BSI Top10: Social Media Rankings for December 2024

The BSI Top10 Rankings are the most trusted, high-quality, and up-to-date social media rankings, based on social index metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top10 Rankings for December 2024 highlight the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Programs across social media platforms and digital news outlets from December 1, 2024, to December 31, 2024.

With the 2023 version of the BSI Index, two new adjustment metrics—Diversity Score and Audience Score—have been introduced. These, combined with the five evaluation criteria from the 2021 version, provide a more comprehensive and in-depth assessment of the success of campaigns, events, and programs on social media. (See more: How BSI Top10 Rankings Are Calculated – 2023 Version).

Each factor in the BSI Index plays an equally important role in determining the rankings. A change in just one element can significantly impact the BSI Top10 results.

Starting from January 2023, the BSI Top10 Rankings have been fully implemented according to the 2023 version, incorporating the Diversity Score and Audience Score for a more accurate and inclusive evaluation.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN DECEMBER 2024

The "Dám Thử Dám Chơi, Cùng Khơi Độc Lạ" campaign by Celano surpassed numerous large-scale beer brand campaigns to claim the #1 spot in the final BSI Top10 Campaigns ranking of 2024. The beer industry dominated this month’s rankings, with five campaigns making it to the list: Khai Xuân Bản Lĩnh; Tiger Coolpack 250ml Festive; Sát Cánh Gầm Vang, Đánh Thức Bản Lĩnh của Tiger; Mở Kết Nối Thật - Tết Bật Heineken; Mở 1664 Blanc Vui Tết Bất Ngờ của 1664 Blanc. Bên cạnh đó là chiến dịch Vững Bản Lĩnh, Năm Mới Húc Tới Đi của Red Bull;  Bàn Chải Điện 10X Rạng Rỡ, Kết Năm Rạng Ngời của P/S; Thay Áo Mới, Chiều Mọi Nết Bụng của sữa chua Vinamilk; Lay’s Giòn Ngon - Cuốn Ơi Là Cuốn của Lay’s. 

• Celano’s “Dám Thử Dám Chơi, Cùng Khơi Độc Lạ” campaign dominated the BSI Top10 Campaigns ranking, thanks to its collaboration with popular artists HIEUTHUHAI, Quang Hùng MasterD, Dương Domic, JSOL, and HURRYKNG. The campaign gained massive attention in late November when HIEUTHUHAI was announced as CEO. By early December, MOPIUS’s debut track “Làn Ưu Tiên”, launched in partnership with Celano, successfully entered YouTube’s Top Music Trending. Celano’s posts featuring these artists consistently achieved high engagement rates.
• Red Bull – “Vững Bản Lĩnh, Năm Mới Húc Tới Đi” This campaign encouraged users to share personal stories of resilience, gaining traction through endorsements from Rhyder, Low G, Anh Tú Atus, Ninh Dương Story, and Khoai Lang Thang. Discussions remained heated throughout the month, peaking with the SKY FEST music event, which featured Karik, Quang Hùng MasterD, Rhyder, HURRYKNG, Lou Hoàng, and Ogenus.
• Heineken – “Mở Kết Nối Thật - Tết Bật Heineken” The highlight of Heineken’s campaign was the Heineken Countdown event, featuring international DJ Alan Walker. The event, hosted in Nha Trang, was widely covered by entertainment pages and local news outlets, solidifying its place in the BSI Top10 Events ranking.
• P/S – “Bàn Chải Điện 10X Rạng Rỡ, Kết Năm Rạng Ngời” P/S launched a minigame, inviting users to share their New Year wishes. The campaign attracted positive engagement, with users praising the adorable moments of Salim’s family, especially baby Pam. The campaign also featured Ninh Dương Story and Quỳnh Anh Shyn.
• Vinamilk Yogurt – “Thay Áo Mới, Chiều Mọi Nết Bụng” Vinamilk revamped its yogurt packaging with this campaign, sparking discussions about its fresh new look and diverse flavors, which received high praise from consumers.
• Tiger – “Sát Cánh Gầm Vang, Đánh Thức Bản Lĩnh” Tiger captured football fans’ attention by partnering with Manchester United and Tottenham Hotspur. Posts featuring match predictions and giveaways were enthusiastically received, driving strong engagement.
• 1664 Blanc – “Mở 1664 Blanc Vui Tết Bất Ngờ” Centered around the “Festival Spin” event series, this campaign gained momentum from early December until year-end and also secured a spot in the BSI Top10 Events ranking.
• Lay’s – “Lay’s Giòn Ngon - Cuốn Ơi Là Cuốn” For the second consecutive month, Lay’s campaign ranked in the BSI Top10, largely driven by its sponsorship of Rap Việt and the “Rapper Transformation” contest, which captivated hip-hop enthusiasts.
• Tiger – “Tiger Coolpack 250ml Festive” This highly viral campaign (Virality Score = 0.98) featured diverse content formats, showcasing beer in different festive settings, such as solo “chill” moments, football viewing, social gatherings, and home visits.

TOP 10 NGƯỜI ẢNH HƯỞNG NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 12/2024

BXH BSI Top10 Influencers tháng 12/2024 ghi nhận Lê Tuấn Khang ở vị trí dẫn đầu, tiếp đến là những gương mặt quen thuộc như Quang Hùng MasterD, HIEUTHUHAI, Dương Domic, Rhyder, JSOL, Sơn Tùng M-TP và Lê Dương Bảo Lâm. HURRYKNG và ngôi sao bóng đá Nguyễn Xuân Son lần đầu góp mặt.  

• Lê Tuấn Khang continued to maintain his momentum after being honored at the TikTok Awards in November. Đám giỗ bên cồn—his short film series—became a trending keyword on social media. In the comments of many TikTok clips, users were eagerly counting Lê Tuấn Khang’s followers. Additionally, his unexpected invitation to join Lật Mặt 8 despite previously failing the casting round also sparked widespread discussion.
• Quang Hùng MasterD had a relatively eventful December. The singer won the Talented Brother award at Ngôi Sao Của Năm 2024. His MV Ngày Trong Xanh, released in November, continued to gain traction and spread on TikTok. He also successfully organized a fan meeting in Hanoi and participated in two Anh Trai Say Hi concerts at Mỹ Đình Stadium. In addition, the song Làn Ưu Tiên by the group MOPIUS, of which Quang Hùng MasterD is a member, also made an impact. Thủy Triều—the song that kicked off a successful 2024 for him—was frequently mentioned.
• HIEUTHUHAI impressed audiences with his performance of Exit Sign alongside Marzuz at the Những Thành Phố Mơ Màng event. The rapper was also highlighted at the Anh Trai Say Hi concert with his striking outfit while performing Ngáo Ngơ. However, HIEUTHUHAI’s emotional index dropped this month compared to previous months due to controversies surrounding the voting process of the Làn Sóng Xanh awards.
• Nguyễn Xuân Son made his debut in the BSI Top10 ranking. The Brazilian-born footballer, now a naturalized Vietnamese citizen, played a crucial role in Vietnam’s journey at the ASEAN Cup. Fans were ecstatic and frequently shared his standout moments from the tournament.
• Dương Domic maintained his fifth position thanks to his participation in two Anh Trai Say Hi concerts and the release of Làn Ưu Tiên with MOPIUS. Notably, his song Mất Kết Nối—although released in November—continued to be widely shared on TikTok. Following Tràn Bộ Nhớ, Mất Kết Nối became Dương Domic’s next big hit.
• Rhyder not only performed in two Anh Trai Say Hi concerts but also delivered an impressive stage at Rap Việt, supporting CoolKid in the track Lại Là DG House. His standout moments from the Dự Án Bí Mật minishow were also widely shared on TikTok.
• JSOL had an equally busy month as his fellow Anh Trai Say Hi members, participating in two concerts and releasing Làn Ưu Tiên with MOPIUS. However, his most notable achievement this month was the media brand Trí Son Media. With its structured and high-quality media approach, Trí Son Media successfully managed the Anh Trai Say Hi fan page within a short period.
• Lê Dương Bảo Lâm, after months of ranking high in the BSI Top10, has become relatively quiet, settling at eighth place. His notable activities this month included participating in 2 Ngày 1 Đêm, voicing Daou Pittaya in the comedy film 404 Chạy Ngay Đi, and promoting the Lunar New Year movie Bộ Tứ Báo Thủ.
• Sơn Tùng M-TP remained low-key on social media as in previous months. However, he made headlines when he appeared with a “city boy” look at Đông Kinh Nghĩa Thục Square during the Modern Music Festival and went all out at Nguyễn Huệ Walking Street during Tiger Remix 2025. His image sitting in a xích lô (cyclo) also received significant engagement from fans.
• HURRYKNG made his first appearance in the BSI Top10 ranking. Alongside his participation in the Anh Trai Say Hi concert and the release of Làn Ưu Tiên with MOPIUS, HURRYKNG and CiiN starred in a short commercial film for the TIKTOK SHOP 12.12 - SALE VUI CHỐT NĂM campaign. His cover of Mất Kết Nối with 2Khang and Wean Lê also brought laughter and engagement from fans.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN DECEMBER 2024

The two Anh Trai Say Hi concerts reaffirmed their popularity, consistently making it into the BSI Top10 Events ranking. A series of New Year’s celebration events from the beer industry dominated this month’s rankings, including Tiger Remix 2025, Vòng Quay Lễ Hội by 1664 Blanc, Heineken Countdown 2025, Larue Countdown 2025, and Hanoi Premium House. Additionally, major music events such as Hozo Music Festival, Sting Ravolution, Những Thành Phố Mơ Màng, and 8WONDER Winter 2024 also made a strong impact.

• Anh Trai Say Hi Concert continued with Day 3 and Day 4 at Mỹ Đình National Stadium, generating 851,094 discussions on social media thanks to a well-structured media strategy: Before the concert, the participating artists engaged in meaningful activities, including a visit to Ho Chi Minh’s Mausoleum. Memorable moments from the concert were widely shared on major platforms, particularly TikTok. After the concert, discussions were sustained through Trí Son Media’s content strategies, along with the announcement of Day 5 and a concert movie.
• The Anh Trai Vượt Ngàn Chông Gai concert held Day 2 at Vinhomes Ocean Park 3 (Hưng Yên). The event quickly generated buzz upon announcing a stellar guest lineup, including Đan Trường, Trúc Nhân, and Ngô Kiến Huy. In addition to the performances by the Anh Trai artists, the concert received praise for its high-quality lighting. However, some fans felt that the sound quality could have been improved. After the concert ended, audiences eagerly awaited Day 3 and the upcoming concert movie.
• The Những Thành Phố Mơ Màng Tour stopped in Hanoi, delivering unforgettable performances. A highlight was the trio 52Hz - Tlinh - CCMK’s rendition of Người Là Lắng Bên Đời, which went viral thanks to their stage chemistry. Their signature dance moves even sparked a new trend on TikTok.
• The Ravolution series made its third consecutive appearance in the BSI Top10 Events, marking its grand finale in December. The last show on December 7 was electrifying, featuring international DJs such as Timmy Trumpet, Dimension, Maddix, Morten, Nervo, Youna, and DJ Sally. Additionally, a mystery bag giveaway at convenience stores helped keep Ravolution in social media discussions.
• Hanoi Premium House gained attention with Fanzone ticket hunts for its year-end music night at Trần Nhân Tông Walking Street (Hanoi). The event featured top artists like Tóc Tiên, SOOBIN, Đức Phúc, Erik, Phương Ly, Hà Nhi, Quân A.P, RHYDER, Quang Hùng MasterD, and Dương Domic.
• 8WONDER Winter 2024, held on December 8 at Vinhomes Grand Park (Ho Chi Minh City), became a hot topic due to the appearance of legendary band Imagine Dragons. Audiences praised their live vocals and stage presence, with lead singer Dan Reynolds’ shirtless performance widely shared on TikTok.
• Larue Countdown 2025, another major beer-brand New Year’s event, took place on December 31, 2024, featuring Đức Phúc, Hà Nhi, Huỳnh James, Pjnboys, and more. Notably, the event showcased Đà Nẵng’s first-ever drone light show with fire effects, generating significant buzz across local community pages.

TOP 10 MOST POPULAR SHOWS ON SOCIAL MEDIA IN DECEMBER 2024

This December, the top two positions remain unchanged, with Rap Việt Season 4 and Chị Đẹp Đạp Gió 2024 continuing to lead the rankings. Mái Ấm Gia Đình Việt climbed to third place, marking its best ranking of 2024. Several new shows made their debut in the rankings, including Bước Nhảy Hoàn Vũ 2024, Xuân Hạ Thu Đông Rồi Lại Xuân, and Biệt Đội Siêu Sao. Additionally, familiar programs such as 2 Ngày 1 Đêm, Bài Hát Của Chúng Ta - Our Song Vietnam, Đường Lên Đỉnh Olympia, and Bậc Thầy Săn Thưởng also secured spots in the rankings.

• Rap Việt Season 4 continues to lead the BSI Top 10 rankings, with TikTok remaining the primary discussion platform. The highlight of the show this month was the song Anh Đã Làm Gì Đâu, performed by Nhật Hoàng and Thùy Chi. The song dominated the Top 1 Trending Music on YouTube Vietnam for an extended period after its release. Fans also engaged in positive discussions about the Rap Việt finale, agreeing that “captain” Robber was a well-deserved winner. However, the show faced controversy over Manbo’s performance and the unexpected withdrawal of two promising contestants, Dangrangto and Queen B.
• Chị Đẹp Đạp Gió 2024 had a more “eventful” December, gaining 20,000 more discussions compared to the previous month, which improved its BSI score. This surge was largely driven by the improved quality of performances. The song Chưa Quên Người Yêu Cũ, performed by Thiều Bảo Trâm and Dương Hoàng Yến, received a positive response thanks to additional lyrics written by Vũ Cát Tường. Other songs, including Mưa Tháng Sáu, Mộng Hóa, and Đợi Bàn, were also praised for their modern and fresh musical style. However, the show's positive sentiment index saw a slight dip due to suspicions of vote manipulation, which resulted in contestant Ái Phương being eliminated prematurely.
• Mái Ấm Gia Đình Việt deeply moved audiences with the heartbreaking story of a boy abandoned by his mother, accompanied by a letter titled "From My Child," featured in Episode 115. Many viewers expressed their outrage, questioning how the mother could write such a letter, while also sending words of encouragement to Nguyễn Hà Vương, the child at the center of the story. The audience also left numerous positive comments for Hoa Sen Group, the show’s main sponsor.
• 2 Ngày 1 Đêm this month featured a trip to Điện Biên, joined by guest stars Pháo and Thùy Tiên. This marked the fourth and final trip of the show’s second festival season. The Điện Biên trip received positive feedback from netizens for its meaningful message. Additionally, the fun interactions between the cast and guests were widely shared across social media.
• Xuân Hạ Thu Đông Rồi Lại Xuân made its debut in the BSI Top 10 rankings. Despite entering its third season, the show continues to generate significant discussion. The highlight this month was the performance of Flying, Deep in The Night by Min and Lâm Bảo Ngọc, which surprised Paul Kim with their accurate Korean pronunciation.
• Bước Nhảy Hoàn Vũ 2024 also made its first appearance in the BSI Top 10 rankings. Hera Ngọc Hằng’s performance with Lyubomir received positive reactions, improving public perception of the Miss Vietnam 2022 second runner-up. However, Phương Oanh’s speech had a negative impact on the show’s sentiment score, which dropped to 0.54.
• Bài Hát Của Chúng Ta - Our Song Vietnam, despite airing its finale at the beginning of the month, still generated over 61,000 discussions. Fans debated the results, as Thu Minh and Vũ Thảo My were crowned the winners of the first season. The performance of Sao Hạng A by HIEUTHUHAI, Dương Domic, JSOL, and Song Luân also contributed to the show’s buzz.
• Đường Lên Đỉnh Olympia returned to the rankings after a one-month absence. The main discussion topic this month was an exchange about the game League of Legends between host Khánh Vy and contestant Anh Thơ, which quickly gained attention from the gaming community. Additionally, fans discussed Lê Quang Duy Khoa, the champion of the Month 2 - Quarter 1 competition, and Hứa Trung Hiếu, a contestant dubbed the “heartthrob” of the show.
• Biệt Đội Siêu Sao made its first entry into the BSI Top 10. This reality TV show aims to showcase Vietnamese cuisine, culture, and scenic destinations. The show features a star-studded cast, including Tiến Luật, Ninh Dương Lan Ngọc, Huyền Baby, Tiểu Vy, Liên Bỉnh Phát, and special guests. The Điện Biên Phủ episode evoked strong emotions from viewers.
• Bậc Thầy Săn Thưởng entertained audiences with its humorous interactions, often featuring more comedic banter than actual prize-hunting. However, a controversial joke from Misthy directed at Lâm Vĩ Dạ received backlash, making some viewers uncomfortable.

PHỤ LỤC

Detailed information on the metrics that make up the BSI score for the BSI Top 10 Campaigns, BSI Top 10 Influencers, BSI Top 10 Events, and BSI Top 10 Shows rankings in December 2024.

To learn more and discuss in detail about evaluating brand health, campaigns, and optimizing customer engagement effectiveness on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics' representative team via email at info@buzzmetrics.com.