Start your business sustainability journey with the latest Buzzmetrics report:
“Understanding ESG: From a Social Media Perspective”
Researched and presented for both beginners and experienced professionals, this document provides a comprehensive overview of Environmental, Social and Governance (ESG) principles, along with in-depth discussions of ESG on social media channels and newspapers in Vietnam.
Not only that, the report points to effective communication strategies for businesses looking to showcase their ESG practices, leveraging the power of social listening to gather valuable insights from consumers.
From strengthening the brand image to navigating the complex aspects of sustainability, this report equips readers with the knowledge to optimize the ESG performance of your business.
Tet 2024 saw a notable decline in interest in traditional themes, challenging marketers to ask: "How can we create a standout Tet 2025 campaign?" Discover insights from Buzzmetrics and DSquare to build a strategic and impactful Tet 2025 campaign. Stay ahead by adapting to changing consumer interests and making a memorable impression.
The tourism industry is constantly evolving and expanding, from service amenities to a variety of travel types that cater to the needs of travelers. According to statistics from Buzzmetrics, at the beginning of 2024, a new wave of travel, known as "healing travel," emerged and gained significant attention among the youth. Instead of merely sightseeing and entertainment, healing travel offers visitors a peaceful space, an opportunity to connect with nature, and a chance to rejuvenate body, mind, and spirit after the pressures of modern life.
Market research, an integral part of any marketing campaign, is divided into two main types: Syndicated Research and Custom Research. Syndicated Research is especially important for new brands entering the merchandise industry. What is Syndicated Research?
Social Slang is a way for brands to reach out to Gen Z customers (born between the mid-1990s and early 2000s). Let's learn about Social Slang with Buzzmetrics.