BSI Top10: Social Media Rankings for November 2025

BSI Top10 Ranking is a reliable, high-quality, and up-to-date social media ranking based on a social media index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for November 2025 includes Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news outlets during the period from 01/11/2025 to 30/11/2025.

The BSI Index (2023 version) introduces two new adjustment metrics, Diversity Score and Audience Score, combined with the five evaluation criteria from the 2021 version. These additions create changes in how the success of campaigns, events, and shows on social media is evaluated in a more comprehensive and in-depth manner. For more details, please refer to How the BSI Top10 Ranking Works (2023 version).

BSI reflects the aggregation of multiple factors, all of which carry equal importance. A change in just one factor may result in changes in the BSI Top10 ranking.

Since January 2023, the BSI Top10 ranking has been fully applied according to the 2023 version, with the addition of two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA – NOVEMBER 2025

The BSI Top10 ranking for November 2025 recorded OPPO Find X9 in the leading position. Samsung appeared with two campaigns: Samsung Galaxy A56 5G and Galaxy S25 FE. The dairy category also contributed three campaigns this month, including Sự Kiện Đồng Diễn Võ Nhạc Vovinam & EduRun 2025 by MILO, FM100 Clean Label Project, and Sữa Đặc Ông Thọ Càng Rưới Càng Kết by Vinamilk. In addition, this month also featured campaigns such as Mừng Sinh Nhật Jollibee 20 tuổi by Jollibee, Lễ Hội Bia Hà Nội 2025 by Bia Hà Nội, Dự Phòng Chủ Động Tương Lai Vững Vàng by Long Châu, and Giải Thể Thao Sinh Viên Toàn Quốc Năm 2025 by TV360.

• OPPO Find X9 attracted attention in October with The X Show, which featured performances by many prominent artists. In November, the campaign collaborated with reputable retail brands to boost discussions through minigame activities. Technology KOLs also posted content with positive commentary on the product. Artists such as Hồ Ngọc Hà and Quốc Thiên continued to accompany and promote the campaign.
• The Mừng Sinh Nhật Jollibee 20 tuổi campaign was highly meaningful as the brand decided to donate 1 billion VND to support communities affected by floods during The Jolly Day, the night of the birthday celebration. In addition, The Jolly Day featured appearances by many prominent artists such as Mỹ Tâm, Hoàng Dũng, Rhyder, and Double2T. Across social media platforms, led by TikTok, Jollibee branches nationwide shared birthday greetings to the brand, helping it achieve a high Sentiment Score (1.0). The Jolly Day also ranked 5th in the BSI Top10 Events ranking.
• Sự Kiện Đồng Diễn Võ Nhạc Vovinam & EduRun 2025 once again demonstrated MILO’s efforts in promoting school sports movements. The Vovinam mass performance gathered 60,000 students in Ho Chi Minh City and was recognized as a world record. Many celebrities such as S.T Sơn Thạch, Ái Phương, and Kay Trần also joined the event to encourage students.
• Lễ Hội Bia Hà Nội 2025 was the most outstanding campaign of November in the alcoholic beverage category. This was a three-in-one festival combining culture, cuisine, and music. The music night featured Quân A.P, Chipu, S.T Sơn Thạch, and Thiều Bảo Trâm, along with ticket-hunting minigames that attracted strong user interest. The two-day event series within the campaign was also ranked 6th in the BSI Top10 Events.
• Giải Thể Thao Sinh Viên Toàn Quốc 2025 by TV360 entered its peak phase with finals in basketball and football. Livestreams combined with minigames and communication activities from universities helped drive discussion for the campaign.
• The Sữa Đặc Ông Thọ Càng Rưới Càng Kết campaign by Vinamilk introduced coffee- and matcha-flavored condensed milk, one of the flavors currently popular among young consumers. Through Vinamilk’s minigames, many young people enthusiastically shared beverage recipes based on matcha-flavored condensed milk, contributing to increased discussion for the campaign.
• The Galaxy A56 5G campaign by Samsung maintained discussion thanks to the participation of HIEUTHUHAI alongside the program 2 Ngày 1 Đêm. In addition, this month’s campaign introduced fresh content through humorous skits posted on major media channels such as TheAnh28 and WeLax.
• Sữa Tươi Vinamilk 100% – Clean Label Project was another Vinamilk campaign featured in the BSI Top10 Campaigns ranking. The campaign focused on promoting Vinamilk 100% fresh milk as a safe and pure product certified by the Clean Label Project from the US. Many mothers on Facebook expressed trust in using Vinamilk 100% fresh milk for their families.
• Galaxy S25 FE was another Samsung campaign recognized in the BSI Top10 ranking this month. The highlight of the campaign was its communication activities accompanying concerts from the program Anh Trai Say Hi. In addition, the campaign intensified minigames on the fanpages of retail brands.
• Dự Phòng Chủ Động Tương Lai Vững Vàng was a campaign launched by Tiêm Chủng Long Châu. The focus of the campaign was vaccination programs with idols, featuring many prominent artists from the Say Hi universe such as Rhyder, buitruonglinh, Sơn.K, and CongB. As a result, the campaign attracted strong discussion from Gen Z audiences.

TOP 10 MOST OUTSTANDING INFLUENCERS ON SOCIAL MEDIA – NOVEMBER 2025

The BSI Top10 ranking for November 2025 experienced many changes compared to the previous month, with Hoa Hậu Hương Giang rising to the top position along with the appearance of artists from Anh Trai Say Hi mùa 2, including CongB, Cody Nam Võ, and B Ray. Meanwhile, Sơn Tùng M-TP maintained his second position, while familiar faces such as Lê Dương Bảo Lâm, Quang Hùng MasterD, SOOBIN, Trấn Thành, and HIEUTHUHAI saw changes in their rankings.

• Hoa Hậu Hương Giang continued to attract public attention through her journey at the Miss Universe competition. While she was unable to advance further, the most discussed moment was her appearance on stage wearing a traditional white áo dài of Vietnam. Despite not progressing deeper in the competition, Hương Giang received many words of encouragement from users. She also recorded the highest Qualified User index of the month.
• Sơn Tùng M-TP maintained an “unchanged ranking in a volatile BSI Top10 month.” The focus of discussion around the singer this month was his transformation into Count Dracula at the Y-Fest event. Updates posted on his personal social media pages continued to receive a large volume of comments from fans.
• Quang Hùng MasterD continued his active period with the album BLOOMEVER, bringing a series of new songs to audiences. According to announcements on his fanpage, during the first sales batch, the BLOOMEVER album sold out in just 1 minute and 7 seconds. In addition to releasing the album, he also actively participated in brand-organized music events.
• Trấn Thành attracted attention after being “scratched and bruised” during a name-tag tearing activity on Running Man, which amused many viewers. His continued support for flood-affected communities remained a positive point in the eyes of audiences. This month, the MC also gained favor thanks to his affectionate interactions with his wife Hari Won.
• SOOBIN released the song Mục Hạ Vô Nhân with Binz and NSND Huỳnh Tú, which was highly praised by audiences for its musical quality and level of investment. He also successfully organized Day 3 of the ALL-ROUNDER concert, attracting nearly 15,000 attendees.
• Lê Dương Bảo Lâm remained very active in sharing his daily life through a humorous and relatable lens. His participation in programs such as 2 Ngày 1 Đêm and Chiến Sĩ Quả Cảm also contributed to increased discussion.
• CongB is a new artist who quickly gained attention thanks to his youthful style and impressive dancing skills on Anh Trai Say Hi mùa 2. This month, he made a strong impression at LiveStage 3 with the song Đoạn Kịch Câm, performing alongside B Ray, Cody Nam Võ, Negav, Thái Ngân, and Mỹ Mỹ.
• Cody Nam Võ continued to be another new face from Anh Trai Say Hi featured in the BSI Top10 ranking. He made a strong impression in the Dance Battle, contributed vocals to Đoạn Kịch Câm, and left fans disappointed when he exited at Live Stage 4.
• HIEUTHUHAI moved audiences by immediately donating 400 million VND to support Central Vietnam flood victims while performing on the GENfest stage. In addition, his journey with senior cast members on 2 Ngày 1 Đêm also received strong supportive comments from fans.
• B Ray returned to the BSI Top10 ranking after a long absence. Beyond his energetic performances on the Anh Trai Say Hi stage, he also stirred buzz with unconventional tactics encouraging votes for Best 5. His humorous interactions during livestreams helped bring him closer to audiences.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – NOVEMBER 2025

In addition to events by Jollibee and Bia Hà Nội mentioned above, the BSI Top10 ranking recorded a series of large-scale music and entertainment events such as G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI by G-DRAGON, Waterbomb Hồ Chí Minh City 2025, VIETTEL – Y-Fest 2025, SOOBIN LIVE CONCERT: ALL-ROUNDER THE FINAL, Live Concert SKYNote 2025 | The Reflection by Quốc Thiên, and GENfest Presents MBILLION. The ranking this month also included Lễ Cúng Trăng (Ok Om Bok) and the Closing Ceremony of the 24th Vietnam Film Festival.

• G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI, PRESENTED BY VPBANK (8–9/11) became one of the most prominent international music events in early November. Two nights in Hanoi attracted nearly 100,000 attendees and generated approximately 236,000 discussions on social media. Performances by G-DRAGON such as BULLSHIT, Crooked, and A Boy, along with the “Anh Long” fanchant, truly set social media abuzz. Both of G-DRAGON’s visits to Vietnam delivered positive results, leading fans to look forward to a potential BIGBANG comeback in Vietnam.
• Waterbomb Hồ Chí Minh City 2025 took place at Vạn Phúc Urban Area (Ho Chi Minh City) over two days, 15–16/11. This large-scale music and water experience festival gathered many prominent Vietnamese and Korean artists. In addition to Bi Rain and Kwon Eun-bi’s energetic performances, audiences gave strong praise to the trio Min, Tóc Tiên, and Chi Pu, noting that Vietnamese female artists delivered performances on par with international stars.
• VIETTEL – Y-Fest 2025 was a large-scale music festival held on November 2 at Nguyễn Huệ Walking Street to celebrate the 25th anniversary of Viettel Telecom. The highlight of discussion was the viral performance by Sơn Tùng M-TP and SOOBIN with a unique mashup and impressive Halloween-themed styling. Side activities such as ticket hunts also helped fuel discussion for the event.
• SOOBIN LIVE CONCERT: ALL-ROUNDER THE FINAL took place on November 29, 2025, at The Global City, Ho Chi Minh City, closing the ALL-ROUNDER concert series with a spectacular stage featuring more than 30 songs. The program impressed audiences with the combination of a symphony orchestra and traditional xẩm elements. The performance of the new song “Mục Hạ Vô Nhân” received positive feedback from fans. Based on his achievements throughout the year and especially through this concert series, many fans expressed hopes that SOOBIN could become “Artist of the Year.”
• GENfest Presents MBILLION was a large-scale outdoor music festival featuring many prominent artists such as JSOL, B Ray, Pháp Kiều, Low G, RHYDER, and HIEUTHUHAI. The event was designed as a series of mini solo concerts with distinct artistic identities, creating many viral moments. Alongside entertainment elements, the event also spread charitable activities and community connection.
• Lễ Cúng Trăng (Ok Om Bok) took place from November 2 to November 5, carrying the meaning of giving thanks for a bountiful harvest in Khmer culture. The Ghe Ngo Boat Racing Festival in Cần Thơ City was held vibrantly on the Maspero River, combined with traditional rituals such as Lôiprotip lantern floating, Ghe Cà Hâu, and the opening art program “Rực rỡ sông trăng – Bừng sáng di sản.” The race gathered 61 Ghe Ngo teams, leaving strong impressions with intense competitions and dramatic final sprints.
• Bế Mạc Liên Hoan Phim Việt Nam Lần Thứ 24 Vietnam Film Festival took place on the evening of November 25 in Ho Chi Minh City, concluding a vibrant festival season. The highlight was the dominant victory of the film Mưa Đỏ, which won the Golden Lotus Award along with five other prizes. The event was further energized by side activities such as free film screenings in nine provinces and cities, film music nights, and OST mashups. In addition to Mưa Đỏ, other works such as Chị Dâu, Địa Đạo – Mặt Trời Trong Bóng Tối, Tử Chiến Trên Không, Mai, and Mang Mẹ Đi Bỏ were also honored.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – NOVEMBER 2025

The trio Anh Trai Say Hi, Running Man, and 2 Ngày 1 Đêm remained unchanged at positions 1, 2, and 3 respectively. The show A.I Là Ai? appeared in the BSI Top10 ranking for the first time. Other familiar programs from recent months also appeared, including Mái Ấm Gia Đình Việt, Bạn Muốn Hẹn Hò, Tân Binh Toàn Năng, Hàng Xóm Mới, Vợ Chồng Son, and Đường Lên Đỉnh Olympia.

• Anh Trai Say Hi 2025 – Mùa 2 entered its final stage with more than 1.5 million discussions, far surpassing many other campaigns. The song at the center of discussion this month was Đoạn Kịch Câm, performed by CongB, Negav, Bray, Cody Nam Võ, Thái Ngân, and Mỹ Mỹ. Voting activities with humorous content from Bray also contributed to increasing discussion for the show.
• Running Man Việt Nam mùa 3 maintained discussion thanks to a series of engaging new episodes such as Liên Minh Săn Ngọc, Huyền Thoại Già Gân, Cặp Đôi Tri Kỷ, and Tại Sao Đưa Anh Đến. Audiences engaged in lively discussions around game developments, alliances and betrayals, and praised the cast’s natural reactions. However, viewers also offered feedback regarding pacing and the level of surprise in the challenges.
• 2 Ngày 1 Đêm 2025 brought a fresh breeze this month with a young and energetic lineup of guest stars such as Cody Nam Võ and HURRYKNG. The interactions between the cast and guests helped retain viewers. However, some viewers suggested that adjusting the frequency of advertisements could improve the viewing experience.
• Mái Ấm Gia Đình Việt moved audiences with the story of Quách Sơn Đạt Bảo. After his family broke apart early, Bảo lived with his elderly grandparents and dreamed of becoming a teacher to take care of them. Stories about disadvantaged lives on Mái Ấm Gia Đình Việt received strong attention and a desire for support from audiences.
• Bạn Muốn Hẹn Hò recorded stable discussion thanks to short clips extracted from aired episodes. Audiences actively commented on humorous situations and blunt statements from participating couples.
• Tân Binh Toàn Năng followed the training and competition journey of new trainees under the guidance of producer SOOBIN. The climax came from the “phá băng” challenge, where contestants had to overcome pressure to save teammates and assert their positions. Additional content such as Năng Ra Chơi, Real Talk, focus cam, and training behind-the-scenes helped maintain audience interest.
• A.I Là Ai? appeared in the BSI Top 10 ranking for the first time. This entertainment–deduction–psychological program produced by FPT Play revolves around the “Song Trùng” identity recognition game. The show uses AI technology to create “copies” of artists, forcing players to distinguish between real and fake. The program is hosted by MC Trấn Thành and features many familiar artists such as Đông Nhi, Minh Hằng, Tóc Tiên, Hari Won, Lê Giang, Huỳnh Lập, Pháp Kiều, Uyển Ân, and Thuận Nguyễn.
• Hàng Xóm Mới continued to score points with fans through new challenges in Ninh Hòa, Ninh Thủy, and Costamigo Phan Thiết resort. Physical and intellectual games combined with diverse settings created an atmosphere that was both dramatic and humorous.
• Vợ Chồng Son returned to the ranking with stories about everyday married life. By authentically portraying conflicts, tensions, and mutual understanding between couples, the show spread widely across community pages focused on family and marriage.
• Đường Lên Đỉnh Olympia stood out with the dominant victory and rare milestone of 400 points achieved by Lê Quốc Hưng (THPT Quảng Trị). The program was also discussed for the achievements and social contributions of former contestants.

APPENDIX

Detailed information on the indices that make up BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings in November 2025.

To learn more and have a more in-depth discussion about how to evaluate brand and campaign health, as well as how to optimize customer engagement performance on social media based on BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team via email at info@buzzmetrics.com