BUZZMETRICS REPL (A) Y 2023: A LOOK BACK AT THE HIGHLIGHTS OF 2023 THROUGH THE LENS OF SOCIAL LISTENING
REPL (A) Y 2023 — Buzzmetrics annual summary letter, will help marketers see:
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
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Trong hai tháng đầu 2026, chủ đề Tết đã thu hút gần 100 triệu lượt thảo luận. Bên cạnh đó, 148 chiến dịch từ 35 ngành hàng khác nhau truyền tải thông điệp về Tết. Tuy nhiên, đằng sau những con số kể trên, Tết 2026 đánh dấu những sự thay đổi lớn có thể ảnh hưởng đến cách thương hiệu tiếp cận Tết 2027. Không chỉ là về mặt chủ đề, thời gian, nền tảng nhưng còn là chuyển dịch từ “ồn ào” sang “đối thoại”. Báo cáo mới nhất của Buzzmetrics sẽ phân tích bốn điểm quan trọng rút ra từ Tết 2026.
In 2025, Vietnam’s beauty market is entering a new growth phase, driven by changes in how consumers approach and sustain personal care habits. Alongside the advantages of a young population and the rapid expansion of e-commerce, consumer behavior increasingly reflects the role of beauty as part of everyday life. Amid intensifying competition between domestic and international brands, Vietnam is emerging as a key market in Southeast Asia, marked by the intersection of beauty, technology, and evolving consumer culture.Within the skincare category, growth momentum is shifting away from intensive treatments and multi-step routines toward the need to maintain stable skin conditions that fit into daily lifestyles. This shift is also evident in social media discussions, where skincare is increasingly perceived as a long-term living habit rather than a short-term beauty solution.Buzzmetrics’ report Vietnam Facial Skincare – Market Shifts & Evolving Consumer Demands (2024–2025) analyzes more than 61 million skincare-related discussions collected between October 1, 2024 and September 30, 2025. The report highlights how consumers’ perceptions, product choices, and usage behaviors have evolved compared to previous years.
The Lunar New Year (Tet) season has always been the most fiercely competitive "battleground" of the year for Vietnamese marketers, where brands pour their full resources into capturing the minds and hearts of consumers. As no exception, the upcoming Tet 2026 is forecasted to witness a race more intense and cutthroat than ever before.
Nearly 24 million discussions were recorded in just 10 days, from December 20, 2025 to January 5, 2026 - even though Tet is still more than a month away. This once again confirms the undeniable importance of Tet to Vietnamese consumers. Brands across multiple industries have already begun gearing up and launching their Tet campaigns. In this context, let’s take a closer look with Buzzmetrics at the early-stage Tet conversations at the beginning of 2026.
