Panorama of the Securities Industry Discussion on Social Networks

As of the end of 2022, the number of individual investor accounts has exceeded 6.8 million. In the same year, Buzzmetrics recorded more than 7 million social media users participating in discussions about stocks. For many investors, social networks are also a source of reference to the market situation, and therefore the developments of the stock exchange in reality are vividly reflected on social networks.

If 2021 saw the busiest period of the stock market, with social networks, a series of social slang appeared and a variety of forms of discussion. By 2022, social media is showing shifts in investor discussion sentiment: from optimism to anxiety, letting go when the market plunges, and finally to vigilance and caution when the market recovers.

To help marketers better understand stock investors through social media discussions, Buzzmetrics' report will include:

1. Overview of Vn-Index Securities Discussion
2. Correlation between Emotion Indicators and Price Movements on Social Networks
3. How does Insight & User Behavior Change in Phases: Growth, Peak Distribution, Decline?
4. Stay up to date on hot topics & how stock commentators react to industry hot topics
5. What specific solutions have brands had to adapt to the changes in the securities industry?
6. The outstanding communication activities of the stock company?