Every month, the social media adds about 350 hot topics. 1/3 of them represent a change in consumer behavior (consuming trend). Understanding and catching up on hot topics & trends is essential to long-term marketing strategies & short-term tactics.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Trend Analysis will help brands grasp the secrets of forming hot topics & trends, understand the laws of movement, boom, maintenance & decline. From there, it can be used for marketing in the short and long term.
Identify major concerns (passion points), search & continuously update hot topics for each respective concern. This package will be suitable for brands that have chosen a specific passion point to connect with users.
Analyze hot topics of an entire industry, combined with the study of the change in user behavior & attitudes over a long period of time (>2 years) to find consumer shifts & trends in the that industry
Take a look at our previous reports on Trend Analysis
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According to Buzzmetrics, discussions about EURO 2024 have heated up with each round, surpassing 4 million mentions from the beginning of June to the end of the quarter-finals. This is a potential topic that brands can leverage. Through the lens of Social Listening, let's explore what marketers need to know this season to optimize their social marketing strategies around football.
The tourism industry is constantly evolving and expanding, from service amenities to a variety of travel types that cater to the needs of travelers. According to statistics from Buzzmetrics, at the beginning of 2024, a new wave of travel, known as "healing travel," emerged and gained significant attention among the youth. Instead of merely sightseeing and entertainment, healing travel offers visitors a peaceful space, an opportunity to connect with nature, and a chance to rejuvenate body, mind, and spirit after the pressures of modern life.
Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...
Social Listening tools collect data from all media platforms that enable multi-dimensional interactions, relying on two main methods: APIs and Sites.
Social media serves as a massive focus group, capturing real-time consumer opinions. The value of Social Listening lies in analyzing these discussions to uncover valuable consumer insights.
Social Listening can be considered a variant of market research. This method has a reciprocal relationship with traditional market research.
Social Slang is a way for brands to reach out to Gen Z customers (born between the mid-1990s and early 2000s). Let's learn about Social Slang with Buzzmetrics.
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
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SocialTrend
SocialTrend Tool
Constantly update hot topics on social media through Trend Detection, AI technology, and Machine Learning technology.