According to a report from the Ministry of Health, as of June 2025, Vietnam has more than 10 million people living with chronic kidney disease, with the most concerning issue being the rapidly increasing rate of young patients. Meanwhile, in the first half of 2025, “kidney failure” emerged as a widely discussed topic across social media platforms. There have been over 637,000 discussions, with a sharp surge starting in March 2025 and continuing through July 2025.
In the context of increasingly unpredictable developments in infectious diseases, seasonal flu - once thought to be all too familiar - has once again become a focal point on social media. Driven by the effects of global information flow and the rapid spread of content on digital platforms, discussions around seasonal flu not only reflect user concerns but also reveal how communities approach, handle and respond to public health issues.
Influencer Marketing is a powerful tool for healthcare brands in Vietnam to enhance brand awareness and build trust. However, to optimize effectiveness, brands need to choose the right group of influencers, personalize content, and implement campaigns that align with each stage of the customer journey. At the same time, due to the sensitivity of the industry, preparing a crisis management plan is an essential factor in protecting reputation against potential risks.
Influencer Marketing has become an indispensable "weapon" in the marketing strategy of the healthcare product industry in Vietnam. With impressive growth rates, increasing consumer demand, and the explosion of discussions on social media, this industry is opening up golden opportunities for brands looking to reach users effectively.
