2023 continues to mark an exciting year for the social finance industry. Not only do they generate a lot of discussion, marketing campaigns from the financial industry are also rated well in terms of quality when consistently contributing to the monthly BSI Top10 ranking. The success of financial brands comes from catching up with the prevailing media trends on social networks.
BuzzMetrics' latest report, which aims to give marketers a comprehensive view of the financial industry, will provide in-depth analysis of the following:
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According to Buzzmetrics, discussions about EURO 2024 have heated up with each round, surpassing 4 million mentions from the beginning of June to the end of the quarter-finals. This is a potential topic that brands can leverage. Through the lens of Social Listening, let's explore what marketers need to know this season to optimize their social marketing strategies around football.
Occasion-based marketing is a strategy to help brands connect customers to special occasions or product selection contexts.
Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...
The global economy has just experienced a tumultuous 2023, leading to gold - the safest haven - continuously hitting new highs. On social media in Vietnam, public reactions to the topic also correlate with the price fluctuations.
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