E-commerce Market Insight

Analysis of brand performance on e-commerce

E-commerce makes buying and selling easier and faster than ever before. Keeping up with the movement of platforms, competitors, and buyers with the help of data will help brands make effective decisions, optimize ROI & achieve business goals.
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MegaWin in MegaDay - Key to eCommerce Revenue Breakout

Are you looking for a solution “Improving year-end revenue”

The end of the year is often considered a busy shopping season on e-commerce platforms. Brands need to have an overview of the their related industry on large platforms, practical lessons from competitors to have the most rational sales strategy.

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Understanding the e-commerce market for effective decision making

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It is a solution that helps to monitor, measure and analyze the situation of sales and competition on e-commerce platforms, helping brands find the key to success on the retail battle.

Ecommerce Market Insight allows brands to understand comprehensive insights that support e-commerce sales planning and strategy by answering 6 main groups of questions (6Ps): Product, Price, Promotion, Place, People, and Process.

Moreover, Ecommerce Market Insight provides fast and continuous data that helps to update insights at the right time to implement and optimize efficiency for each element in the formula:
NMV = Traffic x CR x AOV - Returns

Ecommerce Market Insight Indicators

We have built & developed a comprehensive set of indicators, helping to plan & optimize online sales

NMV
=
TRAFFICO
x
CR
x
AOV
-
RETURN
Search Ranking
Shara de visibilidad (%)
Top trending keywords (Integrated with SL)
Banner position/ content
Image, content scoring
Availability to purchase (%)
Price comparison (across platforms/retailers)
Promotionsporing
Price alert
Flash sales
EXECUÇÃO
PLANNO
Vouchers/ Gifts
VISIBILIDAD
DIGITAL SHELF
PREZZO E PROMOZIONE
CUSTOMER SENTIMENTS
MARKET INSIGHTS
Produktbundling
Customer review/ rating
Crisis alert
Crisis alert
CS Q&A
Competitive landscape (share, segmentation)
Category landscape (size, source of growth)
New launch evaluation
Analisi portfoliu
Sales management (sales, shop credibility)
CS Q&A
NMV
=
TRAFFICO
x
CR
x
AOV
-
RETURN
Price alert
Promotionsporing
Vouchers/ Gifts
Produktbundling
CS Q&A
Customer review/ rating
Crisis alert
CS Q&A
Crisis alert
Flash sales
Price comparison (across platforms/retailers)
Availability to purchase (%)
Image, content scoring
DIGITAL SHELF
Banner position/ content
Top trending keywords (Integrated with SL)
PLANNO
MARKET INSIGHTS
Competitive landscape (share, segmentation)
Category landscape (size, source of growth)
New launch evaluation
Analisi portfoliu
Sales management (sales, shop credibility)
EXECUÇÃO
VISIBILIDAD
Ranking de busca
Shara de visibilidad (%)
PREZZO E PROMOZIONE
CUSTOMER SENTIMENTS
01

Market Insight

In-depth analysis of goods on E-commerce

Provides a panoramic view of the market such as: market size, value, growth, market share, segment... to help brands correctly visualize the market picture & competitive situation.

Analyze the product portfolio & evaluate the success of the launch campaign on the e-commerce platform, helping the brand build the optimal product portfolio on each platform.

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02

Visibility Analysis

Visibility Analysis

Help brands identify popular keyword sets (combine e-commerce keywords & keywords based on social listening analysis), determine brand ranking (search ranking) by keyword set, comparison against competitors (visibility share), and frequency of appearance on banners. From there, the brand will have many solutions to optimize visits (traffic) for the store.

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03

Digital Shelf Analysis

Ecommerce Booth Analysis

Anticipate purchases & sell out alerts in each store, rate how images & content are used in each product. From there, support brands to optimize the conversion rate for each product.

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04

Pricing Intelligence

Price analysis & comparison

Constant price updates between platforms & sellers, alerts fir bargain sales, in-depth analysis of demand sensitivity to price & price strategy analysis of quick sale campaigns (Flash Sales). As a result, the brand will always be informed of price fluctuations in the market & build a pricing strategy to optimize the Average Order Value & Conversion Rate.

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05

Promotional Insights

Analysis of online promotions

Run smarter online promotions, with the support of data using continuous tracking & large numerical statistics of competitors' promotions. From there, find out how to promote the optimal amount of purchase, purchase value and profit.

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06

Ratings & Reviews Analysis

Analysis of reviews & feedback from buyers

Reduce the return rate (%Return) by improving customer service based on consumer feedback (combined with social listening data), predicting & warning of crisis risks from negative feedback.

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EXPERIENCE THE FREE ECOMHEAT TOOL NOW

Experience the basic figures, you will immediately understand how we can help you

Contact our consultants to experience the eComheat tool right away.

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Case study

Check out e-commerce analytics from Buzzmetrics' public insights

What is Social Listening and How Does It Play a Role in Social Media Marketing?

Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...

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