BSI Top10 Ranking is the most trusted, high-quality and up-to-date social media ranking based on the social media index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for October 2025 includes the Top 10 campaigns, Top 10 celebrities, Top 10 events and Top 10 shows across social media platforms and online news sites from 01/10/2025 – 31/10/2025.
The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – which, combined with the five evaluation criteria of the 2021 version, bring significant changes in how the success of campaigns/events/shows on social media is evaluated in a more holistic and in-depth way. See more at “Cách xếp hạng BSI Top10” (2023 version).
BSI reflects the combination of multiple factors, each carrying equal importance. Just one factor changing can lead to a shift in the BSI Top10 Rankings.
Since January 2023, the BSI Top10 Rankings have been fully applied according to the 2023 version with the addition of the two new adjustment metrics: Diversity Score and Audience Score.
TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN JANUARY 2026
The BSI Top10 Ranking for January 2026 is filled with a festive Tet atmosphere expressed through various color palettes. Leading the ranking is Lifebuoy with the Tết Ta Về campaign, which delivered many meaningful activities. Ranking second and third is Mang Tết Về Nhà by Pepsi, featuring an eye-catching gold can edition. The beer industry contributed two representatives: Tết Đậm Chất Việt by Bia Việt and Khai Xuân Bản Lĩnh by Tiger. Other notable campaigns include Cộng Một Nụ Cười Trừ Ngàn Khoảng Cách by P.S, OPPO Reno15 by OPPO, Cầu Gì Hơn Phút Giây Này Bên Nhau by Nestlé, Bước Tới Tết Mới by Biti’s Hunter, Bật Hứng Khởi Dệt Nên Tết Mới by Coca-Cola, and Khởi Sáng Lên Hương by Hazeline.
- The Tết Ta Về campaign by Lifebuoy focuses on evoking emotional connections among people living away from home during Tet. The campaign opened with meaningful events such as the exhibition Là Tết Của Một Ai Đó and the music night Hết Mình Miên Man, before reaching a discussion peak thanks to the MV Tết Ta Về. This campaign also recorded the highest proportion of high-quality user discussions—nearly 50% of total discussions—within the BSI Top10 Campaigns ranking.
- The Mang Tết Về Nhà campaign by Pepsi introduced the Tet limited-edition gold Pepsi can, which was highly praised for its visual appeal and purchase intent. In addition, the campaign left a strong impression with a large-scale music festival featuring Captain Boy, Hòa Minzy, Mỹ Tâm, Bray, and others. Part of the campaign’s discussion also stemmed from its community activity Mang Tết Về Nhà, helping underprivileged individuals have the opportunity to reunite with their families for Tet.
- The OPPO Reno15 campaign helped OPPO return to the BSI Top10 ranking after a one-month absence. The highlight of the campaign was the product launch concert Mưa Sao Băng, featuring Sơn Tùng M-TP. Ticket-hunting minigames further fueled discussions around the campaign.
- The Cộng Một Nụ Cười Trừ Ngàn Khoảng Cách campaign centered around the MV Tết Cộng Nụ Cười, a collaboration between MONO, NSND Bạch Tuyết, and Bùi Công Nam. The MV received positive feedback for its unique fusion of cải lương and contemporary music, reflecting concerns about generational gaps in enjoying Tet. The campaign was further energized by a Tet-reminiscing minigame powered by Google Gemini.
- The Khai Xuân Bản Lĩnh campaign by Tiger attracted discussions through the familiar Tiger Remix event series. This month, Tiger Remix was held in Buôn Ma Thuột, featuring popular artists such as SOOBIN, Quang Hùng MasterD, and Kay Trần. Ticket-hunting and song-guessing minigames further heated up anticipation ahead of the event.
- The Tết Đậm Chất Việt campaign by Bia Việt conveyed a message of gratitude toward those who had accompanied people throughout the past year. The campaign featured two standout activities: (1) a collaboration with Karik to release the Tet MV Không Lời, and (2) customizable thank-you cards that allowed users to receive attractive gifts.
- The Cầu Gì Hơn Phút Giây Này Bên Nhau campaign by Nestlé focused on the contest “WISHLIST NGAY LÚC NÀY - CẦU GÌ HƠN PHÚT GIÂY NÀY BÊN NHAU”, in collaboration with Kenh14 and aFamily. The contest encouraged users to share simple wishes centered around family during Tet. Additionally, the campaign introduced the “Lịch Tết Hôm Nay”, a calendar featuring only today’s date, which received positive user feedback.
- The Bước Tới Tết Mới campaign by Biti’s Hunter portrayed a youthful, energetic Tet through the MV of the same name by Quang Hùng MasterD. To amplify the campaign, Biti’s Hunter launched a challenge to hunt for Quang Hùng’s “tongtai” via a double-decker bus traveling around central Saigon.
- The Bật Hứng Khởi Dệt Nên Tết Mới campaign by Coca-Cola spread festive excitement through the COCA-COLA Tết Fest Grand Music Festival. The music nights featured popular young artists such as JSOL, Hoàng Duyên, and the group UPRIZE. In addition to music, visitors could enjoy food and participate in “weaving” vibrant Tet artworks.
- The Khởi Sáng Lên Hương campaign by Hazeline kicked off with the Tet MV Tết Luôn Mỉm Cười by Kay Trần, quickly drawing attention thanks to its cheerful melody. With the participation of Kay Trần and other celebrities such as Tina Thảo Thi and Puka, the campaign rolled out a series of lively events and minigames, maintaining discussion momentum over an extended period.
TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN JANUARY 2026
Over the past two months, Vietnamese men’s football has achieved impressive results: winning the gold medal at SEA Games 33 in December and securing third place at the U23 Asian Championship 2026. As a result, fans have shown increased interest and discussion on social media. This trend is reflected in the BSI Top10 Ranking for January 2026, with three figures from football making the list: HLV Kim Sang Sik, player Nguyễn Đình Bắc, and player Trần Trung Kiên. They are joined by familiar artists such as Quang Hùng MasterD, Lê Dương Bảo Lâm, Sơn Tùng M-TP, HIEUTHUHAI, Hòa Minzy, Trấn Thành, and Phương Mỹ Chi.
- Đình Bắc continued his impressive performance by winning the Top Scorer title with 4 goals and 2 assists, including a spectacular goal against UAE. His outstanding display delighted fans and was widely shared on TikTok. Đình Bắc also regularly updates his social media, maintaining strong engagement with fans.
- HLV Kim Sang Sik is an indispensable name when discussing Vietnam’s recent football success. Many fans humorously refer to what the Korean coach has done for the Vietnamese team as “black magic.” Beyond his leadership skills, he is admired for his humility and calm demeanor. The image of HLV Kim Sang Sik standing motionless without celebrating after U23 Vietnam’s victory over Korea spread widely on social media.
- Quang Hùng MasterD was extremely busy this month with Tet-related brand activities. He released the MV Bước Tới Tết Mới, accompanying Biti’s Hunter’s youthful Tet campaign. He also participated in the OMO Giữa Tán Rừng Xanh Grand Music Festival, contributed vocals to Viettel Y-FEST, and joined many other music events.
- Lê Dương Bảo Lâm maintained fan engagement thanks to abundant content from two Fan Meetings held in late December. In addition, his humorous posts about everyday life attracted numerous fan comments.
- Trần Trung Kiên, another U23 Vietnam player, also received special attention from fans. Thanks to his outstanding saves—especially in the match against Saudi Arabia—Trung Kiên helped Vietnam advance to the semifinals. Many people sent words of encouragement to him after the loss to China.
- Sơn Tùng M-TP accompanied promotional events for Red Bull and OPPO. At OPPO’s Mưa Sao Băng concert, Sơn Tùng M-TP drew attention by unexpectedly performing his once-iconic hit Không Phải Dạng Vừa Đâu. Audiences left many positive comments praising his stage presence.
- HIEUTHUHAI began 2026 with the song Mong Năm Mới Trải Hoa, in collaboration with the Closeup brand. The rapper also received good news as his song Nước Mắt Cá Sấu entered the Top 10 Most Favorite Songs at the Làn Sóng Xanh Awards 2025.
- Hòa Minzy concluded a brilliant 2025 by winning six categories at the Làn Sóng Xanh Awards 2025. Her song Bắc Bling was once again mentioned as a memorable music phenomenon. She also achieved major wins at the Mai Vàng Awards, though she was involved in controversy over “dominating airtime” on a program.
- Trấn Thành continued to bring hearty laughter to audiences on Running Man with his humorous interactions with 52Hz. His congratulatory message to U23 Vietnam for winning third place, along with his condolences to Hari Won, also sparked lively online discussions.
- Phương Mỹ Chi also had a breakthrough year in music, delivering outstanding performances on both Em Xinh Say Hi and Sing!Asia. As a result, her name was frequently mentioned as a strong contender for year-end music awards. Her efforts were partly rewarded when she won Best Breakthrough Singer at the Làn Sóng Xanh Awards.
TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – JANUARY 2026
Alongside music events organized by Tiger, Coca-Cola, and Pepsi, this month’s ranking recorded Làn Sóng Xanh in the leading position, reaffirming the strong appeal of one of Vietnam’s most prestigious music awards. Other notable events include Concert The Rose by Hà Anh Tuấn, GENfest Presents MBILLION, Gala Cúp Chiến Thắng 2025, Lễ trao giải Tinh Hoa Việt, Dưới Lá Cờ Vẻ Vang Của Đảng, and 2025 Encore Show: DOMIE HOMIE by Dương Domic.
Làn Sóng Xanh not only recognized the contributions of artists over the past year but also impressed audiences with a series of outstanding performances. The highlight of online discussions was the mashup Rock Thiệp Hồng performed by Tóc Tiên, MaiQuinn, Muộii, Đào Tử A1J, and Yeolan. The mashup quickly reached millions of views on YouTube and was widely used by users as background music on TikTok.
The Rose is part of the concert series “Sketch A Rose” by Hà Anh Tuấn, held in Đà Lạt on January 17, 2026. Hà Anh Tuấn’s duet with Nguyễn Hùng for the song Còn Gì Đẹp Hơn became the most discussed performance on social media. The event also evoked a sense of nostalgia when Hà Anh Tuấn performed Cho Em Gần Anh Thêm Chút Nữa with Hương Tràm and Vết Mưa with Vũ Cát Tường.
GENfest Presents MBILLION officially landed in Hà Nội with a lineup of popular artists such as HIEUTHUHAI, Quang Hùng MasterD, Bray, and Phùng Khánh Linh. The event was energized not only by music performances but also by humorous on-stage moments from the artists. Notably, the music festival GENfest Presents MBILLION was previously honored in the BSI Top10 ranking of November 2025.
Gala Cúp Chiến Thắng 2025 celebrated the admirable values of Vietnamese sports, gathering many leading athletes. Football became the central topic of discussion, particularly the Vietnam U22 national team with their impressive performance at the SEA Games. Fans expressed strong support for coach Kim Sang-sik and young player Đình Bắc.
Lễ trao giải Tinh Hoa Việt, held on January 26, 2026, honored significant contributions to Vietnam’s cultural and artistic landscape. Còn Gì Đẹp Hơn—the viral song by composer Nguyễn Hùng—was performed by Phương Vy, Hương Tràm, and M Naive during the ceremony and quickly gained traction on TikTok. Hương Tràm received many positive comments for her powerful vocal performance.
Dưới Lá Cờ Vẻ Vang Của Đảng is an artistic program held at Mỹ Đình Stadium to celebrate the 96th anniversary of the founding of the Communist Party of Vietnam. The program featured powerful vocalists such as Tùng Dương and Mỹ Linh, expressing national pride through songs by composers Huy Du, Trịnh Công Sơn, and Trần Lập.
Encore Show: Domie Homie is a gratitude concert that Dương Domic dedicated to his fans. During the show, Dương Domic revisited many of his well-known songs such as Mất Kết Nối, Pin Dự Phòng, and Không Thời Gian. His new song Không Ngừng Suy Nghĩ, marking the beginning of 2026, was also performed during the concert, further attracting user discussions online.
TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – JANUARY 2026
Running Man Việt Nam – Mùa 3 reached the No.1 position in the BSI Top10 Shows ranking for the first time, while Bạn Muốn Hẹn Hò and Mái Ấm Gia Đình Việt ranked second and third respectively. Gia Đình Haha made an impressive return in fourth place, and Trường Học Siêu Sao entered the ranking for the first time. Other familiar shows such as Tân Binh Toàn Năng, 2 Ngày 1 Đêm 2025, Điều Ước Của Mẹ, Vợ Chồng Son, and Đường Lên Đỉnh Olympia also continued to appear in this month’s ranking.
- Running Man Việt Nam – Mùa 3 entered its final stage with the climax episode “Hồi 4: Danh”, attracting significant discussions thanks to intense name-tag ripping challenges, continuous plot twists, and an emotional farewell with the cast. Notably, the final episode was edited into a cinematic version titled Con Rối Tự Do, which quickly became a discussion highlight and led the box office for several consecutive days.
- Mái Ấm Gia Đình Việt attracted audience attention during its filming session in Hải Phòng. A particularly emotional moment occurred when a five-year-old girl innocently shared that rice with sugar or soy sauce was the most delicious meal she knew. The moment left MC Thái Vũ and the studio audience deeply moved. Her innocence reflected the hardships of her life while maintaining a positive spirit, encouraging empathy and charitable actions from the community.
- Bạn Muốn Hẹn Hò continues to feature real-life love stories filled with challenges, particularly the journey of individuals seeking happiness after experiencing marital breakdowns. One notable story involved a couple who divorced because the wife refused to take care of the husband’s grandmother, a situation that received empathy from viewers.
- Gia Đình Haha brought emotional nostalgia when the cast returned to Bản Liền for a special episode. The highlight remained the playful interactions among Jun Phạm, Bùi Công Nam, Duy Khánh, Rhymastic, and Ngọc Thanh Tâm, along with the warm year-end family meal hosted by chị Thông’s family.
- Tân Binh Toàn Năng officially concluded its training journey and announced the debut lineup of the group UPRIZE. Besides the final results, users actively discussed the stage quality as well as the growth journey of the trainees. At the same time, some users expressed concerns about the future development direction of the group UPRIZE.
- Điều Ước Của Mẹ marked its second consecutive month appearing in the BSI Top10 ranking. The program highlights real-life stories of disadvantaged families and the sacrifices parents make for their children. One notable case featured a nine-year-old boy abandoned by his mother, unaware of his father’s identity, and forced to sell lottery tickets while attending school after his grandmother passed away.
- 2 Ngày 1 Đêm 2025 concluded Season 4 and announced that there would be no festival edition. Instead, the show introduced a Tết special version, which quickly generated buzz among fans. Although it has not yet aired, the program has already attracted attention during filming in Phú Yên, sparking a wave of check-ins on TikTok. The announcement that the Tết version will feature Táo Quân also triggered lively debates among audiences.
- Vợ Chồng Son continued to portray diverse emotional aspects of married life. The show brought both laughter and touching moments, including the story of a wife who eventually married her ex-boyfriend’s best friend. Another emotional highlight was the story of a devoted husband caring for his wife who has physical disabilities.
- Đường Lên Đỉnh Olympia continued to deliver intense competitions. Contestants such as Hoàng Anh Minh, Nguyễn Minh Tiến, and Trần Võ Gia Bảo attracted attention thanks to their high scores and impressive performances. Meanwhile, a moment when a contestant failed to recall “5 điều Bác Hồ dạy” sparked controversy and generated mixed opinions online.
- Trường Học Siêu Sao made its first appearance in the BSI Top10 ranking. This children’s reality show revolves around a special class of young stars including MinHee, Đu Đủ, Bona, Dừa, Bún, and Sữa. Throughout the show, the children both study and participate in fun challenges, physical games, and artistic performances. Through the adorable and humorous interactions between the children and their teachers such as Huỳnh Lập and Lâm Vỹ Dạ, the program delivers light-hearted entertainment and spreads positive energy to audiences.
APPENDIX
Detailed information on the component metrics of the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events and BSI Top10 Shows Rankings in January 2026.
To learn more and discuss in detail how to evaluate brand health, campaign effectiveness and optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team via email: info@buzzmetrics.com
