BUZZSPEAK: Read the target customer

Target user group research Social media (T.A. Understanding) is a method that focuses on a whole range of consumer concerns and lifestyles. The strength of this method is that it is not limited to the industry, making it possible for the brand to speak to the user as a normal person instead of a buyer.

Understanding the importance of T.A. Understanding, BUZZSPEAK: Read the target customerwill provide audiences with exciting findings as well as effective communication solutions for large user groups.

The content of the program will delve into the analysis of two common target user groups, Gen Z and Women Millennials on social networks, namely:

• Common misunderstandings about each user group
• Interest (passion points) on the social networks of each user group
• Effective approach to each group of users on social networks