BSI Top10: Social Media Rankings for September 2025

The BSI Top10 Rankings are the most reliable, high-quality, and up-to-date social media rankings based on social media metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top10 Rankings for September 2025 include the Top 10 Campaigns, Top 10 Celebrities, Top 10 Events, and Top 10 Shows across social media platforms and online news outlets during the period from September 1, 2025 – September 30, 2025.

The BSI Index (2023 version) introduces two new adjustment metrics — the Diversity Score and the Audience Score — which, combined with the five evaluation criteria from the 2021 version, bring a more comprehensive and in-depth perspective when assessing the success of campaigns, events, and shows on social media.

The BSI reflects a balance of equally important factors. A change in any single factor can lead to a shift in the overall BSI Top10 Rankings.

Starting from January 2023, the BSI Top10 Rankings have been fully evaluated according to the 2023 version, incorporating the two new adjustment metrics — Diversity Score and Audience Score.

TOP 10 OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN SEPTEMBER 2025

Campaigns celebrating Vietnam’s National Day, including “Tự Hào Việt Nam” (Proud of Vietnam) and “Fandom Yêu Nước” (Patriotic Fandom), continued to soar in the BSI Top10 Rankings for September 2025.

The “Bản lĩnh tới cùng – Húc tới đi” (Unstoppable Spirit – Keep Charging Forward) campaign by Red Bull, backed by a grand-scale investment, climbed to second place.

Simple made its debut on the rankings with its “Da mụn chọn đơn giản - Đơn giản là Simple” campaign. Other notable campaigns include Tiger Street Football 2025 by Tiger, “Trọn một ngày sum vầy, Sáng mãi chuyện đêm trăng” (A Day of Reunion, A Bright Mid-Autumn Night) by Kinh Đô, “Chuyển Xanh Chọn VinFast” (Go Green, Choose VinFast) by VinFast, “Chọn Xanh Cho Khỏe” (Choose Green for Health) by Manulife, “Galaxy S25 FE” by Samsung, and “Dám Nghĩ Dám Làm” (Dare to Think, Dare to Do) by Sting.

• The “Tự Hào Việt Nam” (Proud of Vietnam) campaign continued to lead all communication initiatives during the celebration of the 80th Anniversary of the August Revolution and Vietnam’s National Day (September 2), generating over half a million discussions. The highlight of this campaign was the “Tự Hào Việt Nam” concert, which brought together both veteran and emerging artists such as Tùng Dương, Mỹ Linh, Phương Mỹ Chi, Muộii, Trúc Nhân, Pháo, and Suboi. The event was open to the public, attracting significant attention and engagement across social media.
• “Bản Lĩnh Tới Cùng – Húc Tới Đi” (Unstoppable Spirit – Keep Charging Forward) by Red Bull soared in this month’s rankings, thanks to the Húc Tour – Húc Fest music festival, featuring top Vietnamese stars such as Sơn Tùng M-TP, Low G, Rhyder, Tlinh, and HURRYKNG. The campaign achieved high virality not only across entertainment communities but also on local media pages. Sơn Tùng M-TP’s enthusiastic social media posts further amplified its reach, generating over 63,000 quality discussions — far surpassing many other campaigns. The Húc Tour – Húc Fest concert was also honored at No. 2 on the BSI Top10 Events Rankings.
• “Tiger Street Football 2025” by Tiger successfully blended music and football to maximize engagement. The campaign’s focal point was an amateur football tournament where fans could play alongside four Manchester United legends, complemented by a star-studded music stage featuring top Vietnamese artists. Coverage from local, sports, and entertainment channels, as well as ticket giveaway minigames, helped boost visibility. This was one of two campaigns to achieve a perfect Sentiment Score, with its football tournament ranking No. 3 on the BSI Top10 Events chart.
• “Trọn một ngày sum vầy, Sáng mãi chuyện đêm trăng” (A Day of Reunion, A Bright Mid-Autumn Night) by Kinh Đô stood out as one of the few campaigns leveraging the Mid-Autumn Festival. It captured attention with the launch of a new Lava Choco flavor, alongside livestream activities, minigames, and collaboration with retail partners, which helped boost engagement.
• “Fandom Yêu Nước” (Patriotic Fandom) — a creative project by Kenh14.vn — was another National Day-themed campaign, maintaining its strong presence after first appearing in the August 2025 BSI Top10 Rankings. As in the previous month, Kenh14.vn utilized its media expertise to continuously share stories surrounding National Day from multiple perspectives, even after the holiday ended, effectively sustaining post-event buzz.
• “Chuyển Xanh Chọn VinFast” (Go Green, Choose VinFast) marked VinFast’s return to the BSI Top10 Campaigns chart. Through this campaign, the brand reaffirmed its commitment to green living and sustainable mobility, widely shared by users on their personal pages. VinFast also connected with younger audiences by collaborating with artist Duy Khánh in a “Meet & Greet: Chạy về phía X-ANH” (Run Toward the Green) event.
• “Chọn Xanh Cho Khỏe” (Choose Green for Health) by Manulife also focused on sustainable living, but from a health and insurance perspective. To maintain engagement, Manulife organized regular minigames on its fanpage — notably featuring AI technology in the “Discover Your Green Version” interactive game.
• “Da mụn chọn đơn giản - Đơn giản là Simple” by Simple Skincare generated strong buzz after JSOL temporarily “took over” the brand’s fanpage, delighting followers with his trademark humor reminiscent of his “Trí Son Media” persona. His involvement helped Simple Skincare debut as a newcomer in the BSI Top10 Campaigns Rankings.
• Samsung’s “Galaxy S25 FE” launch campaign sustained discussion heat through a series of minigames on tech-focused pages and youth-oriented media outlets like Đài Phát Thanh and Kiến Không Ngủ, ensuring consistent online attention.
• Finally, “Dám Nghĩ Dám Làm” (Dare to Think, Dare to Do) by Sting initially sparked curiosity with scorpion-themed billboards along Nguyễn Huệ Walking Street, teasing its new-generation Sting product. Later, collaborations with HIEUTHUHAI, Vũ Thịnh, and various KOLs propelled the campaign’s viral spread across social media.

TOP 10 MOST INFLUENTIAL PEOPLE ON SOCIAL MEDIA IN SEPTEMBER 2025

The BSI Top10 Rankings for September 2025 mark the return of several familiar faces, including Mỹ Tâm, Hòa Minzy, Jun Phạm, Bùi Công Nam, Dương Domic, and Rhyder.

This month also highlights the rise of female artists, with six women featured in the Top 10. Meanwhile, Sơn Tùng M-TP, Phương Mỹ Chi, and Lê Dương Bảo Lâm continue their streak of appearances in the BSI Top10 Rankings.

• Sơn Tùng M-TP delighted fans by joining the viral “Tân Nhạc Thính Phòng” (Modern Chamber Music) trend, humorously calling himself “Saint Toine Emtippy.” In September, a new meme wave — “If it flops, tag Sơn Tùng M-TP” — took over social media, with users joking that posts mentioning him would automatically get high engagement. This trend generated a massive discussion volume for Sơn Tùng M-TP, putting him far ahead of other artists. He also performed at Red Bull Húc Fest, sharing the stage with several top young artists.
• Phương Mỹ Chi maintained her popularity thanks to her song “Ếch Ngoài Đáy Giếng” (The Frog at the Bottom of the Well), which was performed during school opening ceremonies across the country. She also performed at A80 and the “Em Xinh Say Hi” concert — two major events of September — while continuing to engage fans with funny short clips on her personal social media channels.
• Hòa Minzy deeply moved audiences with her new song “Nỗi Đau Giữa Hòa Bình” (Pain in Peace), released during the National Day period. Her emotional performance at the A80 event became a viral moment on TikTok, earning her strong public affection.
• Mỹ Tâm returned to the BSI Top10 Rankings after a long absence. Her standout activity this month was her performance at the A80 event alongside Hòa Minzy and Phương Mỹ Chi. The teaser for her upcoming year-end live concert also sparked excitement among fans.
• Lê Dương Bảo Lâm remained highly active, appearing in two popular shows — “Chiến Sĩ Quả Cảm” and Season 4 of “2 Ngày 1 Đêm”. His heartwarming interactions with his son, Ku Phin, continued to receive positive attention from audiences.
• After a short absence last month, Rhyder quickly returned to the BSI Top10 with his new track “Sau Cơn Suy” (After the Storm). He also performed at Red Bull Húc Fest and appeared as a guest in Episode 81 of “2 Ngày 1 Đêm.”
• Quang Hùng MasterD once again showcased his remarkable productivity, releasing the MV “Idol Hút” in collaboration with the NuVi brand. He also performed at music events organized by BIDV and Yamaha, further expanding his public reach.
• Jun Phạm re-entered the BSI Top10 after a long hiatus. Most discussions about him stemmed from his interactions with other artists in “Gia Đình Haha.” This month, he also teamed up with singer Bùi Lan Hương to release the duet “Nhẹ Tựa Khói Sương” (Soft as Mist).
• Bùi Công Nam, affectionately known as Ba Nam, became the second “Gia Đình Haha” member to make the BSI Top10. Like Jun Phạm, much of his engagement came from the show, but he also performed at various university music events.
• Dương Domic had a dynamic September with the release of his new song “Không Thời Gian” (Timeless), performances at the “Em Xinh Say Hi” concert, and a fan meeting in Hanoi. He also partnered with Long Châu Pharmacy to promote positive health messages, earning praise for his social contribution.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN SEPTEMBER 2025

Two major events celebrating the 80th Anniversary of Vietnam’s National Day (September 2) were featured in this month’s BSI Top10 Events Rankings — the Military Parade and Marching Ceremony commemorating the historic milestone, and the Exhibition on 80 Years of National Achievements. A series of music-driven events also dominated the rankings this month, including the “Em Xinh Say Hi” Concert, Red Bull’s “Húc Tour – Húc Fest”, Tiger’s “Tiger Street Football 2025”, YAMAHA’s “Phiêu Concert”, “V Fest – Vietnam Today”, BIDV Music Festival – Emerald X, and Happy Bees 15. Additionally, the “Lụa Là Trà Hoa” (Silky Tea Blossoms) fashion event made a notable appearance on the list.

• The A80 Military Parade and Marching Ceremony, celebrating the 80th Anniversary of Vietnam’s National Day (September 2, 1945 – September 2, 2025), took place solemnly at Ba Đình Square, Hanoi. The event recreated the nation’s proud revolutionary spirit through the re-enactment of President Hồ Chí Minh’s Declaration of Independence, touching moments from veteran soldiers, and the release of 900 doves symbolizing peace. Major media outlets on Facebook and TikTok simultaneously covered the event, helping it attract nearly 1 million quality user discussions — far surpassing any other event in September.
• The “Em Xinh Say Hi 2025” Concert, organized by Vie Channel, gathered over 30 prominent female artists including Phương Mỹ Chi, Bích Phương, Phương Ly, Pháo Northside, Lâm Bảo Ngọc, and Orange, with its debut night held in Ho Chi Minh City. In the lead-up to the concert, interactive mini-games and ticket-hunting campaigns by partner brands such as Diana, Warrior, and Celano generated massive buzz online. Even after the show ended, fans continued sharing humorous TikTok moments featuring the “Em Xinh” performers.
• “Lụa Là Trà Hoa”, a fashion show by designer Linh San (Linh San Couture), drew strong attention on social media with its star-studded lineup of beauty queens, actresses, and models such as Đỗ Thị Hà, Phương Khánh, Xuân Hạnh, Quế Anh, Trương Ngọc Ánh, Kim Tuyến, and sisters Nam Em – Nam Anh. The event highlighted a contemporary áo dài collection blending tradition and modernity, while viral red-carpet and behind-the-scenes moments further cemented Linh San Couture’s reputation in Vietnam’s fashion scene.
• YAMAHA’s “Phiêu Concert”, a free mega music festival marking the 70th anniversary of Yamaha Motor, took place on September 28 at Cách Mạng Tháng Tám Square, Hanoi. The lineup featured Sơn Tùng M-TP, MOMO, Isaac, Kay Trần, Anh Tú, and Quang Hùng MasterD. The pre-event campaign “Ride the Concert with Yamaha,” including mini-games, livestreams, and free zone ticket giveaways, created a viral lead-up. Despite heavy rain, the concert remained electric, with Sơn Tùng M-TP’s performance becoming a major highlight on social media.
• The Exhibition on 80 Years of National Achievements was another key celebration, held at the National Exhibition Center (Đông Anh, Hanoi), attracting over 10 million visitors — a record-breaking turnout. Online discussions buzzed around innovative technologies showcased by major corporations such as VinRobotics’ robots and Viettel’s military equipment. The exhibition concluded with the concert “I Love My Country” and a spectacular fireworks display.
• V Fest – Vietnam Today, organized by VTV on September 20, 2025 at the Vietnam Exhibition Center, served as the grand finale of the A80 celebration series. The event welcomed over 20,000 attendees and featured top-tier artists including Vũ., Nguyễn Hùng (MAYDAYs), Noo Phước Thịnh, Vũ Cát Tường, Hương Tràm, Phương Ly, and Rhyder. Prime Minister Phạm Minh Chính’s address, the duet “Còn Gì Đẹp Hơn” by Vũ. and Nguyễn Hùng, and the viral image of Vũ. in military uniform became major talking points online.
• The BIDV Music Festival – Emerald X, marking 10 years of BIDV SmartBanking and the launch of SmartBanking X – The Digital Bank of the Future, was held on September 27, 2025 at Nguyễn Huệ Walking Street, Ho Chi Minh City. The lineup included Tùng Dương, Tóc Tiên, (S)TRONG Trọng Hiếu, Quang Hùng MasterD, Phương Mỹ Chi, Chillies, and Maitinhvi. Pre-event activities, including tech showcases and app-based mini-games, attracted tens of thousands of participants.
• Finally, Happy Bees 15, the annual student welcome concert organized by FPT Polytechnic, featured Sơn Tùng M-TP — marking his fourth Happy Bee appearance and ninth performance on FPT’s stage — alongside Trọng Hiếu, Rhyder, Minh Tốc & Lam, Ngô Lan Hương, Vũ Phụng Tiên, and MC Hoàng Rapper. The pre-event mini-games and livestream ticket giveaways generated tens of thousands of interactions from students and the Sky fandom community.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN SEPTEMBER 2025

“Anh Trai Say Hi” Season 2 successfully inherited the No.1 spot from “Em Xinh Say Hi”, maintaining its leading position on the BSI Top10 Shows chart even as it approaches its final episodes. “Gia Đình Haha” bids a temporary farewell to audiences at No.2 — the highest ranking the show has achieved so far. “Chiến Sĩ Quả Cảm” and “2 Ngày 1 Đêm” secured the third and fourth spots, respectively. Meanwhile, shows such as “Tân Binh Toàn Năng,” “Mái Ấm Gia Đình Việt,” “Sao Nhập Ngũ,” and “Running Man Vietnam” continued to hold their positions in the rankings. This month’s chart also welcomed some familiar yet long-absent names —  “Vợ Chồng Son” (The Newlyweds) — while “Vietnam’s Next Top Model” made its first-ever appearance in the BSI Top10.

• “Anh Trai Say Hi” officially returned for its second season, featuring 30 diverse artists. The theme MV “All Eyes On Us” and especially the song “Người Như Anh Xứng Đáng Cô Đơn” (A Man Like You Deserves to Be Lonely) received enthusiastic attention from audiences. With the charming hosting of MC Trấn Thành and the energetic, competitive spirit among the contestants, many viewers believe the show has had a strong start and are eagerly anticipating more explosive performances in upcoming episodes.
• “Gia Đình Haha” (Haha Family) gained momentum toward the end of Season 1 with emotional moments and a promise to return. The cast — Jun Phạm, Rhymastic, Bùi Công Nam, Ngọc Thanh Tâm, Duy Khánh, along with (S)TRONG Trọng Hiếu, Y Xim, and Tóc Tiên — brought a series of memorable highlights, including broken proverbs, the “Super Vietnamese” teacher, traditional experiences like making New Year poles and rice offerings, and impressive singing and cover performances praised as professional-level.
• “Chiến Sĩ Quả Cảm” (Courageous Soldiers) continued to explore the physical and mental training journey of 11 artists as they took on the roles of firefighters and rescue workers. Beyond the intense role-play moments, the show delivered lighthearted humor thanks to the chemistry between Lê Dương Bảo Lâm and Tiến Luật. Quang Hùng MasterD’s performance within the show also received strong positive engagement from viewers.
• “2 Ngày 1 Đêm” (2 Days 1 Night) Season 4 premiered on September 21, 2025, under the theme “The Journey of Connection”, reuniting the familiar cast from previous seasons. This time, not only Lê Dương Bảo Lâm, but also HIEUTHUHAI, Ngô Kiến Huy, and Trường Giang were highly active on social media. Community pages, notably Thuyền Nhỏ Lênh Đênh, frequently shared funny and heartwarming behind-the-scenes moments, helping to boost discussion and engagement.
• “Tân Binh Toàn Năng” (The All-Round Rookie) officially entered its international competition phase with 11 upgraded rookies after 100 days of training. The theme MV “Show Me”, filmed in Thailand, was directed by Directornet and produced by Hyuk Shin. Fans expressed excitement over the appearance of international groups, fueling the campaign’s global buzz.
• “Mái Ấm Gia Đình Việt” (Vietnamese Family Home) moved audiences with the touching story of 10-year-old Minh Huy from Thanh Hóa, a kind and grateful boy who thanked his grandmother for buying him salmon head and expressed a heartfelt wish to repay her kindness in the future. The program sustained high engagement for an extended period through its wide media network, regularly sharing stories of families in need.
• “Vietnam’s Next Top Model 2025” made its first-ever appearance in the BSI Top10 Rankings, signaling the comeback of the show produced by MultiMedia JSC, aired on VTV9 and MultiTV Official. Contestant “Nàng Mơ” Trà My has become a fan favorite, praised for her consistency, charisma, and viral moments — though not without controversy. Meanwhile, Giang Phùng, Mi Lan, Mai Hoa, and Mỹ Ngân have also made strong individual impressions. On TikTok, users actively shared content and discussed the contestant quality this season.
• “Sao Nhập Ngũ 2025” (Stars Join the Army) maintained its steady popularity thanks to interactive activities such as minigames, unitours, and behind-the-scenes videos, continuing to promote a spirit of teamwork and civic responsibility. However, controversies surrounding Độ Mixi and his leadership role sparked heated debate online.
• After four years, “Running Man Vietnam Season 3 – Chạy Ngay Đi” (Run Now!) officially rejoined the BSI Top10 Rankings, featuring a dynamic lineup of Trấn Thành, Ninh Dương Lan Ngọc, Anh Tú Atus, Quang Trung, Quân A.P, and Quang Tuấn, along with new celebrity guests. The season promises more intense physical and psychological challenges. The trailer received positive feedback online, helping the show achieve a Sentiment Score of 0.96.
• “Vợ Chồng Son” (The Newlyweds) also returned to the BSI Rankings after a four-month hiatus, winning audiences over with its authentic, humorous, and emotional stories about marriage. Guided by the charismatic hosts NSND Hồng Vân and Quốc Thuận, the program continued to deliver heartfelt entertainment through its relatable and amusing real-life relationship mome

Detailed information on the component metrics that make up the BSI (Buzzmetrics Social Index) for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings in September 2025.

For more information or to discuss in detail how to evaluate brand health, campaign performance, and optimize customer engagement effectiveness on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team at info@buzzmetrics.com.