BUZZSPEAK: Crisis Management - Building Crisis Management Scenarios from Data

The media crisis is seen as a random phenomenon with unpredictable developments, and therefore makes many brands feel surprised & embarrassed when faced with a crisis. However, with the help of data, Buzzmetrics has studied more than 600 crises over the past four years and found that crises are all regularities.

Not only does it stop at analyzing the rules of the media crisis, BuzzSpeak will also suggest ways to deal with each of the different forms and scenarios. Accompanying BuzzSpeak this time will be YouNet AM, an agency specializing in corporate reputation management on social media. Through this talk, marketers will learn more about how to predict the next developments of a crisis and how to react in certain scenarios to be better prepared.

1. Overview of the social media crisis in 4 years 2019 - 2023

2. Regularity & Morphology of Social Media Crisis

3. Dealing with the communication crisis in stages