BSI Top10: Social media ranking August 2025

The BSI Top10 Rankings are the most trusted, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 rankings for August 2025 include the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online newspapers from 01/08/2025 to 31/08/2025.
The BSI (2023 version) adds two new adjustment metrics, Diversity Score and Audience Score, combined with the five evaluation criteria from the 2021 version, creating changes when assessing the overall and in-depth success of campaigns/events/shows on social media: see more at How BSI Top10 is Ranked (2023 version).
BSI reflects a combination of factors with equally important impact. With just one factor changing, the BSI Top10 rankings can also change.
From January 2023, the BSI Top10 rankings are fully applied according to the 2023 version with the addition of two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN AUGUST 2025

The “Tự Hào Việt Nam” (Proud Vietnam) campaign rises to lead the August 2025 chart, followed by “Fandom Yêu Nước” (Patriotic Fandom). Red Bull’s “Bản Lĩnh Tới Cùng – Húc Tới Đi,” Samsung’s Galaxy Z Fold7 | Z Flip7, Warrior’s “Ngon Hết Nấc – Vui Hết Cỡ,” and OMO’s “Chơi Là Chất Ngại Gì Bẩn” maintain stable positions in the rankings. In addition, Manulife’s “Chọn Xanh Cho Khỏe” and “Bia Saigon Dragon Cup 2025” make their mark with a series of creative engagement activities. Notably, Vinamilk’s “Sữa Chua Ăn – Kết Từ Nết Bụng” and vivo’s “Vivo V60 5G” appear for the first time in the BSI Top10 Campaigns rankings.

• Proud Vietnam topped the communication campaigns celebrating the 80th anniversary of the August Revolution and National Day (September 2), launched by the Central Committee of the Ho Chi Minh Communist Youth Union in collaboration with Kenh14.vn and various media outlets. The campaign introduced a new youthful, modern brand identity, sparking patriotism across social media. Many young people changed their Facebook avatars as a way to show support. The hashtag #tuhaovietnam, within the campaign framework, attracted over 197,000 posts on TikTok with the participation of celebrities such as singer Kieu Anh, Phuong My Chi, and MC Khanh Vy.
• “Patriotic Fandom”—a creative project by Kenh14.vn—was also a campaign dedicated to the 80th National Day celebration. To amplify its impact, Kenh14.vn frequently shared stories about preparations for the holiday from diverse perspectives, such as: the best streets to watch the military parade, hundreds of residents gathering on Nguyen Son Street to witness the transport of the aircraft once used by President Ho Chi Minh, and a veteran who had marched in the parade at the square 60 years ago. Patriotic Fandom generated more than 66,000 quality discussions from users, ranking just behind Proud Vietnam.
• “Dare to the Last – Charge Forward” by Red Bull continued its momentum, making it into the BSI Top 10 Campaigns ranking for the fourth month in a row. Buzz centered around Red Bull Húc Fest on September 7, featuring big-name artists like Son Tung M-TP, Rhyder, HURRYKNG, and Chi Pu. Activities like ticket hunts, lineup anticipation, and performance predictions made the festival the focal point of campaign discussions.
• Samsung’s Galaxy Z Fold7 | Z Flip7 campaign drove conversations in two main ways: (1) engaging mini-games across community pages and tech forums; and (2) trusted KOLs simultaneously releasing positive product reviews. Although this approach was familiar from Samsung’s past promotional efforts, it remained effective, earning over 210,000 discussions—second only to Proud Vietnam.
• “Extremely Delicious – Extremely Fun” by Warrior gained visibility through its partnership with the show Em Xinh Say Hi. The ticket hunt event at Life4Cuts Nguyen Hue attracted large numbers of young people, while contestants from Em Xinh actively promoted the campaign, helping Warrior engage closely with Gen Z audiences.
• “Play with Style, Don’t Fear the Dirt” by OMO marked its second consecutive month in the BSI Top 10 Campaigns. The highlight was the Music Fortress event, featuring two nights of concerts with hot artists such as SOOBIN, Rhyder, and Phuong My Chi. Ticket hunts and fan-captured videos fueled lively discussions across platforms.
• “Yogurt Eating – Good Gut, Good You” by Vinamilk scored points with its launch of new yogurt flavors through collaborations with KOLs and KOCs in the health and wellness space. This lifestyle-driven approach maintained steady engagement, especially among users interested in nutrition and healthy living.
• “Choose Green for Health” by Manulife brought a fresh approach to the insurance industry. Through weekly mini-games and challenges, the campaign sustained community interest. In particular, the TikTok challenge “Turn on GREEN mode – quickly overcome obstacles” was enthusiastically received, spreading the message of “insurance that remains youthful and dynamic.”
• Saigon Beer Dragon Cup 2025, an international 7-a-side football tournament featuring teams from Vietnam, Thailand, and Malaysia, also made the BSI Top 10. In addition to exciting matches, the organizers cleverly combined Zalo and Facebook mini-games with valuable prizes to spark discussions among fans—making it one of the few sports campaigns to enter the ranking.
• Vivo V60 5G drew attention through its collaboration with singer Quang Hung MasterD. The campaign not only tied the brand to his MV Thả Anh Ra but also made an impact with the product launch event featuring his live performance. Mini-games centered on Quang Hung MasterD kept the campaign buzzing throughout the month.

TOP 10 MOST OUTSTANDING INFLUENCERS ON SOCIAL MEDIA IN AUGUST 2025

The BSI Top10 rankings for August 2025 witness the rise of women, with six female artists featured. Phương Mỹ Chi holds the No.1 spot for three consecutive months. Other familiar faces include Quang Hùng Master, HIEUTHUHAI, Sơn Tùng M-TP, and Lê Dương Bảo Lâm.

• Phương Mỹ Chi has led the BSI Top10 for three months in a row, becoming the champion of “Em Xinh Say Hi” with her solo stage “Ếch Ngoài Đáy Giếng,” which went viral on TikTok. She also appears in three group songs: “Bad Liar,” “Duyên,” and “Morse Code.” With high activity frequency and quality outputs, her Qualified User-related metrics are all very strong.
• Lyhan becomes the runner-up of “Em Xinh Say Hi” and a noteworthy new face in this month’s chart. The “Rơi Tự Do” performance in the finale earned Lyhan strong points with audiences, alongside vocals in group songs “Lắm Lúc,” “Tín Hiệu Yêu,” and “Hourglass.” Thanks to the dense volume of fan-generated content on TikTok, Lyhan has the month’s highest Earned Media from QU (76.3%).
• Lê Dương Bảo Lâm maintains his social media presence by constantly creating content for the show “Chiến Sĩ Quả Cảm.” In particular, a humorous clip with BinZ making Châu Bùi “jealous” became a lively topic. He also drew attention with a post celebrating the 80th National Day.
• Sơn Tùng M-TP excites his fandom with the SKYMEET event in Đà Nẵng. This month, fans unexpectedly dubbed him “Saint Toine Emtippy” as his songs were remixed in symphonic style. The symphonic-music trend helps sustain discussion heat around Sơn Tùng M-TP.
  Quang Hùng MasterD draws attention with the release of MV “Thả Anh Ra,” quickly picked up by many famous TikTokers. In parallel, he actively attends brand events such as Yamaha Phiêu Concert and 7UP Water Splash Concert.
• Hòa Minzy makes a strong mark with the song “Nỗi Đau Giữa Hòa Bình” – a collaboration with composer Nguyễn Văn Chung, evoking many emotions as the country celebrates National Day. She also appears at major concerts like “Việt Nam Trong Tôi,” “Tự Hào Là Người Việt Nam,” and “Sao Nhập Ngũ Concert 2025.”
• Juky San impresses with “Người Đầu Tiên” in the “Em Xinh Say Hi” finale. She also contributes vocals to group songs “Bắc Thang Lên Hỏi Ông Trời,” “Hourglass,” and “Cách (Yêu Đúng) Điệu.” Through the rounds, Juky San increasingly proves her capabilities and wins over fans. This is her first time entering the BSI Top10.
• Miu Lê has a fairly successful performance with “Em Thích Là Được” in the “Em Xinh Say Hi” finale. She also participates in group songs “Đầu Mèo Đuôi Chuột,” “Tín Hiệu Yêu,” and “Lắm Lúc.” Outside the show, Miu Lê frequently interacts with fans and creates content on social media.
• Bích Phương continues to show her prowess at “Em Xinh Say Hi” with the song “Chu Kỳ Mới” in the finale. She also features in several group tracks like “Bắc Thang Lên Hỏi Ông Trời,” “Cách (Yêu Đúng) Điệu,” and “Ta Di Da,” making the program’s Best 5.
• HIEUTHUHAI despite no new releases this month, maintains high discussion volume thanks to previous hits “Trình” and “Exit Sign.” He also joins major concerts this month such as Legend Fest and V Fest.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN AUGUST 2025

Events celebrating the 80th anniversary of National Day 02/09 dominate this month’s BSI Top10 Events, with large-scale programs such as “Concert Quốc Gia – Tổ Quốc Trong Tim,” “V Concert – Rạng Rỡ Việt Nam,” “Sao Nhập Ngũ Concert,” “Concert Việt Nam Trong Tôi,” “V Fest – Thanh Xuân Rực Rỡ,” along with the race “Cùng Việt Nam Tiến Bước.” In addition, other culture-entertainment events also draw their own appeal, including “Live Concert Hạ Vải,” “8WONDER – Moments of Wonder,” “Beauty Summit 2025,” and “Legend Fest 2025.”

• Concert Quốc Gia – Tổ Quốc Trong Tim (10/08) becomes the most discussed event of August. This is a political-art program co-organized by Báo Nhân Dân and the Hanoi People’s Committee, attracting more than 50 thousand attendees at Mỹ Đình National Stadium. Memorable moments spread strongly on social platforms, such as the audience singing the National Anthem under the red flag with a yellow star, the “Hò kéo pháo” performance, and the appearance of SU-30 fighter jets.
• V Concert – Rạng rỡ Việt Nam (09/08) organized by VTV at the Vietnam Exhibition Center gathers top artists like Hà Anh Tuấn, Trúc Nhân, Phương Mỹ Chi, Đen, Hoàng Thùy Linh, Noo Phước Thịnh, Hòa Minzy… One highlight is when Hà Anh Tuấn donates 500 million VND to build libraries for children in disadvantaged areas, becoming a hot topic on social media.
• Sao Nhập Ngũ Concert (24/08) steps out from the TV screen for the first time with a grand music festival at HCMC Creative Park, celebrating 15 seasons on air and the 80th National Day 2/9. The event gathers many famous artists such as Soobin, Chi Pu, Hòa Minzy, Trúc Nhân, Jun Phạm… delivering a music space honoring soldiers and patriotism. Mũi Trưởng Long’s live rap and the OTP reunion of Hậu Hoàng – Mũi Trưởng Long become viral highlights.
• Live Concert "Hạ Vải” (16/8) by designer Thạch Linh at the Bắc Ninh Culture and Exhibition Center blends music and fashion with Jack – J97, Hồ Ngọc Hà, Hiền Hồ, Quân A.P, and top beauty queens. J-97 draws attention with a new arrangement of “Việt Nam Tôi” and the image of him draping the national flag at the show’s finale. Many users posted positive comments for J-97 in particular and the program in general.
• Concert Việt Nam Trong Tôi takes place on 26/08 at the North Field of the Vietnam Exhibition Center. The program brings together many youth-favorite artists: Soobin Hoàng Sơn, Hòa Minzy, Erik, Đức Phúc, Anh Tú, Quân A.P, Dương Hoàng Yến, and the band Chillies…
• 8WONDER – Moments of Wonder on 23/08 at Cổ Loa (Hanoi) attracts more than 50 thousand attendees at the National Exhibition Center. The event heats up on social media thanks to ticket-hunt activities and the star-studded lineup announcement featuring Hòa Minzy, SOOBIN, and international stars.
• The race “Cùng Việt Nam Tiến Bước” commemorating the 80th National Day 02/09, co-organized by Báo Nhân Dân and the Ministry of Public Security with Vietcombank as a partner, generates nationwide impact. With media support from many local community pages, the race attracts more than 30 thousand discussions - a relatively strong figure for running events.
• Beauty Summit 2025 is a scientific conference with a trade-promotion exhibition for the beauty industry. The discussion spotlight belongs to Korean actor Kim Bum, the brand ambassador. The music party featuring the trio Jun Phạm – Thanh Duy – Bùi Công Nam also boosts positive conversations for the program. This is the only event with a perfect sentiment score this month (Sentiment Score = 1.0).
• V Fest – Thanh Xuân Rực Rỡ organized by VTV on 10/08, becomes one of the most talked-about music festivals of the month. With stars like HIEUTHUHAI, Rhymastic, MONO, BinZ, Bích Phương, Trang Pháp…, the event leaves a strong impression. Notably, “Trình” by HIEUTHUHAI and “Kho Báu” by (S)TRONG Trọng Hiếu are widely shared on TikTok.
• Legend Fest 2025 in Đà Nẵng becomes one of the month’s most grand festivals, gathering stars from the “Say Hi universe” such as HIEUTHUHAI, Phương Mỹ Chi, Quang Hùng MasterD, Rhyder, Orange… The concert draws more than 10 thousand in-person attendees and generates numerous viral TikTok moments as performances are widely shared.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN AUGUST 2025

“Em Xinh Say Hi” maintains the No.1 position in the BSI Top10 even as it reaches the final stage. Two hit shows, “Anh Trai Say Hi” and “2 Ngày 1 Đêm,” return to the rankings despite only ramping up for new seasons. Also featured are familiar programs from recent months such as “Gia Đình Haha,” “Chiến Sĩ Quả Cảm,” “Đấu Trường Gia Tốc,” “Mái Ấm Gia Đình Việt,” “Tân Binh Toàn Năng,” “Sao Nhập Ngũ,” and “Mẹ Vắng Nhà Ba Là Siêu Nhân.”

• Em Xinh Say Hi officially wraps with more than 1.8 million discussions in its final on-air month. The contestants’ solo stages are enthusiastically received online, especially Phương Mỹ Chi with “Ếch Ngoài Đáy Giếng,” Lyhan with “Rơi Tự Do,” and Juky San with “Người Đầu Tiên.” The show’s concert ticket hunts also help sustain discussion heat.
• Anh Trai Say Hi 2025 returns with Season 2, again assembling talented artists such as Vũ Cát Tường, Karik, BigDaddy, B Ray, Phúc Du, Ngô Kiến Huy, Negav, Gill... Even with only the cast reveal and a few basic details about the new “Anh Trai,” the show still draws nearly 370 thousand discussions. Qualified User-related metrics rank just behind “Em Xinh Say Hi.”
• Gia Đình Haha takes viewers to the Mekong Delta with rustic yet engaging experiences—from Bùi Công Nam climbing a coconut tree, Ngọc Thanh Tâm trying country rice wine, to cozy moments frying bánh xèo and singing with locals-continuing to create a healing atmosphere. Audiences were “melted” by the tearful farewell meal of Uncle and Aunt Chín with a pot of banana cake full of family warmth.
• Chiến Sĩ Quả Cảm maintains its pull by recreating the harsh real-combat missions of the Fire and Rescue Police. Artists face life-or-death challenges such as smoke inhalation, explosions, cliff rescues, and high-rise evacuations. The show not only delivers action-movie-like thrills but also portrays courage, silent sacrifice, and strong camaraderie.
• Đấu Trường Gia Tốc ends its first season with breath-holding chases, intense strategies, and dramatic comebacks. MinhDong (another name of Dương Domic) becomes the first “Gia Tốc” champion, receiving waves of congratulations along with the message “Bring on Season 2.”
  “Mái Ấm Gia Đình Việt” last month moved audiences to tears with the Thanh Hóa boy who “hadn’t eaten meat for 10 years,” arriving at the studio in his best clothes-a peasant pants and a shirt frayed at the shoulders. The image choked the entire studio; the cameraman even stopped filming due to overwhelming emotion. Philanthropists and accompanying artists such as Huỳnh Lập, Lâm Vỹ Dạ, BigDaddy – Emily, and Tiến Linh received many positive comments.
• Tân Binh Toàn Năng ends a 100-day journey of rigorous training and challenges, officially announcing the Top 11 “Tân Binh Thăng Cấp”: Đông Quan, Hồng Cường, Phúc Nguyên, Duy Lân, Lâm Anh, Hữu Sơn, Minh Quân, Đức Duy, Minh Tân, Minh Hiếu, and Hoàng Long. SOOBIN is chosen as the all-round Producer for the new phase, leading young artists to compete with international teams.
• Sao Nhập Ngũ 2025 returns with the theme “Khi Tổ Quốc Gọi Tên,” featuring its largest production scale ever with big names like Độ Mixi, Chi Pu, Hòa Minzy, Diệu Nhi, Huỳnh Anh, Linh Ngọc Đàm... Artists don uniforms to experience tough military life, push personal limits, and strengthen teamwork. The return of Mũi Trưởng Long and the appearance of Lieutenant Lê Hoàng Hiệp help the show attract many discussions.
• 2 Ngày 1 Đêm reappears in the rankings after half a year away. Though entering Season 4, the show hasn’t lost its social media heat. Ahead of the new season, the crew releases the side series “Gien-Nỳ Ly Kì Truyện,” revealing hilarious behind-the-scenes moments. Keeping the original cast is seen as a positive by audiences.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân 2025 follows famous dads Hải Long – Pamela, Khắc Việt – Dừa Đu Đủ, Lê Dương Bảo Lâm – Bảo Nhi, Bảo Ngọc, Ku Phin, Ba Duy – Đậu Bún, Chim Sẻ Đi Nắng – Sunii on challenging childcare journeys filled with adorable moments from the kids.

APPENDIX Detailed information on the metrics constituting BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in August 2025.

To learn more and discuss in detail how to assess brand health and campaign performance, as well as optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representatives at info@buzzmetrics.com.