Insights from social media research

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Overview of social media

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Industry Analysis

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Safe & Natural: A New Standard Shaping Health Product Choices

Buzzmetrics analysis shows that when choosing treatment products, consumers no longer prioritize price or instant effectiveness. Instead, they value safety and natural origin - a new definition of “effective treatment.” This article decodes this trend and the opportunities it brings for brands.

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Insights for Influencer Marketing Strategy in the Healthcare Industry - Planning and Optimizing Effectiveness (Part 2)

Influencer Marketing is a powerful tool for healthcare brands in Vietnam to enhance brand awareness and build trust. However, to optimize effectiveness, brands need to choose the right group of influencers, personalize content, and implement campaigns that align with each stage of the customer journey. At the same time, due to the sensitivity of the industry, preparing a crisis management plan is an essential factor in protecting reputation against potential risks.

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The healthcare product industry on social media: Insights for Influencer Marketing Strategy (Part 1)

Influencer Marketing has become an indispensable "weapon" in the marketing strategy of the healthcare product industry in Vietnam. With impressive growth rates, increasing consumer demand, and the explosion of discussions on social media, this industry is opening up golden opportunities for brands looking to reach users effectively.

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From Rookie to Top Performer: Decoding the 'Phenomenon' of Mitsubishi X-Force through the Lens of Social Listening

Launched in the Vietnamese market in January 2024, the Mitsubishi Xforce is considered the 'dark horse' of the Vietnamese automotive scene. In fact, just this past July 2024, the Xforce reached the top spot for the first time on the list of best-selling cars in Vietnam, with 1,748 units sold. Additionally, the Xforce generated significant discussion among users on Vietnamese social media, with 15,515 buzz mentions. What has made the Xforce attract such attention? Let’s explore through the lens of Buzzmetrics' Social Listening in the article below.

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Target Consumer Understanding

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Gen Alpha – What Sets the Future Generation of Consumers Apart?

Gen Alpha is predicted to soon become a core consumer group, driving significant changes in the economy and emerging as a highly promising target audience for brands.

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Uncover 3 Key Insights about Gen Z [2024 Update]

For a long time, Millennials have been considered the main consumer force by brands due to their strong purchasing power and continuous growth over the years. However, this generation is now showing signs of being caught up by a completely new generation: Gen Z. According to Nielsen, by 2025 in Vietnam, Gen Z is expected to reach 15 million people and account for 30% of the consumer base.

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Understanding the Youth-oriented Content Trend in the Banking Industry

Following a disruptive 2021 caused by the pandemic, the banking industry has witnessed an emergence of new trends. One of the most notable in recent times is the shift toward youth-oriented content to target Gen-Z - a key customer segment with strong potential in the future.

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How do social listening tools collect data?

This is one of a series of articles that show the real picture of how social media listening and tracking tools work, especially Buzzmetrics, a tool that is being used to track campaigns and brands.

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Latest Trend Analysis

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Healing Travel: The New Travel Trend For Summer 2024

The tourism industry is constantly evolving and expanding, from service amenities to a variety of travel types that cater to the needs of travelers. According to statistics from Buzzmetrics, at the beginning of 2024, a new wave of travel, known as "healing travel," emerged and gained significant attention among the youth. Instead of merely sightseeing and entertainment, healing travel offers visitors a peaceful space, an opportunity to connect with nature, and a chance to rejuvenate body, mind, and spirit after the pressures of modern life.

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How Social Media Reacts To Historic Gold Price Surge

The global economy has just experienced a tumultuous 2023, leading to gold - the safest haven - continuously hitting new highs. On social media in Vietnam, public reactions to the topic also correlate with the price fluctuations.

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What is Social Listening and How Does It Play a Role in Social Media Marketing?

Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...

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Academic Research

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Qualified Metrics: To Eliminate Ambiguity in Social Media Analysis Report Data

In the process of implementing communication campaigns, many brands tend to apply previously successful formulas or rely on market observations to quickly implement tactics such as advocacy, creating debates, or mini-games... in order to achieve goals related to coverage or discussion volume.

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The First Steps to Building Social Media KPIs for Communication Campaigns

Social Media KPIs are key performance indicators that measure a brand's effectiveness on social media. These metrics play a crucial role throughout an entire campaign—from the planning phase to post-campaign evaluation. With years of experience in market research and advising top brands, Buzzmetrics has identified four key steps in building Social Media KPIs for successful campaigns: (1) Defining campaign objectives – Establishing clear goals for what the campaign aims to achieve. (2) Understanding the significance of each metric – Knowing what each KPI represents and how it reflects performance. (3) Aligning campaign goals with measurement metrics – Ensuring that the selected KPIs accurately track progress toward strategic objectives. (4) Avoiding common misconceptions when setting KPIs – Recognizing and addressing potential misinterpretations to ensure accurate measurement.

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Analyzing The Impact Of Awards Ceremonies Through Social Listening

For the first time, the BSI Top10 Events ranking for January 2024 recorded that 6 out of 10 most influential and prominent events on social media were award ceremonies. According to Buzzmetrics' observation, this is not a random phenomenon but reflects underlying factors that mirror the discourse on social media. In this article, Buzzmetrics will analyze the factors contributing to the success of award ceremonies in January 2024.

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What is Social Listening and How Does It Play a Role in Social Media Marketing?

Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...

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