BSI Top10: Social media ranking June 2025

The BSI Top10 Ranking is the most trusted, high-quality, and up-to-date ranking on social media based on social metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top10 ranking for June 2025 includes the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media channels and online news platforms from 01/06/2025 to 31/06/2025.

The BSI (2023 version) introduces two new adjusted indicators: Diversity Score and Audience Score, combined with five evaluation criteria from the 2021 version, creating a more comprehensive and in-depth assessment of the success level of campaigns/events/shows on social media: see more at How the BSI Top10 is Ranked (2023 version).

The BSI reflects a synergy of elements, each with equally important influence. Just one changing factor can shift the entire BSI Top10 ranking.

Since January 2023, the BSI Top10 ranking has been fully applied according to the 2023 version with the addition of the two new adjusted indicators: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN JUNE 2025

The campaign "Đại nhạc hội VPBank K-Star Spark Mega Concert" once again leads the BSI Top10 Campaigns ranking. Campaigns like Galaxy A56 5G | A36 5G by Samsung; Bản lĩnh tới cùng - Húc tới đi by Red Bull; Cú Hích Việt Quất by Sting; Quét Mã QR - Thắng Chuyến Đi Mỹ Xem FFCWC 2025 by Budweiser; Yên một chút by Lavie; Vì Một Thế Hệ Trẻ Không Ung Thư Do HPV by Long Châu continue to appear on the list. Also included are OPPO Reno14 Series by OPPO; Lễ hội biển Sprite Cool Thứ Thiệt by Sprite; and Bật Năng Lượng Tạo Dấu Ấn by Sting.

• The campaign Đại nhạc hội VPBank K-Star Spark Mega Concert held the top spot for the second consecutive month with 112,235 quality discussions (Qualified Users) — more than any other campaign in June. The iconic image of G-Dragon performing in the rain became an unforgettable memory for Vietnamese audiences, widely shared on TikTok. Even days after the event ended, G-Dragon’s fans continued to actively share content, maintaining the campaign’s buzz. This mega concert by VPBank also ranked first in the BSI Top10 Events.
• The campaign OPPO Reno14 Series climbed to second place thanks to the appearance of Sơn Tùng M-TP. Several high-engagement posts related to the campaign were about Sơn Tùng M-TP. In addition, many users unboxed and shared their product experiences on TikTok.
• Quét Mã QR - Thắng Chuyến Đi Mỹ Xem FFCWC 2025 jumped 5 places to third place, thanks to its sponsorship of the FIFA Club World Cup 2025. A prediction minigame was deployed across major Vietnamese football fan pages, helping maintain strong buzz around the campaign.
• The campaign Yên Một Chút by La Vie created a healing stop in the heart of Saigon, attracting a large number of young visitors to check-in. Users expressed excitement at the chance to interact with Khoai Lang Thang and MC Khánh Vy. “Trạm Dừng Chút Yên,” part of the campaign, also ranked sixth in the BSI Top10 Events.
• Lễ hội biển Sprite Cool Thứ Thiệt quickly caught the public's attention by hosting two massive music nights in Nha Trang and Đà Nẵng, featuring a powerful lineup: Rhyder, Dương Domic, JSOL, HURRYKNG, and Low G. The campaign gained momentum through ticket giveaway minigames and support from fan communities. The beach festival hosted by Sprite also ranked fourth in the BSI Top10 Events.
• The campaign Galaxy A56 5G | A36 5G excited users with the announcement that HIEUTHUHAI would appear at the Galaxy A Series MEET & GREET. The campaign quickly heated up thanks to ticket-hunting minigames for a chance to meet HIEUTHUHAI in person.
• Bản lĩnh tới cùng - Húc tới đi by Red Bull, featuring Sơn Tùng M-TP, continued to secure a spot in the BSI Top10 Campaigns June 2025. Major communities and celebrities such as Victor Vũ and Kiều Minh Tuấn supported the campaign by sharing their own stories about perseverance and overcoming challenges.
• The campaign Bật Năng Lượng Tạo Dấu Ấn by Sting had two key activities that drove significant discussion this month. First, the opening of its Flagship Store at Ministop featuring Captain Boy. Second, the STING x VBSF Pool 9-Ball Championship 2025 tournament.
• Cú Hích Việt Quất, also by Sting, has remained in the BSI Top10 Campaigns for four consecutive months. The most notable event in June for this campaign was the Sting Road To K-Star Spark in Vietnam Unitour. Held at Hanoi University, it allowed students to meet famous stars like Karik, Captain Boy, Pháp Kiều, and opened a chance to join the mega concert with G-Dragon.
• The campaign Vì Một Thế Hệ Không Ung Thư Do HPV by Long Châu had already appeared in the BSI Top10 Campaigns May 2025. In June, Quang Hùng MasterD continued to accompany the campaign to spread messages on HPV prevention. Fan communities of Quang Hùng actively shared campaign-related posts.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN JUNE 2025

Another vibrant summer for the Say Hi universe with 6 artists featured in the BSI Top10 Influencers: three “Anh Trai” Quang Hùng MasterD, Dương Domic, Captain Boy and three “Em Xinh” Phương Mỹ Chi, Bích Phương, 52Hz. Bùi Công Nam made his first entry into the BSI Top10. Familiar names such as Sơn Tùng M-TP, SOOBIN, and Lê Dương Bảo Lâm also returned.

• Phương Mỹ Chi was one of the most productive female artists in June, participating in Em Xinh Say Hi and contributing vocals to Sing!Asia. Her songs created strong public resonance, notably “Hề” in Em Xinh Say Hi and “Bóng Phù Hoa” in Sing!Asia. Beyond the stage, she delighted fans with her transformation into young Na Tra.
• Sơn Tùng M-TP stepped up his content game in June. His gym photo series sparked a social media craze, widely shared by community pages. He continued to support promotional activities for Red Bull and OPPO.
• Lê Dương Bảo Lâm, absent from the May ranking, made a comeback at #3. His participation in Chiến Sĩ Quả Cảm provided constant humorous content, and he led the gym trend initiated by Sơn Tùng M-TP.
• SOOBIN climbed to #4 – his highest rank this year. He performed at Anh Trai Vượt Ngàn Chông Gai concert and “Vinh Quang Công An Nhân Dân Việt Nam” show. His MV “Tiến Tới Ước Mơ 2” received positive fan feedback. He is also one of the three producers of Tân Binh Toàn Năng, alongside Kay Trần and Tóc Tiên.
• Bích Phương – another Em Xinh in the BSI Top10 Influencers – moved audiences with her team’s performance of “Em Chỉ Là.” Fans praised her as the caring senior of Em Xinh Say Hi, wholeheartedly supporting the juniors. Interactions between her and Tăng Duy Tân drew special attention. Known not only as a singer but also as a gamer in Liên Quân Mobile, her last appearance in the BSI Top10 was March 2024 with “Nâng Chén Tiêu Sầu.”
• Quang Hùng MasterD generated over 1.3 million discussions, proving his ongoing popularity. He was the only Vietnamese artist performing at VPBank K-Star Spark Mega Concert featuring G-Dragon. He also appeared as a guest on Em Xinh Say Hi, singing “Gã Săn Cá.”
• 52Hz was a surprising highlight in Em Xinh Say Hi. Tracks like “RUN” and “Không Đau Nữa Rồi” went viral and topped YouTube Trending Music. Fans loved his unique voice and touching love story with producer RIO.
• Dương Domic, though a guest on Em Xinh Say Hi, still stole hearts with his sweet verse in “We Belong Together.” His June was packed with appearances in Đấu Trường Gia Tốc and musical events hosted by Sprite and TikTok Shop.
• Captain Boy launched his new single “Ai Lớn Rồi Cũng Phải,” which reached 1 million views within days. His first fan meeting “Trạm Dừng Gặp Gỡ” was filled with memorable emotions. Together with Quang Hùng MasterD, he surpassed 1 million discussions in June.
• Bùi Công Nam made his debut in the BSI Top10 Influencers. Most discussions came from the show Gia Đình Haha – the most talked-about healing program at the moment. His co-composed song “Những Ngày Trời Bao La” with Rhymastic received very positive responses.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN JUNE 2025

In addition to VPBank K-Star Spark in Vietnam, Lễ hội biển Sprite Cool Thứ Thiệt, and La Vie Trạm Dừng Chút Yên, the BSI Top10 Events also featured: Anh Trai Vượt Ngàn Chông Gai concert (Day 5 & 6), Aquafina Vietnam International Fashion Week, Vinh Quang Công An Nhân Dân Việt Nam, Chung kết Hoa Hậu Hoàn Vũ Việt Nam, Những Thành Phố Mơ Màng, Chung kết Hoa Hậu Việt Nam 2024, and Summer Event Colorfest by Larue.

• Anh Trai Vượt Ngàn Chông Gai (Day 5 & 6) took place over two consecutive days in Northern Vietnam. The concert lived up to its name when a heavy downpour on Day 6 caused a power outage, interrupting performances. Lightning struck the sky, sparking concern on social media. Despite debates over organizing events in such weather, most attendees appreciated the professionalism of the artists.
• Aquafina Vietnam International Fashion Week (June 5–8) at Nguyễn Du Stadium was among the most notable fashion events in Vietnam. Face-offs between Vietnamese and Western models, especially H’Hen Niê vs Phạm Thư, drew social buzz. Another spotlight was the “The Light of Water” collection by designer Lê Thanh Hòa.
• Vinh Quang Công An Nhân Dân Việt Nam 2025 (June 6–8) at Nguyễn Huệ Walking Street (HCMC) was a large-scale program by the Ministry of Public Security honoring the spirit and contributions of the People's Public Security Force. Highlights included anti-terror drills, motorcade escorts, demonstrations by CSGT, PCCC, K9, cavalry units, interactive exhibits, and modern equipment displays. The gala featured SOOBIN, Mỹ Tâm, Văn Mai Hương, Hòa Minzy, Lâm Bảo Ngọc and was broadcast live, gaining massive social traction.
• The Chung kết Hoa Hậu Hoàn Vũ Việt Nam (June 21) at Paradise Resort, Trí Nguyên Island (Nha Trang), marked the emotional end of the “Moon Hunt” journey. Notable moments included Nguyễn Hoàng Phương Linh’s coronation, Như Quỳnh’s performance, and a surprise proposal to Lê Thu Trang.
• Những Thành Phố Mơ Màng began its summer journey in Hồ Chí Minh City, featuring top artists like HIEUTHUHAI, JustaTee, Rhyder, Obito, Chillies, and Vũ. Side activities like fan projects, minigames, and brand support from Anessa helped build buzz. Despite its praised music quality, some criticisms were raised over logistics and schedule.
• The Chung kết Hoa Hậu Việt Nam 2024 concluded with Hà Trúc Linh as the winner, organized by Tiền Phong newspaper. A behind-the-scenes moment where Thanh Thủy kissed Hà Trúc Linh’s cheek went viral, though not broadcasted. Netizens praised the organizers for staging the finale on the surface of the Hương River.
• Summer Event Colorfest 2025 by Larue kicked off in Quảng Nam and Đà Nẵng with a lineup including Isaac, Mono, Kay Trần, Orange, etc., attracting young audiences. Local community pages also helped spread the word and rally attendees.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN JUNE 2025

Em Xinh Say Hi “run” retained its #1 spot in the BSI Top10 Shows for the second month of airing. Gia Đình Haha jumped straight to 4th place after a one-month absence. Tân Binh Toàn Năng temporarily gave way to Đấu Trường Gia Tốc in 2nd place. Chiến Sĩ Quả Cảm made its first appearance in the BSI Top10 Shows. Other notable entries include: Running Man Việt Nam season 3; Mái Ấm Gia Đình Việt; Mẹ Vắng Nhà, Ba Là Siêu Nhân; Về Quê Làm Giàu; and Bố Ơi, Mình Đi Đâu Thế?.

• Em Xinh Say Hi matched the record of Anh Trai Say Hi (summer 2024) by surpassing 2.1 million discussions. Within a month, it released viral songs such as “Không Đau Nữa Rồi,” “Gã Săn Cá,” “Cầm Kỳ Thi Họa,” “Em Chỉ Là,” and “Hề.” These tracks dominated both social platforms and streaming services. Audiences also appreciated the close bond between the Em Xinh members.
• Đấu Trường Gia Tốc – Run For Time Vietnam maintained attention with funny moments from members like Dương Domic, Cris Phan, Ngô Kiến Huy, and HURRYKNG. The show also partnered with Red Bull to reach broader audiences. However, complex rules remain a challenge for viewers seeking full enjoyment.
• Tân Binh Toàn Năng 2025 entered its high-stakes phase with intense assessments and the introduction of Top X. Though there was controversy over Top X, audiences praised the contestants' growth and performance.
• Gia Đình Haha provided five artists the chance to live and work in rural areas. The first stop was Bản Liền (Lào Cai). The local family of chị Thông, who accompanied the cast, won viewer affection. Many comments deemed Gia Đình Haha the most healing show of Summer 2025.
• Running Man Việt Nam season 3 excited fans with the return of Trấn Thành, Liên Bỉnh Phát, and Ninh Dương Lan Ngọc. New members like Quang Tuấn, Quang Trung, Quân A.P, and Anh Tú Atus generated high expectations for a season 1-level comeback.
• Chiến Sĩ Quả Cảm made its debut in the BSI Top10 Shows. As Vietnam's first reality show about the People's Public Security Forces, it featured 12 celebrities experiencing real officer duties. “Máy nói” Lê Dương Bảo Lâm brought humor and helped the show gain traction.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân touched viewers with emotional moments, like Dad Long hugging and soothing baby Pam while Mom Ngân went to work. The clip went viral and was reposted by parenting communities. Fans also enjoyed baby Pam’s interactions with “chú Ninh” and “anh Âm.”
• Mái Ấm Gia Đình Việt continued to bring audiences to tears with stories of hardship, such as a grandfather saving every penny but only affording 2,000–5,000 VND for his grandchildren’s breakfast. Audiences also sent praise to sponsors and celebrity guests.
• Về Quê Làm Giàu took audiences to the poetic Huế and sunny, windy Quảng Nam. Fun quizzes and vibrant culinary shots spread across social media, boosting the show’s online buzz.
• Bố Ơi, Mình Đi Đâu Thế? showed a marked improvement in sentiment score (from 0.65 in May to 1.00 in June). All eyes were on S.T Sơn Thạch – the rookie dad in episode 4. His clumsy but genuine efforts at parenting delighted viewers.

APPENDIX

Detailed data on the metrics composing the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in June 2025.

For further discussion and insights into brand health evaluation, campaign effectiveness, and optimizing customer engagement on social media using the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics team via email at info@buzzmetrics.com.

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