Brands face a significant challenge connecting with target audiences on social media, as user interests are extremely diverse and perpetually shifting.
Consumer Insight will help open up the big picture of users on social media. Based on analyzing users' natural discussions on social media, Consumer Insight shows brands what interests them, motivations, and barriers, thereby building the right way to connect.
Analyze the user's concerns, perceptions, behaviors, attitudes, purchasing journey... about a specific industry. Discover new ideas for user reach strategies by industry.
Analysis of interest (passion point) & discussion characteristics of large groups of customers (GenZ, GenX, GenY, Mom...), not limited in any industry.
Describe the personality, lifestyle, style, interests & characteristics of your target audience. Help the brand to have a deep understanding of different consumer groups and take a tailored approach to each group.
Divide a large group of users into smaller groups to see the difference in demand, allowing brands to select potential groups & meet the needs of each group efficiently.
Let's take a look at our reports on Consumer Insight
Gen Alpha is predicted to soon become a core consumer group, driving significant changes in the economy and emerging as a highly promising target audience for brands.
For a long time, Millennials have been considered the main consumer force by brands due to their strong purchasing power and continuous growth over the years. However, this generation is now showing signs of being caught up by a completely new generation: Gen Z. According to Nielsen, by 2025 in Vietnam, Gen Z is expected to reach 15 million people and account for 30% of the consumer base.
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
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