“INSIGHT ĐÚNG KHÔNG CHỈ LÀ ĐIỂM KHỞI ĐẦU, MÀ CÒN LÀ NỀN TẢNG CỦA MỌI CHIẾN LƯỢC HIỆU QUẢ”
Để tìm ra insight thực sự từ người tiêu dùng và giúp thương hiệu xây dựng những chiến dịch truyền thông có chiều sâu và hiệu quả hơn, Buzzmetrics đã ứng dụng công nghệ tiên tiến và AI để cho ra mắt Insight-for-Planning Framework cùng bộ Qualified Metrics – những nội dung sẽ được trình bày chi tiết trong academic paper này. Bên cạnh đó, Whitepaper cũng sẽ phân tích case study campaign đã áp dụng framework này thành công và giành giải thưởng trên đấu trường quốc tế, mang đến bài học thực tiễn cho các thương hiệu.
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
Gen Alpha is predicted to soon become a core consumer group, driving significant changes in the economy and emerging as a highly promising target audience for brands.
For a long time, Millennials have been considered the main consumer force by brands due to their strong purchasing power and continuous growth over the years. However, this generation is now showing signs of being caught up by a completely new generation: Gen Z. According to Nielsen, by 2025 in Vietnam, Gen Z is expected to reach 15 million people and account for 30% of the consumer base.
Social Listening is a type of research done by “listening” to discussions on social media. Identifying the right campaign tracking metrics right from the pre-campaign stage is important, as it will help the brand have a clear direction for creative ideas. Moreover, during the implementation of the campaign, the constant monitoring of these indicators helps to adjust, optimize and allocate resources accordingly.
