BSI Top10: Social Media Rankings for June 2026

The BSI Top10 Rankings are the most trusted, comprehensive, and up-to-date social media rankings based on the Buzzmetrics Social Index Top10 (BSI) developed by Buzzmetrics. The BSI Top10 Rankings for June 2026 feature the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news channels during the period from June 1, 2026, to June 30, 2026.

The BSI framework is continuously optimized to keep pace with the rapid evolution of social media platforms and the growing demands of market research. With BSI 2025, the Qualified Users methodology has been introduced to provide a deeper assessment of discussion quality, enabling a more comprehensive measurement of online audience interest in campaigns, events, influencers, and shows.

TOP 10 CHIẾN DỊCH NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 06/2026

TOP 10 SOCIAL MEDIA CAMPAIGNS – JUNE 2026

Beverage brands dominated the BSI Top10 Campaigns ranking, led by La Vie's Khởi Đầu Dịu Nhẹ Tới Lối Sống Khỏe campaign. Other standout campaigns included Sting's Sting x F1, two campaigns from NAN, 7UP's 7UP Siêu Siêu Sảng Khoái, Michelob ULTRA's beer promotion campaign, and Tuborg's Sao Phải Theo Chuẩn. The ranking also featured Surf's Surf Lên Hương, Samsung's Galaxy S26, and SiuKay's Ngon Tan Chảy Cay Bùng Cháy Cân Mọi Tọa Độ campaign.

• The Khởi Đầu Dịu Nhẹ Tới Lối Sống Khỏe campaign generated more than 26,000 discussions from qualified users, with the Dây Dịu Nhẹ fashion accessory emerging as the campaign's centerpiece for Gen Z audiences. The accessory was widely promoted across leading Gen Z community pages such as Kiến Không Ngủ, Maybe Collection, and Insight Gen Z. The campaign also featured the participation of well-known personalities including Khoai Lang Thang, Hoàng Dũng, and Bùi Công Nam.
• Tuborg's Sao Phải Theo Chuẩn campaign accompanied rapper 24k.Right's latest music video, delivering a positive message about breaking free from social pressure among young people. Part of the campaign's discussions was also driven by ticket-hunting activities for Jay Park's concert in Hanoi.
• The Surf Lên Hương campaign introduced the Lên Đồ Là Lên Hương challenge, inviting users to sing karaoke with celebrities. Kiều Anh, Lê Dương Bảo Lâm, Diệu Nhi, and Hà Nhi served as the campaign's four ambassadors.
• Samsung's Galaxy S26 Series campaign once again secured a spot in the BSI Top10 rankings. During the month, the campaign was promoted across major fanpages such as Schannel, Kiến Không Ngủ, and Biết Thế Entertainment. It was further amplified through promotional activities at retail channels including CellphoneS and Thế Giới Di Động.
• The Michelob ULTRA Beer Launch campaign was highlighted by the Michelob ULTRA Asia Open Pickleball Tournament 2026, a large-scale pickleball tournament. The brand also rolled out pickleball-themed minigames across numerous major community pages to further engage online audiences.
• The Mùa Mẫn Cảm Không Sao Mẹ Ơi campaign continued its presence in the BSI Top10 Campaigns ranking. Most discussions were generated by familiar campaign activities, including educational minigames, mothers sharing their product experiences, and expert advice.
• NAN A2 RTD Promotion was another campaign from NAN, introducing the new NAN INFINIPRO GROW milk formula with significant formula improvements. Discussions were primarily driven by posts from mothers sharing their product experiences.
• The Sting x F1 campaign marked its second consecutive month in the BSI Top10 Campaigns ranking. While the campaign gained traction last month through the Sting Speed Arena event, it sustained discussion momentum in June by launching a minigame offering tickets to experience the Go-Kart Đa Tầng attraction. Many users also shared their own Go-Kart driving experiences on social media.
• Siêu Siêu Sảng Khoái was 7UP's summer campaign, highlighted by the 7UP Snow Bomb event, which offered visitors the opportunity to experience "snow" in the heart of Ho Chi Minh City. The campaign built anticipation through teaser posts across numerous major fanpages.
• Ngon Tan Chảy Cay Bùng Cháy Cân Mọi Tọa Độ was a product launch campaign by SiuKay. Artist Sơn.K accompanied the campaign and performed throughout the launch event series for SiuKay Gà Xốt Phô Mai bowl noodles. Most campaign discussions were generated through the brand's sponsorship of the Say Hi Rực Rỡ program.

TOP 10 INFLUENCERS ON SOCIAL MEDIA – JUNE 2026

Sơn Tùng M-TP maintained the No. 1 position, driven by the continued buzz surrounding his music video Come My Way. RHYDER, HIEUTHUHAI, SOOBIN, and Quang Hùng MasterD extended their streak of appearances in the rankings over multiple consecutive months. MCK made his debut in the rankings following the release of his 30-track album. The ranking also featured other trending names, including Trang Pháp, Tóc Tiên, CongB, and Miss Hương Giang.

• HIEUTHUHAI generated significant buzz through promotional activities for the Mắt Nhắm Mắt Mở concert. Discussions surrounding the concert continued to gain momentum, fueled by the announcement of special guest performers such as Negav, HURRYKNG, and Manbo. In addition, HIEUTHUHAI participated in promotional campaigns for Tiêm Chủng Long Châu.
• SOOBIN attracted discussions from approximately 60,000 qualified users. His contribution to the song Em continued to resonate with audiences, inspiring numerous fan-made covers and remakes. During the month, SOOBIN also collaborated with One Mount to release a meaningful short film celebrating Vietnam Family Day.
• Quang Hùng MasterD maintained a busy schedule throughout the month with numerous brand collaborations, including Burberry, OCB, KFC, Creed, and Betagen. At the same time, fans expressed excitement about what "tongtai" would bring to the upcoming Tinh Hà Say Hi program.
• Trang Pháp returned to the rankings thanks to her outstanding performances in Đạp Gió 2026. Many fans praised her exceptional versatility and believed she deserved an even higher ranking.
• Tóc Tiên released the music video Người Còn Thương Em Không, which quickly attracted discussions for its romantic scenes featuring actor Trần Ngọc Vàng. However, both the song's message and musical quality became subjects of debate among fans, affecting the artist's Sentiment Score (Sentiment Score = 0.52).
• RHYDER joined the reality show Say Hi Rực Rỡ, where he and other artists took on a series of survival challenges in the wilderness. During the month, RHYDER also performed at the OSUNFEST music festival organized by OCB.
• CongB continued his busy schedule by appearing as a guest in Episode 5 of Anh Trai Và Cái Đuôi Nhỏ, while also participating in promotional campaigns for brands such as L'Oréal and TEA+. Many fans also looked forward to CongB's performance in Tinh Hà Say Hi, which is scheduled to premiere in July.

TOP 10 SỰ KIỆN NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 06/2026

The BSI Top10 Events ranking for June 2026 signals the arrival of a vibrant summer, highlighted by a series of major fashion, music, and film events. Leading the ranking was Aquafina Vietnam International Fashion Week Spring Summer 2026, followed by OSUNFEST Concert, Beauty Summit 2026, Concert Thanh Xuân, K-Pulse Hanoi 2026, Mega Booming Concert, Bùi Trường Linh's "Từng Ngày" National Tour, SPACESPEAKERS LABEL FAN MEETING: OFF SPACE, Da Nang Asian Film Festival (DANAFF IV), and Quang Hùng MasterD x CeraVe Vietnam Meet & Greet.

• Aquafina Vietnam International Fashion Week Spring Summer 2026 generated discussions from more than 46,000 qualified users. Conversations covered a wide range of topics, including casting sessions, rehearsals, red carpet moments, and behind-the-scenes content from the latest fashion collections. Celebrities such as H'Hen Niê, Nhã Phương, Tiểu Vy, and Kỳ Duyên also shared content related to the event. In addition, the event gained further attention through viral moments involving TikToker Mia Lê.
• Concert OSUNFEST celebrated OCB's 30th anniversary, bringing together a star-studded lineup including SOOBIN, HIEUTHUHAI, Quang Hùng MasterD, RHYDER, and Chi Pu. Performances by these artists were widely shared by audiences on TikTok.
• Beauty Summit 2026 generated strong discussions with the appearance of actor Kim Bum as the brand ambassador, evoking nostalgia for his iconic role in Boys Over Flowers. Ticket giveaway minigames and hands-on experiences featuring more than 100 beauty brands also contributed to the event's discussion volume.
• Concert Thanh Xuân was one of the most notable music events at the end of June, attracting more than 20,000 attendees to the Mỹ Đình F1 Circuit. The event maintained strong discussion momentum from the lineup announcement through the conclusion of the concert. Quang Hùng MasterD emerged as the center of attention, while appearances by Hòa Minzy, Bùi Trường Linh, CONGB, Đông Hùng, and Võ Hạ Trâm further amplified the event's buzz.
• K-Pulse Hanoi 2026 was a large-scale water music festival held on June 6–7, 2026, at Mỹ Đình National Stadium. The event featured renowned K-pop artists including PSY, Jay Park, BamBam, Sandara Park, fromis_9, Wendy, Kwon Eunbi, and LNGSHOT. BamBam's cover performance of Thích Em Hơi Nhiều became one of the event's standout highlights.
• Mega Booming Concert – Charmora City brought together a lineup of renowned artists on a large-scale stage, accompanied by a high-altitude fireworks display at 2/4 Square in Nha Trang. Discussions were driven by lineup announcements, ticket giveaway minigames, fancams, performance clips, and images of the massive crowd attending the event.
• Bùi Trường Linh's "Từng Ngày" National Tour attracted significant attention thanks to the rapid sell-out of tickets and merchandise, as well as its outdoor stage featuring a live band and high-altitude fireworks. The duet performance by Bùi Trường Linh and Duy Mạnh became one of the event's hottest and most widely discussed highlights.
• SPACESPEAKERS LABEL FAN MEETING: OFF SPACE marked the first-ever fan meeting held by the SpaceSpeakers collective. As part of the group's 15th anniversary celebration, the event featured the full lineup of core artists. Discussions centered around SOOBIN's performances, Touliver's appearance despite his injury, and numerous humorous moments throughout the event.
• Da Nang Asian Film Festival (DANAFF IV) was one of Vietnam's most prominent film events. Discussions centered on the participation of internationally renowned actors, including Ji Chang Wook, Jung Il-woo, and Park Sung Woong.
• Quang Hùng MasterD x CeraVe Vietnam Meet & Greet was a "two-in-one" event that both introduced a new sunscreen product and gave fans the opportunity to interact with Quang Hùng MasterD. Discussions mainly focused on the fan engagement activities and live performances by Quang Hùng MasterD.

TOP 10 SHOWS ON SOCIAL MEDIA – JUNE 2026

The BSI Top10 Shows ranking for June 2026 marked the strong return of Anh Trai Vượt Ngàn Chông Gai, signaling the arrival of a vibrant summer entertainment season. Meanwhile, well-established programs such as Mái Ấm Gia Đình Việt, Bạn Muốn Hẹn Hò, Vợ Chồng Son, Mẹ Vắng Nhà, Ba Là Siêu Nhân 2026, and Đường Lên Đỉnh Olympia continued to capture significant public attention. The ranking also welcomed two newcomers: Say Hi Rực Rỡ and Siêu Tài Năng Nhí Mùa 5.

• Anh Trai Vượt Ngàn Chông Gai 2026 returned to the BSI Top10 Shows ranking after nearly two years, claiming the No. 1 position with discussions from more than 73,000 qualified users, far surpassing other programs. The show quickly gained momentum from its debut thanks to the theme song Hỏa Tâm and its lineup of 34 "Anh Tài". The Hỏa Tâm music video soon became a media highlight, receiving widespread praise for both its message and musical quality. However, the extended runtime of the premiere episode also sparked mixed reactions among audiences.
• Mái Ấm Gia Đình Việt arrived in Nghệ An, continuing to share heartfelt stories of underprivileged children. Following three days of filming, nearly VND 6 billion was donated by sponsors, benefactors, artists, and viewers to support disadvantaged families, further spreading the program's spirit of compassion and community support. Viewers were particularly moved by the story of Lê Trần Anh Thư, featured in Episode 188. Her father left before her younger brother was born, and her mother passed away shortly afterward, leaving the two siblings to be raised by their grandmother while still hoping that their father would one day return.
• Say Hi Rực Rỡ made its debut in the BSI Top10 ranking with a survival reality show format featuring artists from the Say Hi universe. Discussions centered on trekking, camping, cooking, and survival challenges, alongside humorous, heartwarming, and character-building moments among the cast members. A steady stream of teaser, highlight, and behind-the-scenes content also helped sustain the show's media buzz.
• Bạn Muốn Hẹn Hò generated discussions through its entertaining dating situations and candid conversations between participants. One of the hottest topics was the story of a contestant refusing to pay for three bowls of phở because his date ate more than he did, sparking lively debate and divided opinions online.
• Điều Ước Của Mẹ touched audiences with the story of Khánh Tiên, whose mother left when she was very young and who has since been raised by her grandmother. The touching bond between grandmother and granddaughter inspired an outpouring of supportive comments, contributing to the show's highly positive Sentiment Score (Sentiment Score = 0.99).
• Anh Trai Và Cái Đuôi Nhỏ stood out through a series of activities at the "Nhà Chung," where the Anh Trai cast joined children in various challenges, including sports competitions, fairs, and handmade craft activities. Guest appearances by CongB, DILLAN, and Bùi Duy Ngọc also brought plenty of humorous moments to the show.
• Vợ Chồng Son resonated with audiences through artist Xuân Hương's heartfelt reflections on her broken marriage and journey as a single mother. The program also recorded higher discussion volume from qualified users than the previous month, driven by heartfelt love stories with unique circumstances.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân attracted discussions through its 48-hour parenting challenge, in which fathers took full responsibility for caring for their children, creating both humorous and emotional moments. Tuấn Dương and Lucie's family, together with their daughters Nami and Suli, remained the center of attention thanks to their unforgettable interactions.
• Đường Lên Đỉnh Olympia was highlighted this month by Nguyễn Trường Giang's remarkable comeback. Representing Nguyễn Bỉnh Khiêm High School (Hải Phòng), he surged from last place to secure an emotional victory in the final round. Online communities also showed strong interest in the academic achievements of Lương Minh Anh and Lê Nguyễn Nam Sơn.
• Siêu Tài Năng Nhí Mùa 5 made its first appearance in the BSI Top10 ranking. The reality show celebrates talented children across various fields, including the arts, academics, sports, and other special skills. Beyond the impressive performances, the program also highlights each child's journey of pursuing their passion, building resilience, and receiving unwavering support from their families.

APPENDIX

Detailed information on the BSI metrics that make up the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for June 202

To learn more about how BSI – Buzzmetrics Social Index evaluates brand and campaign performance, as well as how it helps optimize customer engagement on social media, please contact the Buzzmetrics team at info@buzzmetrics.com.

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