Launched in the Vietnamese market in January 2024, the Mitsubishi Xforce is considered the 'dark horse' of the Vietnamese automotive scene. In fact, just this past July 2024, the Xforce reached the top spot for the first time on the list of best-selling cars in Vietnam, with 1,748 units sold. Additionally, the Xforce generated significant discussion among users on Vietnamese social media, with 15,515 buzz mentions. What has made the Xforce attract such attention? Let’s explore through the lens of Buzzmetrics' Social Listening in the article below.
Media crises can happen to any brand at any time, especially in the age of booming social media. Therefore, building a specific response plan in case a media crisis occurs is a crucial factor in ensuring the brand's reputation in the market. In this article, Buzzmetrics will analyze a hypothetical crisis case study in the automotive industry. Through this, Buzzmetrics will offer suggestions for businesses to avoid mistakes when handling a crisis.
The global economy has just experienced a tumultuous 2023, leading to gold - the safest haven - continuously hitting new highs. On social media in Vietnam, public reactions to the topic also correlate with the price fluctuations.
Social Listening can be considered a variant of market research. This method has a reciprocal relationship with traditional market research.
Market research, an integral part of any marketing campaign, is divided into two main types: Syndicated Research and Custom Research. Syndicated Research is especially important for new brands entering the merchandise industry. What is Syndicated Research?
