Learn the differences in discussing the insurance industry on social media

Insurance is an industry where there are many differences between user groups from each other, as well as between users and brands. It is these differences that make it difficult for many brands to design an appropriate connecting message in media campaigns. To help brands be better prepared for future campaigns, Buzzmetrics' report on the life insurance industry will include:

  1. In 2022, the life insurance industry experienced only two media crises. However, is the insurance industry really a “windless” industry?
  2. How much discussion is the insurance industry generating and is the level of competition of brands really fierce?
  3. Among the three Gen X - Gen Y - Gen Z groups, which user group has the most positive attitude about the insurance industry that the brand can reach? Where is the group of users who demand caution from the brand?
  4. Are the messages from brands relevant to users?

back
next
Cảm ơn bạn đã đăng ký. Mời bạn tải Ebook
Đã có lỗi xảy ra, vui lòng tải lại trang và thử lại.

Diverse Research Solutions

Discover our full suite of solutions to meet your needs
Brand Insight
Brand health analysis

It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.

Campaign Insight
Campaign analysis

It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.

Crisis Management
Protect Brand Reputation

As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk

Occasions Analysis
Understand Key Moments

It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.

Consumer Insight
Consumer analysis

Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).

Online Survey
Real answers, real time

It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.

Trend Analysis
Trend analysis

It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.

KOL Analysis
Influence, quantified

Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.

E-commerce Market Insight
Navigate Social & E-com Correlation

It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.

Read more analysis

Safe & Natural: A New Standard Shaping Health Product Choices

Buzzmetrics analysis shows that when choosing treatment products, consumers no longer prioritize price or instant effectiveness. Instead, they value safety and natural origin - a new definition of “effective treatment.” This article decodes this trend and the opportunities it brings for brands.

Read the article
right
From Rookie to Top Performer: Decoding the 'Phenomenon' of Mitsubishi X-Force through the Lens of Social Listening

Launched in the Vietnamese market in January 2024, the Mitsubishi Xforce is considered the 'dark horse' of the Vietnamese automotive scene. In fact, just this past July 2024, the Xforce reached the top spot for the first time on the list of best-selling cars in Vietnam, with 1,748 units sold. Additionally, the Xforce generated significant discussion among users on Vietnamese social media, with 15,515 buzz mentions. What has made the Xforce attract such attention? Let’s explore through the lens of Buzzmetrics' Social Listening in the article below.

Read the article
right
Lessons from Automotive Industry Communication Crises

Media crises can happen to any brand at any time, especially in the age of booming social media. Therefore, building a specific response plan in case a media crisis occurs is a crucial factor in ensuring the brand's reputation in the market. In this article, Buzzmetrics will analyze a hypothetical crisis case study in the automotive industry. Through this, Buzzmetrics will offer suggestions for businesses to avoid mistakes when handling a crisis.

Read the article
right
Why Is the VinFast VF3 Deposit Campaign Causing a Social Media Frenzy?

In just three days, VinFast VF3 has received a total of 27,649 early pre-orders, each valued at 15 million VND, resulting in a remarkable total of 414.735 billion VND. This success is attributed to the strategic use of targeted communication channels, while other automotive companies scatter their efforts across multiple platforms with generic key messages. This article will delve into VinFast VF3's communication strategy, providing valuable lessons for Vietnamese businesses in an increasingly saturated automotive market. If your automotive brand is searching for a reliable social media data research partner to develop effective communication strategies, explore Buzzmetrics' Automotive Solutions Package today: Buzzmetrics Automotive.

Read the article
right
Get a free consultation
Follow us on social networks
DMCA.com Protection Status