BSI Top10: Bảng xếp hạng social media tháng 11/2024

The BSI Top10 rankings are a reliable, high-quality, and up-to-date chart for social media, based on metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The November 2024 BSI Top10 includes the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Programs across social media platforms and online publications from November 1, 2024, to November 30, 2024.

The BSI (2023 version) introduced two new adjustment metrics: Diversity Score and Audience Score. These, combined with the five criteria from the 2021 version, offer a more comprehensive and in-depth evaluation of the success of campaigns, events, and programs on social media. Learn more about how the BSI Top10 is ranked in the 2023 version.

Each factor in the BSI rankings holds equal significance, and a single change can alter the entire Top10 ranking. Since January 2023, the rankings have fully adopted the 2023 version, integrating the new Diversity Score and Audience Score.

‍

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN NOVEMBER 2024

Featured in this month's BSI Top 10 Campaigns rankings are: Sting Ravolution Music Festival by Sting; Flip The Boredom Thematic Campaign 2024 by Warrior; First Days Colostrum - The Superstars of Strength by Colosbaby; Refreshing Party Blast by Tiger Crystal; The First Sip Can Only Be Heineken by Heineken; Bold Spring Kickoff by Tiger; Gratitude for the Wonderful Things Left Unsaid by Danisa; Pop Open a Tiger Can, Raise the Billion-VND Gold Ball by Tiger; Show Off Your Health by Manulife; Crispy & Delicious - Oh-So Irresistible Rolls by Lay’s.

• Sting Ravolution led this month’s BSI Top10 Rankings with its event series under the same name, bringing live music to universities nationwide. In November, Sting Ravolution visited Vietnam National University Ho Chi Minh City and Can Tho University, featuring a star-studded lineup including HIEUTHUHAI, Quang Hùng MasterD, Ngô Lan Hương, Wean Lê, and Pháp Kiều. Most discussions revolved around students' check-ins and music nights, earning Sting Ravolution a spot in the BSI Top10 Events category for two consecutive months.
• Flip The Boredom Thematic Campaign 2024, led by Warrior, ranked second in November’s BSI Top10 Rankings. The campaign stood out with a livestream event featuring Lê Dương Bảo Lâm and Dương Domic playing pickleball, hosted by Võ Tấn Phát. Dương Domic's trending song added humor to user discussions, while Warrior launched a mini-game on TikTok, encouraging users to catch on to the trend.
• The campaign Sữa non ngày đầu - Siêu sao lớn khỏe by ColosBaby gained attention through its remarkable collaboration with Cici, the daughter of artist JustaTee. Fans enthusiastically shared videos of this partnership, and ColosBaby engaged users further with a fill-in-the-blank mini-game.
• Bật Tiệc Sảng Khoái by Tiger Crystal was the highlight of the year-end festive season. Its Birthday Gala in November featured a performance by Phan Đinh Tùng, with additional promotions from KOLs like Ciin, MisThy, and Emma Nhất Khanh.
• The campaign Ngụm đầu chỉ có thể là Heineken focused on the immersive KenVerse Experience, featuring SOOBIN, Quang Hùng MasterD, and Kay Trần. This event became a hot topic on social media, especially on TikTok, as users shared their check-in experiences.
• Khai Xuân Bản Lĩnh by Tiger welcomed the Lunar New Year early with new packaging and promotions by Anh Tú Atus and Neko Lê, whose posts drew cheerful comments from fans.
• The campaign Biết Ơn Điều Tuyệt Vời Chưa Nói by Danisa launched a heartfelt Lunar New Year MV featuring Dương Hoàng Yến, Lê Minh Hiếu, and 7EAN, highlighting the longing of expatriates to return home for the holidays.
• Tiger's Bật Lon Tiger, Nâng Bóng Vàng 1 Tỷ targeted football fans with its unique "Golden Ball Hunt" promotion. This campaign gained traction in football community pages.
• Manulife’s Khoe Khỏe campaign encouraged discussions through its #KhoeKhỏe challenge, showcasing healthy habits and introducing new products via mini-games. Its notable Live Healthily Every Day Festival in Nghệ An, Hải Phòng, Thanh Hóa, and Đà Nẵng offered free health check-ups for local communities.
• Lay’s Giòn Ngon - Cuốn Ơi Là Cuốn by Lay’s promoted its product on social media, from entertainment pages to Gen Z-focused channels. Key discussions included the youth queuing for Lay’s x Cheese combos to receive Labubu figures and Lay’s appearance on Rap Việt.

TOP 10 NGƯỜI ẢNH HƯỞNG NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 11/2024

TOP 10 INFLUENCERS ON SOCIAL MEDIA IN NOVEMBER 2024

The BSI Top10 Influencers for November 2024 welcomed newcomers Lê Tuấn Khang and Miss International 2024 winner Huỳnh Thị Thanh Thủy. Nguyễn Thúc Thùy Tiên also returned after months of absence, alongside familiar names like Quang Hùng MasterD, HIEUTHUHAI, Dương Domic, Lê Dương Bảo Lâm, Sơn Tùng M-TP, Rhyder, and JSOL.

• Quang Hùng MasterD maintained the top spot for two consecutive months, driven by various activities: collaborating with Xanh SM for the MV “Ngày Trong Xanh,” winning the TikTok Awards 2024 Music Artist of the Year, forming the boy band MOPIUS with JSOL, Dương Domic, and HURRYKNG, attending music events Sting Ravolution and School Fest, and appearing in Episode 70 of 2 Ngày 1 Đêm. These activities generated 1.3 million social media discussions.
• Lê Tuấn Khang là TikToker được vinh danh ở hạng mục Nhà sáng tạo nội dung Giải trí của năm tại lễ trao giải TikTok Awards 2024. Ngay lập tức, trên khắp các nền tảng mạng xã Quang Hùng MasterD topped the list for the second consecutive month, driven by activities such as collaborating with Xanh SM on the MV Ngày Trong Xanh, winning Musical Artist of the Year at the TikTok Awards 2024, forming the band MOPIUS, attending Sting Ravolution and School Fest, and appearing in 2 Ngày 1 Đêm Episode 70. These activities generated 1.3 million social media mentions.
• TikToker Lê Tuấn Khang was crowned Entertainment Content Creator of the Year at the TikTok Awards 2024, sparking debates about Khiết Đan and Tuấn Khang, with support leaning toward the latter. Following the awards, Khang gained over 12 million followers, and his iconic phrase “Dự đám giỗ bên cồn” went viral.
• HIEUTHUHAI had a busy November, releasing the edgy yet well-received rap TRÌNH, performing at GENfest and Viettel Y-Fest, and participating in Rap Việt and 2 Ngày 1 Đêm. He also made headlines as the new CEO of Celano ice cream.
• Huỳnh Thị Thanh Thủy made her debut in the Top10 by becoming the first Vietnamese Miss International 2024 winner. Her Q&A session went viral, evoking national pride.
• Dương Domic stole the spotlight with the release of his EP Dữ Liệu Quý, particularly the track Mất Kết Nối, which trended on TikTok as a soundtrack for a viral Thai MOCA staircase photo trend.
• This month, Lê Dương Bảo Lâm actively promoted various major brands, including Shopee, Warrior, VitaDairy, VinFast, and Nguyễn Kim. Despite his busy schedule, “Thu Diễm” consistently updated his daily life on social media, especially maintaining interactions with the Anh Trai Say Hi crew.
• Sơn Tùng M-TP continued to limit his presence on social media, posting only twice this month. However, his performance at the Viettel Y-Fest event alone generated significant buzz, with over 360,000 discussions. A simple check-in post about enjoying iced tea at a sidewalk stall also garnered nearly 55,000 discussions.
• Rhyder successfully held his first mini-show, “Dự Án Bí Mật,” this month. He also performed at several major events, including the celebration of Đại Học Duy Tân’s 30th anniversary, the Vietnam International Fashion Week organized by Aquafina, and delivered a standout rendition of the song Chân Thành in Episode 11 of Our Song Vietnam.
• JSOL, another member of the boyband MOPIUS, made it to the BSI Top 10 rankings this month. The singer held his second fan meeting at Capital Theatre, with many performance moments shared widely on TikTok. Additionally, he participated in two events, School Fest and Single with STYLE. Recently, JSOL has been adored by fans for his exceptional content creation skills, rivaling that of professional agencies.
• Nguyễn Thúc Thùy Tiên returned to the BSI Top 10 after months of absence. This month, all eyes were on her portrayal of Phượng in the movie Linh Miêu - Quỷ Nhập Tràng. Many viewers shared positive feedback, praising her commendable performance in her first acting role for a theatrical film.

TOP 10 SỰ KIỆN NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 11/2024

In addition to the Sting Ravolution campaign, the BSI Top 10 Events rankings for November 2024 featured a series of explosive entertainment events, including GENfest 2024 - Phố Trong Phố, Sting Ravolution Series, Y-Fest Concert Tour 2024, Mixi Cup 2024 Final, TikTok Awards Vietnam 2024, Hanoi Beer Festival 2024, Zalopay Year End Fes 2024, Vincom20 Music Festival, Aquafina Vietnam International Fashion Week, and SKYNote Live Concert by Quốc Thiên.\

• GENfest 2024 - Phố Trong Phố Held on November 23–24, GENfest 2024 generated over 100,000 heated discussions on social media. The event featured a star-studded lineup, including Korean sensations PSY, HWASA, and LOCO, alongside popular Vietnamese artists such as MONO, Wren Evans, and the GERDNANG crew. A rehearsal clip of HIEUTHUHAI performing Không Thể Say drew significant attention before the event. Viral moments from the festival dominated TikTok, especially LOCO’s performance of SAY YES.
• Y-Fest Concert 2024 Organized by Viettel, this music festival brought together Vietnam’s top stars, including Sơn Tùng M-TP, SOOBIN, HIEUTHUHAI, Isaac, and Dương Domic. Many attendees expressed satisfaction on social media, especially highlighting Sơn Tùng M-TP’s world-class performance. 
• Mixi Cup 2024 A football tournament hosted by Độ Mixi for content creators, singers, and KOLs in Vietnam, Mixi Cup 2024 attracted millions of views on YouTube over two days. The event’s professional-level organization impressed viewers, and humorous moments from streamer Thầy Giáo Ba quickly went viral online.
• TikTok Awards Vietnam 2024 This grand awards night brought together over 1,300 content creators, artists, and partners. For the first time, the "Entertainment Creator of the Year" award was shared by two winners: Lê Tuấn Khang and Khiết Đan. Lê Tuấn Khang’s victory sparked significant discussion and analysis among netizens. 
• Hanoi Beer Festival 2024 Hosted by HABECO, this cultural-artistic event aimed to thank customers. Buzz around the event started with ticket-hunting activities and continued through a minigame sharing memorable moments. The highlight was the Hanoi Premium Night, featuring performances by SOOBIN, Đức Phúc, Phương Ly, and Lou Hoàng.
• Zalopay Year End Fes 2024 This music and shopping festival, organized by Zalopay at Nguyễn Huệ Walking Street, featured stars such as Trang Pháp, Rhymastic, Lou Hoàng, and Ngô Lan Hương. Social media communities buzzed with excitement during the ticket-hunting phase. 
• Đại nhạc hội Vincom20 là đêm nhạc kỷ niệm sinh nhật 20 tuổi của Vincom. Gần như mọi thảo luận của người dùng đều hướng về T-ARA - nhóm nhạc Hàn Quốc đình đám một thời. Người hâm mộ hào hứng chia sẻ những khoảnh khắc đáng yêu của 4 thành viên trong nhóm T-ARA. 
• Aquafina Vietnam International Fashion Week Fall/Winter Held in Hanoi, this event celebrated innovation and creativity in Vietnamese fashion. It garnered discussions across multiple platforms, including posts from designers, models, and entertainment news outlets.
• Live concert SKYNote This concert marked Quốc Thiên’s nearly 20-year journey in music. Spanning two shows, with the first in October in Hanoi and the second in November in Đà Lạt, the latter featured artists like SOOBIN, Rhymastic, Hà Nhi, and Binz. Interactive moments between artists shared on TikTok received widespread engagement.

TOP 10 CHƯƠNG TRÌNH  NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 11/2024

In addition to the Sting Ravolution campaign, the BSI Top 10 Events rankings for November 2024 featured a series of explosive entertainment events, including GENfest 2024 - Phố Trong Phố, Sting Ravolution Series, Y-Fest Concert Tour 2024, Mixi Cup 2024 Final, TikTok Awards Vietnam 2024, Hanoi Beer Festival 2024, Zalopay Year End Fes 2024, Vincom20 Music Festival, Aquafina Vietnam International Fashion Week, and SKYNote Live Concert by Quốc Thiên.

• Rap Việt Season 4 topped the rankings for the first time, generating over 617,000 discussions, primarily on TikTok (68.1%). The spotlight this month was on the rap tracks Lướt Trên Con Sóng by Darangto and Qua Từng Khung Hình by Hustlang Robber featuring Ngắn. Many fans believe Qua Từng Khung Hình saved this season of Rap Việt. However, issues from previous months, such as excessive singing and manipulated results, were mentioned, which impacted the program’s sentiment score.
• Chị Đẹp Đạp Gió 2024 entered its first performance with high expectations due to its talented and unique cast. However, audiences felt the debut performance did not fully exploit the potential of the cast, with some critiquing the show’s editing. Fans expressed their continued support, hoping for more explosive performances in future episodes.
• 2 Ngày 1 Đêm returned to its usual third-place spot with its highlight this month being the artists’ ghe ngo racing challenge. Guest appearances by Quang Hùng MasterD and JSOL boosted discussions across platforms beyond YouTube. The "hộp đựng giấy mỏ hỗn" (fan-made creation by Thu Diễm) also gained traction on TikTok, further fueling online conversations.
• Bài Hát Của Chúng Ta - Our Song Vietnam brought emotional performances this month, with highlights including Quang Hùng MasterD and Rhyder’s contributions. The "Khúc giao tranh" mashup between two divas Thanh Lam and Thu Minh in Tình 2000 and Có Không Giữ Mất Đừng Tìm was a major hit, leaving audiences in awe.
• Mái Ấm Gia Đình Việt continued to touch hearts with powerful stories of disadvantaged lives. A touching moment featured an orphan boy in a worn-out school uniform—the most precious possession he had—breaking down in the middle of the set, which deeply moved the audience. TikTok emerged as the main platform for discussions (accounting for 87.6%), with netizens expressing empathy and support. The program also thanked Tôn Hoa Sen for their meaningful collaboration.
• Shark Tank Vietnam Season 7 grabbed attention with Shark Bình’s response to the question: "Are you making money or making a living?" A standout deal this month was a creative chess set startup, valued at 40 million VND, which combined intellectual gaming and refined design. The season concluded with memorable startup stories and potential investment deals, though the Sharks’ statements occasionally drew mixed reactions from the audience, which lowered the program’s sentiment score (0.33).
• Bạn Muốn Hẹn Hò made its return to the rankings after a four-month hiatus, sparking controversy over the strict dating standards imposed on the couples. While some viewers wished the best for the couples, many criticized the high expectations that led to missed opportunities.
• Bậc Thầy Săn Thưởng made its debut in the BSI Top 10 Shows, combining entertainment and logic-based deduction in a treasure hunt format. Airing weekly on HTV7, the show attracted significant attention, particularly due to the participation of popular stars like Trường Giang, Lâm Vỹ Dạ, and Mạc Văn Khoa.
• Sinh Viên Thế Hệ Mới 2024 entered the BSI Top 10 rankings for the first time. This reality competition, aired on VTV3, featured creative projects with a positive community impact from teams representing universities like Đại học Bách khoa TP.HCM, Đại học Y Hà Nội, and Đại học Ngoại ngữ – ĐHQG Hà Nội. The final saw Đại học Ngoại ngữ take the top prize with their project SignBySign, showcasing Gen Z’s talent and creativity.
• Vũ Trụ Đồng Tiền - The Moneyverse, a new program aired on VTV3, also made its first appearance in the BSI Top 10 rankings. This weekly show focuses on developing personal finance, investment, and entrepreneurship skills, particularly targeting students. It blends entertainment and financial knowledge to engage audiences in online discussions.

PHỤ LỤC

Here are the detailed information about the metrics that make up the BSI rankings for BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows for November 2024:

To learn more and engage in a detailed discussion on evaluating brand health, campaign performance, and optimizing customer engagement effectiveness on social media using BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team at info@buzzmetrics.com.