REPLAY 2022: A LOOK BACK AT THE HIGHLIGHTS OF 2022 ON SOCIAL MEDIA THROUGH THE LENS OF SOCIAL LISTENING
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Tet 2024 saw a notable decline in interest in traditional themes, challenging marketers to ask: "How can we create a standout Tet 2025 campaign?" Discover insights from Buzzmetrics and DSquare to build a strategic and impactful Tet 2025 campaign. Stay ahead by adapting to changing consumer interests and making a memorable impression.
The tourism industry is constantly evolving and expanding, from service amenities to a variety of travel types that cater to the needs of travelers. According to statistics from Buzzmetrics, at the beginning of 2024, a new wave of travel, known as "healing travel," emerged and gained significant attention among the youth. Instead of merely sightseeing and entertainment, healing travel offers visitors a peaceful space, an opportunity to connect with nature, and a chance to rejuvenate body, mind, and spirit after the pressures of modern life.
Market research, an integral part of any marketing campaign, is divided into two main types: Syndicated Research and Custom Research. Syndicated Research is especially important for new brands entering the merchandise industry. What is Syndicated Research?
Social Listening is a type of research done by “listening” to discussions on social media. Identifying the right campaign tracking metrics right from the pre-campaign stage is important, as it will help the brand have a clear direction for creative ideas. Moreover, during the implementation of the campaign, the constant monitoring of these indicators helps to adjust, optimize and allocate resources accordingly.
