BSI Top10 Ranking: The Most Reliable, High-Quality, and Up-to-Date Social Media Ranking Based on Social Metrics Evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 ranking for February 2025 includes the top 10 campaigns, top 10 influencers, top 10 events, and top 10 shows across social media and online news channels from February 1, 2025, to February 28, 2025.
The BSI Index (version 2023) introduces two new adjustment metrics: Diversity Score and Audience Score, in addition to the five criteria from the 2021 version, providing a more comprehensive and in-depth assessment of the success of campaigns, events, and programs on social media. Learn more about the BSI Top10 ranking methodology (2023 version).
The BSI ranking reflects the combined impact of various factors, all equally influential. A change in any one factor can alter the BSI Top10 rankings.
Since January 2023, the BSI Top10 ranking fully adopts the 2023 version with the addition of two new adjustment metrics: Diversity Score and Audience Score.
TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN FEBRUARY 2025 (2024 EDITION)
Samsung's Galaxy S25 Series campaign climbed four spots to lead the BSI Top10 Campaigns ranking for February 2025. The festive spirit lingers with NAN & S-26 Ultima's "Chọn NAN Sữa Mát Thụy Sĩ - Khởi Đầu Hoàn Mỹ Cho Cả Năm Như Ý" campaign and Heineken's "Heineken Festive 2025." Additionally, this month's rankings feature Closeup Valentine, Panasonic's "Dẫn đầu sống xanh - Mở tương lai bền vững", Simply's "Đầu tư cho trái tim" Liên Quân Mobile's "Đấu Trường Danh Vọng Mùa Xuân 2025" vivo's "Ra mắt vivo Y29" AIA's 25th Anniversary campaign, and Manulife's "Khoe Khỏe".
- Samsung’s Galaxy S25 Series campaign took the top spot due to minigames and promotions on tech forums and major retailer fanpages. Influencers Độ Mixi and Huy NL – founders of Schannel – contributed to the buzz by reviewing the product, increasing campaign discussions.
- Closeup Valentine made waves on social media with its “Hát Lời Thơm Mát, Tự Tin Ngỏ Lời Yêu” challenge, with HIEUTHUHAI’s sample song gaining huge engagement on TikTok. Pháp Kiều also joined the fun with a popular TikTok video.
- NAN & S-26 Ultima’s "Chọn NAN Sữa Mát Thụy Sĩ - Khởi Đầu Hoàn Mỹ Cho Cả Năm Như Ý" campaign maintained the third spot despite a slight slowdown, highlighting minigames for moms and kids. Many influencers and "hot moms" shared their experiences in New Year posts.
- Heineken's "Heineken Festive 2025" followed up with AR filter minigames to hunt for “mystery bags.” The bag’s highlight was The Boring Phone, a sleek holographic phone created in collaboration with Bodega, a streetwear brand.
- "Living Green - Opening Sustainable Futures," part of the third season of the “Cùng Gen Z sống Xanh đi” campaign, drew attention with its "Thủ Lĩnh Sống Xanh" program, aired on VTV3, where students created and presented green living projects.
- Liên Quân Mobile’s "Đấu Trường Danh Vọng Mùa Xuân 2025" marked a return of esports campaigns to the BSI Top10 Campaigns ranking. After a tough start for SGP in the tournament’s group stage, the performance sparked discussion.
- Simply's "Investing for the Heart" campaign debuted in the BSI Top10 Campaigns, gaining positive engagement from Quang Hùng MasterD’s latest music collaboration.
- The vivo Y29 launch event featured a 6-hour livestream with celebrities like Lê Dương Bảo Lâm, Duy Thẩm, and Hải Triều, generating massive interaction.
- AIA’s 25th Anniversary campaign included a minigame where users sent birthday wishes to the brand for a chance to win prizes. AIA employees shared their long-term journey with the brand.
- Manulife’s "Khoe Khỏe" campaign returned to the BSI Top10 after a 3-month hiatus, maintaining discussion through minigames on the brand’s fanpage, including the viral "Cơm nước gì chưa người đẹp?" trend.
TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN FEBRUARY 2025 (2025 EDITION)
The BSI Top10 Campaigns Ranking – 2025 Edition – features major changes compared to the 2024 version, following the addition of the Qualified Users metric: Closeup Valentine rises to the top spot, while Galaxy S25 Series drops to second place. Panasonic’s Thủ Lĩnh Sống Xanh and Simply’s Đầu Tư Cho Trái Tim campaigns take third and fourth places, respectively. Notably, the Xin Vía Có Nhà campaign by batdongsan.com.vn and the Tết Có Lời Cùng MSB campaign by MSB are both recognized in the 2025 ranking.
- Tết Có Lời Cùng MSB is a promotional campaign launched by MSB for the Lunar New Year. Running from pre-Tet to early February, the campaign stood out with a variety of mini-games—from keyword hunts to the use of A.I.-generated images. It also tapped into the trending Gen Z keyword “Manifest” in its posts, contributing to a youthful and dynamic brand image.
- Xin Vía Có Nhà by Batdongsan.com.vn focused strongly on TikTok to engage high-quality users (Qualified Users). According to Buzzmetrics, 99% of the campaign’s online discussions came from TikTok. A major highlight was the TikTok Filter “Xín Vía Có Nhà, Check!”, which attracted nearly 3,000 participants. TikToker Phúc Syno also joined the campaign, promoting it with a viral video that reached millions of views.
TOP 10 MOST OUTSTANDING INFLUENCERS ON SOCIAL MEDIA IN FEBRUARY 2025
The BSI Top10 Influencers ranking for February 2025 welcomed back familiar faces like Lê Dương Bảo Lâm, Vũ Cát Tường, Erik, and Đức Phúc. After two months in second place, Quang Hùng MasterD took the top spot. This month also saw the inclusion of Rhyder, Dương Domic, Captain Boy, and HIEUTHUHAI, with Khanh (K-ICM) making his first appearance in the ranking.
- Quang Hùng MasterD continued his success with his new MV "Đầu Tư Cho Trái Tim" released in February. The MV went viral on TikTok, following the success of his previous release "Ánh Mắt Biết Cười." He also held a successful fan meeting in Da Nang, sponsored by Boncha, and appeared on a new gameshow, "Tổ Đội '1 Không 2'."
- Rhyder ranked second after appearing as a guest on "Tổ Đội '1 Không 2'" and joining Nguyễn Thúc Thùy Tiên to explore garlic in episode 4 of "Đu Đêm mùa 3." He also featured on the viral track "Vui Đét" by DG House members.
- Dương Domic maintained third place thanks to the enduring popularity of his hit "Mất Kết Nối," which has now surpassed 84 million views on YouTube. He also promoted Vichy Dercos shampoo.
- Lê Dương Bảo Lâm became more active in February after a quiet January, participating in "Tổ Đội '1 Không 2'" and sharing endless content from his interactions with the cast, which sparked fan engagement.
- Captain Boy made waves with his TikTok posts, interacting with fans and creating a buzz around his friendship with Rhyder. Fans expressed concern for his health after a fan gave him a cake with fish sauce.
- Vũ Cát Tường returned to the BSI Top10 after almost a year, with her wedding to longtime partner Bí Đỏ in February. Her song “Ngày Này, Người Con Gái Này,” written for her wedding, went viral on social media.
- HIEUTHUHAI gained traction with his participation in Closeup's Valentine event, with his track "Exit Sign" trending again on TikTok, sparking a new fan-driven trend called "Ê Xích Ra."
- Erik’s song "Dù Cho Tận Thế" from the drama "Bộ Tứ Báo Thủ" soared in popularity, topping YouTube’s Music Trending for several weeks and becoming a favorite soundtrack for TikTok users.
- Đức Phúc made a comeback to the BSI ranking, with his Valentine's song "Chăm Em Một Đời" generating positive reactions on social media.
- Khanh (K-ICM) made his debut on the BSI Top10 Influencers ranking, gaining attention for his fun-filled livestreams that entertained fans with quirky performances.
TOP 10 MOST SIGNIFICANT EVENTS ON SOCIAL MEDIA IN FEBRUARY 2025
The BSI Top10 Events list features a range of sports, cultural, and music events, starting with the Vietnam Golden Ball Award 2024, followed by Quang Hùng MasterD's Fan Meeting Day 4, 2NE1’s Asia Tour “Welcome Back” the VPBank VnExpress Marathon Ho Chi Minh City Midnight, MSB Private Concert – Tâm Thức Tinh Hoa, DOJI Gold Festival 2025, Nghinh Ông Festival, International Lantern Festival Ocean 2025, Hương Pagoda Festival, and Mitsubishi Motors Vietnam - Tam Đảo City Trail.
- The Vietnam Golden Ball Awards 2024 generated 80,483 discussions, making it the most prominent sports event of the month. Social media buzzed with debates on whether Tiến Linh or Hoàng Đức would claim the prestigious award. While some controversies surrounded the final result, Tiến Linh's decision to donate his entire prize money to charity earned widespread praise. Another widely discussed moment was Xuân Son attending the gala on crutches, capturing the hearts of fans.
- Quang Hùng MasterD Day 4 Fan Meeting in Da Nang took place on February 22 and sold out within just five minutes. During the event, Quang Hùng MasterD was officially announced as BONCHA's brand ambassador. He also delighted fans by performing a duet with his father, premiering his new MV "Đầu Tư Cho Trái Tim," and debuting its theme song. A humorous moment involving a fan being reminded to put away their phone caused a stir on TikTok. After the event, many fans experienced "post-event blues" and eagerly anticipated Day 5 in Hanoi, calling for fan meetings in more cities.
- 2NE1's Asia Tour "Welcome Back" held two nights at SECC, marking the legendary K-pop group's return to Vietnam after 11 years. The concert exceeded all expectations, leaving fans reminiscing about iconic moments: Dara wearing a traditional Vietnamese hat, CL's explosive solo performance, and Park Bom reviving nostalgic hits. Social media engagement remained high, fueled by ticket giveaway mini-games from LOF Sweet Corn Milk and extensive coverage by KOLs and media outlets.
- VPBank VnExpress Marathon Ho Chi Minh City Midnight attracted 12,000 runners, setting a record as Vietnam's largest night marathon. The event was visually stunning, featuring glowing wristbands, aerial drone shots, and enthusiastic mascots. Social media buzzed with amusing moments, such as viral appearances by characters like Labubu and Babythree on the racecourse.
- MSB Private Concert – "Tâm Thức Tinh Hoa" was an exclusive musical event for premium customers, gathering nearly 3,500 attendees and featuring top-tier artists such as Hà Anh Tuấn, Thu Phương, Trung Quân Idol, Văn Mai Hương, Quang Dũng, and Lâm Bảo Ngọc. The highlight of the event was Hà Anh Tuấn's performance of "Ánh Trăng Tan." MSB impressed attendees not only with its musical investment but also with an elegant yet cozy venue, creating a memorable experience.
- DOJI 2025 Gold Festival ran from February 3 to 7, blending festive activities, artistic performances, and exclusive promotions that drew large crowds. One standout attraction was the mini-concert at DOJI Tower Hanoi featuring Soobin Hoàng Sơn, violinist Tú Xỉn, and other talented artists.
- Nghinh Ong Festival is a major traditional event held across locations such as Ho Chi Minh City, Biên Hòa, Châu Đốc, and An Giang. The festival's highlights included processions, lion and dragon dance performances, peace prayers, charity gifts, martial arts displays, and traditional art shows. This event not only seeks blessings for fishermen but also serves as a cultural and tourism attraction.
- Ocean 2025 International Lantern Festival took place at Vinhomes Ocean Park 2 & 3 from January 18 to March 16, 2025. Under the theme "Oriental Light," the festival featured grand entertainment, including a 2km-long wishing lantern road, nearly 30 massive lantern installations, the Sweet Love Festival for Valentine’s Day, a lucky draw for a VinFast VF3 car, and exclusive offers from Techcombank. The festival welcomed over 11 million visitors in just the first six days of the Lunar New Year.
- Huong Pagoda Festival, inaugurated on the 6th day of the Lunar New Year, remains one of Vietnam's largest traditional festivals, attracting thousands of pilgrims. A key highlight is the Yen Stream boat journey, offering visitors a scenic route to spiritual landmarks like Thien Tru Pagoda and Huong Tich Cave, dubbed "The First Cave of the South." However, challenges such as high boat fees, overcrowding, subpar services, and parking congestion led to a low Sentiment Score of 0.19.
- Mitsubishi Motors Vietnam - Tam Dao City Trail was a multi-distance race set in the scenic town of Tam Dao. With temperatures ranging from 10-16°C, dense fog, and slippery terrain, this year’s race posed a significant challenge for participants.
TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN FEBRUARY 2025
Mái Ấm Gia Đình Việt has taken the top spot in the BSI Top10 Shows ranking for the first time. Alongside familiar names such as Xuân Hạ Thu Đông, Rồi Lại Xuân; Bậc Thầy Săn Thưởng; Đường Lên Đỉnh Olympia; Người Yêu Tôi Đỉnh Nhất; Biệt Đội Siêu Sao; and Khách Hàng Là Thượng Đế, this month’s ranking welcomes three new entries: Tổ Đội "1 Không 2", Tân Binh Toàn Năng 2025, and Running Man Vietnam.
- Mái Ấm Gia Đình Việt has proven to be a long-standing favorite in the BSI Top10 Shows, maintaining its position since the summer of 2024. The standout story of February was that of Phan Lê Tấn Lộc (11 years old, Quảng Bình), a boy who lost his father and whose mother is battling stage 3 cancer, forcing him to collect scraps for a living. His emotional breakdown when mentioning his family left host Quyền Linh and guests speechless.
- Tổ Đội "1 Không 2" generated 63,374 discussions thanks to its six charismatic cast members and equally enthusiastic guest stars. The show’s highlights include its creative challenges and seamless interactions between contestants. Episode 2 was a fan favorite, featuring Rhyder's intense showdown with Long Vương Dương Lâm and Võ Tấn Phát's dramatic psychological breakdown.
- Xuân Hạ Thu Đông, rồi lại Xuân Nostalgic Melodies. The show continues to captivate audiences with heartfelt performances. The special Lunar New Year's Eve episode was the highlight of the month, creating a nostalgic atmosphere with performances like Bùi Công Nam's Ai Cũng Có Ngày Xưa, the trio of Mỹ Linh - Mỹ Anh - Lâm Bảo Ngọc singing Trở Lại Tuổi Thơ, and Anh Tú’s moving rendition of Cơm Đoàn Viên.
- Running Man Vietnam mùa 3 Though Running Man Vietnam Season 3 has only just been confirmed for 2025, it has already secured a spot in the BSI Top10. This reflects the audience's continued enthusiasm for the show. The announcement that Forest Studio will replace Đông Tây Promotion as the new producer sparked widespread discussion, along with rumors surrounding the cast. Names like Tiến Luật, 2Khang, Diệu Nhi, Lan Ngọc, and BB Trần are being heavily speculated. Fans are divided between excitement for the new season and concerns over potential changes affecting the show’s signature charm.
- Tân Binh Toàn Năng 2025: The Rising Star of Survival Shows. This survival reality show, organized by YeaH1 and adapted from Mango’s Show It All, is creating buzz despite not having aired yet. The anticipation is fueled by the presence of SOOBIN and Tóc Tiên as judges, alongside music producer Hyuk Shin as the training and development director. Additionally, the early release of contestant profiles has further ignited audience engagement.
- Bậc Thầy Săn Thưởng: A Laughter-Inducing Adventure. The show continues to deliver hilarious moments. Episode 16 followed contestants on a challenging 24-hour treasure hunt in a mysterious village. Fans praised host Trường Giang’s engaging storytelling and were surprised by the chemistry between Tiểu Vy and Han Sara. However, BB Trần’s absence was felt.
- Biệt Đội Siêu Sao: A Cultural Journey Season 1 wrapped up with exciting explorations of Điện Biên and Đà Lạt, blending entertainment with cultural promotion. Fans loved the witty banter between Tiến Luật and Tiểu Vy and laughed at Tiến Luật’s unexpected role as the "sugar baby" of Huyền Baby.
- Đường Lên Đỉnh Olympia: A Thrilling Competition. This month, the show highlighted the impressive victory of Võ Tấn Phát (Phan Bội Châu High School, Khánh Hòa), the first champion of the Year of the Snake. The Week 3 - January - Quarter 2 competition was a nail-biter, determining four contestants for the monthly round. A particularly tricky question, "Which animal has duck feet, chicken meat, buffalo skin, and a snake head?", stirred debates online, while fans eagerly awaited whether Quốc Học Huế would maintain its dominance in the Grand Finale.
- Người Yêu Tôi Đỉnh Nhất: TikTok's Favorite. For the second consecutive month, the show made it to the BSI Top10, with 81% of discussions stemming from TikTok. It captivated audiences with sweet romantic moments and impressive musical performances. The duet Bốn Mùa Thương Em by Lập Nguyên and Yến Nồi Cơm Điện was a highlight, while humorous guest interactions sparked lively discussions.
- Khách Hàng Là Thượng Đế: Reality at Its Funniest. The show maintained its popularity through hilarious real-life challenges. This month’s highlights included Thúy Ngân and Quang Trung’s strawberry-picking antics and Trường Giang & Nguyễn Đình Vũ’s intense sales challenge.
APPENDIX
Detailed insights into the metrics that make up the BSI of the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for February 2025.
Top 10 Most Outstanding Social Media Campaigns in February 2025 (2024 Edition)
Top 10 Most Outstanding Social Media Campaigns in February 2025 (2025 Edition)
For further discussion on brand health assessment, campaign evaluation, and optimizing customer engagement effectiveness on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics' representative team via email at info@buzzmetrics.com.
