BSI Top10 Ranking is the most trusted, high-quality and up-to-date social media ranking based on the social media index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for December 2025 includes the Top 10 campaigns, Top 10 celebrities, Top 10 events and Top 10 shows across social media platforms and online news sites from 01/10/2025 – 31/12/2025.
The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – which, combined with the five evaluation criteria of the 2021 version, bring significant changes in how the success of campaigns/events/shows on social media is evaluated in a more holistic and in-depth way. See more at “Cách xếp hạng BSI Top10” (2023 version).
BSI reflects the combination of multiple factors, each carrying equal importance. Just one factor changing can lead to a shift in the BSI Top10 Rankings.
Since January 2023, the BSI Top10 Rankings have been fully applied according to the 2023 version with the addition of the two new adjustment metrics: Diversity Score and Audience Score.
TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA – DECEMBER 2025
The BSI Top10 rankings for December 2025 witnessed the dominance of the alcoholic beverage category, contributing up to four campaigns: Khai Xuân Bản Lĩnh by Tiger; Mở Kết Nối Thật, Tết Bật Heineken by Heineken; Tuborg x Billionaire Boys Club by Tuborg; and Hà Nội Premium House by Bia Hà Nội. However, the leading position belonged to Jollibee from the FnB category with the campaign Vui Rộn Ràng Combo Cùng Lễ Hội.
- In addition, this month’s rankings also recorded campaigns such as Optimum A2 Pro+ and Nhà Nào Cũng Có Mẹ by Vinamilk Optimum; Thơm Xinh Cứ Bling by Comfort; SuSu Kid Content Creators by Vinamilk SuSu; and Dám Nghĩ Dám Làm by Sting.
- The Vui Rộn Ràng Combo Lễ Hội campaign by Jollibee generated strong viral momentum on social media, far surpassing other campaigns in terms of Content from Qualified User (content created by high-quality users). The highlight of the campaign was the adorable reindeer plush toys, creating an exciting “hunt” among consumers. On TikTok, crowded scenes at Jollibee stores were frequently shared, as everyone wanted to bring a reindeer home. The trend of collecting cute plush toys such as Labubu, Capybara, and Loopy has flourished over the past two years, and Jollibee successfully leveraged this trend with Christmas reindeer. Previously, in November, Jollibee’s 20th anniversary campaign also ranked fifth on the BSI Top10.
- The launch campaign for Optimum A2 Pro+ milk quickly attracted attention from mothers. In addition to posts explaining the milk formula, the campaign also ran baby photo-sharing minigames to sustain user discussions.
- The Khai Xuân Bản Lĩnh campaign by Tiger aimed to capture the year-end festive season, centered around the familiar Tiger Remix event. Featuring popular artists such as SOOBIN, Quang Hùng MasterD, Phương Mỹ Chi, Tiger Remix quickly drew user attention. A significant portion of campaign discussions came from the Thử Thách Bắt Hình Bức Tốc minigame to win tickets to Tiger Remix. Tiger Remix also ranked fifth in the BSI Top10 Events.
- The Nhà Nào Cũng Có Mẹ campaign by Vinamilk Optimum delivered the message of Optimum as a strong support system helping mothers better nurture their children. Livestream activities and promotional campaigns through retail partners also contributed to increased user attention.
- The Mở Kết Nối Thật, Tết Bật Heineken campaign was another beer-industry campaign welcoming the New Year. Heineken Countdown, the campaign’s most important event series, was held across three regions with major guests such as HIEUTHUHAI, Bùi Công Nam, Duy Khánh, Dương Domic. Ticket-hunting activities within fan communities were lively, boosting campaign discussions. Heineken Countdown ranked fourth in the BSI Top10 Events.
- The Tuborg x Billionaire Boys Club campaign took a distinctive approach compared to others in the same category by choosing fashion as its year-end connection theme. Tuborg collaborated with Pharrell Williams to launch a hip-hop-inspired collection, with rapper Bray also joining the campaign promotion.
- The Hà Nội Premium House campaign continued as another beer-industry entry in the BSI Top10. The year-end countdown event held at Lam Sơn Square (Thanh Hóa) with a strong lineup such as Rhyder, Bùi Công Nam, Quân A.P contributed significantly to campaign discussions.
- The Thơm Xinh Cứ Bling campaign by Comfort introduced the Comfort Odyssey of Perfume – Interactive Art & Fragrance Experience event. The event blended fragrance, fashion, and multi-sensory art, bringing together many celebrities.
- The SuSu Kid Content Creators campaign by Vinamilk SuSu collaborated with popular family channels such as Vê Vê Channel, MiMi Family, Gấu Family, subtly integrating milk products into daily-life videos. After each video, users were invited to participate in minigames to receive attractive campaign gifts.
- The Dám Nghĩ Dám Làm campaign by Sting effectively combined online and offline activities to drive user interest. Online, Sting launched a series of Dám Nghĩ Dám Làm speed challenges. Offline, the Sting Thế Hệ Mới event series visited major universities, creating opportunities for students to interact with famous artists.
TOP 10 MOST INFLUENTIAL CELEBRITIES ON SOCIAL MEDIA – DECEMBER 2025
The BSI Top10 rankings for December 2025, the final rankings of 2025, concluded with HIEUTHUHAI taking the top position, closely followed by Quang Hùng MasterD. This month’s “dark horse” was footballer Đình Bắc, who delivered impressive performances for the Vietnam U22 national team. Mỹ Tâm and Dương Domic returned to the rankings, alongside familiar names such as Lê Dương Bảo Lâm, Sơn Tùng M-TP, Trấn Thành, CongB, B Ray.
- HIEUTHUHAI had an exceptionally busy final month of the year, performing at major music events such as Những Thành Phố Mơ Màng, Hozo City Tết Fest, Heineken Countdown. He also collaborated with renowned fashion brands like Louis Vuitton and Calvin Klein. His appearance on the show 2 Ngày 1 Đêm also received strong fan support.
- Quang Hùng MasterD continued releasing new songs from the album BLOOMEVER. The track “Chất Gây Hại”, performed with Low G, received positive feedback and was widely used as background music for TikTok short videos. He also gained attention as a guest on Running Man.
- Mỹ Tâm rose to third place after successfully hosting the Live Concert See The Light at Mỹ Đình National Stadium, attracting around 40,000 attendees. Fan chants of “Cây Đàn Sinh Viên” and performances of “Cô Gái Đến Từ Hôm Qua” were widely shared on TikTok. In addition to classic songs, she also introduced a brand-new track, “Chuyện Để Dành”, maintaining her social media presence. See The Light also became the most prominent event of December, topping the BSI Top10 Events.
- Lê Dương Bảo Lâm entertained fans with his humorous journey of selling tickets for his first-ever fan meeting. To avoid poor ticket sales, he continuously posted promotional clips and introduced famous guest artists. With appearances by Trấn Thành, Ngô Kiến Huy, Trường Giang, his event “Đại Hội Nhiều Mặt Một Lời” ranked ninth in the BSI Top10 Events.
- Đình Bắc was the only non-entertainment figure in the BSI Top10. His outstanding performances helped Vietnam win SEA Games 33, leading to his nomination for the Vietnamese Golden Ball. Many fans expressed confidence that Đình Bắc will shoulder the future of the Vietnamese national team.
- Sơn Tùng M-TP attracted attention through cheerful posts on his personal page, especially a birthday congratulatory post for SKY, his fandom. He was also busy collaborating with Red Bull and participating in year-end music events.
- Trấn Thành excited audiences by introducing the Tết movie project Thỏ Ơi. Many users expressed curiosity about the film’s different color tone compared to his previous works. Shows featuring Trấn Thành such as A.I Là Ai and Running Man continued to gain strong traction on social media.
- CongB, a rising artist from Anh Trai Say Hi, continued to impress with the song Ngôi Sao Hy Vọng, winning The Best Performer award. His unexpected drop from the Top 10 also caused regret among many viewers.
- B Ray maintained his presence in the BSI Top10 with the hit song Chờ Anh Về performed with AMEE. He also contributed vocals to Cảm Ơn Đã Ở Bên with Captain Boy. Ahead of the Anh Trai Say Hi concert, B Ray surprised fans by transforming into a member of the once-famous group HKT, creating a fun atmosphere.
- Dương Domic returned to the rankings thanks to a series of year-end activities: releasing the MV nhungnhungnhung, launching the FOREVER collection in collaboration with Style by PNJ, and participating in Hanoi Premium House by Bia Hà Nội. Fans also expressed anticipation for his fan meeting in Ho Chi Minh City in January.
TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – DECEMBER 2025
In addition to countdown events by Tiger and Heineken, Mỹ Tâm’s live concert, and Lê Dương Bảo Lâm’s fan meeting, this month’s rankings also recorded other events such as VPBank presents eSport Festival: Legends Unite & VPBank presents T1 in Vietnam: The Promise Fulfilled, Y-CONCERT, Concert Anh Trai Say Hi, Miss Cosmo Final, Những Thành Phố Mơ Màng – Year End, Hozo City Tết Fest 2025.
- VPBank Presents T1 in Vietnam: The Promise Fulfilled was a large-scale esports event held on 20–21/12/2025 in Hanoi. The event marked the first time legendary team T1 and Faker from League of Legends visited Vietnam. In addition to fan interactions, T1 participated in an entertaining showmatch with Vietnamese players. Fans enjoyed the humorous expressions and responses from T1 players, widely sharing clips on TikTok. However, organizational issues and guest benefits became controversial topics after the event.
- Y-CONCERT, held on 20/12, was a large-scale music festival organized by YeaH1, lasting nearly 10 hours and featuring artists from Anh Trai Vượt Ngàn Chông Gai, Chị Đẹp Đạp Gió Rẽ Sóng, Tân Binh Toàn Năng, and Gia Đình Haha. Countdown activities, ticket hunts, and behind-the-scenes content kept the event heated even before it started. Afterward, many audiences expressed satisfaction with the impressive performances.
- Concert Anh Trai Say Hi, held on 27/12 at Vạn Phúc City (Ho Chi Minh City), concluded the second season with a memorable night. One highlight was the cosplay performance as the once-famous group HKT. Audiences also praised female artists’ performances, especially Bảo Thy. The event maintained momentum by confirming Day 2 at Mỹ Đình Stadium (Hanoi) in March 2026.
- The Miss Cosmo Final, held on 19–20/12 in Ho Chi Minh City, featured 71 international contestants and stood out with the Rising Dragon concept, grand stage, and festive atmosphere. A surprising discussion driver was contestant Italy Mora from Panama. Netizens expressed regret that with slightly better English, she might have advanced further given her radiant beauty and captivating presence.
- Những Thành Phố Mơ Màng – Year End, held in Ho Chi Minh City (07/12 – SECC) and Hanoi (21/12), became a standout year-end concert series with a winter–Christmas festive atmosphere. The event went viral thanks to energetic live performances by HIEUTHUHAI, VSTRA, RHYDER, BigDaddy, 52Hz, Hoàng Dũng, Low G, JustaTee, Emily, among others. It also delivered memorable moments such as on-stage proposals, new album announcements, and artist reunions after many years.
- Hozo City Tết Fest 2025, held from 27–31/12/2025 at Saigon Riverside Park, featured the CITY-MAZE-ING concept, combining music festivals, countdown events, and cultural–culinary–creative–community experiences. Highlights included the MêBEAT Stage with MAZE-ING VIỆT NAM, MAZE BY THẾ GIỚI, and the 31/12 Countdown Night, featuring top artists such as Mỹ Tâm, SOOBIN, Suboi, Hiếu Thứ Hai, Phương Mỹ Chi. The event also attracted sponsorship from many major brands.
TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – NOVEMBER 2025
(The BSI Top10 Shows ranking will be updated and announced in the near future.)
APPENDIX
Detailed information on the metrics constituting BSI for BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows for December 2025.
For further information and in-depth discussion on evaluating brand health, campaigns, and optimizing customer engagement effectiveness on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics representatives via info@buzzmetrics.com
