receive praise for their quality and emotional depth, with the Hương Tràm – Võ Hạ Trâm duet standing out in December.
• Bạn Muốn Hẹn Hò attracted discussions through controversial situations between couples. Notably, the story of a single mother who had experienced marital breakdown, alongside clear differences in life perspectives and financial views, sparked debate. A compilation post highlighting the unique talents of participating bachelors also entertained audiences.
• 2 Ngày 1 Đêm 2025 concluded Season 4 with a sense of nostalgia, as viewers described the show as their “youth” and “family” after accompanying it through more than 90 episodes across 36 provinces. Despite comparisons with Running Man Vietnam and opinions suggesting the need for renewal, the LENDOM fan community remains loyal and hopeful for the show’s return.
• Tân Binh Toàn Năng continued its Performance Rounds, where contestants faced intense competitive pressure. Nevertheless, they showcased their abilities through performances such as “Úm Ba La,” “Take U Home Tonight,” and “Barbie.” Expanded content formats—including “Năng Ra Chơi,” focus cams, facecams, and practice videos—further highlighted each contestant’s personality, relationships, and behind-the-scenes journey.
• Vợ Chồng Son maintained stable discussion levels with authentic marriage and family stories reflecting the multifaceted realities of modern Vietnamese couples. The show sparked debates around gender roles, women’s independence, husbands’ responsibilities, and boundaries within marriage, resonating strongly with audiences interested in family life topics.
• Hàng Xóm Mới officially wrapped up this month, leaving a sense of nostalgia among viewers and the cast. Much of the discussion stemmed from lighthearted content created by the cast on their personal channels, particularly the duo Ninh – Dương.
• Điều Ước Của Mẹ enters the BSI Top10 ranking for the first time. The program focuses on supporting grandmothers, mothers, and women facing hardships in life, with participation from well-known figures such as Phương Lan, Quách Ngọc Tuyên, Lê Bống, and Thân Thúy Hà.

APPENDIX

Detailed information on the indices that make up BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings in December 2025.

For further information and in-depth discussion on evaluating brand health, campaigns, and optimizing customer engagement effectiveness on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics representatives via info@buzzmetrics.com