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Matcha has become a global beverage phenomenon in recent years, even leading to shortages in Japan (according to Thanh Nien Newspaper). In Vietnam, the matcha market size is forecasted by Mobility Foresights to grow from USD 340 million in 2025 to USD 500 or even USD 780 million by 2030. Furthermore, according to IPOS, consumers are willing to pay an extra VND 10,000 - 20,000 for a high-quality cup of matcha. So, how is matcha being discussed on social media?
Over half a million discussions were generated in less than a week, making the tariff policy announced by President Donald Trump one of the most memorable topics on Vietnamese social media in 2025. The topic stirred significant attention during the first half of April due to its potential impacts on the daily lives of Vietnamese citizens. Join Buzzmetrics as we analyze how discussions around the U.S. tariff policy evolved over the first two weeks.
