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In recent years, the shampoo category in Vietnam - especially on E-commerce platforms-has witnessed intense competition, coming not only from long-established local brands but also from ambitious international brands, driven by increasingly diverse consumer needs. According to Buzzmetrics’ observations, some brands have recognized and leveraged social media to shape consumers’ purchase intentions.
Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...
