BSI Top10: Social Media Rankings for April 2025

The BSI Top10 Rankings are the most reliable, high-quality, and up-to-date social media rankings based on the Buzzmetrics Social Index, evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 for April 2025 includes the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Programs across social media channels and online newspapers from April 1, 2025 to April 30, 2025.

The BSI Index (2023 version) includes two newly added adjusted metrics: Diversity Score and Audience Score. These are integrated with five evaluation criteria from the 2021 version, resulting in a more comprehensive and in-depth assessment of the success of campaigns/events/programs on social media. See more at: How BSI Top10 is Ranked (2023 version).

The BSI reflects the combined influence of multiple factors, each equally important. A change in just one factor can lead to shifts in the BSI Top10 rankings.

Starting from January 2023, the BSI Top10 rankings have been fully implemented using the 2023 version, incorporating the two new adjusted metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN APRIL 2025

The "Hòa Bình Đẹp Lắm" campaign by the Central Committee of the Ho Chi Minh Communist Youth Union leads the BSI Top10 Campaigns. BYD makes its first appearance with the "BYD SEALION 6 Launching Campaign." April also saw a strong presence from the beverage sector, with multiple campaigns including: "Từ Cái Tên Mình Kết Nối" by Coke, "Bật Xanh Mở Gu Chất" by 1664 Blanc, "Nâng Heineken vì Fan Đích Thực" by Heineken, "Shake It Off" by Malto, "Cú Hích Việt Quất" by Sting, and three product refresh campaigns by Vinamilk.

• The "Hòa Bình Đẹp Lắm" campaign, jointly organized by the Central Committee of the Ho Chi Minh Communist Youth Union and Kenh14.vn, commemorates the 50th anniversary of the reunification of Vietnam. It generated 164,765 discussions from high-quality user groups – the highest of any campaign in April. Most conversations were inspired by emotional stories and beautiful images from the preparation for the April 30 parade. On TikTok, users widely adopted the CapCut template "Hòa bình đẹp lắm" with the hashtag #HoaBinhDepLam.
• Coke's "Từ Cái Tên Mình Kết Nối" campaign featured personalized Coca-Cola cans, offering a creative experience for young users. As expected, consumers eagerly hunted for personalized cans and shared creative name-matching content on social media.
• The "Bật Xanh Mở Gu Chất" campaign by 1664 Blanc excited users with a series of events at Nguyen Hue Walking Street. Most discussions centered around the ticket hunt to see Son Tung M-TP perform. In April, Son Tung M-TP also became a brand ambassador for 1664 Blanc, further thrilling fans with the unexpected partnership.
• Heineken’s "Nâng Heineken vì Fan Đích Thực" showcased the brand’s extravagance by inviting German football legend Bastian Schweinsteiger and the UEFA Champions League trophy to Vietnam. The campaign heated up with a ticket hunt for the UCL final.
• The "BYD SEALION 6 Launching Campaign" marked BYD's debut on the BSI Top10 Campaigns rankings. Despite the high price point, the campaign garnered relatively positive user sentiment.
• Vinamilk’s "Dielac Grow Plus Rebranding" reflected ongoing efforts to refresh its product line, both in appearance and quality. The campaign attracted discussions via livestreams, promotions, and user experience posts.
• Malto's "Shake It Off" campaign highlighted the brand's investment by featuring international star Jang Won Young, who met with Vietnamese fans alongside young and vibrant Vietnamese artists. The "Shake It Off" MV received widespread positive user feedback.
• Vinamilk also contributed the "Dielac Gold Rebranding" campaign to this month’s BSI Top10. Most discussions stemmed from hot moms' posts on Facebook and TikTok.
• Sting’s "Cú Hích Việt Quất" maintained buzz through a signature can hunt featuring HIEUTHUHAI. The brand also organized the "Cú hích Âm nhạc" event with artists Truc Nhan, Phap Kieu, Captain Boy, and Cody.
• The "Optimum Gold Rebranding" campaign returned to the BSI Top10 Campaigns rankings for a second consecutive month. Following the counterfeit milk scandal, many mothers began recommending Optimum Gold as a trusted dairy brand.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN APRIL 2025

HIEUTHUHAI reclaimed the top spot in the BSI Top10 Influencers rankings after more than six months. Notable names like Ly Hai, Son Tung M-TP, Le Tuan Khang, and Do Mixi also returned. This month's rankings also feature Quang Hung MasterD, Hoa Minzy, Captain Boy, Le Duong Bao Lam and Rhyder.

• HIEUTHUHAI responded to fan requests with his new track "Nuoc Mat Ca Sau," which sparked a TikTok trend involving many celebrities. A standout moment was a short film featuring Le Duong Bao Lam and Quang Hung MasterD. His song "Trinh," though released earlier, continued to be widely shared, especially a cover by Binh Yen that attracted millions of TikTok views.
• Ly Hai rose to second place thanks to the popularity of his film "Lat Mat 8: Vong Tay Nang." He and the main cast actively promoted the movie. His daughter, Cherry, received attention for her charming appearance at a film launch event.
• Son Tung M-TP shocked social media by simultaneously becoming brand ambassador for both 1664 Blanc and Red Bull. His post celebrating April 30 also received tens of thousands of comments and shares.
• Quang Hùng MasterD maintained his buzz through his appearance on the show “Tổ Đội 1 Không 2” and the announcement of Day 5 in the “The 1st Fan Meeting in Vietnam” series, featuring guest Noo Phước Thịnh. He also participated in vivo’s Super Live event.
• Le Tuan Khang, a viral sensation in late 2024, gained fame for TikTok skits with tens of millions of views. Though initially rejected in the casting for "Lat Mat 8," he was later invited back by director Ly Hai. He became a media highlight during the film’s promotional period.
• Hoa Minzy remained in the Top10 BSI rankings this month as her hit "Bac Bling" continued trending. Her duet with People's Artist Thanh Hoa on the song "Rung Xanh Vang Tieng Ta Lu" was also well received.
• Captain Boy performed at MALTO ShakeFest, a high-profile music event featuring Jang Won Young of IVE. He actively promoted the event on social media and appeared as a guest on the show "To Doi 1 Khong 2."
• Do Mixi became the brand ambassador for the mobile game Mobile Legends: Bang Bang. Fans shared stories of a light-hearted 250k bet between PewPew and Do Mixi. This month, he also announced his departure from NimoTV, returning to YouTube.
• Le Duong Bao Lam showed his trend-savvy humor in a short film with Quang Hung MasterD, supporting HIEUTHUHAI's song. He amused the internet with his energetic dance welcoming Jang Won Young to Vietnam and appeared on popular shows like "To Doi 1 Khong 2" and "Me Vang Nha, Ba La Sieu Nhan."
• Rhyder also performed at MALTO ShakeFest with his close friend Captain Boy. He thrilled fans with the announcement of his participation in the new summer show "Dau Truong Gia Toc."

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN APRIL 2025

The series of events celebrating the 50th Anniversary of the Liberation of Southern Vietnam dominated social media in April. Alongside it were other major events such as: Chị Đẹp Concert, SKYWAVE Hạ Long Show, MALTO Shake Fest, Siêu Tiệc Bật Xanh – Mở Gu Chất by 1664 Blanc, Hùng Kings’ Festival 2025, HEINEKEN UCL 2025 – Trophy Tour, 50 Years of Changing Lives Through Skin by La Roche-Posay, Legend Fest by Legal Group, and Hype!Fest Cần Thơ.

• The 50th Anniversary of the Liberation of Southern Vietnam (April 30) was celebrated in Ho Chi Minh City with grandeur. Highlights included a military parade featuring both Vietnamese and international forces, a record-breaking 10,500-drone flycam art performance, and historical recreations via 3D Mapping and laser shows. A touching moment was the handover of a martyr’s memorabilia from a US veteran to a Vietnamese family — symbolizing reconciliation and humanity. With its impressive scale and emotional depth, the celebration was humorously dubbed the “National Concert” by netizens.
• Chị Đẹp Concert, held at The Global City on April 12, featured top female artists like Minh Hằng, Tóc Tiên, Ninh Dương Lan Ngọc, and Trang Pháp. Although there were concerns about unsold tickets beforehand, the powerful performances quickly won over audiences. Many even urged the organizers to add a second day.
• The SKYWAVE Hạ Long music night, hosted at Sun Carnival Square, drew over 10,000 attendees with performances from Sơn Tùng M-TP, Isaac, Orange, and Hoàng Dũng. Social media buzz mostly revolved around Sơn Tùng M-TP, especially after an incident where an overzealous fan rushed the stage and accidentally injured the singer.
• Malto ShakeFest 2025 was a key musical event in April. On April 19, it showcased artists like Captain Boy, Rhyder, Wean Lê, and especially international K-pop star Jang Won Young of IVE. TikTok users widely shared adorable moments of her fan interactions.
• Siêu Tiệc Bật Xanh – Mở Gu Chất, hosted by 1664 Blanc at Nguyễn Huệ Walking Street, kicked off on April 30 with performances by Nicky and Bùi Công Nam. Fans are eagerly awaiting the next concert on May 4, which will feature Sơn Tùng M-TP.
• Hùng Kings’ Festival 2025 (late March to April 7) honored the founding kings of Vietnam with solemn incense ceremonies. It also featured cultural and sports activities, poetry exchanges, and fireworks at Văn Lang Park. Despite schedule adjustments due to the national mourning of a Lao leader, the event still garnered significant online discussions.
• HEINEKEN UCL 2025 – Trophy Tour brought the UEFA Champions League Trophy to Vietnam and allowed fans to meet German legend Bastian Schweinsteiger. Many expressed joy at the opportunity to get autographs, photos, and handshakes with the football icon.
• 50 Years of Changing Lives Through Skin, a series by La Roche-Posay, featured attractions like free skin analysis apartments, pharmacist consultations, product discounts, and prize games. The event's appeal was boosted by celebrities such as Isaac, Jun Phạm, Ninh Dương Story, and S.T Sơn Thạch.
• Legend Fest 2025, organized by Regal Group, became one of the largest beach music festivals of the summer. Despite RHYDER's absence, artists like Chi Pu, Quang Hùng MasterD, Isaac, Orange, and Tùng Dương kept audiences highly engaged.
• HYPE!FEST Cần Thơ was a large-scale music event featuring HIEUTHUHAI, Quang Hùng MasterD, Negav, Tlinh, Anh Tú ATus, and Tăng Duy Tân. TikTok exploded with shares of performances — nearly 97% of discussions originated from the platform.
  

TOP 10 MOST POPULAR SHOWS ON SOCIAL MEDIA – MARCH 2025

The BSI Top10 Shows Ranking saw major shifts this month. Tân Binh Toàn Năng took the top spot in its debut month, while Em Xinh Say Hi and Đấu Trường Gia Tốc — despite not yet airing — landed impressively at #5 and #6. Regulars like Mái Ấm Gia Đình Việt, Tổ Đội 1 Không 2, and Mẹ Vắng Nhà, Ba Là Siêu Nhân retained their high positions. Two new names entered the chart: Vợ Chồng Son and Bố Ơi, Mình Đi Đâu Thế?, alongside long-standing programs like Đường Lên Đỉnh Olympia and Gia Đình Haha.

• Tân Binh Toàn Năng 2025 launched its first episodes to strong fan reception. With 82.8% of discussions on TikTok, the platform drove its buzz. The spotlight was on Đinh Viết Tường’s fan dance to “Scars to Your Beautiful” — a contestant with TIC syndrome. The opening performance “We Will Shine” also received high praise. The show features major artists such as SOOBIN, Kay Trần, Tóc Tiên, and Bùi Công Nam.
• Mái Ấm Gia Đình Việt once again moved hearts, especially with the story of 11-year-old Nguyễn Phạm Bảo Trâm — an orphan living with her grandmother. Her words, “I don’t need riches. Just a home and my grandma — that’s everything”, left audiences in tears.
• Tổ Đội 1 Không 2 gathered 142,843 mentions, exceeding last month’s numbers. Thanks to “zone rules” challenges and humorous interactions among cast members, it became a trending topic on TikTok. Special guest appearances (Captain Boy, OGENUS, Quốc Anh, Khả Như, Anh Tú) refreshed the show and boosted engagement.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân remained in the April chart with touching “dad moments” and kid antics. A wedding rehearsal hosted by Pam and a market trip mishap by Đậu were particularly adored by fans.
• Em Xinh Say Hi, though not yet aired, attracted huge interest via cleverly crafted teasers. With blurred images of the contestants, viewers buzzed with guesses, fueling hype around the show.
• Đấu Trường Gia Tốc – Run For Time Vietnam, though still in pre-launch, stirred waves online. With a star-studded lineup — Rhyder, HURRYKNG, Ngô Kiến Huy, Cris Phan, Phương Anh Đào — and a fast-paced, strategic competition format, it's expected to become a summer hit.
• Đường Lên Đỉnh Olympia shined this month with Lê Hoàng Trân Châu (Lê Quý Đôn High School for the Gifted, Quảng Trị) scoring 250 points in the weekly contest. Her calm composure and broad knowledge impressed viewers. Nguyễn Nhựt Lam (Cái Bè High School, Tiền Giang) brought Olympia back to Tiền Giang after 11 years with a dramatic point chase. Side activities like summer camps and alumni stories also received notable attention.
• Gia Đình Haha kept delighting audiences with its bright, wholesome content. Viewers particularly enjoyed the debut interactions of its five cast members, especially Út Dâu Duy Khánh.
• Vợ Chồng Son made its first appearance in the BSI Rankings. Produced by MCV Corporation, this show highlights the everyday life and challenges of young married couples. Hosted by MC Quốc Thuận and various guests, it offers a humorous yet heartfelt look at love, marriage, and family.
• Bố Ơi, Mình Đi Đâu Thế? reentered the BSI Top10 thanks to casting for Season 5. The pre-show phase captured social media with audition clips and behind-the-scenes content. The top 6 family pairs — including bố Xuân Đức – bé Sâu, bố Hoàng Nhật – bé Sóc, bố Thái Hòa – bé Minh Khôi, and more — drew significant interest. The return of host Bác Leng Keng also boosted fan nostalgia.
  

APPENDIX

Detailed metrics that constitute the BSI Scores for the BSI Top10 Campaigns, Influencers, Events, and Shows – April 2025 edition.

For more information and in-depth discussions on brand health evaluation, campaign analysis, and optimizing customer engagement through social media using BSI – Buzzmetrics Social Index, please contact the Buzzmetrics team via email: info@buzzmetrics.com.

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