BUZZSPEAK: Trendology

Have you ever wondered:
Is a trend that we “catch” on a daily basis called a trend?
• How many social media trends are born every day?
• How long is the lifespan of social media trends?
• What trends can change consumer behavior in a commodity industry?

For marketers who want to connect with their users, the social media trend opens up new opportunities but also risks if misused. Because how to “catch a trend” and when to “catch a trend” is already a difficult task, creating a trend is a no-brainer. However, if one understands how the movements form and move, nothing is impossible.

BUZZSPEAK: Trendology will be a workshop that redefines the macro concept of “trend” and differentiates it from “hot topics” - social media trends.

This is an UNMISSABLE workshop for all brands who want to connect with users through “catching trends” and “creating trends” on social networks.