The Lunar New Year (Tet) season has always been the most fiercely competitive "battleground" of the year for Vietnamese marketers, where brands pour their full resources into capturing the minds and hearts of consumers. As no exception, the upcoming Tet 2026 is forecasted to witness a race more intense and cutthroat than ever before.
Nearly 24 million discussions were recorded in just 10 days, from December 20, 2025 to January 5, 2026 - even though Tet is still more than a month away. This once again confirms the undeniable importance of Tet to Vietnamese consumers. Brands across multiple industries have already begun gearing up and launching their Tet campaigns. In this context, let’s take a closer look with Buzzmetrics at the early-stage Tet conversations at the beginning of 2026.
