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According to Buzzmetrics, discussions about EURO 2024 have heated up with each round, surpassing 4 million mentions from the beginning of June to the end of the quarter-finals. This is a potential topic that brands can leverage. Through the lens of Social Listening, let's explore what marketers need to know this season to optimize their social marketing strategies around football.
The global economy has just experienced a tumultuous 2023, leading to gold - the safest haven - continuously hitting new highs. On social media in Vietnam, public reactions to the topic also correlate with the price fluctuations.
Launched in the Vietnamese market in January 2024, the Mitsubishi Xforce is considered the 'dark horse' of the Vietnamese automotive scene. In fact, just this past July 2024, the Xforce reached the top spot for the first time on the list of best-selling cars in Vietnam, with 1,748 units sold. Additionally, the Xforce generated significant discussion among users on Vietnamese social media, with 15,515 buzz mentions. What has made the Xforce attract such attention? Let’s explore through the lens of Buzzmetrics' Social Listening in the article below.
The vaccine industry plays a crucial role in public health, helping to prevent and control the spread of infectious diseases, protect community health, and reduce the risk of outbreaks. However, as a sensitive sector with significant impact on public health, vaccine brands must adhere to strict regulations in their communication efforts. In this context, understanding users' concerns and anxieties is essential for accurate and effective communication on social media.
Media crises can happen to any brand at any time, especially in the age of booming social media. Therefore, building a specific response plan in case a media crisis occurs is a crucial factor in ensuring the brand's reputation in the market. In this article, Buzzmetrics will analyze a hypothetical crisis case study in the automotive industry. Through this, Buzzmetrics will offer suggestions for businesses to avoid mistakes when handling a crisis.
In just three days, VinFast VF3 has received a total of 27,649 early pre-orders, each valued at 15 million VND, resulting in a remarkable total of 414.735 billion VND. This success is attributed to the strategic use of targeted communication channels, while other automotive companies scatter their efforts across multiple platforms with generic key messages. This article will delve into VinFast VF3's communication strategy, providing valuable lessons for Vietnamese businesses in an increasingly saturated automotive market. If your automotive brand is searching for a reliable social media data research partner to develop effective communication strategies, explore Buzzmetrics' Automotive Solutions Package today: Buzzmetrics Automotive.
This is one of a series of articles that show the real picture of how social media listening and tracking tools work, especially Buzzmetrics, a tool that is being used to track campaigns and brands.
Tet 2024 saw a notable decline in interest in traditional themes, challenging marketers to ask: "How can we create a standout Tet 2025 campaign?" Discover insights from Buzzmetrics and DSquare to build a strategic and impactful Tet 2025 campaign. Stay ahead by adapting to changing consumer interests and making a memorable impression.
The tourism industry is constantly evolving and expanding, from service amenities to a variety of travel types that cater to the needs of travelers. According to statistics from Buzzmetrics, at the beginning of 2024, a new wave of travel, known as "healing travel," emerged and gained significant attention among the youth. Instead of merely sightseeing and entertainment, healing travel offers visitors a peaceful space, an opportunity to connect with nature, and a chance to rejuvenate body, mind, and spirit after the pressures of modern life.
The global economy has just experienced a tumultuous 2023, leading to gold - the safest haven - continuously hitting new highs. On social media in Vietnam, public reactions to the topic also correlate with the price fluctuations.
Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...
Social Media Research là chìa khóa giúp thương hiệu thấu hiểu người dùng qua dữ liệu từ mạng xã hội. Bài viết này sẽ đi sâu vào cách công nghệ hiện đại và các phương pháp nghiên cứu mới đang thay đổi cách phân tích hành vi người dùng, mang đến cho doanh nghiệp những hiểu biết sâu sắc và chiến lược hiệu quả hơn.
For the first time, the BSI Top10 Events ranking for January 2024 recorded that 6 out of 10 most influential and prominent events on social media were award ceremonies. According to Buzzmetrics' observation, this is not a random phenomenon but reflects underlying factors that mirror the discourse on social media. In this article, Buzzmetrics will analyze the factors contributing to the success of award ceremonies in January 2024.
Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...
Occasion-based marketing is a strategy to help brands connect customers to special occasions or product selection contexts.
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