BUZZMETRICS REPL (A) Y 2023: A LOOK BACK AT THE HIGHLIGHTS OF 2023 THROUGH THE LENS OF SOCIAL LISTENING
REPL (A) Y 2023 — Buzzmetrics annual summary letter, will help marketers see:
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
With over 1.1 million discussions and 53 million views across social platforms, “Năm Số 9” (“Year of Cleansing”) has emerged as one of the most viral social slang of 2025. Commonly associated with online drama and emotional turbulence, it’s often used by netizens to explain or react to any chaotic event—especially in entertainment. However, Buzzmetrics’ data reveals a deeper, more nuanced story behind “Năm Số 9.” Beyond its “drama-laden” surface meaning, let’s uncover what lies beneath this social slang phenomenon.
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According to a report from the Ministry of Health, as of June 2025, Vietnam has more than 10 million people living with chronic kidney disease, with the most concerning issue being the rapidly increasing rate of young patients. Meanwhile, in the first half of 2025, “kidney failure” emerged as a widely discussed topic across social media platforms. There have been over 637,000 discussions, with a sharp surge starting in March 2025 and continuing through July 2025.
Gen Alpha is predicted to soon become a core consumer group, driving significant changes in the economy and emerging as a highly promising target audience for brands.
Over half a million discussions were generated in less than a week, making the tariff policy announced by President Donald Trump one of the most memorable topics on Vietnamese social media in 2025. The topic stirred significant attention during the first half of April due to its potential impacts on the daily lives of Vietnamese citizens. Join Buzzmetrics as we analyze how discussions around the U.S. tariff policy evolved over the first two weeks.
