Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...
Social Listening tools collect data from all media platforms that enable multi-dimensional interactions, relying on two main methods: APIs and Sites.
Social media marketing is becoming increasingly popular in Vietnam as customers are becoming more active online. Despite its popularity, the concepts of social media marketing are still often misunderstood. How can you create an effective social media marketing campaign? What are the steps for preparation and tracking? This article will help clarify these questions.