As of the end of 2022, the number of individual investor accounts has exceeded 6.8 million. In the same year, Buzzmetrics recorded more than 7 million social media users participating in discussions about stocks. For many investors, social networks are also a source of reference to the market situation, and therefore the developments of the stock exchange in reality are vividly reflected on social networks.
If 2021 saw the busiest period of the stock market, with social networks, a series of social slang appeared and a variety of forms of discussion. By 2022, social media is showing shifts in investor discussion sentiment: from optimism to anxiety, letting go when the market plunges, and finally to vigilance and caution when the market recovers.
To help marketers better understand stock investors through social media discussions, Buzzmetrics' report will include:
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
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Buzzmetrics điểm lại 8 chiến dịch CSR nổi bật đầu 2025 và 3 xu hướng truyền thông cộng đồng giúp thương hiệu kết nối sâu với người tiêu dùng.
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In the context of increasingly unpredictable developments in infectious diseases, seasonal flu - once thought to be all too familiar - has once again become a focal point on social media. Driven by the effects of global information flow and the rapid spread of content on digital platforms, discussions around seasonal flu not only reflect user concerns but also reveal how communities approach, handle and respond to public health issues.
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