The BSI Top10 Ranking is the most trusted, high-quality, and up-to-date chart on social media, based on social metrics evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 for March 2025 features the Top 10 Campaigns, Top 10 Celebrities, Top 10 Events, and Top 10 Programs across social media platforms and online news from March 1, 2025, to March 31, 2025.
The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – combined with the five evaluation criteria from the 2021 version. This updated formula allows for a more comprehensive and in-depth evaluation of the success of campaigns/events/programs on social media. Learn more at: How the BSI Top10 is Ranked (2023 Version).
Each component of the BSI contributes equally and significantly to the overall score. A single factor shift can cause a reshuffling in the BSI Top10 rankings.
Since January 2023, the BSI Top10 ranking has been fully applied under the 2023 version, incorporating the two new adjustment indicators: Diversity Score and Audience Score.
TOP 10 OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN MARCH 2025 (2024 VERSION)
Kotex’s “Anh Trai Good Night” rose to the top of the BSI Top10 Campaigns chart for March 2025. This month also saw the domination of dairy products and smartphones. Three campaigns came from the smartphone industry: Samsung Galaxy A56 | A36, Galaxy S25 Series, and Galaxy S4 FE. Three campaigns were from the dairy industry: Optimum Gold Rebranding, Optimum Colos Rebranding, and Dielac Grow Plus Rebranding. Additional notable campaigns include Red Bull’s “World’s Number 1”, Samsung’s Galaxy Campus Friends Season 2, and Sting’s “Blueberry Boost.”
- Kotex’s “Anh Trai Good Night” centered on a music video (MV) featuring Quang Hùng MasterD and Dương Domic. The MV was seen as a comforting tribute to women on their difficult days. Many female users were initially surprised but later delighted by the fact that two male idols were singing about a product made for women. Leveraging the popularity of the duo, the campaign generated 317,357 discussions.
- The Samsung Galaxy A56 | A36 campaign, featuring rapper HIEUTHUHAI, attracted attention from his fanbase. Discussions stemmed from product reviews, mini-games, and promotional programs from retail brands.
- Galaxy S25 Series appeared in the BSI Top10 Campaigns for the second consecutive month. Mini-games and promotions were the main drivers of buzz, supported by celebrity endorsements from Pháp Kiều and Miss H’Hen Niê.
- Optimum Gold Rebranding introduced not just a new packaging but also an upgraded milk formula. Many mothers praised the product for supporting healthy digestion and a stronger stomach in children.
- Sting’s “Blueberry Boost” campaign went all out with a hunt for 10,000 cans of Blueberry Sting at convenience stores. To boost participation, one exclusive can featuring HIEUTHUHAI’s signature was released. This marked HIEUTHUHAI’s second appearance in a BSI Top10 campaign in March.
- Optimum Colos Rebranding launched with a fresh green package. Discussions mostly came from mothers sharing how the product helped reduce minor illnesses and improve sleep for their kids.
- Red Bull’s “World’s Number 1” campaign celebrated its milestone of becoming the world’s best-selling energy drink brand (based on Kantar data). Numerous celebrities participated, including rapper Karik, producer MASEW, gamer SofM, and footballer Nguyễn Tiến Linh.
- Dielac Grow Plus Rebranding introduced new ocean-blue packaging. The product was frequently praised by mothers as a solution to help underweight children gain healthy weight.
- Galaxy Campus Friends Season 2 targeted students nationwide, offering them opportunities to showcase their talents, connect with leading tech content creators, and even explore job opportunities at Samsung. Many students registered, eager to become one of Samsung’s 50 student ambassadors.
- Galaxy S24 FE, another Samsung campaign, sparked discussions through mini-games on tech forums and collaborations with retail partners.
TOP 10 OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN MARCH 2025 (2025 VERSION)
The 2025 version of the BSI Top10 Campaigns chart introduced the Qualified Users metric, resulting in significant changes compared to the 2024 version. In March, Simply’s “Đầu Tư Cho Trái Tim” and vivo Y29 continued to make the Top10. New entries included the OPPO A5 Series and Dielac Alpha Rebranding.
- “Đầu Tư Cho Trái Tim” maintained its momentum thanks to the MV of the same name by Quang Hùng MasterD, which accounted for most of the campaign’s discussion volume.
- vivo Y29 focused on promoting its battery durability via TikTok. Previously, it made the Top10 in February due to a 6-hour livestream.
- The OPPO A5 Series introduced the OPPO A5 Pro, targeting the mid-range smartphone market. OPPO’s communications emphasized durability using keywords like “real durability king,” “durability ruler,” and “king of endurance.”
- Dielac Alpha Rebranding, another campaign from the dairy sector, aimed to refresh its product image. Mothers shared that Dielac Alpha supported their children’s comprehensive development.
TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA – MARCH 2025
Hòa Minzy makes a powerful comeback to the BSI Top10 Influencers rankings after nearly a year of absence, claiming the #1 spot. This month also marks the first-ever appearance of rapper Pháo in the rankings. In addition, the March 2025 BSI chart features a host of trending names such as Quang Hùng MasterD, Dương Domic, Rhyder, SOOBIN, HIEUTHUHAI, Lê Dương Bảo Lâm, Captain Boy, and JSOL.
- Hòa Minzy went viral throughout March with her hit song “Bắc Bling,” featuring NSƯT Xuân Hinh, composer Tuấn Cry, and music producer Masew. The track became a hot trend on TikTok, with countless users—celebrities included—joining the Bắc Bling challenge. Without exaggeration, “Bắc Bling” once again showcases Hòa Minzy's talent for reinventing traditional culture. Notably, she also topped the BSI Top10 in March 2023 with her song “Thị Mầu.
- ”Quang Hùng MasterD ranks second with a busy schedule throughout the month. Following the success of “Đầu Tư Cho Trái Tim,” he released another track, “Anh Trai Good Night,” in collaboration with Dương Domic. He also performed at multiple high-profile events, including the “Anh Trai Say Hi – Day 5” concert, the “1 Không 2” reality show, Hà Anh Tuấn’s “Sketch A Rose” concert, and several brand-sponsored music events.
- Pháo debuts on the BSI Top10 Influencers list thanks to the unexpected success of her song “Sự Nghiệp Chướng.” The track quickly climbed to the top of YouTube Music Trending and became a fan-favorite TikTok sound throughout March. Additionally, the online community was captivated by the buzz surrounding Pháo and Viruss, with many showing support and empathy for the female rapper.
- Dương Domic duets with Quang Hùng MasterD in the track “Anh Trai Good Night.” Female audiences were especially drawn to this meaningful March 8th gift from the trio of Kotex, Quang Hùng MasterD, and Dương Domic. Alongside his activities with Kotex, Dương Domic also performed at the “Anh Trai Say Hi – Day 5” concert.
- Rhyder joined OPPO’s International Women’s Day event alongside Anh Tú Atus. His vocals in the song “Vui Đét,” which was released in late February, continued to resonate with fans. In March, he also performed at Mailisa’s mega concert and “Anh Trai Say Hi – Day 5.”
- SOOBIN successfully released the MV “Dancing In The Dark.” A romantic flower-giving scene with Miss Vietnam Thanh Thủy sparked a trending moment on TikTok. SOOBIN also gained attention as the lead producer of the show “Tân Binh Toàn Năng” and for his appearances at “Anh Trai Vượt Ngàn Chông Gai – Day 3 & 4.”
- HIEUTHUHAI had an eventful March, joining the “Anh Trai Say Hi – Day 5” concert and promoting the Samsung Galaxy A Series as well as Sting Blueberry. Fans expressed anticipation for his upcoming music releases.
- Lê Dương Bảo Lâm delighted fans with his witty humor on the show “Tổ Đội 1 Không 2.” He also did voiceover work for the film Sát Thủ Vô Cùng Cực 2 and appeared in the show Mẹ Vắng Nhà, Ba Là Siêu Nhân.
- Captain Boy entertained social media users with his humorous interactions, particularly during the Đấu Trường Danh Vọng Mùa Xuân 2025 Watch Party, where he paired up with TungHoang (aka singer Bích Phương). He actively posted comedic content on TikTok to maintain fan engagement.
- JSOL made a strong comeback to the BSI Top10 by consistently creating content before and after his performance at “Anh Trai Say Hi – Day 5.” He also gained favor with fans by joining the show Mái Ấm Gia Đình Việt alongside HURRYKNG.
TOP 10 MOST NOTABLE EVENTS ON SOCIAL MEDIA IN MARCH 2025
Prominent music events continue to dominate the BSI Top 10 Events ranking, including: Anh Trai Say Hi concert - Day 5, Anh Trai Vượt Ngàn Chông Gai concert - Day 3 & 4, Mailisa Da Nang - 3 Years Shining, Sketch A Rose by Hà Anh Tuấn, Jisoo's fan meeting "LIGHTS, LOVE, ACTION!", SHB & T&T Group Cultural Festival, and the Gala Night honoring Vietnamese Public Security Forces. Other events include the Buon Ma Thuot Coffee Festival and the Ho Chi Minh City Ao Dai Festival.
- The Anh Trai Say Hi - Day 5 concert continues to receive massive attention from the online community, featuring a lineup of young and talented artists such as Quang Hùng MasterD, HIEUTHUHAI, JSOL, and more. As with previous events in the Anh Trai Say Hi program, TikTok played a pivotal role as the main platform, contributing 74% of the discussions about the concert. Many TikTok users shared memorable moments from the concert, such as when the performers of the song "Ngáo Ngơ" transformed into children, or when MC Trấn Thành was late due to traffic.
- The Anh Trai Vượt Ngàn Chông Gai concert - Day 3 & 4 (March 22–23) at The Global City gathered renowned artists like NSND Tự Long, SOOBIN, Phan Đình Tùng, BinZ, and more. The two-night concert continued to excite fans with high-quality performances, igniting pride among the youth. Notably, the concert set a Guinness World Record for “The Event with the Most People Wearing Traditional Vietnamese Clothing.” Fans are also eagerly anticipating the movie release in May and the next two concerts in June.
- The event "Mailisa Da Nang – 3 Years Shining – Million Beauties Blooming" on March 22, 2025, at East Sea Park, Da Nang, marked Mailisa's successful 3-year milestone in the city. The grand music festival featured top stars such as Trúc Nhân, Isaac, Đức Phúc, Hòa Minzy, Quang Hùng MasterD, and several famous beauty queens. Mailisa's media channels and entertainment news outlets continuously reported on the event, maintaining user engagement.
- The "Sketch A Rose" concert by Hà Anh Tuấn in Ho Chi Minh City on March 8, 2025, was a resounding success, following sold-out performances in Singapore and Australia. The singer not only performed familiar songs but also introduced new emotional tracks. The duet between Hà Anh Tuấn and Quang Hùng MasterD received widespread praise from fans and was eagerly shared on TikTok.
- The 9th Buon Ma Thuot Coffee Festival featured a variety of outstanding activities: a Drone light festival, street parades, coffee camps, and concerts with performances by H’Hen Niê, Amee, Quang Hùng MasterD, Bùi Công Nam, and more. The event helped spread Vietnamese coffee culture both domestically and internationally. Local pages and especially H’Hen Niê’s channels were very active in sharing information about the program.
- The Gala Night honoring Vietnamese Public Security Forces took place on March 9, 2025, in Hanoi, celebrating the 80th Anniversary of the Vietnamese Public Security Forces and the 20th Anniversary of the People’s National Security Protection Day. In addition to impressive performances from the police force, such as cavalry parades, martial arts, and qigong displays, the event attracted attention with appearances from celebrities like Mỹ Tâm, Noo Phước Thịnh, Tùng Dương, and SOOBIN.
- The 11th Ho Chi Minh City Ao Dai Festival in 2025 ran throughout March with several exciting programs, including a folk dance performance, the "Duyên Dáng Áo Dài TP.HCM" contest, an exhibition space for Ao Dai, and the "Bách Hoa Bộ Hành" - a procession of traditional Vietnamese costumes, which was one of the festival’s highlights. The event also featured participation from beauty queens Ý Nhi, Quế Anh, Lê Nguyễn Bảo Ngọc, and Trần Tiểu Vy.
- Earth Hour 2025, held on March 22 from 8:30 PM to 9:30 PM with the theme “Green Shift - Green Future,” attracted many major brands including AEON Vietnam, AIA Vietnam, EVN, Co.opmart, and Highlands Coffee. Schools and student groups also actively shared news about the event.
- Jisoo's fan meeting (BLACK PINK): LIGHTS, LOVE, ACTION! took place at the Mỹ Đình Sports Complex in Hanoi on March 30, 2025. The event went smoothly, with adorable, intimate moments between Jisoo and her fans. A particularly memorable moment was when Jisoo wore a conical hat and spoke in Vietnamese, which made fans proud. The unique Vietnamese fanchant “Lửa Hận Thù” also made Jisoo laugh.
- The SHB & T&T Group Cultural Festival, held at Mỹ Đình Stadium on March 15, gathered 15,000 participants. The event featured prominent artists such as Tóc Tiên, JSOL, HIEUTHUHAI, Anh Tú Atus, MONO, and more. Many users expressed their surprise at the scale of the event, despite it being an internal gathering.
TOP 10 MOST TALKED-ABOUT SHOWS ON SOCIAL MEDIA IN MARCH 2025
Just like in the previous month, Mái Ấm Gia Đình Việt, Tổ Đội “1 Không 2”, and Xuân Hạ Thu Đông, rồi lại Xuân remained the top 3 shows on the BSI Top10 Shows ranking. Other returning names this month include Tân Binh Toàn Năng, Bậc Thầy Săn Thưởng, and Đường Lên Đỉnh Olympia. Notably, four new faces entered the chart: Gia Đình Haha, Đấu Trường Gia Tốc, and Em Xinh Say Hi. Mẹ Vắng Nhà, Ba Là Siêu Nhân 4 made a striking comeback, landing at the 5th spot.
- Mái Ấm Gia Đình Việt retained its No.1 position for the second consecutive month. This month’s most emotional story centered around Trần Văn Quốc (15 years old, Hue) – a boy who lost his father and lives with his mother who works making votive paper offerings. Despite his loss, Quốc continues to dream of a better life. Audiences also followed closely the show's journey to Can Tho, where it supported 18 underprivileged children.
- Tổ Đội “1 Không 2” maintained its buzz in March with over 109,000 discussions, especially on TikTok (accounting for 49%), thanks to a stream of trendy and humorous content. Quang Hùng MasterD, dubbed the “entertainment seedling,” brought fresh energy alongside guests Nicky and Pháp Kiều. The witty banter between Võ Tấn Phát and Lê Dương Bảo Lâm continued to charm viewers.
- Xuân Hạ Thu Đông, rồi lại Xuân kept winning hearts with its raw, acoustic music and high-quality arrangements. Notable performances included “Thất Tình” by Anh Tú and “3 Năm Cấp 3” by Bùi Công Nam – emotional songs that evoke youthful memories. The appearance of beloved guest Noo Phước Thịnh added warmth and joy to the show.
- Mẹ Vắng Nhà, Ba Là Siêu Nhân returned to the BSI chart after a 7-month hiatus with its premiere episode “Lớp Học Siêu Nhân” (aired on March 30, 2025). With the theme “Naming Emotions Together with Dad,” the show cleverly explored father-child bonding in the absence of the mother. The highlight was the sweet dynamic between Pamela and her friend Đậu – whose gentle demeanor softened the usually talkative girl. A moment where Đậu patiently placed smiley-face stickers on Pam won netizens’ hearts. Guests Ninh Anh Bùi and Tùng Dương brought a fresh breeze to the program.
- Tân Binh Toàn Năng 2025 sparked heated conversations thanks to its vibrant audition rounds in Ho Chi Minh City and Hanoi. The Hanoi panel of the “Ngày Hội Toàn Năng” featured a lineup of attractive judges that ignited a social media frenzy. Viewers also appreciated the way the show followed each contestant’s journey—from overcoming challenges to shaping their performance styles.
- Đường Lên Đỉnh Olympia in March was marked by a record-breaking score of 350 by Nguyễn Hiền Lương (Đắk Nông) during Week 2 of March in Quarter 2. Another viral story was that of Trần Duy Trinh, a former Olympia champion who gave up city life after 10 years to return to his hometown and run a grocery shop with his parents—offering a new perspective on success and personal choice.
- Bậc Thầy Săn Thưởng kept audiences glued with laugh-out-loud moments. From heated debates over “lòng lợn vs. lòng heo,” Quang Trung’s sour lemon expressions, stormy family meals, to the hilarious “Silent Screaming” game, every segment kept viewers entertained. The chemistry among Tiểu Vy, MLee, Han Sara, and seasoned stars like Lâm Vỹ Dạ, BB Trần, Huỳnh Lập, and Mạc Văn Khoa continued to be a highlight.
- Gia Đình Haha, produced by Yeah1, entered the chart for the first time despite not yet airing. The show follows five celebrities who temporarily leave the spotlight to enjoy life in the countryside. Even with just a cast announcement, it has already generated 7,639 online discussions. Scheduled to air in June 2025, the show promises to be a summer favorite for those seeking peace and simplicity.
- Đấu Trường Gia Tốc, a new addition to the BSI Top10, is a reality TV show produced by Đông Tây Promotion. Still in the filming phase, it has already caused a stir online due to rumors about its eight-member cast, which reportedly includes Lê Dương Bảo Lâm, Cris Phan, Ngô Kiến Huy, Kiều Minh Tuấn, Kaity Nguyễn, HURRYKNG, Dương Domic, and Phương Anh Đào.
- Em Xinh Say Hi, a show spotlighting talented female artists, launched its first posts on its official fanpage. Viewers remain curious and continue to speculate about the cast, with highly anticipated names like Tlinh, Pháo, Vũ Phụng Tiên, Bích Phương, and Phương Ly. However, a logo controversy significantly impacted the show’s sentiment score.
APPENDIX
Details on the index components of the BSI rankings: BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in February 2025.
To learn more or discuss in-depth how to assess brand health, campaign effectiveness, and optimize customer engagement on social media using the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics team at info@buzzmetrics.com.
