Advertising & Communication

Key Industry Challenges

Effective communication planning requires profound consumer insight

Digital marketing is becoming more and more complex as consumers are more demanding and new methods are constantly emerging. Marketers need to understand customers, combine technology-data innovation, and clear performance measurement to achieve their goals.

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Industry-specific Solutions

Creating Successful Campaigns
Commodity research

There are general understandings of the goods industry

Development and measurement of KPIs

Identify the Right KPIs to Fully & Accurately Measure Marketing Efforts
Track & measure campaign effectiveness for timely response and effective optimization of communication activities

24/7 Crisis Tracking & Alerts

Prevent crises by monitoring and early warning of potential crises during the campaign

Campaign evaluation with BSI indicator

Calculate BSI metrics & compare with top 10 campaigns to determine their real effectiveness & improvement points compared to all other campaigns on social networks

Provide personalised experiences
Deepening consumer insights

Understand consumers, thereby discovering new insights and innovative approaches

Update hot topics on social networks

Discover the hottest discussion topics that brands can leverage to reach consumers

Predicting industry trends

Identify and anticipate upcoming consumer and industry trends; help create great advantages by catching trends in time or becoming trendsetters

Case study

Learn more about Buzzmetrics solutions through a case study

What is Social Listening and How Does It Play a Role in Social Media Marketing?

Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...

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Accompanying 300+ customers in various industries

Customer success is the most powerful motivator for us to grow every day

Solution Packages by Industry

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