In many campaigns, choosing the right KOL is an important factor affecting the outcome of the campaign. However, choosing which KOL fits the brand goals, campaign messages & stories to convey to users has never been easy.
This solution helps brands identify the right influencers for their communication objectives and target audiences. Our KOL analysis measures, analyzes, and evaluates influencers using extensive social listening data. This provides brands with precise insights into each KOL's potential contribution to campaign and brand goals.
Build a set of KOL identification indicators, including reputation, industry relevance, campaign contribution potential, compatibility with the target customer group... From there, make recommendations on suitable KOLs.
Before, during, and after a campaign, we continuously monitor KOL performance based on built-in metrics to optimize engagement.
In addition to identifying KOL according to the brand's industry and needs, the service also allows brands to have a more comprehensive view of the KOL market on social media, helping the brand stay ahead of their competitors in influencer marketing.
Check out trend analysis from Buzzmetrics' public insight repository
Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
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