2025 is a quarter of the way through but social media has caught up with the explosion of a new series of slang. Compared to the same period in 2024, the situation of social slang in the first quarter of 2025 proved to be more significant in terms of both the number and the degree of spread. As many as 3 slang “million discussions” appeared during this period.
Social Media KPIs are key performance indicators that measure a brand's effectiveness on social media. These metrics play a crucial role throughout an entire campaign—from the planning phase to post-campaign evaluation. With years of experience in market research and advising top brands, Buzzmetrics has identified four key steps in building Social Media KPIs for successful campaigns: (1) Defining campaign objectives – Establishing clear goals for what the campaign aims to achieve. (2) Understanding the significance of each metric – Knowing what each KPI represents and how it reflects performance. (3) Aligning campaign goals with measurement metrics – Ensuring that the selected KPIs accurately track progress toward strategic objectives. (4) Avoiding common misconceptions when setting KPIs – Recognizing and addressing potential misinterpretations to ensure accurate measurement.
