Gen Alpha is predicted to soon become a core consumer group, driving significant changes in the economy and emerging as a highly promising target audience for brands.
Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...
Social media serves as a massive focus group, capturing real-time consumer opinions. The value of Social Listening lies in analyzing these discussions to uncover valuable consumer insights.
Social Listening can be considered a variant of market research. This method has a reciprocal relationship with traditional market research.
This is one of a series of articles that show the real picture of how social media listening and tracking tools work, especially Buzzmetrics, a tool that is being used to track campaigns and brands.
