Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...
Social Listening tools collect data from all media platforms that enable multi-dimensional interactions, relying on two main methods: APIs and Sites.
Social media serves as a massive focus group, capturing real-time consumer opinions. The value of Social Listening lies in analyzing these discussions to uncover valuable consumer insights.
Social Listening can be considered a variant of market research. This method has a reciprocal relationship with traditional market research.
This is one of a series of articles that show the real picture of how social media listening and tracking tools work, especially Buzzmetrics, a tool that is being used to track campaigns and brands.
