BSI Top10: Social media ranking July2025

BSI Top10 Ranking is the most trusted, high-quality, and updated ranking on social media based on the social index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for July 2025 includes the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news from July 1, 2025 – July 31, 2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – combined with five evaluation criteria from the 2021 version, creating changes in assessing the overall and deeper success of campaigns/events/shows on social media. (See more at How BSI Top10 is ranked – 2023 version).

BSI represents a comprehensive combination of factors, each carrying equal weight of importance. A change in just one factor can alter the BSI Top10 Ranking.

Since January 2023, the BSI Top10 Ranking has been fully applied according to the 2023 version, with the addition of the two new adjustment metrics Diversity Score and Audience Score.

TOP 10 OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA – JULY 2025

OPPO Reno14 Series takes the lead, with Galaxy Fold7 | Z Flip7 right behind. Somersby with the campaign Khỏi Rườm Rà, Ngon Quá Đã and Tuborg with the campaign Săn Thêm Nắp, Trúng Gấp Trăm entered the BSI Top10 Campaigns for the first time. Other notable campaigns include Vì Một Thế Hệ Trẻ Không Ung Thư Do HPV by Long Châu; Bản lĩnh tới cùng - Húc tới đi by Red Bull; Galaxy A56 5G | A36 5G maintaining its position this month; as well as Peel Hồng Sáng Da by L’Oréal Paris; Chơi Là Chất Ngại Gì Bẩn by OMO; and Có Lay’s Cuốn, Vui Trọn Vẹn by Lay’s.

• The OPPO Reno14 Series campaign attracted over 37,000 quality users engaging in discussions, more than any other campaign this month. The campaign was accompanied by Sơn Tùng M-TP alongside a wide range of celebrities, from artists like 52Hz, tech KOLs such as Duy Thẩm and Vinh Xô, to rising TikToker Chị Phiến.
• The Galaxy Fold7 | Z Flip7 campaign by Samsung activated minigames across major fanpages, from tech sites like Techz.vn and Techrum.vn to entertainment communities such as Cột Sống Gen Z and Hóng Hớt Showbiz. With its extensive channel network, the campaign generated over 1.2 million discussions.
• The Somersby campaign Khỏi Rườm Rà, Ngon Quá Đã stood out by featuring Yeonjun from the Korean group TXT as brand ambassador. The campaign centered on young people finding ways to relax and de-stress amidst deadlines and work emails.
• The Red Bull campaign Bản Lĩnh Tới Cùng - Húc Tới Đi stirred excitement with its grand Húc Tour events, gathering top artists like Rhyder, Lou Hoàng, HURRYKNG, Pháp Kiều, etc. Húc Tour 2025 also made it to the BSI Top10 Events, ranking 3rd.
• The Tuborg campaign Săn Thêm Nắp Trúng Gấp Trăm hosted the Tuborg Why Not! music festival featuring Bray, Trương Thảo Nhi, Nguyễn Đình Vũ, while also running promotional minigames on large fanpages like Beatvn, Hóng Hớt Showbiz, and Run Your EDM.
• The Galaxy A56 5G | A36 5G campaign held its ground at 6th place with a highlight Meet & Greet event featuring HIEUTHUHAI. Entertainment media widely shared images of SUNDAYs (HIEUTHUHAI’s fandom) lining up to meet their idol. The Meet & Greet event also entered the BSI Top10 Events, ranking 7th.
• The L’Oréal Paris campaign Peel Hồng Sáng Da chose TikTok as its main platform, rolling out a wave of product review videos. Key names included Yên Đan, Diệp Lâm Anh, Call Me Duy, along with popular TikTok experts such as Dr. Hạnh Nguyên and pharmacist Hằng Ngọc.
• The Long Châu campaign Vì Một Thế Hệ Trẻ Không Ung Thư Do HPV has appeared in the BSI Top10 for three consecutive months thanks to its youthful communication style. This month, it surprised audiences by announcing a collaboration with Quang Hùng MasterD for an August fan meeting, as well as launching a chibi pillow version of the “CEO.”
• The OMO campaign Chơi Là Chất Ngại Gì Bẩn drew attention by announcing its Pháo Đài Lấm Bẩn event series in August, featuring two concerts with artists like Rhyder, SOOBIN, Bích Phương, Phương Mỹ Chi, etc.
• The Lay’s campaign Có Lay’s Cuốn, Vui Trọn Vẹn launched a meme-making minigame on Zalo, attracting a large number of participants. Youth entertainment pages such as TOP Comments, Cột sống GenZ, and Insight Mất Lòng helped spread the game.

TOP 10 OUTSTANDING INFLUENCERS ON SOCIAL MEDIA – JULY 2025

The vibrant summer of the Say Hi universe shows no signs of cooling down, with 7 artists appearing in the BSI Top10 Influencers: the Anh Trai quartet Quang Hùng MasterD, HIEUTHUHAI, Rhyder, Captain Boy and the Em Xinh trio Phương Mỹ Chi, Lyhan, Han Sara. Khuyến Dương (Chị Phiến) made her first entry into the prestigious BSI Top10 Ranking. In addition, two familiar names – Sơn Tùng M-TP and Lê Dương Bảo Lâm – also secured their spots.

• Phương Mỹ Chi maintains the top position by shining in both Em Xinh Say Hi and Sing!Asia. Within just one month, Phương Mỹ Chi delivered a series of high-quality performances such as Túy Âm, Chopsticks, Vũ Trụ Có Anh, Lạc Trôi, I’ll Be There,… Audiences highly appreciated her maturity and dedication to her craft.
• Khuyến Dương (also known as Chị Phiến) makes her debut in the BSI Top10. This month, she actively joined various brand activities: appearing on Mega Live of Thế Giới Di Động alongside actor Quốc Anh, sharing the stage with top artists at Red Bull’s Húc Tour, and participating as a guest in PUBG’s Đại Bại Roadshow. However, much of the discussion about Chị Phiến this month stemmed from humorous posts related to the Chinese phenomenon “Hồng Tỷ.”
• Quang Hùng MasterD continues to lead in total discussions. His feature in the song Gã Săn Cá was warmly received and discussed by fans over an extended period. Additionally, Quang Hùng performed at the Anh Trai Say Hi concert in Las Vegas, receiving strong encouragement and support from fans back home.
• HIEUTHUHAI returns to the ranking at 4th place. This month, the rapper joined Samsung’s Meet & Greet event and performed at the Anh Trai Say Hi concert in Las Vegas. His track Trình proved its lasting appeal as it was still frequently mentioned and covered by users. The long-running debate comparing HIEUTHUHAI and Bình Gold also fueled significant discussion.
• Lê Dương Bảo Lâm remains “noisy” with the program Chiến Sĩ Quả Cảm. He frequently posts humorous content about the show, entertaining and engaging audiences. Occasionally, he shares nostalgic posts about 2 Ngày 1 Đêm.
• Lyhan becomes the next Em Xinh to enter the BSI Top10. As a newcomer, Lyhan steadily won over audiences through each round of Em Xinh Say Hi. Her performance of Not My Fault continued to be highly praised. Although she faced some controversies regarding her behavior, overall, Lyhan remained well-liked and supported by the majority of viewers (Sentiment Score = 0.97).
• Sơn Tùng M-TP participated in promoting OPPO’s new smartphone line. Also this month, Sơn Tùng celebrated his “18th birthday for the nth time,” generating lively interactions and well wishes from fans.
• Rhyder had a packed schedule this month, performing in both nights of Anh Trai Say Hi in Las Vegas, rocking Red Bull’s Húc Tour 2025, and joining Đấu Trường Gia Tốc. Many fans back home eagerly awaited a replay of his Chân Thành performance in Las Vegas.
• Han Sara left fans regretful as she exited after Live Stage 3, despite delivering a memorable Korean-language rendition of I’ll Be There. Nonetheless, she had a strong month with the release of Do Anh Si and her UNFROZEN mini concert.
• Captain Boy was no less busy than his close friend Rhyder. Besides two nights of Anh Trai Say Hi, the rapper also took part in Fan Meeting Day 2: Trạm Dừng Rực Rỡ. Additionally, he joined promotional activities for the beverage brand Mirinda.

TOP 10 OUTSTANDING EVENTS ON SOCIAL MEDIA – JULY 2025

Beyond Red Bull’s Húc Tour and Samsung’s Meet & Greet, the BSI Top10 Events ranking also honors the final of Hoa Khôi Sinh Viên Việt Nam in the #1 position. Other highlights include Fan Meeting of singer Hùng Huỳnh Gemini, TROLL XE offline, Hanoi Premium Bar by Bia Hà Nội, Unfrozen mini concert by Han Sara, KFC Zestival: Unlock Your Summer Taste by KFC, Thu Xăng Đổi Điện Day by VinFast, and Summer Event Colorfest by Larue.

The final of Hoa Khôi Sinh Viên Việt Nam spread strongly on TikTok as each contestant delivered striking moments that showcased their capabilities. The newly crowned queen,

• The final of Hoa Khôi Sinh Viên Việt Nam spread strongly on TikTok as each contestant delivered striking moments that showcased their capabilities. The newly crowned queen, Đặng Quỳnh Anh from Hà Nội Medical University, received numerous congratulations from the online community. The final night was further heated up by a performance from Chi Pu with Denis Đặng.
• Hùng Huỳnh Gemini’s Fan Meeting left a strong impression with the singer’s contemporary dance performance. Many users showered praise on his fairy-like stage presence as well as his effort to learn dance.
• Hanoi Premium Bar is a summer-welcoming event series held mainly across northern provinces. Each night featured an all-star lineup. For example, Phú Thọ hosted Phương Ly and Dương Domic, while Bắc Ninh featured Kay Trần and Hà Nhi—helping the series maintain steady discussion throughout July.
• TROLL XE Offline marked the 5th anniversary of TROLL XE—one of the largest car enthusiast communities. Held at Đại Nam Racecourse, the event drew attention for its humorous content while staying true to the spirit of “all about cars.”
• Unfrozen (26/7) was Han Sara’s first mini concert, a significant milestone in the Korean–Vietnamese singer’s career. Through Unfrozen, Han Sara conveyed a message of stepping out of one’s comfort zone and being reborn stronger. The event quickly drew fans’ attention with a roster of Em Xinh such as Ngô Lan Hương, Miu Lê, Orange, Muộii, Chi Xê, Yeolan, Đào Tử A1J.
• KFC Zestival – Unlock Your Summer Taste 2025 landed in Hà Nội on 05/07 and HCMC on 19/07, becoming one of the grandest summer music festivals. The lineup included Quang Hùng MasterD, Captain Boy, MONO, Wean Lê, 52Hz, Coldzy, Marzuz, Danmy, Issac.
• Thu Xăng – Đổi Điện Day by VinFast took place vibrantly across multiple provinces nationwide, attracting thousands of participants. Attendees could bring old gasoline vehicles for free appraisal and switch to VinFast electric motorbikes or cars with appealing incentives. In parallel, the event offered test drives, raffles, minigames, and music performances, spreading a message of green living.
• Summer Event ColorFest 2025 by Larue continued to appear in the BSI Top10 Events. Last month, Quảng Nam and Đà Nẵng opened the series; this month it visited the Central Highlands as well as Tiền Giang – Cần Thơ. With hot names like Kay Trần, Isaac, Trương Thảo Nhi, the series gained strong support from many local community pages.

TOP 10 OUTSTANDING SHOWS ON SOCIAL MEDIA – JULY 2025

This month’s BSI Top10 Shows again sees Em Xinh Say Hi dominating at #1. Gia Đình Haha jumps two spots to #2, underscoring the appeal of a healing-format show. Đường Lên Đỉnh Olympia returns to the ranking after a month’s absence. The remaining shows are familiar faces from last month: Đấu Trường Gia Tốc; Chiến Sĩ Quả Cảm; Tân Binh Toàn Năng; Mái Ấm Gia Đình Việt; Mẹ Vắng Nhà Ba Là Siêu Nhân; Bố Ơi, Mình Đi Đâu Thế?; Về Quê Làm Giàu.

• Em Xinh Say Hi attracted over 1.9 million discussions, achieving the feat of leading the BSI Top10 Shows for three consecutive months. The exits of talented Em Xinh like Ánh Sáng Aza, Muộii, Han Sara, and Đào Tử A1J at Live Stage 3 left many fans regretful. Not a few fans still “pined” for Live Stage 2 and frequently shared humorous behind-the-scenes moments of the Em Xinh cast with guest stars.
• In July, Gia Đình Haha took audiences and artists to Quảng Ngãi to experience salt making in Sa Huỳnh, host a concert in the fields, and overcome survival challenges offshore. The appearances of BB Trần and Bùi Lan Hương brought a fresh breeze, while Duy Khánh – Bùi Công Nam getting seasick made viewers burst into laughter. The image of chị Thông gifting brocade bags to each member at the end of stage 1 became a memorable milestone in the journey of immersing in rural livelihoods.
• Đấu Trường Gia Tốc – Run For Time Vietnam sparked heated debates around the first-ever collaboration between Team Cam and Team Xanh to crack codes under time pressure. Cris Phan and Ngô Kiến Huy displayed sharp strategy. Additionally, the decision to change team leaders stirred mixed opinions. Loved for team spirit and thrilling comebacks, the show still left audiences “confused” by its rules and unexpected plot twists.
• Chiến Sĩ Quả Cảm delivered an impressive premiere episode, quickly attracting a large volume of discussion. Lê Dương Bảo Lâm continued to be the show’s reliable “talking machine,” associated with the image of “the soldier with the most write-ups.” In contrast to Lê Dương Bảo Lâm’s color, Mono appeared innocent and endearing. Other artists such as Ngô Kiến Huy, Song Luân, Kiều Minh Tuấn, Phan Mạnh Quỳnh, Binz, and Phương Thanh also energized the program.
• Tân Binh Toàn Năng grew more intense as Team All-Rounder won the Diễn Xuất 48H challenge along with a close-up Solo Cam reward. The show also saw a shake-up when Phạm Văn Tâm unexpectedly left the Top 13, arousing fans’ curiosity.
• Mái Ấm Gia Đình Việt once again moved audiences with the story of a meal of only carrots and plain water, where a father and two children shared each bite for fear of having nothing for tomorrow. Guests this month—Huỳnh Lập, MC Hồng Phúc, Á hậu Mai Ngô, Kiều Loan, Hoa hậu Ngọc Châu, and footballer Tiến Linh—were warmly received and highly rated.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân 2025 remained in the BSI Top10 Shows thanks to adorable interactions between fathers and their little children. The trio Bún – Đậu – Pam became a highlight with complementary personalities: Bún is quick-witted and humorous; Đậu is mature and calm; Pam is lovable and sometimes shy. Meanwhile, Ku Phin scored points for intelligence, cheekiness, and witty exchanges.
• Bố ơi, Mình Đi Đâu Thế? offered relatable yet meaningful experiences such as the journey at TH True Milk farm, traditional folk games, and village concerts. Father–son duo Duy Hưng – Bean drew attention for a strict yet warm parenting style. Bố Neko and Audi delivered heartwarming moments. Audiences also frequently reminisced about Totti, Chip, Bi Béo, and Suti as cherished memories tied to the show.
• Về Quê Làm Giàu took viewers from Hà Tĩnh to Pù Luông (Thanh Hóa) with poetic scenery and rustic challenges like selling kẹo cu đơ, visiting the chợ phiên, herding ducks, digging bamboo shoots, cutting luồng, and cooking in the mountains. Guided by MC Quyền Linh, artists Hari Won, J97, Long Vũ, Bùi Quỳnh Hoa, and Ngọc Sơn brought numerous humorous, surprising, and inspiring moments. J97 captured attention with his down-to-earth, hard-working image through a series of trends such as “ăn chè, lùa vịt, đào măng.”
• Đường Lên Đỉnh Olympia drew notice by introducing Buddhist knowledge—such as Kinh Pháp Cú and Tứ Vô Lượng Tâm—into its questions, creating novelty and surprise. In August, Thiên Tuấn stood out by winning the first weekly laurel of Quarter IV, with an excellent performance, confident demeanor, and radiant smile.

APPENDIX

Detailed information on the component metrics that make up BSI for BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in July 2025.

For more information and to discuss in detail how to assess brand health, campaign performance, and optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics at info@buzzmetrics.com.

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